leadmaster direct marketing

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Providing Quality Lead Generation and Call Center Services Since 1998

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Lead Generation - Demand Generation Whatever you call it, every company needs more of it. You need skilled persuasion artists who know how to work the phones, how to reach your target market, and how to build a robust database of leads that keeps giving, now and over time. Your sales team needs a call center partner that produces more hot leads that turn into sales and nurtures the cool leads for future sales conversion. That’s the benefit of LeadMaster.

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Page 1: LeadMaster Direct Marketing

Providing Quality Lead Generation and

Call Center Services Since 1998

Page 2: LeadMaster Direct Marketing

Specialties

•  Integrated Lead Generation –  Prospecting

–  Account Profiling

–  Appointment Setting

•  Lead Distribution Using the LM CRM

•  Nurturing Leads in the Funnel •  Lead Engagement Tracking

–  Through Channel Partners too

Page 3: LeadMaster Direct Marketing

Growing in the USA and Abroad

Page 4: LeadMaster Direct Marketing

The LeadMaster Difference

•  We invest in people – not buildings

–  Small physical call center, large virtual team

–  Highly trained professionals

•  Open-end peer level conversations with prospects

•  Strict criteria of lead qualification

•  Managing to your ROI expectations

Page 5: LeadMaster Direct Marketing

Multi Tiered Lead Gen Process

TSG Leads - Incubation Nurturing

Page 6: LeadMaster Direct Marketing

LeadMaster Customers

Page 7: LeadMaster Direct Marketing

Customized Reporting

Page 8: LeadMaster Direct Marketing

Real-Time Lead Management Dashboard

Page 9: LeadMaster Direct Marketing

Nurturing Leads Until Sales Ready

Page 10: LeadMaster Direct Marketing

LeadMaster Bringing it all together!

Lead Generation Direct Mail - Telemarketing - e-Marketing

ROI Analysis Measure and maximize ROI to improve marketing results

People, Technology & Process

Page 11: LeadMaster Direct Marketing

Closed Loop Lead Generation

Lead Generation •  eMarketing •  Webinars •  Tradeshows

•  Landing Pages

Online CRM •  Lead Gen Qualification •  Lead Nurturing/Incubation •  Lead Distribution •  Feeds into HP Siebel

•  Incentive Management

Sales •  Lead Engagement •  Lead Driver Feedback •  Win/Loss Reporting

Filling the Funnel Sales Ready Leads

Pipeline Reporting Lead Tracking Feedback

Page 12: LeadMaster Direct Marketing

Let’s Get Started!

Q2 2010 Results