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WELCOME

INCREASE TRAFFIC & REVENUE: LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-

STORE POS DIGITAL CONFIGURATORS

DAVE COLDRON PRODUCT DIRECTOR

BEN WIDDOWSON PRE-SALES CONSULTANT

AGENDA WHAT WE’D LIKE TO SHARE WITH YOU TODAY

● The growing trend of customer personalisation

● The business challenges of personalised purchases

● Two case studies from luxury markets

● Lightworks’ solution to these challenges

HOW TO SHARE DIGITAL ASSETS ACROSS WORKFLOW

HOW TO INCREASE SALES HOW TO DELIVER

CUSTOMER PERSONALISATION

PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY

INCREASING DEMAND FOR PERSONALISATION

“70% of product strategists want to offer customised products.”

Forrester Research Oct 2011

“Customers are willing to spend at least 25% more to get products built

specifically to their needs.”

The NPD Group Nov 2011

“35% of U.S. online customers are interested in personalising product features or in purchasing build-to-

order products.”

Mashable 2011

MAKING IT PERSONAL MATTERS

TODAY CONFIGURATORS ARE LIMITED

● 2D image based only

● Fixed predefined views (top, side, …)

● Not photo realistic

● Limited options that can be presented

Iray+ CONFIGURATORS ARE LIMITLESS

• Completely scalable (CPU, single GPU, Multiple GPU, Cluster, Cloud)

• 3 engines offer different levels of interactivity/accuracy

• Consistent material representation throughout

• Workflow tailored to users requirements

CASE STUDY JEWELLERY

WHAT CONSTITUTES A PERSONALISED PURCHASE?

PERSONALISATION ✓ Diamond colour

✓ Diamond cut

✓ Carat size

✓ Ring material

WHAT % OF YOUR SALES ARE PERSONALISED?

MOST PERSONALISED PURCHASES ARE NON-ROUTINE

COSTS OF PERSONALISED PURCHASES

● Dilutes brand as pieces stray from original design ● Additional consultation time (2-3 weeks) ● Non-standard manufacture

THE IMPACT OF PERSONALISED PURCHASES

MYSTERY SHOPPING CRITERIA FOR TARGETING THE JEWELLERS

● Operate at least one physical store

● Offer a luxury customer experience

● Offer some limited eCommerce

THE FACTS

32% OFFERED A DRINK

2 PEOPLE SERVING

30 MINUTES SPENT IN STORE

12 DAYS TO RETURN DESIGNS

EXAMPLE CUSTOMER JOURNEY

ARRIVE AT STORE 1 HOUR CONSULTATION 2 WEEK WAIT FOR

DESIGNS LOST SALE

CUSTOMERS LEAVE YOUR STORE AND WAIT 2 WEEKS FOR DESIGNS

96% OF CUSTOMERS DON’T COMPLAIN.

THEY WILL SIMPLY LEAVE AND NEVER COME BACK 1Financial Training services.

HOW DOES THIS BREAK DOWN FOR ONE STORE?

100 PEOPLE VISIT EACH STORE PER WEEK

20 PEOPLE ARE INTERESTED

IN BUYING

5 PEOPLE ARE INTERESTED

IN PERSONALISING

27 PEOPLE ACROSS YOUR 9 STORES

HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

2 PEOPLE PURCHASE THEIR PERSONALISED PRODUCT

3 PEOPLE DON’T

$11m PER YEAR

$8.3k IS THE AVERAGE PRODUCT

PURCHASE PRICE

$224k PER WEEK IN LOST SALES

WHAT IS THE COST OF DOING NOTHING?

THE COST OF DOING NOTHING

DOING NOTHING WILL COST

$224k THIS WEEK.

AND NEXT WEEK. AND THE NEXT WEEK.

CONTROLLED PERSONALISATION

THE GOAL • Reduce the lead time for the sales process

• Increase conversion of personalised purchases

• Limit the options for personalisation

WHAT WILL SUCCESS LOOK LIKE?

IF YOU SOLD 1 EXTRA ITEM PER WEEK FROM A PILOT IN 1 STORE YOU COULD GENERATE

$430K ADDITIONAL REVENUE IN YEAR 1

THE SOLUTION

Iray+ ✓ Interactive in-store configurator

✓ Personalised customer brochure at point of sale

✓ Personalised customer mini-site for follow ups

THE SOLUTION

Why Iray+ ? ✓ Photo-real accuracy

✓ What you see is what you get

✓ Consistent look

DEMO

CASE STUDY HIGH-END AUTOMOTIVE TUNING

PERSONALISATION ✓ Exterior

✓ Interior

✓ Alloys & Wheels

✓ Performance

WHAT CONSTITUTES A PERSONALISED PURCHASE?

