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    The Futute of Wi-FI Market in India

    Opportunities, Challenges26th Feb 2007

    Naveen RTelecom Analyst

    www.tonsetelecom.com

    Copyright 2007 tonse telecom.com. All rights reserved.

    http://www.tonsetelecom.com/Indiatelecom%20stats.phphttp://www.tonsetelecom.com/Indiatelecom%20stats.php
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    The Rising Face of Mobile & Wi-Fi in Indiawww.tonsetelecom.com

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    MOBILITYMeans Different Things to Different People

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    Loaded train

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    Mobilitywww.tonsetelecom.comMobility

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    Mobility www.tonsetelecom.com

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    Mobility the New Leveler www.tonsetelecom.com

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    Wireless

    broadbandis the way

    to go!!

    2007: Year-of-Broadband www.tonsetelecom.com

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    63

    18

    9

    40

    20

    05

    10

    15

    20

    25

    30

    35

    40

    Subscribers in

    Million

    2005 2007 2010

    Year

    Broadband Policy 2004 Projections

    Internet Subscr ibers

    BroadBand Subscribers

    India Broadband Policy www.tonsetelecom.com

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    Local Content Driving Internet in India www.tonsetelecom.com

    Matrimonial and Social Networking E-Governance initiative Online Food & Transportation Reservation Local Information and blogging

    Online Utility payments Online Shopping

    E-Com m er ce Activity in India (IAMAI)

    268.18

    522.72

    129.557.95

    29.50

    100

    200

    300

    400

    500

    600

    2002 2003 2004 2005 2006

    Year

    B2C

    $inmillion

    B2C $ (mil)

    Commerce In India To Be Rs. 9500 crore By 2007

    Commerce In India is around Rs.4000 crore in 2006 up by 120%

    This does not include Rs 4000 crores online travel purchases

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    Investment in Internet Space 2006 www.tonsetelecom.com

    iJive (($4.5 million from Matrix Partners India)TutorVista ($10.75 million from Lightspeed, Sequoia Capital and SV Bank in second round and $2 million fromSequoia in first round early this year.)MakeMyTrip ($13 million from Helion Venture Partners, Sierra Ventures, SAIF Partners)Carwale.com (Undisclosed amount: Seedfund)Travelguru (Undsiclosed amount from Sequoia Capital in the first round in February 2006, and $15 million in

    second round from Battery Ventures and Sequoia)Picsquare ($75,000 from Angel Investors - Sanjay Swami, CEO of mChq, Shripati Acharya, founder of Snapfishand Vijay Iyer, VP (Marketing), Portal Systems)Sulekha.com ($10 million from Norwest Venture Partners)Guruji.com - ($7 million from Sequoia Capital India)Seventymm.com ($7 million from Matrix Partners India)BharatMatrimony ($8.6 million from Canaan Partners and Yahoo)

    Cleartrip.com (Undisclosed: Kleiner Perkins Caufield & Byers and Sherpalo Ventures)Burrp! (Undisclosed: unnamed angel investors)BillDesk ($5 million from Clearstone Venture Partners)Naukri.com ($4.6 million by Kleiner Perkins and Sherpalo)Sixer.tv (Undisclosed: Linus Capital)Shaadi.com ($8 million from Sequoia Capital India)

    Yatra Online ($5 million from Reliance Capital, Norwest Venture and TV18)

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    `` Convergence Vision`

    Caf hotspot

    Hotel hotspot

    Home Wi-Fi

    network

    Office Wi-Fi

    network

    Ai rpor t

    PLMN Towers

    Wi-Fi MobileConvergence

    Wi-Fi Mobile Convergence www.tonsetelecom.com

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    Shape of Things to Come ? www.tonsetelecom.com

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    Shape of Things to Come ? www.tonsetelecom.com

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    Human desire to be connected Drivers in place to enable Wi-Fi growth in

    homes, schools, municipalities/rural areas,

    hotspots, retail and enterprises Ecosystem growth: chips, manufacturers,

    systems integrators, software, testing and govtsupport

    Simple, affordable, complementary, easy todeploy

    Wi-Fi in IndiaWhy Wi-Fi?

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    Large young generation will demandubiquitous wireless data services!!

