leveraging your networking by dayo olomu
Post on 18-Oct-2014
1.143 views
DESCRIPTION
TRANSCRIPT
1
Leveraging Your Leveraging Your NetworkingNetworking
……..……..for Career & Business for Career & Business SuccessSuccess
Dayo Olomu, Chair, CIPD Lambeth Dayo Olomu, Chair, CIPD Lambeth Group, South London BranchGroup, South London Branch
HR Ambitions….Moving Up @ Jury’s Inn HR Ambitions….Moving Up @ Jury’s Inn CroydonCroydon
Saturday 26th November 2011Saturday 26th November 2011
2
What is Networking?What is Networking?
• Networking is building and maintaining productive personal, business and professional relationship that benefits both parties
• It is a long-term strategy based on trust, sincerity and reciprocity of relationship – (Williams, 2000)
• Experts say networking is about exchange and building relationships
3
What Do You Want From What Do You Want From Networking?Networking?
• To find employment• To achieve goals• To find opportunity
for growth• To build business
contacts and associates
• To expand your network
• To increase market share and customers
• To find new ideas• To find new
colleagues/friends• To pursue a hobby or
interest• To gain new
perspective on topics of interest to you
• To go into business for yourself
4
Is Networking Worth Is Networking Worth The Investment?The Investment?
• The phenomenon of business networking has been studied for the last 25 years, but recently, there has been a renewed interest. There are sound, peer-reviewed studies from US, Germany and China that have positively linked networking to:– Salary Growth (Wolff H.G, et al, 2009)– Increase promotions (Michael J and Yulk G.H, 1993)– Perceived career success (Langford P.H., 2009)– Job satisfaction (Wolff H.G. and Moser K, 2009)– Production of creative ideas (Zhou J. et al, 2009
(Byham, W.C , 2010)
• One of the four key essential leadership skills is relationship building/network building – Developing Business Leaders for 2010, in The Conference Board
5
Result of My Result of My Networking Networking • Started a Music & Movie magazine -
2003• Motivational Speaker - 2004• Founding President of Croydon
Communicators Toastmaster Club – 2005
• TV Presenter - 2007• My audio CD “You Got The Power”
was sent to more than countries – 2008
• Spoke at Westminster Hall - 2009• School Governor - 2011• Chair, CIPD Lambeth Group - 2011
6
Networking Networking FrameworkFramework
Stage 1
You
Stage 2
Networking
Stage 3
Contact
Stage 4
Leveraging
7
You! You!! You!!!You! You!! You!!!• Effective networking demands that Effective networking demands that
you know what you want and how to you know what you want and how to effectively communicate it when effectively communicate it when networkingnetworking
• In order for you to get where you In order for you to get where you wish to go in your career or business, wish to go in your career or business, you need to know where you are you need to know where you are going in the first placegoing in the first place
• If you don’t know where you are If you don’t know where you are going how will you know when you going how will you know when you get there?get there?
8
Which Kind of People Would Which Kind of People Would You Like to Attract to Your You Like to Attract to Your
Network?Network?
For yourself your career oryour Business
Your Bank Manager
Your Supplier PR
& Marketing
Headhunter
Solicitor
Trusted Employee
ValuedClient
AccountantMentor/Coach Manager
Your Line Manager
or CEO Investors
9
How Can You Expand How Can You Expand Your Networking & Your Networking &
Contact?Contact?• Join a career related organisation• Become a board member of an active
association• Volunteering• Join a public speaking club• Join your old student association or Alumni• Join social media – E.g. Linkedin or
Ecademy• Go to a Networking Event
10
Questions TimeQuestions Time• Do you make opportunities to meet new
people?• Do you regularly attend meetings at work
or socially?• Do you introduce yourself to speakers at
training courses, conferences or dinners?• Have your contacts grown in number over
the last few years?• Do you talk to peers in other organisations?• If you needed urgent help with your career
or business, do you know people who would be prepared to help?
11
Action Cures FearAction Cures Fear
12
Networking Essential Networking Essential SkillsSkills
• Public Speaking/Self Promotion• Research• Listening• Nurturing• Building rapport• Persistence• Organisational • Ability to follow up
13
What Is An Elevator What Is An Elevator Pitch?Pitch?
• An Elevator Pitch is a concise, carefully planned and well-practiced description about you and your benefits
• It is the basic introduction of who you are, what you do and what you are looking for when networking
• It is something you should practice and perfect
14
Creating Your Elevator Creating Your Elevator PitchPitch
• A “Hook” – Grab attention• Keep It Short & Simple (KISS
approach)• What Is In It For Me? (WIIFM)• What do you want them to do for
you? • Not more than 90 seconds
15
Where Networking Can Where Networking Can Take PlaceTake Place
• Social Gathering• Product Launch• Award Ceremony• Religious Gathering• AGMs/Conferences• Networking Event
16
How Can You Prepare How Can You Prepare For a Networking For a Networking
Event?Event?• Venue• Time• Cost (if any)• Attendance• Dress code (if any)• Will you be expected to introduce
yourself to the whole group? If yes, for how many minutes?
