Creating a Successful Brand on Social Media with Remarkable Stories

ABOUT MAGGIE: •  Graduated in 2010 with a special major in

International Media & Communications.

•  Joined Cambridge-based marketing software company HubSpot as a marketer.

•  In 2012 moved to HubSpot’s Product team as a product manager.

•  Loves story-telling, technology & superstitions. Magdalena Georgieva ’10 www.twitter.com/mgieva

Why did I choose to talk about story-telling and social media?

Because it’s relevant to you.

1  Maybe you want to build out your personal brand,

2  Or you want to get better at networking,

3  Or need it to create engagement at your work,

4  Or you just want to gain an understanding of the landscape.

Because the tools always seem to be changing.

1  2004 - Facebook was founded.

2  2006 - Twitter was founded.

3  2007 - Tumblr was founded.

4  2010 – Instagram, Snapchat, Pinterest and Google+.

Because every change reinforces the same overarching principle.

The art of telling stories.

1 Let’s get the basics down

Definition of social media

forms of electronic communication (as web sites

for social networking and microblogging) through

which users create online communities to share

information, ideas, personal messages, and

other content (as videos).

“

What are some examples?

Let’s focus on one of them.

Instagram is an online mobile photo-sharing,

video-sharing and social networking service

that enables its users to take pictures and

videos, and share them. 300 million monthly

active users as of December 2014.

What do people use it for?

1  Document what’s happening in their days

2  Share moments with family and friends

3  Expression (requires observation and a perspective)

4  Frequent pictures include: food, landscapes, social events,

architecture, fashion… ordinary things that look good with a filter

News feed

Your profile

New photo

Dissecting the app

Dissecting the app

Picture w/ filter Comments

Likes

Description & hashtag

2 Five Examples of Storytelling Techniques on Instagram

WeNeverMet – 18K followers

Mixing non-fiction & fiction. STORYTELLING TAKEAWAY

MommasGoneCity – 551k followers

Be vulnerable. STORYTELLING TAKEAWAY

NewYorkerPhoto – 137K

Be informative & thought-provoking. STORYTELLING TAKEAWAY

UnionSquareDonuts– 12K

Offer distractions. STORYTELLING TAKEAWAY

YoungAdventuress– 59K

Inspire. STORYTELLING TAKEAWAY

It’s not about the tools. It’s about the stories.

3 Scavenger hunt!

First, let’s get Instagram

•  Go to the App Store and search for Instagram

•  Install app (it’s free)

•  Create an account and log in

Scavenger Hunt Details

•  Share a photo inspired by one of the challenges

•  Use the hashtag #MHChunt

•  Keep adding content after the class is over!

Thanks.