lcm resume

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Luke C. Morris Phone: 636-345-0297 Email: [email protected] 107 Gibraltar Point Court Saint Charles, MO 63304 Work Experience: St. Louis Post Dispatch, St. Louis, MO February 2014 – Present Digital Media Planner Advise Key Local, Major, and National Sales Representatives in planning digital marketing campaigns on STLtoday.com and the STLexchange programmatic network Compose cash and trade contracts for local clients in the fields of entertainment, business services, education, and non-profit organizations Oversee all national digital campaigns running on STLtoday.com and manage budgets for 40 - 50 Local and National campaigns each monthly period Responsible for reporting on and analyzing more than 35 digital campaigns each monthly period and providing strategic recommendations for future campaigns Participate on sales calls with Sales Representatives as a digital advisor and product expert Analyze site trends and data through Google Analytics in order to more accurately plan successful digital campaigns on STLtoday.com for local and national clients Perform research on site and industry trends to provide tactical advice to Sales Representatives and the Digital Planning Team Coordinate the designing of new and updated sales materials including product decks, sales flyers, and special event packages Lead and conduct staff sales trainings for new digital products and services Review weekly and monthly billing and scheduling reports to monitor budgets, campaign pacing, and reconcile billing Truman State Residence Life, Kirksville, MO February 2013 – April 2013 Marketing Researcher Measured awareness and attitude of students toward University’s Residence Life Conducted recruitment and marketing efforts for the Student Advisor position

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Page 1: LCM Resume

Luke C. MorrisPhone: 636-345-0297 Email: [email protected]

107 Gibraltar Point CourtSaint Charles, MO 63304

Work Experience: St. Louis Post Dispatch, St. Louis, MO February 2014 – PresentDigital Media Planner

Advise Key Local, Major, and National Sales Representatives in planning digital marketing campaigns on STLtoday.com and the STLexchange programmatic network

Compose cash and trade contracts for local clients in the fields of entertainment, business services, education, and non-profit organizations

Oversee all national digital campaigns running on STLtoday.com and manage budgets for 40 - 50 Local and National campaigns each monthly period

Responsible for reporting on and analyzing more than 35 digital campaigns each monthly period and providing strategic recommendations for future campaigns

Participate on sales calls with Sales Representatives as a digital advisor and product expert Analyze site trends and data through Google Analytics in order to more accurately plan successful

digital campaigns on STLtoday.com for local and national clients Perform research on site and industry trends to provide tactical advice to Sales Representatives and

the Digital Planning Team Coordinate the designing of new and updated sales materials including product decks, sales flyers,

and special event packages Lead and conduct staff sales trainings for new digital products and services Review weekly and monthly billing and scheduling reports to monitor budgets, campaign pacing, and

reconcile billing

Truman State Residence Life, Kirksville, MO February 2013 – April 2013Marketing Researcher

Measured awareness and attitude of students toward University’s Residence Life Conducted recruitment and marketing efforts for the Student Advisor position

Orange Leaf Frozen Yogurt, O’Fallon, MO Summer 2011 – Fall 2012Assistant Manager

Supervised employees and oversaw the handling of the store’s monetary exchanges Implemented day-to-day placement of products in store to market to consumers

Additional Experience/Service: FBC Harvester, St. Charles, MO May 2013 – PresentCollege and Senior Adult Pastoral Intern, Assistant Worship Leader

Worship Leader for a weekly gathering of over 1500 people Developed and organized an annual trip for 25 young adults

Technical Skills: Google DFP, Google Analytics, Buzzboard, Kantar Media, Nielson Local (Scarborough) Adobe: Photoshop, Final Cut Pro Microsoft Office: Excel, Word, PowerPoint

Education: Truman State University, Kirksville MO 2009 - 2013Bachelor of Arts Major: Business Administration, emphasis in Marketing; Minor: Music