Social Networking Do’s and Dont's:

An Overview for Students, Colleges, and Employers

Pam Broviak

Civil Engineerrr Motherrr Wiferr Sisterrr Genealogistrr Public Servantrr Social Media Userrr Writerrr Bloggerrr

Civil Engineerrr

Motherrr

Wiferr

Sisterrr

Genealogistrr

Public Servantrr

Writerrr

Bloggerrr

Don't fear social networking

I don't know how

I don't have the time

Can't affordthe cost

My information is private

I can't controlwhat people

might say

Do remember social networking is:

Fun

Educational

Valuable

Not going away

Life changing

Do realize you already know how to network socially

It's all about communication

and respect

Do keep these basic rules in mind as you interact online

Be niceBe patientBe carefulBe helpful

Be encouraging

ShareContribute

Make friends

Do be aware of and obey copyright laws

Look for terms of use and licenses

http://www.creativecommons.org

Do create an online profile

Photo

Username

Summary

Online

Profile

pbroviakLicensed civil engineer working for a municipality in Illinois. Interested in social media and its use in engineering/public works/government.

Don’t share inappropriate personal information

• Personal phone number on a public site

• Excessive “Party” photos

• Private opinions that get you into trouble

Do keep in mind your audience

•Personal

•Professional

•Mixed

Do learn the basic online tools used for social

networking

Do understand online social networking is facilitating a

cultural shift

• Everyone matters

• All of us are smarter than one of us

• Democratization of information/knowledge

• Transparency

Do prepare for the rise of the influencers

today anyone can wield influence farbeyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008

• Things have changed forever• Everybody is an influencer• Anyone can influence anyone• Friendship is no longer local or face

to face

Do create a social media policy

• Keep it simple

• Build on what you already have

• Make it fit your organization

• Get approval by legal dept.

Do prepare for generational expectations

• Ryan Tracy thought he'd entered the Dark Ages when he graduated college and arrived in the working world. By MARTHA IRVINE (AP) – Jul 12, 2009

Do understand work and personal lives overlap online

Do teach your employees how to use social networking

“One also has to get over the condescension about how easily people will misuse the technology and take an appropriate level of responsibility for helping them.” - Dannielle Blumenthal, GovLoop

Do define your agency before someone else does

“It’s not true if it’s not on Facebook” – by Ron Shulkin on July 24, 2009, Chicago Social Networking Examiner

Do create a meaningful dialogue with the public

“Particularly in government … it is nothing less than an obligation on our part to embrace every possible means to serve the public better, faster, and cheaper than anyone has ever thought possible.” - Dannielle Blumenthal, GovLoop

Do join the conversation

http://www.govloop.com

Don’t think social networking is going away

250 million active registered users

Worldwide unique visitors (June, 2009). Source: comScore

1. Google Sites: 844 million 2. Microsoft Sites: 691 million 3. Yahoo! Sites: 581 million 4. Facebook: 340 million 5. Wikimedia Foundation sites: 303 million 6. AOL: 280 million 7. eBay: 233 million 8. CBS Interactive: 186 million 9. Amazon: 183 million 10. Ask Network: 174 million

TechCrunch “Facebook Is Now the Fourth Largest Site In The World” -Erick Schonfeld on August 4, 2009

Do check out these resources:

http://www.localgovwiki.org

http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF

http://www.mashable.com

http://www.munigov.org

For learning: For local govt:

For the latest:

Do say Thank You!!

& ask

This presentation will be uploaded to the following account:

http://www.slideshare.net/publicworksgroup

Questions