Linked In: Your ProfileFrom Crossman Communications

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Why Maximize Your Linked In Profile?

• To clearly establish who you are and what you do in a way that demonstrates you are an authority in your industry

• It is an easy way for your prospects and leads your business

• It can differentiate you from your competitors in an elegant and yet powerful way

• It helps you and your business show up in Linked In searches = more potential leads = more potential business

What is a Linked In Profile?

• Think of it as a personal mini-website that will allow you to establish your business credentials for people with whom you might want to do business

• It is an opportunity to give people a reason to want to connect with you

• It is a competitive differentiator

• It is a key to revenue generation

Four Aspects to Leveraging LI

Findability

Visibility

Credibility

Profitability

Findability

• A complete, professional profile with a strong photo

• Include words in your summary that relate to your field of expertise – this will make you easier to find when people are searching for what you offer

• It will make your business easier to find online (better search results) and help you all stand out from the competition

• It will help you to ask for introductions to the people with whom you want to cultivate a relationship

Findability• Make sure you have your business name listed in several

places in your profile so it is clear where you work

• Include #hashtags at the bottom of your summary. They will help you be found by people looking for what you offer

• Hashtags/Keywords -- pick the 5-10 that are most applicable to your business and insert them at the bottom of your profile Summary. Some of the ones I use include:

• #contentmarketing #writingwithclarity #bookcoach

• #webcopy #contentwithclarity #speaker

• #internetmarketing #bookeditor #author

Visibility • Complete your profile, including all relevant work history and education

• Add some links to all relevant company videos – for example, these ones for my business:

https://www.youtube.com/user/CrossmanComms/videos

Credibility

• Add any awards you’ve won, and publications you’ve authored, to your profile

• Again, your videos will add credibility, in addition to visibility

• Follow your Company

• Join any company or industry groups

Credibility

• Follow the companies whose business you seek

• Join the groups hosted by prospects and leads, where possible

• Check this out – are you a member?: https://www.linkedin.com/groups/6771406/profile

Credibility

• Ask trusted friends in the industry to give you a recommendation

• Endorse each other for different skills and strengths

• Link to any preferred content on your company website and share it through your news stream

• Share links to great articles you come across in your news stream

Profitability

• Look for a prospect’s company page and follow it

• Look for a referral partner’s company page and follow it; like, share and comment on the company’s updates as well as the updates posted by your referral partners and prospect’s updates

Profitability

• Send connection requests to the key people in the companies with whom you would like to do business

• You have more credibility if you are already in a group of which they are a member

• Ask for introductions to the people with whom you would like to connect

• Send In Mail messages to the people with whom you would like to do business

• Initiate conversations with your prospects

Resources:

Great Linked In Profiles:

https://komarketing.com/blog/10-examples-highly-impactful-linkedin-profiles/

Future Linked In Topics

• Connecting with people

• Leveraging the company page

• Groups

• Search Strategies

• Introductions

Questions? Feedback?

Please contact Susan Crossman and her team at:

info@crossmancommunications.com

289-259-6934

@CrossmanCom