lead service offerings

ServiceOfferings

LEADBusinessGrowthisalimitedliabilitypartnershipfirmregisteredinIndia.

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BUSINESSPROCESSADVISORY

BUSINESSPROCESSMODELING

While businesses thrive on sales, documentedprocesses are enablers to ensuring smooth andeffec7ve opera7ons. Procedures provide adescrip7on of who does what, and when.Documenta7onof StandardOpera7ngProcedures(SOP) becomes all the more important when abusiness seeks standardiza7on of opera7onsacross exis7ng units or implementa7on ofprocesses at new units. It involves tabula7on ofkeybusinessprocessesandprepara7onofprocessflows and descrip7ve narra7ves for the iden7fiedprocesses. Depending onmanagement’s focus onopera7onalrisks,RiskControlMatrices(RCM)mayalso formpart of the documenta7on, highligh7ng

key risks within the respective processes andcontrolstomitigatesuchoperationalrisks.Apartfrom standardization, documented processescanhelpidentifyopportunitiesforautomationofactivities, enhance ef<iciency and reduce leadtimeintheexistingprocedures.Someindustriesmay require SOPs as a requirement forcompliance whereas others might havevoluntary guidelines that suggest them as bestpractices. These processes and documentationare intended to improve quality and can verywellbeusedtocreateworkinstructionsthataremuchmoredetailed.

BUSINESSPROCESSRE-ENGINEERING

Dynamismandchanges inthefast-pacedbusinesslandscape calls for periodic assessment andtransforma7onofkeybusinessprocesses.Businessprocesses need to be con7nually assessed, withrespect to their effec7veness for the scale ofopera7onsaswellascompliancetotheincreasingrisks in the enterprise risk framework. ProcessTransforma7oninvolvesassessmentoftheexis7ngbusinessprocesses,inlightofmanagement’svisionfor increasingscaleofopera7onsoranaOtudinalshiP of management focus towards reducing risk

or cost and providing recommenda7ons towardstransformingthekeybusinessprocessestoachievetheorganiza7on’sobjec7ves.Changes in business or management’s focus mayalsotriggertheneedforassessingtheviabilityandbenefits of outsourcing some of the key businessprocesses.ThroughOutsourcingAdvisory,wehelpbusinesses evaluate the need for outsourcingprocesses/ func7ons and assist in managing theprogramforoutsourcing.

PROJECTIMPLEMENTATIONASSISTANCE

Every business house has aspira7ons to scale up.However, the expansion phase brings alongdaun7ngprospects,intheformofnumeroustaskstobecompleted toget ‘there’.Aspects thatneedtobe considered include infrastructure,plant andmachinery, technology, people, processes andgoverning regula7ons. Each aspect needs to beplannedwellandexecu7onneedstobemonitoredclosely, inorder toachieve thebusinessobjec7veand ensure seamless implementa7on of the newphase(project).Wecanassistmanagementthroughouttheproject

cycle, by planning the milestones in detail andmonitoring implementa7on of the project. Apartfrom project plan, we help develop appropriatemeasures, dashboards and reports to provideac7onable insights, highligh7ng the extent ofcomple7on of key milestones, hindrances withrespect to key ac7vi7es (red flags) and thelikelihoodof implementa7onoftheprojectwithinplanned 7mel ines. Besides gauging theeffec7venessofimplementa7on,thesedashboardswould help iden7fy specific areas that needmanagement’saWen7onandfocus.

ServiceofferingsL E A D

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BUSINESSPROCESSADVISORY

SUPPLYCHAINASSESSMENT

TheSupplyChainfunc7oncanbeakeycompe77vedifferen7ator for an organiza7on. Leadingorganiza7ons increasingly lookatopportuni7es toimprovetheirsupplychainac7vi7estoreducecostor to increase revenue. Supply Chain Assessmentinvolves evalua7on of the current supply chainac7vi7es, considering efficiency and risks and

iden7fying opportuni7es to improve theperformance of the func7on, to realize long-termandsustainablebenefits.Throughthissolu7on,wecan also help build a ‘Blue Book’ for the supplychain processes, detail ing the ac7vi7es,responsibili7es and risks for the relevant supplychainprocesses.

