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What is LinkedIn?www.linkedin.com
A social network for work professionals
• Founded in 2003
• 347* million members worldwide, 200+ countries
• Grows by 2 new members per second
Informational Credit: http://mashable.com/category/linkedin/
• Created for:
– Job seekers and recruiters
– Business promotion
– Self promotion and branding
Success is in deciding which area you fall into and constructing a profile that matches your goal
Informational Credit: http://mashable.com/category/linkedin/
• Not the place for:
– Amassing tons of followers
– Posting pictures of family, pets, personal information
– Send out spam messages
– Engage in sales
Keep it professional!
Free or Paid?Free Premium
$0.00 $20/$30/$50 per month
N/A Add a badge that you are looking for employment
No guarantee of placement Placed at the top of searches
See the last 5 people who looked at your profile
See who looked at your profile**
Send a free message to ANYONE if you are the member of the same
LinkedIn group
InMail ($30/$50 plans)
N/A View salary data for each job
Account types: Free, 3 premium for business, 3 sales professional accounts, 3 Job Seeker
accounts, 3 Talent Finder accounts for recruiters
Free Account
What is included?
• Search and view LinkedIn profiles
• Request and provide recommendations
• 5 Introductions
• 100 search results returns
• Save up to 3 searches with weekly email updates
• Receive unlimited InMails
Used to connect with others who are not in your connections
• Not the same as free messages
• Paid for service if you want to use it to send to others
• You can receive InMail if you change your account settings
Main Page
Status bar
LinkedIn Today
New Connections Recommends3 people
ActivityWho viewed your profileFree account:5 people
Navigation
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Narrow your search
Edit your profileSee who has viewed your profile
ContactsAdd contactsFind alumni
CompaniesGroupsPulseEducation
InvitationsMessages
Notifications:Who viewed your profile,new Connections, endorsements, and recommendations
Add contacts
Find employer suggestions based on your profile
Global Navigation bar
Creating Your Profile
1. Professional-type picture-Current2. Summary of professional experience: list positions and major
accomplishments3. Current status4. Education, certifications, awards, publications, specific skills,
volunteer experience5. Professional recommendations6. Attached resume, presentations, etc7. Contact information8. Opportunity preferences
Your Profile should include:
40x more likely to find
opportunities with a
complete profile!
Summary
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• 1st area most people read!
• Look at what others in your area have written to discover keywords
• Sell what you are good at, what you know, and who you are, professionally
Education• Focus on the last 10-15 years
• Don’t include H.S.
• Include relevant certificates, awards, etc
• Graduation year?
• Add links to company’s site, company’s FB Page, or your portfolio—3 site max
• Include professional & personal interests
Building Your Network• Match your network to your goals
• Import your web/desktop emails into contacts
• Skip connecting with people that aren’t part of your goals
Adding Contacts-Desktop Email
• Add CSV files from Microsoft Outlook(separate .CSV with commas)
• Add vCard files from Mac OS X(.VCF (electronic business cards))
Adding Applications•Box.net
•Wordpress
• SlideShare
• Amazon Reads
• My Travel by TripIt
• Portfolio Display by Behance
•Lawyer Raitngs by LexisNexis
•Legal Updates by JD Surpa
Managing/Expanding Your Network
Q: What are the various levels of connections?
A: Degrees of separation
Responding to Invitations
• Add email notifications
• Click Accept
• Click Ignore-Archived• I Don't Know--blocks• Report Spam
Adding a Photo
Click on icon to upload a photo
You are 7x more likely to be found via
LinkedIn if you have a photo!
Job Seeking
• Complete your profile
• Aim for 50 connections to yield better job searching results*
• Develop recommendations (3)
• Google yourself
A completed profile can
generate up to 40x more
opportunities! *
Job Searching• Google yourself
• Aim for managers, clients, or executives for recommendations
• Use the keywords!
• List skills
• Upload your resumeList accomplishments, not just tasks!
Groups
• Types:– Alumni– Associations– Professional Groups– Non-profits– Corporations– Personal Interests
You can join up to 50
groups with your account
Saving SearchesSaved Searches: Free account, save up to 3Notifications:•Neverb(people)•Daily•Weekly•Monthly
Image Credit: http://apandre.files.wordpress.com/2013/08/best-practice.jpg
Profile Picture
• Don’t leave a blank image
• Keep it professional, not social
• Post a current photo
Status
• Share what you are working on or recently accomplished
• Keep it professional, not personal
• Update regularly to show you are engaged
Privacy & Settings > Profile > Privacy Controls > Select what others see when you've viewed their profile
Bibliography• Adams, Susan. (2012, October 16). For Job Seekers, Is LinkedIn Worth Paying For? Forbes. Retrieved
February 28, 2014, from http://www.forbes.com/sites/susanadams/2012/10/16/for-job-seekers-is-linkedin-worth-paying-for/
• Buck, Stephanie. (2014, January 18). The Complete Guide to LinkedIn Etiquette. Mashable. Retrieved February 28, 2014, from http://mashable.com/2014/01/18/linkedin-etiquette/
• Krogue, Ken. (2012, June 29). 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs. Forbes. Retrieved March 17, 2014, from http://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/
• Rutledge, Patrice-Anne. (2013, June). Sams Teach yourself LinkedIn in 10 Minutes. Pearson Education Inc.
Thank You!Melissa BrisbinEmerging Technologies Librarian & [email protected](856) 903-1243