“Masterclass Inbound

Marketing Perfect Profile” BRUCE BIXLER

LinkedIn Advanced Searches &

Enhancements

Marketing Tip: Complete your Profile

First job position 20%

Confirm first job position 5%

Describe your current position 5%

Industry and postal code 5%

Second job position 20%

Add 5 Skills 5%

Add your education 25%

Add a picture 5%

Add at least 50 connections 10%

LinkedIn Inbound Optimizations

Your Headline should include your Unique Value Position using

KEYWORDS, it is the most valuable piece of real estate on

your LinkedIn profile.

UVP - Most people have a headline that simply states their

position. But that doesn’t tell people why they should

connect with you. It doesn't tell them how you add value,

and it doesn't tell them how you can solve their company's

problem.

You need to learn how to set yourself apart. You need to

prove that you are a thought leader. You need to show

that YOU are the expert.

LinkedIn Inbound Optimizations

Your LinkedIn Headline is arguably the most important piece of real estate within your Profile.

Yet, most users remain confused about its true function, and what to use (in place of the

default, which is your current job title).

Within LinkedIn’s search algorithm, your Headline ranks #1, meaning that out of all the other

information you’ll add to your Profile, the words here are weighted more heavily as

search terms.

In addition, your Headline is the first (and possibly the ONLY) piece of information other users

will see. It’s displayed in a search list, under your name in an Invitation, and in numerous

other prominent places on the site.

If you’re not using your Headline to strengthen your UVP message with keywords and job

titles, you’re missing out on potential traffic and employer interest. “Unemployed” is

hardly a search term, and it certainly doesn’t speak to your expertise.

(It might, however, convey desperation.)

Instead of wasting Headline space with it, try sending the same message while specifying

what you offer employers, while injecting strong keyword content.

As you can see, there’s many ways to capture and express value to an employer with your

Headline.

http://www.linkedin.com/in/brucebixler49

Inbound Tip: Complete Your Profile SEO

Change the default URL for your profile

to your name and link to your profile

from other sites and posts. This will

improve your SEO rankings

http://www.linkedin.com/pub/bruce-bixler/16/171/493

LinkedIn Inbound Optimizations

How do recruiters search on LinkedIn using keywords

site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * Process Engineer” “location * Minneapolis”

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir

(site:LinkedIn.com/in OR site:LinkedIn.com/pub)

"current * CFO OR “Chief Financial Officer" –inurl:dir

site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory

“current * Process Engineer” “location * Minneapolis”

Optimization: Current Job Titles

Marketing Manager at Self Employed

Marketing Manager at Entrepreneur

Marketing Manager at Additional Resource

Marketing Manager at Marketing Consulting

Marketing Manager at Independent Contractor

Marketing Manager at Marketing Resource

Marketing Mgr & Group Owner at (Group Name)

Marketing Mgr & Volunteer at Holy Family

Marketing Mgr & Network Facilitator at Harper College

Marketing Mgr & Group Facilitator at Job Search Circle

Marketing Mgr & Accountability Leader at St. Hubert’s

LinkedIn Inbound Optimizations

• If your profile is the same as your resume you are being

redundant!!! Your LinkedIn profile is a marketing tool.

• Your profile has to have different and additional

information than your resume

• This will give you two opportunities to give the employer or

customer information about yourself, don’t waste that

second opportunity.

• You need a “UVP” (unique value position) to be different

and better than your peers or others

• You must have a call to action on your profile!

Call or contact me now to see how your company can

benefit from my experience.

Inbound Summary Calls to Action

Inbound: Summary/Specialties

KEYWORDS

• Add descriptions to your LinkedIn Profile Summary

Section – Summary should start with your email address at top

– Summary paragraph one: should be about what you do your

job and add keywords

– Summary paragraph two: should show how you have added

value to a previous employer tell a story (SAR) and add

keywords

– Summary paragraph three: how you will solve a companies

problems use a story (SAR)

• Add keywords to your LinkedIn Specialties Section

– Specialties is not a conversational section

– It is a GOOGLE SEO search term location

– All related keywords, separated by a comma

Inbound: Summary/Specialties

KEYWORDS Using Wordle.net

Inbound: Summary/Specialties

KEYWORDS

LinkedIn Inbound Optimizations • Where keywords are located

LinkedIn Job Listings For Keywords

Past/Current Experience Key words: Job Description

Expert in e-commerce, financial modeling, customer analysis, reverse logistics, online

customer experience, logistics and supply chain

A thought leader in program management and marketing with ability to define and implement

strategies and processes to support large scale business solutions.

Financially and operationally driven to drive metric and financial results.

A technologically savvy leader with an ability to provide technical recommendations for user

experience, performance and optimization including: application integration, platform selection,

process development, and process improvement.

Innovative, dynamic and results-oriented, with positive attitude and solid work ethic.

Expert problem-solver adept at finding better ways to merchandise, sell and operate.

Is known for identifying critical opportunities and deconstructing vision into simple yet effective

customer-centric plans and ability to successfully sell these concepts to internal and external

executive management.

Effective leader with the ability to coordinate cross-functional teams to accomplish objectives

in a fast-paced, high-growth, high-intensity, constantly evolving, and diverse environment.

Extremely driven and highly regarded for broad range of knowledge and experience.

Delivers success through building, leading, and inspiring high-performance teams to achieve

bottom-line results.

Supports all Online Business Unit websites including, but not limited to, Sears.com,

Kmart.com, MyGofer.com, ManageMyLife, Kenmore.com, Craftsman.com, and International

offerings.

Additional Information : Interests for

keywords and links

Inbound Tactic: Add these websites

• Slideshare - projects

• Repio – reputation management

• YouTube – videos

Inbound Tactics: Add Social Media Websites

• Add social media websites

• Allows you to direct targeted traffic to your website

LinkedIn Inbound Optimizations

• How to use URL’s & New Features

If you have the newly redesigned profile, you may now add examples of your work with media links to a video, image, document or presentation.

The media links may be added to sections

Summary Education Experience Click Profile at the top of your homepage.

Click Edit in the top section of your profile. Scroll down to the section where you want to add content and click the add media link (it looks like a square with a plus sign).

Move your cursor over the link and you will see, “Add a link to a video, image, document, presentation…”. Type or paste the link URL to your content into the Add a link field that appears.

A picture of your content will then display with pre-filled Title and Description fields.Note: It may take several seconds for this to happen. You can edit the content in these fields if you wish.

Click Save.

Install Inbound SlideShare URL’s

• SlideShare

– Share ppt presentations, and video CV’s

– You can view all of your connections ppt

LinkedIn Profile Optimizations

• How to use URL’s & New Features

Inbound Strategy: Updates People search profiles 10X more often when users post updates frequently

Edit LinkedIn Today News

LinkedIn Sharing: Bookmarklet

Questions?

THANK YOU

Contact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

Bruce Bixler