WHAT PERCENTAGE OF YOUR SALES ARE PERSONALISED?

FEATURES OF PERSONALISED PURCHASES

● Customer won’t see the customisation till it’s made ● Additional consultation time (~6 weeks) ● Non-standard manufacture

MOST PERSONALISED PURCHASES ARE NON ROUTINE

CUSTOMERS LEAVE THE DEALERSHIP AND HAVE TO WAIT FOR DESIGNS

96% OF CUSTOMERS DON’T COMPLAIN.

THEY WILL SIMPLY LEAVE AND NEVER COME BACK 1Financial Training services.

100 PEOPLE VISIT EACH

DEALERSHIP PER WEEK

3 PEOPLE ARE INTERESTED

IN BUYING

HOW DOES THIS BREAK DOWN FOR ONE DEALERSHIP?

2 PEOPLE BUY BUT

1 PERSON DOESN’T

$400k PER WEEK IN LOST SALES

16 PEOPLE ACROSS

YOUR 16 DEALERSHIPS

$25k IS THE AVERAGE PRODUCT

PURCHASE PRICE

HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

$20.8m PER YEAR

THE COST OVER 12 MONTHS

THE GOAL ✓ Increase conversion of personalised purchases

✓ Grow brand and ensure cars are instantly recognisable

✓ Continue delivering a personalised customer experience

✓ Limit the options for personalisation

✓ Reduce the lead time for the sales process

CONTROLLED PERSONALISATION

IF THIS PROJECT COULD GENERATE JUST 2 EXTRA SALES PER MONTH IN 1 SHOWROOM IN YEAR 1 THAT WOULD BE

$600k

WHAT WILL SUCCESS LOOK LIKE?

THE SOLUTION

Why Iray+ ? ✓ Photo-real accuracy

✓ What you see is what you get

✓ Consistent look

THE SOLUTION

Deliverables ✓ Interactive On-line configurator

✓ Personalised customer brochure at point of sale

✓ Personalised customer mini-site for follow ups

✓ Parts list for dealerships

DEMO

SOLUTION A browser based configuration system

INTERACT WITH MODEL USING WEBGL RENDER USING IRAY+ ON AMAZON CLOUD

• No plug-ins required

• Light model download

• Fast interaction on any device

• High quality images delivered in seconds

Iray+

HTML5 Web browser

ON LOAD – LOW-RES MODEL DOWNLOADED FROM SERVER Rendered in browser using WebGL

HTML5 Web browser

Iray+

CHANGE VIEW/MATERIAL/GEOMETRY USING UI Message sent to iray+ on the server

HTML5 Web browser

Iray+

RAYTRACE IMAGE ON SERVER Pass image back to browser and overlay webGL

HIGH QUALITY IMAGES GENERATED ON-THE-FLY

BROCHURE IMAGES FROM THE SAME DATASET

Iray+ THE ENGINE DRIVING ...

● POS showroom based configurators

● Online configurators

● High quality CG images

Iray+ ADVANTAGES ● Runs on CPU & GPU

● Scales linearly across multiple GPUs

● Seamless access to 3 render algorithms

● Highly accurate

SAVE ON CREATION COSTS ● Set up all your materials once

● Create your pipeline and preferred lighting setups

● Push your models through the pipeline

● Auto create configurators based on simple rules

CUSTOMISED WORKFLOWS ● Don’t be bound by the same workflow as everyone else.

● With Iray+ you can tailor the experience and make it your own.

● Tell us what you need.

OPTIONS FOR ALL EXPERIENCE TYPES ● Production Quality Visualisation

● Fast Interactive Visualisation

● Real-time Visualisation

● All consistent, scalable, high quality experiences

CONCLUSIONS ● Trend towards high quality live visualisations

● Interactive raytracing allows more freedom and true customisation

● Reduces creation costs

● Adds to the buying experience in a natural way

● Drives more sales from your sites to dealer

● Closes more deals on the first visit to the dealer

VISIT US AT STAND 911

THANKYOU

WELCOME INCREASE TRAFFIC & REVENUE: LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-STORE POS DIGITAL CONFIGURATORS Slide Number 3 AGENDA WHAT WE’D LIKE TO SHARE WITH YOU TODAY

The growing trend of customer personalisation The business challenges of personalised purchases Two case studies from luxury markets Lightworks’ solution to these challenges PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY INCREASING DEMAND FOR PERSONALISATION MAKING IT PERSONAL MATTERS TODAY CONFIGURATORS ARE LIMITED 2D image based only Fixed predefined views (t