CURRICULUM VITAE Mr. Ahmed AchourTel: 0097466450995Doha - QatarE-mail: achourahmed1@gmail.comThanks for adding me on:Linkedin, twitter, Blogger, Areebaareeba, Myspace, Flickr, Youtube

Profile

o Eight years of experience within the media industry between Dubai, Qatar and Algeria (Event Management, PR, Media Relations, Social Media, Client Servicing and Media Monitoring).

o Looking for good atmosphere of work, salary, more privileges and promotion in the career stair.o Self-development on two levels: career and general life, to get more experience.o Ready to handle any kind of responsibilities and to relocate.o To join immediately and salary negotiable.

Education & Qualifications

o Media Bachelor Degree - (Science of Information & Communication) - University of Algeria - 09/2001-09/2005

o English Certificate (Intermediate Level 2) - British Council Dubai - 27/08/2008-09/10/2008 - Remarks: Excellent.

o Two Practical Studies Diplomas: Cameraman and Film Editor - Media Training Center – Algeria - 09/2006-03/2007

o News Reporter Diploma – The Family Journal – Algeria – 2001/2002o Microsoft Office Certificate - Royal Computer – Algeria - 2000/2001o TEF Certificate (Test d’Evaluation de Français): elaborated by the Chamber of Commerce and Industry of

Paris Ile-de-France (CCI PARIS ILE-DE-FRANCE).o IELTS Certificate (Cambridge English Language Assessment, British Council and IDP Education Austraia).o Advanced Analysis Training on the latest media monitoring technologies – Spotter (French Company) –

11/01/2015 – 14/01/2015 – Evaluation: (Excellent knowledge of platform and good analysis skills. Can be a reference point for other team members on queries, social media and analysis).

o Social Media Specialist Certificate – Turjuman Consultancy – 9/12 March 2014 (Currently Infographic Course).

Work Experience

Doha – Qatar:o Social Media Specialist (Editing, Analytics and Monitoring) (Oct 2012 up to now)o Ministry Of Interior – State of Qatar

Contribute to the establishment of the social media channels to improve the relations between the ministry and the public by:

o Managing an editorial calendar for online content with monthly themes.o Supporting the ministry corporate communications objectives through the use of Facebook, Twitter,

YouTube, and Instagram properties.o Identifying and growing the establishment online audience.o Deploying tactics to generate more interaction with online network.o Drafting responses to online inquiries and managing criticism and dissent in collaboration with Team

members and other internal departments.o Conducting daily media monitoring.o Preparing monthly analytic reports.o Launching new social media properties, including Twitter and Facebook.o Managing online advertising campaigns to support communication initiatives.o Reporting to the Director of Communications and being a part of a dynamic and fast-paced team.o Familiarity with a variety of social media concepts, practices and procedures.o High degree of creativity.

o Ability to work autonomously and as part of a team, to communicate with all levels of the organization, to manage online response and to adapt quickly to change.

o Ability to make appropriate decisions rapidly on the basis of experience and judgment even when I have incomplete information and/or I'm under pressure.

o Daily media monitoring for social media websites (Twitter, Facebook, blogs, Google+, etc), for different languages (Arabic, English, French and Spanish), by using different tools and software in order to get better results.

o Dealing with Open Source Intelligence (OSINT).o Leading investigations about some specific topics and cases.o Analyzing of the daily gathered data and social media users sentiment and engagement. o Social media monitoring development (looking for companies who can provide us with specific tools and

assistance).o Assisting in recruiting the skilled and experienced people to strengthen the internal team. o Evaluation of official social media pages using technological tools and brainstorming. o Assisting in the development of the official website.o Working in conjunction with the website team.o Media coordination.o Translation (Arabic into English and vise versa).o Working with the United Nations media team for the 13 th UN Congress On Crime Prevention And Criminal

Justice, held in Doha, from 12th to the 19th of April 2015.

