lemore successful stories - hismart
TRANSCRIPT
HISMART
HiSmart Smart Convertible
Urban Bag
About LeMore
LeMore is a technical marketing firm that has lead some of the most successful Chinesecrowdfunding campaigns in history. We partner with our hardware clients to manage everyaspect of their crowdfunding campaign, from initial messaging and market research throughto advertising and eCommerce.
Challenges
New Product Catagory Brand Awareness $ 297,000 raised
Time Limited
Objective
by Lepow
HiSmart is the first smart convertible urbanbag. The difficulty we faced was trying tofind the right target audience for a productthat was the first of its kind. We needed tomake it standout from smartwatches in themarket and offer an unique experiences.
No other products like it in themarket aside from smart watches.
A established company's attempt ofbranching out to new categories
$50,000 in 30 hours$100,000 in 2 days
Started from scratch, we finished pre-launch and preparation in 2 months
Results
Testing the MarketValidate such a niche product in
global market
Featured in Top MediaWired, The Verge, WWD, USA Today,
GottaBeMobile, Venture Beat