lean launchpad at nyu itp info session

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Lean Launchpad will be offered as a for credit course to all enrolled NYU students at NYU ITP.


  • 1.LEAN LAUNCHPAD AT NYU ITP Information Session November 7, 2013 Jen van der Meer | jd1159 at nyu dot edu Josh Knowles | chasing at spaceship dot comRockets Sketches borrowed from Harry Allen Design

2. ITP TEACHING TEAM Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest. Currently: Luminary Labs, Health Data Challenges, and also SVA Products of Design.Josh Knowles, ITP 07 15+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.) 3. @CHASING 4. @JENVANDERMEER 5. MENTORS, ADVISORS, AND SKYPE_ADVISORS Tom Igoe ITP, ArduinoJulie Berkun Fajgenbaum Stern Adjunct Professor Former VP Amex OpenPhin Barnes Partner, First Round CapitalMatt Jones Interaction Design Director, GoogleTravis Hardman Founder, AnnotaryRobert Fabricant VP Creative at frog designValerie Casey Necessary ProjectsNihal Parthasarathi Founder, CourseHorseTarikh Korula Founder, Seen.coAndy Weissman Partner, Union Square VenturesMore coming 6. SHOW OF HANDS DO YOU KNOW Agile development Lean / lean startup Customer development Business model canvas 7. LEAN LAUNCHPAD OUR APPROACH 8. LEAN LAUNCHPAD AT NYU ITP 9. LEAN LAUNCHPAD AT NYU ITP We embrace a creative, iterative, and collaborative approach to making things -- but launching a product out into the world takes a somewhat different set of skills. How do we make sure people want to use what they make?How do we create a business plan to support the idea? Is the idea strong enough to turn into a job -- or a career? 10. BEST OF BOTH Experiential course in entrepreneurshipBased on the Steve Blanks Lean Launchpad and the NYU Summer Launchpad Accelerator, We are applying the curriculum developed at Stanford and Berkeley for the ITP culture and NYU community.This course has been developed with support from the NYU Entrepreneurship Initiative, and aims to mix the best of the methods from the Lean Launchpad methodology with the best of ITP's culture and practice. 11. THE ONLY TEXTBOOK WE READ:11 12. 12 13. 13 14. ITERATIVE SEARCH FOR A BUSINESS MODEL . Students work in self-formed teams of 3-4 to develop theirbusiness model and product/service over the course of the semester. The primary focus of the course is the work of customer development, speaking directly to potential customers to help define opportunities that the startup is designed to solve. 15. SEARCHING HERE 16. ITERATIVE SEARCH FOR A BUSINESS MODEL 17. ITERATIVE SEARCH FOR A BUSINESS MODELSEARCHING HERE 18. ITERATIVE SEARCH FOR A BUSINESS MODELSEARCHING HERE 19. ITERATIVE SEARCH FOR A BUSINESS MODELTO GET OUT OF THE BUILDINGSEARCHING HERE 20. GOING DEEPER ON CUSTOMER DEVELOPMENT . Building on to the core curriculum of Lean Launchpad witheffective approaches from design thinking and ethnography to accelerate the understanding of both explicit pain points and more latent or hidden challenges that people face, in their jobs and in their lives. #Empathyhacks. 21. LEAN LAUNCHPAD: WHY NOW 22. WHAT CAME BEFORE IT: THE WATERFALL METHOD22 23. HOW STARTUPS GOT FUNDED23 24. AND THEN FUNDED LESS24 25. UNTIL THIS HAPPENED25 26. AND THIS HAPPENED26 27. LEADING TO THIS27 28. LEAN LAUNCHPAD THE PIVOT 29. THE SHIFT FROM PUSH AND MARKET TO CUSTOMER DEVELOPMENTThe Four Steps to the Customer Epiphany by Steve Blank29 30. FIRST CAME STEVE The Customer Development process changes the way startups are built.Startups are not smaller versions of large companies. Co-founded 8 startups. 1996: E.piphany 1998: $3.4 MM sales 1999: IPO raised $72 MM Author of Four Steps to the Epiphany, Startup Owners ManualA startup as a temporary organization designed to search for a repeatable and scalable business model. 31. THEN CAME ERIC Continuous customer interaction.A startup is an experiment. A hypothesis to be tested. Assume customer and features are unknowns.Low burn by design. Founded IMVU Parallels between Lean and Agile, caught fire in the startup community for software businesses, particularly mobile and SaaS models.Are we on the path to a sustainable business. 32. WHAT CAME BEFORE STEVE AND ERIC32 33. WHAT CAME BEFORE STEVE AND ERIC Lean ManufacturingTotal Quality ManagementKanban Continuous Improvement Agile33 34. KANBAN The Kanban Method respects the human condition. People resist change for emotional reasons. When change affects their self-image, self-esteem, or position with a social group, people will resist and the resistance will be emotional. The Kanban Method adopts the Zen Buddhism concept that "water goes around the rock." Hence, it focuses on changes that can be made without invoking emotional resistance, while visualization and limiting work-in-progress raise awareness of deeper issues allowing for an emotional engagement that helps to overcome resistance. Now take a deep, cleansing breath. Again.34 35. LEAN LAUNCHPAD: THE CLASS + HOW TO APPLY 36. COURSE BASICSMondays, 6:00-8:55 PM 12 class meetings beginning 1/27 We will curate 5-6 project teams from those that apply Teams are 3-4 students in size Anyone from NYU can apply Join us for Pitch time: November 21, 12:003:00 37. WHAT IS DIFFERENT ABOUT LEAN LAUNCHPADCommitment to reach goal of 100 customer development interviews over the course of the semester.Commitment to make something. The build = minimum viable product/service (ask Josh for advice about how big of a thing to make) 38. HOW TO BE CONSIDEREDForm into teams (3-4) Agree on an initial product/service Assure your team has the ability to make an MVP (developers, designers not just networkers) Complete the 3 slides: Idea Team composition Business model canvas v 1.0 Optional links to sketch, rendering, video, prototype 39. 1. TEAM COMPOSITION TEAM NAME HERE Team MembersEmail Degree, Dept, Grad date LinkedIn portfolio or website What excites you the most about this product idea? Do you have a background with products like this? What will be your role?Name 1Name 2Name 3Name 4 40. 2. CONCEPT + BUSINESS MODEL CANVAS CONCEPT HEREWho are our key partners?What key activities do our value propositions require?Which one of our customers problems are we helping to solve? What needs are met?What key resources do our value propositions require?What are the most important costs in our business model?What is the product/service ?How will we get keep and grow customers?For whom are we solving a problem / needs met Who are the customersThrough which channels do our customer segments wish to be reached?Does the value proposition match the need Single sided or multimarket?What is the revenue model? What are our pricing tactics? For what value are customers willing to pay? 41. 2. CONCEPT + BUSINESS MODEL CANVAS MINDTETHERJif comarketing partnershipManufacturing mind tethers. Marketing, growth hacking.Mining for a special, proprietary material.Cost of tethering cables Reserve for potential litigationWe provide a mindtethering technology that enables the sender to control the thoughts and actions of the hostSEO, Mommy blogger seeding to acquireFeeds moms need to control kid.DtoC websiteBusy moms Single sided market, DtoCCharge Cost per Action each time the target host completes a task sent by the sender, Mindtether collects $10 42. HOW:Develop a presentation to apply using this template here. Save, and send to Jen van der Meer jd1159 at nyu dot edu by November 20 Show up on November 21 ITP Room 50 12:00 3:00 PM