    Mobile Generation

    Always On Personalization

    Social Networking

    Wi-Fi market drivers in India www.tonsetelecom.com

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    Rising incomes --- dual income families Global work force/flex-hours/always-on

    Multiple IP devices in the home

    IT/ITES/tech sector professionals Broadband in the home will proliferate

    Wi-Fi: home sector drivers www.tonsetelecom.com

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    Music sharing across Wi-Fi devices at home Wi-Fi in home audio/video

    Wi-Fi gaming consoles Wi-Fi and cellular integration

    Personal portal

    Wi-Fi: Coming soon to a device near you www.tonsetelecom.com

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    Nintendo Wii

    Wi-Fi has become a must-have ingredientin the coolest consumer electronics

    www.tonsetelecom.com

    Nikon Coolpix

    Microsoft Zune

    Sony PS3NabaztagSony mylo T-Mobile MDA

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    Rapidly changing face of retail in India Wi-Fi opportunity

    Wi-Fi in high growth verticals www.tonsetelecom.com

    50M Sq. Ft of retail space to be added by 2010(Industry estimates)

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    Wi-Fi equipped mobile POS Wi-Fi equipped mobile Check-In Agent

    Innovative enterprise Wi-Fi applications www.tonsetelecom.com

    Indian enterprise wireless business applications untapped

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    Resolution of PIN, roaming and billingissues at hotspots to drive usage rates

    Education and awareness levels of Wi-Fistandards, security and capabilities

    Deregulation of VoWi-Fi and decision onspectrum release

    Key challenges for Wi-Fi in India www.tonsetelecom.com

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    350 municipal deployments underwayin 29 countries worldwide (TroposNetworks)

    132,000+ Hot Spots worldwide (JiWire)

    Commuter-Fi trials in Melbourne, SFBay Area, Spain, and Santa Fe

    82% of US hotels offer Wi-Fi(American Hotel & Lodging Assn.)

    1000 hotspots in India, and growing

    Success of Unwire-City projects

    necessary for Wi-Fi ubiquity in India!

    The Hotspots, muni deployments and commuter-fi www.tonsetelecom.com

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    Wi-Fi industry offers new opportunities forstart-up companies in India

    Intellectual property and products for the Wi-Fi industry

    Indian start-ups joining Wi-Fi ecosystem www.tonsetelecom.com

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    Enabler: PC penetration, steady growth www.tonsetelecom.com

    India - Desktop ShipmentsSource: MAIT IMRB

    14051882 1671

    22943036 3633

    46155600

    010002000300040005000

    6000

    1999-

    00

    2000-

    01

    2001-

    02

    2002-

    03

    2003-

    04

    2004-

    05

    2005-

    06*

    2006-

    07

    Year

    DesktopShipm

    ents

    in1000s

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    Enabler: Laptop penetration, first time 2x growth! www.tonsetelecom.com

    India Laptop Penetrati on

    Source: Tonse Telecom Dec 06

    0.045 0.051 0.177 0.4320.864

    1.727

    3.196

    5.592

    0.00

    1.00

    2.003.00

    4.00

    5.006.00

    2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10

    Year

    #ofUnitsin

    Millions

    Impressive Growth Will Continue! CAGR: 52.96%

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    The Wi-Fi gear in India to reach $279M in 2011 www.tonsetelecom.com

    India WLAN Network Gear MarketSource: Tonse Telecom, Dec 06

    2.67 11.33 18.44 23.11

    36.9859.16

    91.70

    137.56

    199.46

    279.24

    0.0

    50.0

    100.0

    150.0

    200.0

    250.0

    300.0

    2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

    Year

    MarketSizein

    $M

    Note: Does not Include services or embedded chip sets in

    laptops/other devices

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    Wi-Fi India market $744M in 2011 www.tonsetelecom.com

    India Wi-Fi Market

    Source: Tons e Telecom, Dec 06

    41.578 80.014123.810

    207.317

    342.333

    516.633

    744.017

    0.0

    200.0

    400.0

    600.0

    800.0

    2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

    Year

    Wi-FiMark

    etSize($m)

    WLAN Network gear + SI + SI tools + Professional Services (Testing/Certification/IPLicensing/Custom Software Development)

    Note: Does not Include embedded chip sets in laptops/other devices

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    Comparison Wi-Fi HotSpot Cyber-Caf Dial-Up Dial-Up Dial-Up Dial-Up Broadbandof Typical Net Access Net Access Peak Rates Off Peak Rates Peak-Rates Off peak Rates Unimited

    Rates in India Pre-Paid Pre-Paid Post-Paid Post-Paid Usage Pack

    Varies from Varies from Varies from Varies from Varies from Varies from Varies from

    In INR free (some hotels) Rs.20 - Rs.60 Rs.14.6 - Rs.32 Rs.4.8 - Rs.19 Rs.15 - Rs.30 Rs.7.2 - Rs.18 Rs.3.75 - Rs.5.83

    to Rs.150 per hour per hour per hour per hour per hour per hour per hour

    In USD 0 - $3.33 $0.44 - $1.33 $0.32 -$0.71 $0.1 - $0.42 $0.33 -$0.66 $0.16 -$0.55 $0.08 - $0.13

    per hour per hour per hour per hour per hour per hour per hour

    Tonse Telecom, Dec '06

    Effective Rates from top 5 ISPs' select plans, computed on basis of 8hours/day of usageInfo based on inputs from TRAI, industry, ISPs, hot-spot operators

    Effective per-hour Rates for Internet Access mechanisms in Nov '06 in India

    Wi-Fi market-enabler: declining broadband rates www.tonsetelecom.com

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    Which one will be the Last Mile? www.tonsetelecom.com

    Standard Family Primary Use

    Radio

    Tech

    Downlink

    (Mbps)

    Uplink

    (Mbps) Notes

    802.16e WiMAX Mobile InternetMIMO-

    SOFDMA70 70

    Quoted speeds only achievable at very short ranges,more practically 10 Mbps at 10 km.