Dubai – UAE:

o PR Account Executive (Jan 2012 up to August)o Virtue Marketing Consultancy o Event management, including press conferences, exhibitions, forums and promotional events; such as;

WETEX Exhibition, ATP Wedding Fair, Earth Hour Celebrations, Empower, Takeda, DEWA and Al Khawali Restaurant press conferences and DEWA forum.

o Linked with over 3000 media experts including; Editors In Chief of prestigious MENA newspapers, Broadcast News Departments such as BBC, France 24, Aljazeera Network, Al Hurra TV, CNBC Arabia, Dubai Media Incorporated, CNN, Reuters, ITP, CPI, as well as magazines such as; Haya MBC, Hia, Grazia ME and SNOB magazine, local and international websites, Radios, and social media.

o Self-oriented through conducting PR events management and clients servicing to develop clients’ proposals and implement the PR activity and attending and promoting client events to the media;

o Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly;

o Identify main client groups and audiences and determine the best way to communicate publicity information to them;

o Writing interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages;

o Writing Sponsorship book for World Parachuting Championships Mondial 2012 Dubai in both Arabic and English;

o Writing flyer or accordion for World Parachuting Championships Mondial 2012 Dubai in both Arabic and English;

o Writing press releases (Arabic and English) for World Parachuting Championships Mondial 2012 Dubai in both Arabic and English;

o Copywriting and proof reading (Arabic and English)o Develop and maintain the company's corporate image and identity, which includes the use of logos and

signage;o Draft speeches for company executives, and arrange interviews and other forms of contact for them;o Evaluate advertising and promotion programs for compatibility with public relations efforts;o Establish and maintain effective working relationships with local and municipal government officials and

media representatives;o Confer with labor relations managers to develop internal communications that keep employees informed of

company activities;o Liaising on a daily basis with clients and the media, often via telephone and email;o Relationship building and networking with colleagues, clients and the media;

o Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients;

o Preparing regular client reports and attending client meetings;o Researching, writing and distributing press releases to targeted media;o Promoting news stories and features to the media, known as ‘selling in’;o Collating, analyzing and evaluating media coverage;

o Assisting with the production of client publications, such as in-house magazines;o Commissioning market research;o Coordinating studio or location photography;o Undertaking research for new business proposals and presenting to potential new clients;o Placing and devising competitions and advertorials for clients;o Managing the PR aspect of a possible crisis situation.

o New Media Executive (2010-2011) Media Watch Middle East, a member of News Group (An international news group,

based in Dubai). Daily updated news report for the Roads and Transport Authority of Dubai (RTA); Dealing with clients through phone and emails to get their feedback about the reports and to prepare their

requests; Selecting news and events relative to the agency and its departments; Displaying the gathered news between the RTA agencies; Translating the articles from English to Arabic and preparing summarizes for everyone; Counting the number of articles for every department separately and classifying it either Positive, Negative

or Neutral; Preparing the daily TV and Radio report by the same way; Adding these reports to the monthly report (updating); Updating the Arabic & English news report according to the daily report; Updating the quarterly report accordingly with the daily report; Preparing the annual report; Social Networking Media Report: Daily Top Ten News through Arabic Blogs and Forums; Filtering and selecting the daily forums and blogs news; Activating searches on the Arabic forums and blogs through Media watch ME platform; Looking for the most discussed subjects in the blogs; Classifying the top ten discussed subjects accordingly and repeatedly; Training the staff on how to work on the Social Media Software (preparing virtual training sessions for some

staff); Additional Tasks: Sending SMS to clients regarding positive and most of all time negative news about them; Coordinating with the correspondents to get the latest news in their countries; Helping in translation from Arabic to English and vice versa.

