lesson 26th feb 1

8/12/2019 Lesson 26th Feb 1

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BOOKS MARKED: Please collect your book and look at the feedback.

Hira and Megan your books were not in the pile for me to mark, sad face Pleasyour books so I can get you some feedback.

WWW

Some great creative ideas in your books around possible advertising campai

You all responded well to the task of analysing the Nike TV ad (boy running)were made some of the analyses needed developing a little further. Nanalysis was excellent!

EBI

Some of the books could be a little neater (rule after each lesson with the date cleand some class notes can be more thorough if you have missing notes go ontoup!

HOME WORK! Too many people had not completed the homework on the impordrawbacks of brand identity Complete ASAP! There will be stricter sanctions

missed homework.


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Sana Alis effort for the brand identity homework was

excellent- Well organised and detailed!


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STARTER: WHERE IN THE MEDIA DIDIMAGES OF LINDSAY LOHAN FEATURWHY?

ARE EITHER OF THESE REPRESENTATREAL LINDSAY LOHAN?


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26/02/2014 LO:

Explore representation within the Marmite advertising campaign 2013.

Consider audience theory in relation to the advertising campaign.

Consider what make a good structure for the analysis of an essay.


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WHAT IS REPRESENTATIO

Definition of representation: the descriptiportrayal of someone or something in a particula

Representation is concerned with the wapeople, ideas and events are presented tothe media.


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THERE ARE POLITICS INEVERY REPRESENTATION The media will represent people, places and situations to

representations are never innocent.

Representations are always a construction in accordanceproducerspolitics.

Representations can reflect cultural attitudes and beliefs.


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REPRESENTATIONUnderstanding representation is all about understanding the choicesthat are

when it comes to portraying something or someone in a mass media text.

It's impossible to portray every aspect of an individual in a photo/film/mag

article, so certain features of their personality and appearance are often enha

when it comes to constructing the representation that the audience will see.

representing a person, media texts often focus on their:

Age

Gender

Race/Ethnicity

Financial Status

Job

Culture/nationality


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WATCH THE CLIP:


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Guidelines for answering the questionWhoor what is being represented? How is the person/group/object being portrayed?

Whatare they doing? Is their activity presented as typical, or untypical? Are they conformi

genre expectations or other conventions? What emotions are they expressing? What are th

saying? Why are you being shown this?

Whyare they present? What purpose do they serve? What are they communicating by the

presence? What's the preferred reading?

How is humour created from the representations?

Do you recognise representations which already exist in the media?

ON YOUR TABLES EXPLORE ONE OF THE FOLREPRESENTATIONS IN THE END MARMITE NE(2013) TV ADVERT DISCUSS AS A TABLE THINDIVIDUALLY WRITE A DETAILED PARAGRAPTHIS.

1. The rescue team: Lucy and bearded man.

2. The first family shown.

3. The marmite jars.

4. The old man.

5. The new recruit to the rescue team (Callum).

6. The proud family.

7. The narrator of the advert.


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INTERTEXTUAL=Media texts often refer to other media texts.When one text refers to another this is called'intertextual. It describes a media form whichrelies on our understanding of and experienceof other media.E.g. The animated Shrek films refer to other

films within it.

Can you think of examples of In

within the End Marm ite Neglect

?


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DEBATE?There were hundreds of complaints aboMarmite Neglect (2013) TV advert

On your tables debate the

opinionThe Marmite advert is harmless a

and it is difficult to understand why

made!.


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Task Choose the side: Of either someone

who complained about the advert or a

Unilever Spokesperson defending the advert

and write a letter of complaint or justification

which is due to be published in anewspaper


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THE MARMITE ADVERT AND AUDIENCETHEORY:HYPODERMIC NEEDLE MODEL 1920s attempt to explain how mass audiences might

react to mass media.As an audience, we are manipulated by the creators of

media texts, and our behaviour can be easily changedby media-makers.

Audiences passively receive the information.

Audiences do not process or challenge the data

so the information is unmediated.

From the point of view of a person who

complained about it; how and why

might the Marmite advert fulfil this

model?
http://www.google.co.uk/imgres?imgurl=http://2.bp.blogspot.com/_64abqwXbFjY/TRmRkTxlcII/AAAAAAAAAuA/8ys6WPaj47k/s1600/puppet_strings3.jpg&imgrefurl=http://latinegro.blogspot.com/2010/12/poetry-my-top-5-of-2010.html&usg=__iWdC_VaWoWSi5ntuZ2_vjc8ef6I=&h=240&w=320&sz=5&hl=en&start=2&zoom=1&um=1&itbs=1&tbnid=2wkwrDk6SfyaYM:&tbnh=89&tbnw=118&prev=/images?q=puppet+strings&um=1&hl=en&safe=vss&rlz=1R2ADRA_enGB387&tbs=isch:1&ei=AJhKTZ-BD4SGhQfoxJGiDghttp://www.google.co.uk/imgres?imgurl=http://www.mediaknowall.com/images/animations/hypoanim.gif&imgrefurl=http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience&usg=__2ZkQjU1XnLMwFJFTSTgxK6qftWo=&h=119&w=301&sz=22&hl=en&start=3&zoom=1&um=1&itbs=1&tbnid=mjRl87BEU9UdVM:&tbnh=46&tbnw=116&prev=/images?q=hypodermic+needle+theory&um=1&hl=en&sa=N&rlz=1R2ADRA_enGB387&tbs=isch:1&ei=TZZKTcWZJYaEhQf4mrCyDg


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USES & GRATIFICATIONSTHEORY

1960s generation had grown up with TV

audiences make choices about what they do

when consuming texts

audiences made up of individuals who

actively consume texts for different

reasons and in different ways


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USES & GRATIFICATIONS

Blumer and Katz (1974) state a media text might be used for thpurposes:

Diversion- escape from everyday problems and routine.

Personal Relationships - using the media for emotional interaction, e.g: substituting soap operas for family life .

Personal Identity - finding yourself reflected in texts, learning

and values from texts. Surveillance - Information which could be useful for living e

reports, financial news, holiday bargains.

Task: Write down the question and Answer in your books

Which of the above uses or gratifications does the Marmite Afor an audience and why?


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Remembering what makes top marksLevel 6 (17-20 marks)

Excellent quality

Their analyses of media texts areconvincing to you and seem correct.

They use technical media/advertising termsfrequently and properly.

They explore the impact of media representationand opinions are justified with examples.

They give a convincing and clear understanding and appreciation of the Media Company

(institution) who produced the product.

Their response make senseand well-structured withprecise and accurate use of language anargumentsclearly supported by evidence.


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HOMEWORK: WRITE A

PARAGRAPH ON THEREPRESENTATIONS IN THE EMARMITE NEGLECT PRINT

ADVERT.(Due for Wed 5/03/2014)

lesson 26th feb 1

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