cilipscotland: becoming a social media champion (edinburgh 26th feb 2014)
DESCRIPTION
Workshop slides for the CILIPS Becoming a Social Media Champion workshop in Edinburgh 26th of Feb 2014.TRANSCRIPT
Becoming a Social Media Champion
@CILIPScotland Workshop Edinburgh 26th February
Jennifer M. Jones
http://www.jennifermjones.net
Layout of the day
• Morning: Social Media, Principles and Practices
• Afternoon: Social Media in Context (Practical)
• Conclusion: Group Presentations
What you will learn?• Explore common principles of social media in
the context of your work practice
• Develop confidence to explore new tools and develop a shared community of practice in a personal and professional context
• Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation
Section 1
Why does your organisation need a
social media champion?
Social Media Champions• Lead by example. Shaping social media policy, influence
change & support by excelling in good practice.
• Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’
• Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community.
• Developing your personal and professional network organically.
Challenges
• Access: Technology
• Access: Literacy
• Software and Hardware Restriction
• Risk Adverse
Section 2: Social Media in 2014
http://prezi.com/sr9i0smmpu_r/social-media-in-2014-workshop-
for-cilips-how-to-become-a-social-media-champion/
The Technology
• Easier to use, no coding required.
• What is the landscape of the web, teaching the practice - not the technology as it will always be in flux
• Screens, how people access the web
The Technology• Media making, co-producers, audience as co-
conspirators.
• Personalised, networked media. 1-2-1, 1-2-many and many-to-many
• Maturing space, digital native myth - not just young people, web populations,
• the interaction between online and offline (events, meet-ups, internet embedded as part of daily practice, not a separate thing)
Exercise
Write down as many different social media/digital platforms that you can think of in 2 mins.
Match the tool to the practice.
Listening tools
Content tools
“Buzz” tools
Management tools
Section 3
Personal Learning vs Professional Usage
http://prezi.com/qtzy38kbih_a/personal-vs-professional-
networking-cilips-social-media-champion/
Exercise
How do you use social media personally?
Scenarios
How do you use social media professionally?
Section 4
Monitoring
• Social Media Metrics
• Evaluation and Impact
• Monitoring and Managing
Know your goals
Social Media is…
• …not just about numbers. it is about feelings, emotions and engagement.
• … about people, perhaps communities, although some will call these audiences.
• … qualitative (social) data on an quantitative scale.
Engagement
Measuring Engagement• Quantitative
• Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture.
• Qualitative
• Directly from the individual. Influence, emotion, opinion, context. Harder to capture.
Quantitative
• A greater presence on social media - more content, more conversation, more people engaging.
• Increase visits to website, venue, engagement with events, sales.
• More follows, likes, retweets, shares, views, comments, ratings, trackbacks.
Qualitative • Learning something new, connecting with
likeminded others, passing on information.
• Become an authority in your field.
• Digital storytelling, ‘cutting edge of mundane.’
• The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions
Is it about being popular or being effective?
50 interested followers is better than 5000 paid-for
ones
Exercise
You are going to evaluate a social media profile
Examine:
• What are the core quantitative metrics that the account allows you to see?
• What do you think is successful? How do you show this?
• How does the content engage?
Practical
Presentations
Contact
• http://www.jennifermjones.net
• @jennifermjones
• http://www.slideshare.net/caffeinebomb