Presentation by Lia Kay Barrad

In Search of Customers? We will help you find them. 831-588-2470

FOR CLASS PARTICIPANTS ONLY.

THANK YOU FOR YOUR UNDERSTANDING.

Lia Copyright 2009. All Rights Reserved.

Lia integrates traditional marketing with her formula for Website Success:

Code + Content + Pretty = Customers

How will this class help you find your customers? Knowledge, experience and a system.

Target Market Buying Habits + Planned Advertising + Community Involvement = Marketing Action Plan

Please come visit my garden.

I am nice, I eat bugs.

I would love to visit. I am from Santa Cruz. Where are you?

Who is your target market?

Age group

Preferences

Reading Style

Location

Who are you?Am I showing you my garden so you will buy my property?

Am I am landscaper showing you a cut lawn?

Am I offering a day in a secret garden, picnic included?

What is your Unique Selling Proposition?

Tell me in 25 Characters, 35 characters, 65 characters, 120

characters, 10 words, 25 words, 3 sentences.

Enjoy the Road to HanaHawaiian Refreshments served in A Beautiful Maui Rainforest Garden

Vacation Rental AvailablePrivate Maui Rainforest RetreatA Banana Slug Vacation Paradise

StructureLocationPoint of ViewFeaturesBenefits

Why visit your placeWhat can I do when I get thereWhat will the you do for meHow much will is it costAre there discounts available

Before we begin to play your website symphony…

You need to write the tune. Include words, images,

sound, timing, tone, instruments, venue, and more.

Lia Barrad’s formula for Website Success:

Code + Content + Pretty = Customers

To Get Google’ie you need to understand terms, how they

are used and how that effects the visibility of your website.

Search Engine Optimization

Search Engine Marketing

Buzz Marketing (Talking about you through other websites)

Viral Marketing (Refer a Friend)

Word of Mouth Marketing (Real live talking about you)

Social Media (is more than you think)

Local Search (Location specific)

Traditional Marketing

Traditional Advertising

Online Advertising (PPC, CPM, CPA, Sponsored Links)

Search Engine Optimization is:

SEO is not just smoke and mirrors. Here is Matt McGee’s approach and Barrads’ agrees completely.Your Website is a Marketing Tool and should be built correctly and promoted with care.

You Need to Know about theAnatomy of a Web Page

Lia Kay Barrad Copyright 2009. All Rights Reserved.

You Need to Know aboutLocal Search & Categories

Lia Kay Barrad Copyright 2009. All Rights Reserved.

Examples of Keyword Driven Meta Tags and listings

Title Tag

Description

Keyword Phrase

Highlight shows MultipleKeyword Phrase Matches

Keyword Phrase Must Match ContentOn your Website.

Example of Use of Meta Tags

Lia Kay Barrad Copyright 2009. All Rights Reserved.

Old code – do not need

Local

Meta Tags and Webmaster Rules are Key components to a CorrectlyBuilt Website. Find a Web Designer or Developer that knows them.

1. Title Tag: not more than 70-75 characters2. Description: not more than 120 characters (so it can be a retweet)3. Keywords: not more than 3 to 5 in a meta tag and they must match the

content of what is on the page.4. Search Engines, Ipads and Mobile technology cannot see sites with Flash

or Frames. Follow the Bing, Yahoo and Google Webmaster Rules to find out what else does and does not work.

5. To see if a Web Designer has correctly configured your website, in your Internet Browser find the View Source or View Page Source in the toolbar, click open. (IE, Firefox, Safari, Chrome). If the meta tags are missing or not to standard – ask why or say thanks but no thanks.

6. No Flash. Feed me words.

What? Stop? All that? I need to what?

Slow Down Lia… and Show me.

Maui Ocean Center’s website started with a flash intro and was outdated. Their goal was to attract families to come to the aquarium as a planned activity and not an afterthought.

Lia was contracted to help them get search engine results and sales.

Image Details Images Names: real words, all lower

case, all one word

Caption (Alt tag): real words, short sentence format that describes the picture and the context on the page.

Word Details Keywords are Important Words

For Google to know they are important

They need to repeat 3 to 5 times on a page.

They have to be in Words, not part of your image.

There should be at least 150 – 200 words on a page

Nouns and verbs please. Adverbs ok. Action based Adjectives are ok.

No pronouns, prepositions, conjunctions,

Meta tags must reflect words that are on the content of the page

Make you website easy to navigate and provide clear calls to action.

Let me know the purpose of your website and of each page.

Before: home page has no phone or clear location. Target market unclear as written.

After : Phone and Location provided. Page rewritten with keyword rich text. Local SE listing profiles were developed and placed.

Make Home page pleasing for the Humans, have call to action and phone. Make it location specific.

• Before: All image home page website, same meta tags on each page, images names not SE friendly and no alt tags, no phone number or location, no formal e-newsletter, shopping cart not PCI compliant, did not show product line or send people to retail store and more and more.

• After: Helped Maui Coffee Roaster’s secure new graphics and website vendors to build new website. Transitional website has keyword rich text. PPC Ads were developed to compliment product, customer database was analyzed and traditional radio, print ads and direct mail were developed in a coordinating campaign for a better than expected 2008 Holiday at their store and online.

Today: Maui Coffee Roasters has new and improve site and shopping, a newsletter, a strong following in social media. As they now have strong organic listings on most selected keywords, they stopped PPC campaign and used ad dollars elsewhere.