COSTASSESSMENT

Dwindling economies and business cycles call foreffec7vemanagementofcostofopera7ons.Whileit is important for businesses (large or small) tofocus on revenue, the cost of opera7ons, if noteffec7velymanaged,canmakeorbreakabusiness.Given the importance of controlling costs,businesses need to con7nually monitor the keycost indicators that have a significant bearing onthe financials. Addi7onally, businesses need toassess the key opera7ng cost indicators

periodically, to derive an assurance over theeffec7veness of such costs. We help businesseswith the laWer, by breaking down the key costindicators and subjec7ng them to analy7cs.Through Cost Assessment, management gets anassurance regarding the effec7veness of cost ofopera7ons.Addi7onally,thesolu7onhelpsexploreareas where costs could be brought down,resul7nginenhancedmarginsandprofitability.

CUSTOMERLIFECYCLEASSESSMENT

The fierce compe77ve landscape in whichbusinessesoperatetodaycallsforincreasingfocuson customer service. More so, organiza7ons incertain sectors (e.g. telecom, banking, insurance,etc.) do not have an op7on not to focus onincreasingvalueprovided tocustomers.CustomerLife Cycle Assessment is an ‘Outside-In’ approach

toassessthevaluebeingdeliveredbyabusinesstoits customers. The solu7onusesa combina7onof‘live customer ac7vi7es’ and available datametrics, to assess the efficacy of customer facingprocesses and iden7fy areas that businessesshould focuson, to improve thequalityof servicedelivery.


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RISKCONSULTING

ENTERPRISERISKMANAGEMENT

Everysectorisladenwithnumerouschallenges.Inorder to survive and grow, businesses need tounderstand their risk environment and developstrategiestomi7gatetherisksthatmayaffectthesurvival or growthprospects of thebusiness. Riskmanagementisnotaboutavoidingrisk.Itratherisabout knowing the risks inherent in the businessandpro-ac7velyaddressingthemtominimize lossandenhancestakeholdervalue.Enterprise Risk Management (ERM) is a processeffected by Boards, Management and otherpersonnel, to iden7fy, monitor and mi7gate

poten7al events that may affect the en7ty. Wehelp organiza7ons iden7fy, document andpriori7ze their key strategic, financial, complianceandopera7onrisksthat,eventually,haveabearingontheirsurvivalandgrowth.Wealsohelpcreateaframework to enable con7nuous monitoring andre-priori7za7on of the risks, so thatmanagementmaydevelopmi7ga7onplans in a7melymanner.TheERMframework includesRiskHeatMapsandDashboards for con7nuous monitoring of ‘RisksThatMaWer.’

OPERATIONALRISKASSESSMENT

Broadly,businessrisksareac7onsor inac7onthatcould adversely affect an organiza7on’s ability toachieve process objec7ves and thus, hinder theimplementa7onofbusinessstrategies.Aneffec7vesystemofcontrolsandmonitoringmeasureshelpsto manage business risks so that businessobjec7ves are achieved. For a business toeffec7velymovetowardsaWainmentofitsmission,itisimpera7vethatallriskowners,includingseniormanagement and business units, integrate theireffortstowardsmanagingbusinessrisks.

Our Business Process Risk Assessment is focusedonthebusinessobjec7vesoftheorganiza7on,themostsignificantprocessesinplacetoachievetheseobjec7ves, and the risks related to theseprocesses. Through Opera7onal Risk Assessment,we help organiza7ons iden7fy, assess anddocument key risks that have an impact onopera7ons. The Risk Register would helpmanagement incorporate controls within therespec7ve business processes, in order toeffec7velymanagetheopera7onalrisks.

CONTRACTCOMPLIANCE

Rising business complexi7es, innova7ve serviceofferings and increasing business aggression haveresulted in contracts between par7es becomingcomplex as well. Today, contracts are laden withnumerousserviceleveltermsandkeyperformanceindicators aswell as penal7es for viola7onof thetermsofarrangement.Thus,itbecomesimportantfor both the contrac7ng par7es to effec7vely

monitorfulfilmentofthecontractualobliga7ons.We help in assessing the effec7veness of anorganiza7on’s internal procedures, towardsensuring fulfilment of contractual obliga7ons bythe key vendors/ strategic partners.On theotherhand,wealsohelporganiza7onsprovidingservicesassess the level of compliance to the contractualtermsfortheirkeycustomers.


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RISKCONSULTING

ASSESSMENTOFINTERNALCONTROLS

Overthelastdecade,withthedownfallofsomeofthe large en77es,we havewitnessed a paradigmshiP with respect to increased accountability ofmanagement and focus on improving corporategovernance, globally.Market regulators have alsomandated stringent requirements, with theobjec7ve of restoring investor confidence in thecapital markets. Notable regula7ons include theSarbanes Oxley Act (for en77es governed by the

US SEC), the Clause 49 requirements (for en77eslistedinIndia)andtheNewCompaniesAct,whichlaysstressontheterm‘internalcontrols’.Besides assis7ng companies develop a frameworkfor compliance with the internal controlrequirements, we also assist businesses inassessing the efficacy of their internal controlenvironment.

