linkedin 6.0
TRANSCRIPT
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Using LinkedIn As a Prospec7ng Tool
Presented by: Gordon Liametz, Founder
Remember this…
"Who do you know, that knows who you want to know?"
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Choose Your Goals for Today
1. Personal Branding 2. Corporate Branding 3. SEO for LinkedIn 4. Prospec7ng 5. Growing Your Network 6. LinkedIn Groups 7. Upgrade 8. Monthly Goals 9. But Wait…There's More
• World’s largest professional network with 135+ million members in 200+ countries
• Currently available in nine languages
• Nearly two billion people searched on LinkedIn in 2010
• 81% of users belong to at least one group
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Leverage LinkedIn Prospec7ng
Stay in Touch
Get Informed
Lead Generation
Drive Revenue
Be Found
Find
Your LinkedIn Network
Personal Branding on LinkedIn
(Prospec)ng Prep Work)
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Showcasing Two Brands
Reinforcing Your Brand – “You”
1. Craa an informa7ve profile
headline 2. Display an appropriate photo 3. Show off your educa7on 4. Develop a professional summary
statement 5. Fill your “Special7es” sec7on with
keywords 6. Update your status weekly 7. Recommenda7ons 8. Claim your unique LinkedIn URL 9. Share your work 10. Complete a 100% profile
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LinkedIn Applications
Post Personal Updates
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Corporate Branding (Prospec)ng Prep Work)
Reinforcing Your Brand – “Company”
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Post Company Updates
SEO on LinkedIn
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Op7mizing Your LinkedIn Profile to Improve SEO
• Enrich your LinkedIn profile with relevant keywords
• Make sure your public profile is set to display your profile informa7on
• Create a unique profile URL for yourself
• Create anchor text links to your professional websites
• Include as much informa7on as possible in your profile. The following sec7ons are the most important in which use key words:
Title -‐ Descrip>on -‐ Current -‐ Summary -‐ Special>es
www.linkedin.com
Prospec7ng
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Prospec7ng: Become an Advisor
Prospec7ng on LinkedIn
Companies
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Prospec7ng on LinkedIn
Connec>ons
Prospec7ng on LinkedIn
Advanced Search
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Prospec7ng on LinkedIn
Saved Searches
Company Advanced Prospec7ng
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More Advanced Prospec7ng
Ask For a Referral
• Don’t say “We have the best hotel/service” or “We have a special offer to sell to sell you”… Try not to sound “pitchy”
• Do say something like this: Dear xxxx:
My name is xxx I work for xyz hotel and we share some of the same connec7ons/groups.
I wanted to touch base with you and learn about your travel needs and see if we can help each other.
Thank you,
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Growing Your Network
Growing Your Network
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Growing Your Network
Asking to connect is like sharing a business card.
Other Ways to Grow Your Network
• Connect with every professional person you come into contact with
• Use your LinkedIn URL in your signature
• Link to your LinkedIn profile on your website
• Link to your LinkedIn profile on other social networking sites
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LinkedIn Groups
LinkedIn Groups
Groups
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Using LinkedIn Groups for Lead Generation
• Create your own LinkedIn group
• Integrate LinkedIn groups into your marketing efforts
Upgrade?
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Should You Upgrade?
Monthly Goals
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Recommended Monthly Goals
1. Secure XX new connec7ons per week
2. Join yourself to XX groups related to your market segments
3. Send custom educa7onal content/resources to XX groups
4. Seek XX recommenda7on requests
5. Regularly update your status
But Wait… There’s More!
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But Wait, There’s More…
LinkedIn On Steroids
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Takeaways!
Takeaways For Today!
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Contact Us
Gordon Liametz Founder & CEO Cell: 407-‐963-‐4766 Direct: 407-‐329-‐4853 [email protected] hop://www.linkedin.com/in/revenueperformance 7901 Kingspointe Pkwy, Unit 17 | Orlando, FL 32819