The website is there to serve locals and tourists. Their restaurant is showcased which drive sales new coffee sales and customer loyalty.

In 2007, was contracted by web designer to optimize the site. Honda has 5 other Island Honda dealerships in US and Canada and the Maui one was not on page one of Google. If you notice in example on the left – not once does it mention the location. The left navigation pages were images and not indexed. Confidential SEO work was completed to their satisfaction and garnered top organic listing results.

Update Required:Helen Berman, besides writing the definitive book on media sales training, had been doing event and road show type training for the past 20 years. In comes the development of on-demand webinars and a new image –The Berman Media Sales Institute. Hugh change and results. 2 ½ year project.

And now a moment from your target market…

In Search of Customers?We will help you find them

The Internet has changed the way we do business and the way we find customers.

Today –Websites have become a way to:

Communicate with the World

Entertain and Inspire

Search for Information

Present your Company

Find New Friends

Find New Customers

Develop New Business Revenue

And… Websites can also be:

Good

A Scam or

A Garbage Can

And so much more…

In Search of Customers and How to Get Seen on the Web by Lia Barrad. Copyright 2008, all rights reserved.

www.BarradsBuzz.com

Ok, consumers are online! We want to know are they searching, researching or buying?

2006-2007 Study

How Important is it to Consumers to use the Internet to Buy Something?

Who is Buying What? And Where?

Subscribe to www.Emakerter.comand receive Daily Charts and Info. It’s free and provides invaluable information to a business about latest trends, myths and misconceptions.

Who’s Purchasing? Who is Recommending a Purchase?Trust Factors in 2003 and Trust Factors in 2009.

What’s changed and What still Influences Buyers Decisions

What is you Ad Budget? Be sure to make your Ads an Expense with ROI Benchmarks.

A Good Market Spend brings customers to cover your advertising costs and more - more Business & Profits.

Are you spending time and money to listen to your customers?

If not – you had better start now!

Social Media Spend and how it is used might surprise you and your customer.

Your CustomerYour Business

Did you know Google Maps and other Local Search Directories obtains business listing information from your Local Yellow Page Company and Phone companies (except Vonage, Skype, Comcast and other non-utility companies). Advertise in one print & online directory and dominate Local Search and Spend.

Combine your media and mediums, reach your market, win trust and sales.

And, they have

different Internet

personality types.

Their personal style,

age group

1. Create an Email and Login and Online Persona

unique for Online Listings and Review writing.

2. Create 3-5 Photos that are Ads (120 x 120 pixels)

3. Write 100 character profile and longer

4. Know your 5 Categories

5. Know your 5 – 7 keywords

6. Know your products

7. Know your services

1. Register your site at Site Advisor.com (Is your site safe to surf? Let my virus protection program know.)

2. Register your listing with the Better Business Bureau

3. Register your site with Nanny Safe or Kid Safe sites

4. Register your site with Alexa.com

5. Register with Google Places, Yahoo Local, AOL Local, etc. etc. etc.

6. Superpages.com, YP.com, Insider Pages, CityPages.com

7. Register with any target market related sites that offer free listings.

Make a note to contact Lia and she will help you get listing in over

120 sites and Twitter places for a very affordable fee…..

Sample ProfilePages.

An important part of link building.

Correctly Created Websites are Created by Website Content Creators who:

Are Skilled Journalists, Editors and Wordsmiths that know your product or service and can write about it for the web–concise, quick, clean and useful

Know how to convert your Traditional Material into Web Ready Material

Correctly Created Websites have a Web Marketing Professionals who are:

Skilled at Marketing Traditional and Web Marketing Research

Can Drive Visitors or Traffic to your Business and your Website

Help your business get sales leads, customers and the bottom line –

Help you make money.

Advertising Trends, Myths & Misconceptions

What are your perceptions of Adverting Trends?

Myths? Misconceptions?

How would you advise a new business to advertise?

Can you construct a $200 a month budget that shows proven ROI? A $400 budget? A $1000 a month budget? A 10,000 a month budget?

Can you help define your target market and your social media market?

Can you define your trust factors and know how to develop them?

Some of Lia Barrad’s Favorite Siteswww.adtech.comwww.alexa.com

www.marketingsherpa.comwww.futurenow.comwww.emarketer.com

www.websitemagazine.comwww.webnewspro.com

www.seochat.comwww.mediapost.com

www.adage.comwww.slideshare.net

www.online-publishers.orgwww.salesvantage.com

www.mequoda.com

Most of these websites have free a newsletter or free whitepapers to download. I recommend you subscribe to see if you find the information useful (and unsubscribe if not).

Now, go out and Get Google’ie

Presentation by Lia Kay Barrad. Copyright 2010. All Rights Reserved.

In Search of Customers? We will help you find them. 831-588-2470Lia Kay Barrad is a Marketing Consultant & Trainer and invites your inquiries and questions.

For the past 6 years she has lived on Maui, Hawaii and

is glad now live with her husband and family in Santa Cruz.

Lia is here to help companies get clicks, calls and sales. New Business and Referrals are Welcome.

An Important Note from Lia Kay Barrad:Thank you for inviting me here today.

Please note this presentation has been prepared for your use only.

It is NOT to be reproduced as a handout to a client or other individuals for any reason.

Your understanding is appreciated.