INTERNALAUDIT

Given the increasing speed of change anddynamism in today’s business environment,organiza7ons must iden7fy, assess and mi7gateemergingrisks,whilealsokeepingacheckontheirexis7ng business and control environment.Through internal audit, we help an organiza7onaccomplish itsobjec7vesbybringingasystema7c,disciplined approach to evaluate and improve theeffec7veness of risk management, control and

governance processes. We do this through acombina7on of assurance and consul7ng. Theassurance part of our work involves tellingmanagersandgovernorshowwellthesystemsandprocesses designed to keep the organiza7on ontrack areworking. Then,we offer consul7ng helpto improve those systems and processes, wherenecessary.


6

TRANSACTIONADVISORY

DEALSANDVALUATIONS

When it comes to expansion or divestment,business houses are faced with a number ofdilemmas and confusions. ‘What would theacquisi7on be worth to my exis7ng business?’,‘Willtheacquisi7onhelpbringsynergytomeetmybusiness objec7ves?’, ‘What price should I expectfor the sale of my unit?’ are ques7ons thatbusinesshousesseekanswersto,atsomepointorthe other. Besides, jus7fying the value of assets

and liabili7es has become more complex andcri7calformostbusinesses.We assist businesses sort out such dilemmasthrough financial modeling techniques, helpingthem make effec7ve financial decisions. We alsohelpiden7fykeyrisksandrewardsthroughoutthelife cycle of the acquisi7on/ divestment, helpingbusinesses take informed decisions to maximizevalueforstakeholders.

DUEDILIGENCE

While evalua7ng a deal proposal, it is impera7vefortheorganiza7ontocheckalltheassump7onsitismaking about that deal. Financial due diligenceprovides peace of mind to both corporate andfinancial buyers, by logically analyzing andvalida7ng the financial, commercial, opera7onalandstrategicassump7onsbeingmadewithrespecttothedeal.

Byhighligh7ngstrengthsthatcanbebuiltuponorweaknessesthatcanberesolved,wehelpiden7fyand understand cri7cal success factors andtherefore improve management’s understandingofalltherelevantissuessothatinformeddecisionscan be made, with respect to the deal beingevaluated.


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STRATEGICBUSINESSCONSULTING

STRATEGICPLANNING

Business,largeorsmall,requiresstrategy,forittobe successful. Small and medium enterprises inIndia,generally, lacka ‘planningprocess’,which isanessen7alcatalystfordrivingthebusinessintheright direc7on. The planning process, withquarterlyreviewsandupdatesisanimportanttoolfor every organiza7on, helping each person to befocusedtowardsachievingthe‘Big’goal.We help in designing and implemen7ng a laserfocusedplanningdocument,entailing:Purpose-Thereasonfortheorganiza7ontoexist.Itisimportanttonotethat‘purpose’isnottoearnmoney, rather, money is the outcome of thepurpose;Mission-Typically,a5or10yearsgoal;

AnnualPriori?es-Goalsfortheyearthatwillhelpachievethemission;Quarterly priori?es - Goals for the next quarter,necessarytoachievetheannualpriori7esWeekly Goals - Key tasks (five, at the most)requiredtoachievequarterlygoals;Daily Tasks - Three to five tasks that need to beperformed,toachievertheweeklygoals.Laser focusedplanning ensures that every personintheorganiza7onperformssometaskseveryday,to achieve the ‘Purpose’ of the organiza7on. Thisprocess improves the efficiency and effec7venessofeveryindividualandensuresalignmentofeveryperson towards the ul7mate ‘Purpose’ of theorganiza7on.


SALES&MARKETINGADVISORY

OPen, the terms ‘sales’and ‘marke7ng’are takento be the same, though being two differentbusinessfunc7ons.‘Marke7ng’isaboutgenera7ngleads and capturing contact details of poten7alcustomers. It also involves management ofcustomerrela7onships.A‘sale’,ontheotherhand,entails conver7ng the leads into actual sales orrevenue. Ideally, the marke7ng ac7vi7es of anorganiza7on should be automated, so that theSalesteamisfocusedtowardsconversionofleads.

