lead your industry: data-driven strategies to build influence through guest content

Download Lead Your Industry: Data-Driven Strategies to Build Influence through Guest Content

Post on 19-Jul-2015




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  • Ma! Kamp | Director of Strategic Partnerships at Influence & Co.

    Data-Driven Strategies To Get Your Content Published on Influential Sites May 2015 Presentation

  • @thuelmadsen #KISSwebinar

    Join the conversation on Twi!er

  • Ma! Kamp - Influence & Co. - @thema!kamp

    Ma! Kamp is the director of strategic partnerships at Influence & Co., a content marketing firm that specializes in helping companies showcase their expertise through thought leadership. Influence & Co.s clients range from venture-backed startups to Fortune 500 brands.

    Thue Madsen - KISSmetrics - @ThueLMadsen

    Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist. Before joining forces with KISSmetrics, he was a Ly" driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him fishing and hiking in the Sierras.

  • @themattkamp #KISSwebinar

    Join Ma! on Twi!er

  • 1 Section One - How to build influence with content

    2 Section Two - The Thought Leadership Approach

    3 Section Three - Content marketing is the new SEO

    Table of Contents

    4 Section Four - How to create content editors crave

    5Section Five - How Influence & Co. works with clients to achieve their business goals through contributed content


  • Section One

    80% of business decision-makers prefer to get

    company information in a series of articles versus an


  • The Solution Guest publishing thought leadership content.

    Section One

  • Section One

    Content marketing is all about PEOPLE

  • Section Two - The Thought Leadership




    Start Your Free KISSmetrics Trial

  • Taking a Thought Leadership Approach to Content Marketing

    Section Two

    Goals + benefits

    How contributed content fits into your overall marketing plan

    Increase qualified leads

  • Section Three - Content marketing is the new SEO


  • It Builds Natural SEO

    Section Three

    Long tail searches are up 68% since 2004. Easiest way to rank for long tail keywords is content marketing.

    Source: QuickSprout

  • How SEO and Content Fuel Each other

    Section Three

    1. Create content your audience is searching for

    2. Take the conversation to the next level

    3. Tailor content to the buyers journey

  • Top of the Funnel Awareness

    Content Marketing Funnel

    Content here should largely be educational and help the individuals connect the dots from the problem to how they may be able to solve it.

    Example: An educational e-book explaining more about your industry.

    Middle of the Funnel Consideration

    Our goal is to present them with the solution and show them the complexities and expertise involved in doing it well,

    which will overwhelm them and convince them that they want help implementing the


    Example: Guides, and best practices

    Content focused on truly identifying your company as the best solution is

    ideal here.

    Example: Case studies, comparison documents, and trial offers focused

    on why your company is an ideal solution to the problem

    Bottom of the Funnel Decision

  • Section Four - How to create content editors



  • How Brands Can Get Published

    Section Four

    1. Document your content strategy

    2. Research the publications audience

    3. Share your expertise & get personal

    4. Back it up with data

    5. Perfect your piece before submission

  • Document a Content Strategy Only 35% of marketers have a documented content strategy. -Content Marketing Institute.

  • What Your Content Strategy Needs

    Section Four

    Is your content relevant to the publication?

    Is it non-promotional?

    Does it engage and educate the readers?

    Is it unique?

  • Research the Publications Audience

    Section Four

    Established goals

    A target audience

    Key metrics

  • What Editors Of The Top Online Publications Had to Say

    Section Four

  • Share Your Expertise & Get Personal

    Section Four

    Its imperative to get direct content and insights from key players in the industry, whether they are peers of our readers or general colleagues.

    Editor surveyed in the State of Contributed Content Report

  • Organize Your Expertise With a Company Knowledge Bank

    Section Four

  • 5 Ways to Get the Most Out of Your Knowledge Bank

    Section Four

    1. Update it regularly

    2. Keep you're audience in mind.

    3. Crowdsource the knowledge

    4. Organize your info by category & keywords

    5. Make it accessible

  • Back Your Content Up With Data

  • Perfect Your Piece

    Section Four

    Be a perfectionist - edit your work!

    Fact check

    Plagiarism check

    Tool: Copyscape

  • Section Five - How Influence & Co. works with clients to achieve

    their business goals through contributed



  • Yuriy Boykiv CEO

    Gravity Media

    Luba Tolkachyov Co-Founder, New Media Development

    Gravity Media

  • Goals

    Section Five

    Position Gravity as a leader in multicultural marketing.

    Publish consistent content to individually position Yuriy and Luba as thought leaders

    Drive additional exposure to Gravity

    Create sales opportunities.

  • Our Process

  • Key ROI Points

    Section Five

    Early invite-only contributors to LinkedIn

    Inc. weekly columnist

    Numerous Agency Awards (Ad Age, Agency 100)

    Speaking opportunities and further press coverage

    Credited content as key sources to 2 major accounts in 201

  • Get $500 of your first month with

    Influence & Co.!

    Presented By:

    Download your FREE Knowledge Management Template


    Lets Chat

    Reach out and mention "KISSmetrics Webinar"

  • 2015 KISSmetrics Guide KISSmetrics Demo

    h!p://kiss.ly/growth h!p://kiss.ly/demo

  • Questions?

    Ma! Kamp Director of Strategic Partnerships

    Influence & Co. @thema!kamp


    Thue Madsen Marketing Operations Manager

    KISSmetrics @ThueLMadsen