lean launchpad spring itp class 1 1.27.2014

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Lean LaunchPad NYU ITP Class 1: Adapting Lean LaunchPad for ITP


  • LEAN LAUNCHPAD AT NYU ITP Class 1 / 12 January 27, 2013 Jen van der Meer | jd1159 at nyu dot edu Josh Knowles | chasing at spaceship dot com Rockets Sketches borrowed from Harry Allen Design
  • TODAY: 6:00 7:00 Course overview 7:00 - 7:45 5 minute business model canvas presentations 7:45 - 8:00 Break 8:00 - 8:55 First Guest Speaker: Christin Roman
  • ITP TEACHING TEAM Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest, . Currently: Luminary Labs, Angel Investor, Health Data Challenges, Judge for startup competitions, + SVA PoD Josh Knowles, ITP 07 15+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.)
  • LEAN LAUNCHPAD AT NYU ITP We embrace a creative, iterative, and collaborative approach to making things -- but launching a product out into the world takes a somewhat different set of skills. How do we make sure people want to use what they make? How do we create a business plan to support the idea? Is the idea strong enough to turn into a job -- or a career?
  • BEST OF BOTH Experiential course in entrepreneurship Based on the Steve Blanks Lean Launchpad and the NYU Summer Launchpad Accelerator, We are applying the curriculum developed at Stanford and Berkeley for the ITP culture and NYU community. This course has been developed with support from the NYU Entrepreneurship Initiative, and aims to mix the best of the methods from the Lean Launchpad methodology with the best of ITP's culture and practice.
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  • ITERATIVE SEARCH FOR A BUSINESS MODEL . Students work in self-formed teams of 3-4 to develop their business model and product/service over the course of the semester. The focus of the course is the work of: Customer development, speaking directly to potential customers to help define opportunities that the startup is designed to solve. Well go deeper into design approaches to understanding through empathy. Agile development: utilizing UX methods and tools to ground teams in an understanding of how to launch a minimally viable product.
  • CLASS TIMEFRAME AND CADENCE . Walk through the full canvas Build to MVP, space for iteration
  • CLASS TIMEFRAME AND CADENCE . 2/3 Value Proposition UX Tools, Frameworks 1/27 Business Models Customer Development UX Tools Intro 3/17 Spring Break 2/17 Presidents Day 2/10 Customer Segments Research Tools 3/24 Customer Development Product Development 3/3 Customer Relationships Partners, Product Development 2/24 Revenue Streams Distribution Product Definition 4/7 Customer Development Product Development 3/31 Customer Development Product Development 3/10 Resources, Activities, Costs, Product Development 4/21 Product MVP 4/14 Customer Development Product Development 4/28 Lessons Learned
  • STUDENT TEAMS Team Name School Cognitive Toy Box Lindsey Jones Stern Tammy Kwan Stern Hsiang Huang Stern Rodrigo Derteano ITP Maximo Sica ITP Ajejandro Puentes ITP Alon Chitayat ITP Sam Slover ITP Shilpan Bhagat ITP Max Ma ITP Sergio Majluf ITP Su Hyun Kim ITP Christina Yugai Stern Yuliya Parshina Kottas ITP Rose Meacham ITP Hanna Moon ITP Ju Young Park ITP Alternative Monuments NYBL DiscoverEd Advanced Expression
  • TEACHERS, MENTORS AND ADVISORS Why we are doing this? We all see this class as an opportunity to help the startup ecosystem of NYU, and NYC Teachers are here to provide guidance and support and ensure you can grasp the practice of customer development and agile development, and get to an MVP Mentors have volunteered to coach a specific team and provide guidance with business model development, and prioritizing features for the MVP Advisors have volunteered to be on hand to answer your questions, provide specific expertise, and connect you to who you need to know Some have experience in Lean, others are here to learn more about lean and contribute
  • MENTOR ROLE Mentors play an active role in weekly coaching of a specific team of 3-4 students. The role of the mentors is to help the teams test their business model hypotheses, and . Offer teams strategic guidance and wisdom: Offer business model suggestions Identify gaps in the teams business knowledge and suggest areas of inquiry and customer development that can help address those gaps Provide teams with tactical guidance every week: Review teams weekly presentation before they present in person or over skype/hangout Comment weekly on teams project blog Respond to the teaching teams critique of their team Offer network help: Why dont you call x? Let me connect you. Coach the teams to make 5 to 10 customer contacts/week Check in with teaching team twice over the semester to discuss student progress
  • MENTORS + TEAMS Tom Igoe @tigoe ITP, Arduino, Making Things Talk, NYU ITP Pitchfest Alternative Monuments Julie Berkun Fajgenbaum @julieF Stern Adjunct Professor, Former VP Amex Open, now startup co-founder NYBL Michael Levitz @michael_levitz ITP grad, R/GA, Lean DiscoverED Sarah Krasley @sarahkrasley Autodesk, Sustainability, Berkeley Advanced Expression Chris Milne @greedo1000 IDEO, Toy Lab, Stanford, LEGO Cognitive Toy Box
  • WHAT TO EXPECT OF MENTORS Proactively set up office hours here or at their convenience Mentors are available to help you through the work of determining your business model, working through the business model canvas Mentors will help connect you to people you need to meet during customer development (but this responsibility is ultimately yours) Later on in the semester, as you continue customer development but move forward to launch an MVP, mentors are there to coach you through timing, priorities, and pacing They are coaches, but not minders you have to do the work of orchestrating to fit into their schedules
  • ADVISORS Briita Riley Windowfarms Tarikh Korula Seen.co Robert Fabricant frog design Matt Harrigan Ben Cerveny Advisorsphere Samsung Accelerator Anthony Viviano ESPN Author of Lean UX Manifesto Valerie Casey Phin Barnes Christin Roman UX Designer Elise Communications Andy Weissman First Round Capital Carrie Barnes Union Square Ventures Adam Quinton ASTIA Ajay Revels Polite Machines Jess Eddy UX Designer Nihal Parthasarathi CourseHorse John Bachir Vlad Vukicevic RocketHub Jennifer Hill Medstro International Tech Venture Lawyer Matt Jones Google Frank Rimalovski NYU Lindsey Marshall NYU Summer Bedard Betaworks Thomas Gerhardt Studio Neat More to come
  • WHAT TO EXPECT OF ADVISORS Advisors are likely time constrained, but eager to help Advisors are available for counsel and advisory, and connections Well publish a contact list but lean on us to make the first intro and set context, as each advisor has their unique perspective and constraints for availability Advisors based in NYC will come to the Lessons Learned day at the end of the semester
  • WHAT TO EXPECT OF TEACHERS We are here to help reach out whenever you need it within reason. Office hours Jen: 5-6 on Mondays, or schedule time at my office in Tribeca: jd1159 at nyu dot edu Josh office hours: 5-6 on Mondays or earlier schedule time chasing at spaceship dot com
  • WHAT IS A BUSINESS MODEL? . A business model describes the rationale of how an organization creates, delivers, and captures value for companies, customers, and society Business model canvas : can become a shared language that allows you to easily describe and manipulate models to create new strategic alternatives Described through 9 basic building blocks that show the logic of how a company intends to make money Business Model Generation Alexander Osterwalder
  • BUSINESS MODEL CANVAS CONCEPT HERE Who are our key partners? What key activities do our