And then promoted to:

o Social Media Coordinator: Supporting social media and digital communication strategy, by building and protecting online reputation,

optimizing the use of new media technologies and by assisting individual brand teams in the creation of best practice social media engagement;

Contribute to understanding of social and digital media environment and the opportunities/challenges it presents;

Manage the online corporate reputation; Support brand teams usage of social media channels; Create and maintain excellent team and cross functional working relationships; Social Media campaign on Facebook, Twitter & Linkedin; Tweets preparation & posting on Facebook, Twitter & Linkedin, in both Arabic & English; Images posting on the above sites (the images contain the owner ones and others); Invite more people to connect with us via our social pages, to participate and to join our events; Bringing more followers means bringing more biz; Create events, create & expand our online business network; Adding more exposure to us; Adding more brilliance to our profile, by adding more info & details, means marketing ourselves; Daily follow-up for the tweets, and people comments; The daily updates of the social pages, by adding more info about your activities;

Contributor Writer with The Arab Geeks Online Magazine - arageek.com (Tech, Social Media & Digital Marketing Tips and News).

o PR Account Executive (2007 - 2009) MCS Action: Global PR Group based in Cyprus

Liaising on a daily basis with clients and the media, often via telephone and email; Relationship building and networking with colleagues, clients and the media; Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for

opportunities for clients; Working as part of an account team to develop client proposals and implement the PR activity; Preparing regular client reports and attending client meetings; Researching, writing and distributing press releases to targeted media; Promoting news stories and features to the media, known as ‘selling in’; Collating, analyzing and evaluating media coverage; Event management, including press conferences and promotional events; Attending and promoting client events to the media; Assisting with the production of client publications, such as in-house magazines; Commissioning market research; Coordinating studio or location photography; Undertaking research for new business proposals and presenting to potential new clients; Placing and devising competitions and advertorials for clients; Managing the PR aspect of a possible crisis situation. Examples of clients working on:

In the UAE: Gulf Energy Maritime, Air Miles, Royal Caribbean, Flip Media. Bahrain: Ahli United Bank, Mena Telecom, Future Bank. Qatar: Qatar Islamic Bank. UK: BAE Systems.

Preparing the Analysis PowerPoint show for the final reports.o Volunteer News Reporter and Photographer: Al Fajr (UAE) & Al Seyassah (Kuwait).o Volunteer Photographer: for our company occasions like birthdays’ celebration.

Algiers - Algeria:

o Video Cameraman (2006 - 2007) Media Training Center. Take and edit few scenes like: “Nature between your hands” and some video clips songs

o Freelancer News Reporter (2001 - 2002) Al-Ayla (The Family) newspaper. Looking for news and cover events.

Relevant & Transferable skills

Microsoft Office (Word, Excel, PowerPoint, FrontPage), Adobe premiere, Adobe Illustrator, Adobe Photoshop, Adobe After Effects.

Spoken languages:

Positions Of Responsibilities

Scout leader and Assistant Teacher in the Algerian Scout.

Language Reading Writing Speaking UnderstandingArabic Native Native Native NativeFrench Native Native Native NativeEnglish Excellent Excellent Excellent ExcellentSpanish Beginner Beginner Beginner BeginnerSwedish Svenska

Beginner Beginner Beginner Beginner

Deutsch Beginner Beginner Beginner Beginner

Salesman in the International Book Fair of Algeria (two times). Video Cameraman.

Additional Experiences

Writing two press releases in Achourouq Al Arabi(weekly newspaper). Outdoor Salesman and Marketing with an Algerian Canadian electronic company.

Personal Details

Age: 31 Marital Status: Married with German wife and have one child. Visa status: Holding a family Schengen Visa. Nationality: Algerian Gender: Male

Other Skills & Competencies

Membership at The Middle East Public Relations Association (MEPRA). Work to maintain the public image of the company. Show a good understanding of the company's objectives and pro-activeness in generating new ideas, for

effective communication of those objectives. Strong leadership qualities and ability to successfully complete projects. Good managerial and communications skills, good listener and a good observer. Observe, study and report on social, economic and political trends that might promote or boost or affect the

progress of the company. Well understand to the media work. Developing PR and Media Monitoring activities. Developing Social Media Activities & Network. An integrated global, strong & enriched media list with various contacts. PowerPoint business presentations. Preparing Media Reports. Active man, hard worker, team worker, enthusiastic man. Photography, Filming, Translation, Writing skills.

Links for some of my previous writing press releases:An-nournews.com: March versionArageek.com Ahmed Achour’s Blogs Wpcuae.ae/ARABIC/Medialanduae.ae/index1.htmlhttp://www.moi.gov.qa/site/arabic/