make a tough call to pivot by gabe luna-ostaseski - the lean startup conference 12/11/14
DESCRIPTION
Early sales look great, but they can mask underlying product/market fit problems. Gabriel Luna-Ostaseski, current founder at Upshift Partners, was pleased when his last company, Modernize, generated $7M in B2B sales fairly quickly--but he knew they had a problem when they started to see massive customer churn. He explains how they pivoted and what happened next.TRANSCRIPT
Make a Tough Call to Pivot: