Let's be ambitious - inspiration for the webmarketers to step up!

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Post on 01-Jul-2015

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Web marketers, let's be ambitious. Businesses dont have the time to test new things or transform themselves. There are always more goals,new tasks, emergencies And its even worse for matters regarding the web. (In my experience, issues often crystalize around the website / web strategy) Understand Important vs Urgent What is important stuff? How to identify important stuff? Does that even exist? 1) Web. Digital. They shouldnt be seen as isolated topics. Successes are found at the intersection of online and offline. 2) Think in terms of Benefits to the client. Then silos and barriers tend to start breaking. (e.g. B2B vs B2C) 3) Dont spread your resources. Focus. (e.g. Big Idea, tent poles) 4) Test & Amplify (e.g. The Epic Split JCVD for Volvo Trucks) We probably filter and forget 99% of the advertising we see. But there are big campaigns that stay, with a knack to make a lasting impression. (Even better when they use and abuse the rules or formats) BONUS : Marketing ROI = your sworn enemy! a) Nobody knows how to measure it, not even your CFO. b) Probably perfect to build plants,not so to build a brand. c) Even then, its just one of many potential success metrics. So why you, web marketer, should pick that quest? Youre the Companys Philosoph: a) You ask yourself questions. b) You must be interested by all subjects. c) You have to understand many parts of the business (products, processes) And you must create a vision of your world. We live in a time of paradox: CONNECTION VS. ENGAGEMENT So, BE A F*%KING ROCKSTAR !!!! LETS START A CONVERSATION web + ambitious = #webitious @GuillaumeRigal

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<ul><li> 1. Web marketers, Letsbeambitious@GuillaumeRigalOctober2014@guillaumerigal 1</li></ul> <p> 2. Web marketers, Letsbeambitious@GuillaumeRigalOctober2014@guillaumerigal 2 3. Businesses donthave the time to test new thingsor transformthemselves@guillaumerigal 3 4. There are alwaysmore goals, new tasks, emergencies@guillaumerigal 4 5. 5And its even worse for matters regarding the web.In my experience, issues often crystalize around the website / web strategy.@guillaumerigal 6. 6Eisenhowersmatrix:UnderstandImportant vs Urgent@guillaumerigalSCHEDULE ITDO ITCANITDELEGATE ITURGENTIMPORTANT 7. 7What is important stuff?How to identify important stuff?Does that even exist?@guillaumerigal 8. 8Getitor else@guillaumerigal 9. 9Web. Digital. They shouldnt be seen as isolated topics.Successes are found at the intersection of online and offline.@guillaumerigal 10. 10yThink in terms of Benefits to the client.Then silos and barriers tend to start breaking.B2B vs B2C@guillaumerigal 11. 11Dont spread your resources. Focus.Big Idea, tent poles@guillaumerigal 12. 12The Epic SplitJCVD for Volvo TrucksTest &amp; Amplify@guillaumerigal 13. We probably filter and forget 99% of the advertising we see.But there are big campaigns that stay, with a knack to make a lasting impression.(Even better when they use and abuse the rules or formats)PS-I can still vividly remember this ca. 1986 Amex ad.@guillaumerigal 13 14. 1983@guillaumerigal 14 15. 1983@guillaumerigal 15 16. 1983@guillaumerigal 16 17. 1983@guillaumerigal 17 18. @guillaumerigal 18 19. 19Marketing ROI = your sworn enemy!1.Nobody knows how to measure it, not even your CFO.2.Probably perfect to build plants, not so to build a brand.3.Even then, its just one of many potential success metrics.@guillaumerigal 20. So whyyou, web marketer, shouldpickthatquest?@guillaumerigal 20 21. 21Yourethe CompanysPhilosophYou askyourselfquestions.You must beinterestedby all subjects.You have to understandmanyparts of the business (products, processes)And youmust createa vision of yourworld.@guillaumerigal 22. Welive in a time of paradox.22CONNECTION VS. ENGAGEMENT@guillaumerigal 23. Welive in a time of paradox.23Source : Comscore, ClarityRay Adblockreport 2012vs@guillaumerigalCONNECTIONENGAGEMENT 24. 24BE A F*%KING ROCKSTAR@guillaumerigal 25. LETS START A CONVERSATION@guillaumerigal 25web + ambitious=#webitious@GuillaumeRigal</p>