    HIPERMAN HIPERMAN Mobile Internet OFDM 56.9 56.9

    WiBro WiBro Mobile Internet OFDMA 50 50 Mobile range (900 m)

    iBurstiBurst

    802.20Mobile Internet HC-SDMA 64 64 3-12 km

    UMTS W-

    CDMA0.384 0.384

    HSDPA+HS

    UPA3.6 5.76

    Wi-Fi

    802.11n Wi-Fi Stationary 540

    Stil l in development 2.4 GHz or 5 GHz

    Spectrum

    UMTS-TDDUMTS/3GS

    MMobile Internet CDMA/TDD 16 16

    Reported speeds according to IPWireless using16QAM modulation similar to HSDPA+HSUPA

    LTE UMTSUMTS/4GS

    MGeneral 4G

    OFDMA/MIMO/S

    >100 >50 Still in development

    1xRTT CDMA2000 Mobile phone CDMA 0.144 0.144 Obsolete by EV-DO

    EV-

    DO 1x Rev.

    B

    CDMA2000 Mobile Internet CDMA/FDDRev B note: N is the number of 1.25 MHz chunks of

    spectrum used. Not yet deployed.

    HSDPA widely deployed. Typical downlink rates today1-2Mbps, ~200kbps uplink; future downlink up to

    28.8Mbps.

    UMTS/3GSM

    Mobile phone CDMA/FDD

    http://en.wikipedia.org/wiki/OFDMhttp://en.wikipedia.org/wiki/OFDMAhttp://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/Code_Division_Multiple_Accesshttp://en.wikipedia.org/wiki/OFDMhttp://en.wikipedia.org/wiki/OFDMAhttp://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/Code_Division_Multiple_Access
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    Wi-Fi

    hotspot

    Wi-Fi

    Ethernet

    Access point

    Caf W i-Fi

    hotspot

    Hotel Wi-Fihotspot

    Home Wi-Fi

    hotspot

    Office Wi-Fi

    hots ot

    Airpo rt Wi -Fihotspot

    WiMAXBase stationEthernet

    Telco

    OF

    WiMAXSubscriber

    WiMAX

    Base station

    Point-2-Point

    Wi-Fi WiMAX Network

    Wi-Fi enabler: WiMAX www.tonsetelecom.com

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    www.tonsetelecom.comBangalore Unwire Project

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    Long Range Wi-Fi www.tonsetelecom.com

    Trango Broadband Wireless, set the world record for longest Wi-Fi transmission at137.2 miles

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    In Europe, Wi-Fi as a last mile broadband wireless technology and mobileGSM handsets have started converging.

    Challenges in India

    Deregulation of VoWi-Fi and decision on spectrum release

    Call rates are already among the lowest in the world

    Challenges relating to fluctuating wireless throughput and roaming amongAPs

    Regulation, Business Model and Cost of handsets

    Voice over Wireless LAN www.tonsetelecom.com

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    Research Reports, Market Updates and Directories

    -India Broadband Wireless Access / WiMAX Study: Forecasts 2006-12 June 27

    -Indian Mobile Game Vendor Directory March 31,06

    -Indian Mobile Game Directory March 31, 06

    -India WiMAX Market Update Feb 01, 06

    -India Wireless Spectrum Update Nov 20, 06

    If you are Looking for

    -Custom research in Indian telecom

    Publication

    -India Telecom Analysis, Monthly Email Newsletter

    Consulting Services

    -Custom Research, Business Plan Development, Strategy and Market Development

    Coming Soon-INDIA VAS MATRIX

    -INDIA Broadband / WiMAX / 3G Newsletter

    www.tonsetelecom.comAbout Tonse Telecom

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    www.tonsetelecom.comAbout Tonse Telecom

    Tonse Telecom is a full function end-to-end

    technology Research and Consulting companyfocused on the telecom vertical

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    Tonse Services India Telecom Intelligence www.tonsetelecom.com

    Custom Research

    Business Plans

    Investment Advisory

    Market Entry

    Consulting & Independent Publications

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    If you are Looking for-For Market Entry into India Telecom

    -For Investing in Indian Telecom Space

    -Sourcing Indian Telecom Software / Solutions

    -For Market Intelligence in India Telecom

    www.tonsetelecom.comContact Information

    We could help

    Tonse Telecom

    www.tonsetelecom.com

    [email protected]

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    The Ubiquitous Wi-Fi! www.tonsetelecom.com

    Thank you!

    [email protected]+ 91 98458 47557

    Contact: