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  • WELCOME

  • INCREASE TRAFFIC & REVENUE: LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-

    STORE POS DIGITAL CONFIGURATORS

  • DAVE COLDRON PRODUCT DIRECTOR

    BEN WIDDOWSON PRE-SALES CONSULTANT

  • AGENDA WHAT WE’D LIKE TO SHARE WITH YOU TODAY

    ● The growing trend of customer personalisation

    ● The business challenges of personalised purchases

    ● Two case studies from luxury markets

    ● Lightworks’ solution to these challenges

  • HOW TO SHARE DIGITAL ASSETS ACROSS WORKFLOW

    HOW TO INCREASE SALES HOW TO DELIVER

    CUSTOMER PERSONALISATION

    PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY

  • INCREASING DEMAND FOR PERSONALISATION

    “70% of product strategists want to offer customised products.”

    Forrester Research Oct 2011

    “Customers are willing to spend at least 25% more to get products built

    specifically to their needs.”

    The NPD Group Nov 2011

    “35% of U.S. online customers are interested in personalising product features or in purchasing build-to-

    order products.”

    Mashable 2011

  • MAKING IT PERSONAL MATTERS

  • TODAY CONFIGURATORS ARE LIMITED

    ● 2D image based only

    ● Fixed predefined views (top, side, …)

    ● Not photo realistic

    ● Limited options that can be presented

  • Iray+ CONFIGURATORS ARE LIMITLESS

    • Completely scalable (CPU, single GPU, Multiple GPU, Cluster, Cloud)

    • 3 engines offer different levels of interactivity/accuracy

    • Consistent material representation throughout

    • Workflow tailored to users requirements

  • CASE STUDY JEWELLERY

  • WHAT CONSTITUTES A PERSONALISED PURCHASE?

    PERSONALISATION ✓ Diamond colour

    ✓ Diamond cut

    ✓ Carat size

    ✓ Ring material

  • WHAT % OF YOUR SALES ARE PERSONALISED?

  • MOST PERSONALISED PURCHASES ARE NON-ROUTINE

    COSTS OF PERSONALISED PURCHASES

    ● Dilutes brand as pieces stray from original design ● Additional consultation time (2-3 weeks) ● Non-standard manufacture

  • THE IMPACT OF PERSONALISED PURCHASES

  • MYSTERY SHOPPING CRITERIA FOR TARGETING THE JEWELLERS

    ● Operate at least one physical store

    ● Offer a luxury customer experience

    ● Offer some limited eCommerce

  • THE FACTS

    32% OFFERED A DRINK

    2 PEOPLE SERVING

    30 MINUTES SPENT IN STORE

    12 DAYS TO RETURN DESIGNS

  • EXAMPLE CUSTOMER JOURNEY

    ARRIVE AT STORE 1 HOUR CONSULTATION 2 WEEK WAIT FOR

    DESIGNS LOST SALE

  • CUSTOMERS LEAVE YOUR STORE AND WAIT 2 WEEKS FOR DESIGNS

    96% OF CUSTOMERS DON’T COMPLAIN.

    THEY WILL SIMPLY LEAVE AND NEVER COME BACK 1Financial Training services.

  • HOW DOES THIS BREAK DOWN FOR ONE STORE?

    100 PEOPLE VISIT EACH STORE PER WEEK

    20 PEOPLE ARE INTERESTED

    IN BUYING

    5 PEOPLE ARE INTERESTED

    IN PERSONALISING

  • 27 PEOPLE ACROSS YOUR 9 STORES

    HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

    2 PEOPLE PURCHASE THEIR PERSONALISED PRODUCT

    3 PEOPLE DON’T

  • $11m PER YEAR

    $8.3k IS THE AVERAGE PRODUCT

    PURCHASE PRICE

    $224k PER WEEK IN LOST SALES

    WHAT IS THE COST OF DOING NOTHING?

  • THE COST OF DOING NOTHING

    DOING NOTHING WILL COST

    $224k THIS WEEK.

    AND NEXT WEEK. AND THE NEXT WEEK.

  • CONTROLLED PERSONALISATION

    THE GOAL • Reduce the lead time for the sales process

    • Increase conversion of personalised purchases

    • Limit the options for personalisation

  • WHAT WILL SUCCESS LOOK LIKE?

    IF YOU SOLD 1 EXTRA ITEM PER WEEK FROM A PILOT IN 1 STORE YOU COULD GENERATE

    $430K ADDITIONAL REVENUE IN YEAR 1

  • THE SOLUTION

    Iray+ ✓ Interactive in-store configurator

    ✓ Personalised customer brochure at point of sale

    ✓ Personalised customer mini-site for follow ups

  • THE SOLUTION

    Why Iray+ ? ✓ Photo-real accuracy

    ✓ What you see is what you get

    ✓ Consistent look

  • DEMO

  • CASE STUDY HIGH-END AUTOMOTIVE TUNING

  • PERSONALISATION ✓ Exterior

    ✓ Interior

    ✓ Alloys & Wheels

    ✓ Performance

    WHAT CONSTITUTES A PERSONALISED PURCHASE?