17
Networking - Ready To Networking - Ready To GoGo
• Practice your elevator pitch• Dress for success - make sure you
present a good visual image• Take a supply of your business cards
in your wallet/case• Put on a smile and go to the event• Arrive Early
18
At the Networking EventAt the Networking Event• Use all your networking skills• Use your ‘elevator pitch’• Meet new people• Build trust by listening• Arm yourself with common ground for
conversation• Be there• Leave them feeling better • Collect business cards and keep them safely • Have fun
19
Starting a Conversation Starting a Conversation At Networking EventAt Networking Event
• F – From/Family: Where are you from?• O – Occupation: What do you do for a living or what
is your profession, what do you enjoy most about your profession or how did you get started? Or What is the best thing about your job?
• R – Recreation: What do you do for fun or recreation?
• M – Motivation: What motivates you to do what you do or which one sentence would you like people to use in describing the way you do business?
- Power, M.P, 2009
20
After the Networking After the Networking EventEvent
• Evaluate the event. Was it successful? Should you have done things differently
• File the business cards information you have collected
• In golf as in networking it is the follow-through that count – Nigel Risner
21
Networking to Contact Networking to Contact
• Coming together is a beginning, staying together is progress, working together is SUCCESS – Henry Ford
• Communicate regularly – once a month or week
• Nurture and build relationship with contact
22
What is Leverage?What is Leverage?• Leverage is the ability to use other people’s
money, expertise, technology, time, ideas or network to achieve more, with less effort.
• Leverage =Speed=Goals – (Hansen & Allen,2002)
• What really distinguishes high performers from the rest of the pack is their ability to maintain and leverage personal networks. – “The Social Side of Performance”, MIT Sloan Management Review
23
Leveraging Your Leveraging Your NetworkingNetworking
• Leverage Other People (colleague, headhunter, business partner, mastermind group, joint venture or a mentor)
• Leverage Other People’s Contact (their friends & network)
• Leverage Other People’s Systems• Leverage Other People’s Knowledge, Skills &
Time• Leverage Other People’s Platform (e.g TV,
Radio etc)• Leverage Other People’s Money (borrowing or
tapping into their financial resources, VC & BA)• Leverage Other People’s Customers (e.g. a
customer database, Mailing List)
24
Leveraging Social & New Leveraging Social & New MediaMedia
25
Network StatsNetwork Stats
26
Honey & Bee ApproachHoney & Bee Approach• My belief is that “knowing” someone has
less value than “knowing” you. It is what you are known for that counts – (Cope, 2010)
• Positioning – yourself as an expert in your field
• Be Google- able & Be Web-Famous – (Priestly, 2011)
• Become an author• Attend high profile events and connect• Appear on TV or radio to speak on career
related topics• Write articles for specialised journals
27
The Myth About The Myth About Knowledge Is PowerKnowledge Is Power
• How many people believe that knowledge is POWER?
• Knowledge is not POWER• Apply knowledge is POWER• ACTION is POWER• Regular Activity is true power• Regular Activity is constant and consistent
action until the outcome has been surpassed
28
You Got The Power!You Got The Power!
• You are a marvelYou are a marvel•You are uniqueYou are unique• YOU ARE ENDOWED WITH THE SEEDS OF YOU ARE ENDOWED WITH THE SEEDS OF GREATNESS – (Olomu, 2005)GREATNESS – (Olomu, 2005)
29
Contact DetailsContact Details
• Email: [email protected]• Website: www.dayoolomu.com• Facebook: www.facebook.com/dayo.olomu• Twitter: www.twitter.com/dayoolomu• Blog: http://dayoolomu.blogspot.com• Flickr: www.flickr.com/photos/dayoolomu• LinkedIn: http://www.linkedin.com/dayoolomu
References/Further References/Further ReadingsReadings• Barrett, A and Beeson J (2002) Developing Business Leaders for 2010, a
report from The Conference Board• Byham, W.C (2010) Business Networking Can Be Taught, Training &
Development, May• Cope, M (2003) Personal Networking: How to Make Your Connections
Count, Prentice Hall• Cross, R, et al (2003) The Social Side of Performance, MIT Sloan
Management Review, Oct 15• Hansen, M.V & Allen, R.G, (2002) The One Minute Millionaire: The
Enlightened Way to Wealth, Three River Press, New York• Olomu, D, (2005) 4 Indispensable Strategies for Success, London• Power, M.P (2009), How To Become An Irresistible Networker, London• Priestly, D (2010) Become A Key Person of Influence, Ecademy Press,
London• Risner, N (2009) You Had Me at Hello: The New Rules for Better
Networking London• Williams, T (2000) Networking As A Way of Gaining Business for Training
Consultants, Industrial and Commercial Volume 32, No 5, pp 169-172