lean startup: pivot vs persevere

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  • 1. Lean Startup ZRHPivot vs Persevere18.02.2013 @twt_carlos

2. Agenda #1 New attendees #2 Overview of topic the pivot vs. persevere #3 Real cases focused on pivoting #4 Next Meetup #5 Help, share and learn! 3. #1New AttendeesShort presentation 4. Name + nickname Yourself, company, role How are you involved with Lean Startup? What do you expect from this Meetup? 5. #2Overview of topicpivot vs persevere . 6. The Lean Startup method teachesyou how to drive a startup -how tosteer, when to turn, and when topersevere- and grow a business withmaximum acceleration.theleanstartup.com/principlesThere is absolutely no right answer .Like almost everything in a leanstartup, requires judgment.I ts a n a r t , n o t a s c i e n c e . Eric Ries 7. A pivot is a structured course correction designed to test a new fundamentalhypothesis about the product,business model and engine of growth. 8. What is pivoting for you? 9. Are we making progress?or Do we need a change? 10. A Pivot for each caseZoom-inZoom-outCustomer segmentA single feature The whole Good product, becomes the product becomes bad customerwhole product a single featuresegment Customer needPlatform Repositioning, or Change from an a completely newapplication to a productplatform, or vice versa 11. Caution: more blind corners!Business architecture Value capture Engine of growthHigh margin, low volume Changes in thePicking how toorrevenue modelgrowth: viral,Low margin, high volume sticky and paidChannelTechnology How the product New technologyis delivered to improves the customers competitiveness 12. But, pivot or persevere? Feedback!!! 13. Measure how customers respondAn actionable metricis one that tiesspecific and repeatableactions to observedresults.Ash Maurya 14. Split testing 15. Split testing 16. Split testing 17. Split testing 18. Confirm the conversion improvementsMeasure Control Hypothesis #1 #2AcquisitionAARRR ActivationRetentionReferralRevenue 19. #3Real casesPivoting 20. Bring Your Own ProblemsGathering problemsOrderingDiscussion 21. Lean Startup Machine Winner 2012http://www.youtube.com/watch?v=kddld-SS7lw 22. #4NextMeetup 23. #5Help, share and learn! 24. Thanks to our sponsor! The incubator for ICT and CleanTech startup companies in Zurich. 25. LinksExcerpted from "The Lean Startup" bookhttp://www.entrepreneur.com/article/220302Top 10 ways entrepeneurs pivot a Lean Startuphttp://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-ways-entrepreneurs-pivot-a-lean-startup/Split test exampleshttp://www.abtests.comSplit testinghttp://www.startuplessonslearned.com/2008/09/one-line-split-test-or-how-to-ab-all.htmlAsh Mauryahttp://www.ashmaurya.com/Lean Startup Metrics and Analiticshttp://www.slideshare.net/njvitto/lean-startup-metrics-analytics