Marke>ngDigitalmarke7ng and socialmedia have emergedas thebestandeconomicalmarke7ngop7ons formostorganiza7ons.Today,socialmediadominatesthemarke7ngplan, insteadof the tradi7onal andexpensivemarke7ngop7ons suchasmedia, radioor television. Marke7ng ac7vi7es also includecontac7ng and nurturing poten7al clients, byeduca7ngthemaboutyourproductsorservices.We advice businesses on developing andimplemen7ngmarke7ngplanswitheffec7veuseofdigitalmedia.Itincludes:•  Content crea7on, for effec7veuseondifferent

socialmediaplahorms;•  DevelopanduseeBooks;•  Plan and implement ads and campaigns for

socialmedia;•  Set up automated email marke7ng and

Customer Rela7onship Management (CRM)tools;

•  Use of landing web pages to capture contactdetailsofleads.

SalesWhat are you selling? A solu7on? A solu7on isworth nothing unless it solves a problem. Serviceofadoctorisvaluableonlywhenthereisamedicalproblem.OnehasnovalueofaCardiologist,unlessfacedwithaproblemintheheart.WehelpyourSalesteamtodeveloparobustSalesMatrix.UnderstandingthesalesmatrixandpuOngit to effec7ve usewill help your business convertleads into revenue. Theremaybeways to up-sellyour products and services to exis7ng clients, toenhance your revenue further. Addi7onally, CRMsystem is a useful tool to manage rela7onshipswithexis7ngclients.

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STRATEGICBUSINESSCONSULTING

BUSNIESSDEVELOPMENTANDJOINTVENTURES

Tradi7onally, a business runs in isola7on,withouthaving any 7e-up or joint venture with otherbusinessesthatmaybemutuallybeneficialtoboththe organiza7ons. Have you no7ced when at themovies, you might get a discounted coupon tohaveamealatMcDonaldsandatMcDonalds,youmightgetafreeicecreamorsoPdrinkvouchertobeusedatthemovies?Weanalyze your customerbase andhelp iden7fybusinesses that youmay establish a joint venture

rela7onship, resul7ng in benefits to both thebusinesses. It is the most cost effec7ve way ofexpanding your poten7al customer leads bysharingthecustomerbase. It is importanttonotethat while making such proposals for jointventures, there has to be quan7fiable benefits tobothpar7es.The idea is tofindabusinesswhosecustomers have similar aWributes as your owncustomers, however, they may be in a totallydifferentproductorservicesstrata.


ORGANIZATIONSTRUCTUREASSESSMENT

A proper and effec7ve organiza7on structure isimportant for upkeep of any business. Small andmediumscalebusinesses, generally, lackaproperstructure to enable the owners work ‘on thebusiness’,rather‘inthebusiness’.Businessownersor top management, are required to be crea7veandworkabovethelinetasks.

We assess the exis7ng structure of the businessand advice on restructuring, for effec7veopera7ons.Wealsoprovidetrainingtoeverylevelof staff, to inculcate an effec7ve culture in theorganiza7on. Leadership training at every level oforganiza7onstructureisequallyimportant.

PEOPLEDEVELOPMENT

Human Resource is the most neglected area formost businesses. Who are you hiring? Staff ortalent?A talent is a personwho is aligned to the‘Purpose’ of your business and who is self-mo7vated to perform his or her tasks at thehighest levelofefficiency.Hiring the rightperson,whosharesthesamevaluesasoftheorganiza7onand is the right fit in the culture is the mostimportantassetforanybusiness.In the ‘People’ front, we advice on the following

areas:•  Hiringprocess-Developalistofques7onsthat

will ensure you are hiring the right talent foryourorganiza7on;

•  Training in soP skills for yournewandexis7ngtalents;

•  Help you build the right culture and retaintalent;

•  Leadership trainings at every level of theorganiza7on.

9

ABOUTLEAD


LEAD is the outcome of culmina7on of thevision of serious professionals, to help smalland medium scale enterprises establish theirfounda7ons for growth. While largecorporates have access to world classprofessional services, smallerbusinessesneedhelp aswell, in order to take their enterprisetothenextlevel.AtLEAD,weprovideAdvisoryand Training services to business owners, to

help them ‘compose’ their business, enablingthemachievebalancedbusinessandpersonallife.We help business ownerswith strategiesand tools to achieve mul7ple growth andnegate any risk, with proper structures andprocesses in place. Unlike most consul7ngfirms, we provide training and educa7on tobusiness owners and their teams, along withadvisoryservices.

OURPURPOSE

Helpsmalltomediumscalebusinessesachievefastandhealthygrowth,withleadingbusinessprac?cesandtheentrepreneurstoachievebalancedbusinessand

personallife.