  • WHAT PERCENTAGE OF YOUR SALES ARE PERSONALISED?

  • FEATURES OF PERSONALISED PURCHASES

    ● Customer won’t see the customisation till it’s made ● Additional consultation time (~6 weeks) ● Non-standard manufacture

    MOST PERSONALISED PURCHASES ARE NON ROUTINE

  • CUSTOMERS LEAVE THE DEALERSHIP AND HAVE TO WAIT FOR DESIGNS

    96% OF CUSTOMERS DON’T COMPLAIN.

    THEY WILL SIMPLY LEAVE AND NEVER COME BACK 1Financial Training services.

  • 100 PEOPLE VISIT EACH

    DEALERSHIP PER WEEK

    3 PEOPLE ARE INTERESTED

    IN BUYING

    HOW DOES THIS BREAK DOWN FOR ONE DEALERSHIP?

    2 PEOPLE BUY BUT

    1 PERSON DOESN’T

  • $400k PER WEEK IN LOST SALES

    16 PEOPLE ACROSS

    YOUR 16 DEALERSHIPS

    $25k IS THE AVERAGE PRODUCT

    PURCHASE PRICE

    HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

  • $20.8m PER YEAR

    THE COST OVER 12 MONTHS

  • THE GOAL ✓ Increase conversion of personalised purchases

    ✓ Grow brand and ensure cars are instantly recognisable

    ✓ Continue delivering a personalised customer experience

    ✓ Limit the options for personalisation

    ✓ Reduce the lead time for the sales process

    CONTROLLED PERSONALISATION

  • IF THIS PROJECT COULD GENERATE JUST 2 EXTRA SALES PER MONTH IN 1 SHOWROOM IN YEAR 1 THAT WOULD BE

    $600k

    WHAT WILL SUCCESS LOOK LIKE?

  • THE SOLUTION

    Why Iray+ ? ✓ Photo-real accuracy

    ✓ What you see is what you get

    ✓ Consistent look

  • THE SOLUTION

    Deliverables ✓ Interactive On-line configurator

    ✓ Personalised customer brochure at point of sale

    ✓ Personalised customer mini-site for follow ups

    ✓ Parts list for dealerships

  • DEMO

  • SOLUTION A browser based configuration system

    INTERACT WITH MODEL USING WEBGL RENDER USING IRAY+ ON AMAZON CLOUD

    • No plug-ins required

    • Light model download

    • Fast interaction on any device

    • High quality images delivered in seconds

  • Iray+

    HTML5 Web browser

    ON LOAD – LOW-RES MODEL DOWNLOADED FROM SERVER Rendered in browser using WebGL

  • HTML5 Web browser

    Iray+

    CHANGE VIEW/MATERIAL/GEOMETRY USING UI Message sent to iray+ on the server

  • HTML5 Web browser

    Iray+

    RAYTRACE IMAGE ON SERVER Pass image back to browser and overlay webGL

  • HIGH QUALITY IMAGES GENERATED ON-THE-FLY

  • BROCHURE IMAGES FROM THE SAME DATASET

  • Iray+ THE ENGINE DRIVING ...

    ● POS showroom based configurators

    ● Online configurators

    ● High quality CG images

  • Iray+ ADVANTAGES ● Runs on CPU & GPU

    ● Scales linearly across multiple GPUs

    ● Seamless access to 3 render algorithms

    ● Highly accurate

  • SAVE ON CREATION COSTS ● Set up all your materials once

    ● Create your pipeline and preferred lighting setups

    ● Push your models through the pipeline

    ● Auto create configurators based on simple rules

  • CUSTOMISED WORKFLOWS ● Don’t be bound by the same workflow as everyone else.

    ● With Iray+ you can tailor the experience and make it your own.

    ● Tell us what you need.

  • OPTIONS FOR ALL EXPERIENCE TYPES ● Production Quality Visualisation

    ● Fast Interactive Visualisation

    ● Real-time Visualisation

    ● All consistent, scalable, high quality experiences

  • CONCLUSIONS ● Trend towards high quality live visualisations

    ● Interactive raytracing allows more freedom and true customisation

    ● Reduces creation costs

    ● Adds to the buying experience in a natural way

    ● Drives more sales from your sites to dealer

    ● Closes more deals on the first visit to the dealer

  • VISIT US AT STAND 911

    THANKYOU

    WELCOME INCREASE TRAFFIC & REVENUE: LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-STORE POS DIGITAL CONFIGURATORS Slide Number 3 AGENDA WHAT WE’D LIKE TO SHARE WITH YOU TODAY

    The growing trend of customer personalisation The business challenges of personalised purchases Two case studies from luxury markets Lightworks’ solution to these challenges PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY INCREASING DEMAND FOR PERSONALISATION MAKING IT PERSONAL MATTERS TODAY CONFIGURATORS ARE LIMITED 2D image based only Fixed predefined views (t

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