OurValuesIntegrity:whiledealingwithself,teamorclients

Quality:eachworkshouldbeamasterpiece

Teamwork:collabora7on,ratherthancompe77on

Opencommunica7on:fairnessandtransparencyininternalandexternalcommunica7on

Proac7ve:iden7fypoten7alproblemsandinnova7vesolu7ons,ratherthanreacttositua7ons

Empathy:feelthepainandpriori7zesolu7ons

Inspire:leadbyexample;givemorethanyouget

Ethical:honestandtruthfulinalltheaffairs

ClientFocus:recommendcosteffec7veandinnova7vesolu7onstosolveclient’sproblems

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ABOUTLEAD


DheerajMirpuriCo-founderandManagingPartner

A Chartered Accountant, by profession, with over 13 years of post qualifica>onexperience in the areas of Business Consul>ng, Risk Consul>ng, TelecomRevenueAssurance,AuditandFinance.

Over9yearsofassocia7onwith‘Big4’consul7ngFirms.Widearrayofexperienceinthe Business Process, Risk and Transac7on Advisory domains, having successfullydeliveredassignmentsacrossIndia,SouthAsiaandAfrica.

Ago-geWerandamo7vator,havingsuccessfully ledmul7pleengagementsand largeteams across con7nents. Key solu7ons (delivered simultaneously) include processmodeling,riskassessment,internalcontrolassessment,compliancetoSarbanesOxleyAct(SOX),customerlifecycleassessmentandinternalaudit.

Par7cipated and led a number of global ini7a7ves, including Benchmark Reports,PointsofViewandGlobalSolu7ons.

Extensiveexperienceinconceptualizinganddeliveringsolu7onsforalargenumberofmarquecorporatesacrossManufacturing, Informa7onTechnology (semi-conductor),Avia7onandTelecommunica7onssectors.

CommiWed to help business owners with strategies and tools to achieve mul7plegrowth and negate risks, through implementa7on of structures and processes. Theidea is to help small and medium enterprises develop effec7ve opera7ng andgoverningstructuresforfastandhealthygrowth,throughskillsetsdevelopedovertheyears,havingbeenassociatedwithlargesizeen77es.

OURTEAM

With over 40 years of professional experience, having served a number of largecorporates,ourteamisgearedtoprovideinnova7vesolu7onstohelpyoutakeyourbusiness to thenext level.Be it strategyoropera7ons,process, riskor transac7ons,our solu7ons are designed based on live experiences, having solved some of theproblemsfacedbythelargecorporates.

11

ABOUTLEAD


NishantMarooCo-founderandPartner

AserialEntrepreneurleadingvariousbusinessesinEduca>on,TrainingandBusinessAdvisoryservices.

Over 10 years of experience in the Interna7onal Educa7on Industry as Marke7ngDirector,BusinessAnalyst,StudentRecruitmentandMigra7onAdvisor.

Helped several reputable ins7tutes establish their agent networks across the globe,whilsthelping thousandsof Interna7onal students to studyandmigrate toAustraliaandNewZealand.

Having completed Masters in Informa7on Systems and Masters in ProfessionalAccoun7ng,con7nuouslydemonstratedexcep7onalanaly7calcapabili7eswithafocusof surpassing set targets and over delivering every 7me.Developed newMarke7ngstrategies and delivered innova7ve business solu7ons and ideas for overallorganiza7onalgrowth.

Keen interest in quality educa7on and innova7ve in the dynamic training industry,maximizing opportuni7es to help individuals excel in life and achieve their dreams.The purpose is to help and touch the lives of peoplewho cross their path throughAstonCollege(ownbusiness).

Deep knowledge and exper7se in Strategic Planning, Business growth, Informa7onSystemsandDigitalmarke7ng,witha commitment tohelp small andmediumscalebusinessownersintheirjourneyasentrepreneurs.

Believeincollabora7ngwithlike-mindedprofessionalstohelpeachotherinordertoachievepersonaldevelopmentandgrowthinbusiness.Sharingknowledgeandideasiskeytosuccess.

Wecommittosolveyourproblemswithourinnova>vesolu>ons,beingyourextendedteamtohelpyouimplementthesolu>onsandtrainpeople!

Contact

DheerajMirpuriCo-founder&ManagingPartner

Cell +919891700025+917368990025

Skype mirpuridheerajEmail [email protected]

[email protected]

NishantMarooCo-founderandPartner

Cell +61488048870Skype nishantmaroo75Email [email protected]

lead service offerings

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