1

EXPERIENCE

York UniversitySchulich School of Business

MBA Masters of Business AdministrationSpecialization in Marketing and Strategy

Local Media UAEMarketing & Communications Manager

University of Western Ontario

Honours Bachelor of ArtsEconomics

September 2009 - May 2011Toronto, ON

September 2000 - June 2004London, ON

January 2013 – March 2014

EDUCATION

KRISTIN FOSTER fo s t y44@gmail.comP E

Independently conducted a thorough quantitative and qualitative analysis of theUAE market for Home & Facility Automation to assess regional viability.Inclusive of an external (PESTLE), competitive, stakeholder, industry, consumer,internal (SWOT) and marketing analysis—full report with supporting recommendationsdelivered and presented to CEO;

Collaborated with Senior Graphic Designer to create Company Brochure - from conceptto implementation, including both written copy and visual content;

Formulated a Digital Marketing Strategy template to use as a baseline for clientstrategies;

Designed and implemented Company Social Media Strategy including the management ofall Social Media (LinkedIn, Facebook, Twitter, YouTube and Google+);

Implemented a new Enterprise Social Media Management System (Hootsuite) and trainedapplicable staff; and

Assisted business development team in closing business by attending client meetingsas required.

Oversaw the production of, and often independently developed, marketing collateralincluding both internal and client facing presentations, corporate brochures, posters,e-marketing campaigns and other digital marketing initiatives; and

Assisted the Regional Business Development Manager with Corporate Event Strategyand positively represented Company at trade shows, conferences and other events.

TDE GroupMarketing Manager

April 2014 – January 2015Dubai, UAE

Dubai, UAE

Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.

+971 55 108 4154

Mediatize MEPublic company, Marketing and Advertising Industry

Independently developed a business plan for Mediatize ME during its start-up phase.

Collaborated with CMO and CFO to formulate financial projections, product pricing and go to market sales strategy; Used market data to perform segment analysis and develop planning for client demand;Performed competitive market analysis using SWOT and independently designed competitive matrix to determine appropriate launch strategy; andCreated a proposal for the organizational structure of the company.

Summer Intern, 2010Dubai, UAE

KRISTIN FOSTER fo s t y44@gmail.comP E

Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.

+971 55 108 4154

2

EXPERIENCE (CONT’D)

Manulife FinancialClient Account Manager

Same responsibilities as Senior Client Account Representative (below) in addition to:

Managed corporate 401K accounts with assets exceeding $100 million;Identified and defined training and developmental needs for the department; Developed creative ways to meet client needs and productivity goals as a team and on an individual basis;Helped create specialized and tailored client presentations focused on new plan administration strategies and occasionally traveled to the U.S, facilitating client education meetings;Integrated and applied expert knowledge of the business, products, and administration to problem-solving and resolution of client issues around Manulife service delivery and day to day plan execution; Obtained Series 6 Certification; andManulife United Way volunteer.

June 2007 - November 2008Toronto, ON

Worked collaboratively with Senior Management to develop and execute the 2012 Corporate Communications Strategy;Assisted with brand awareness and proactively generated positive media coverage as Allstream’s primary media relations spokesperson;Responsible for producing internal/external communication content including the management of all press and news related articles;Prepared communication materials on behalf of the President and other executives including speeches and internal/external messaging;Managed the internal linguistics department;Represented the Corporate Communications department on the Corporate Emergency Management Team and managed all crises communication planning; andAllstream United Way Committee member.

AllstreamSenior Manager, Corporate Communications

September 2011- February 2012Toronto, ON

KRISTIN FOSTER fo s t y44@gmail.comP E

Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.

+971 55 108 4154

3

Manulife FinancialClient Account Representative

Managed corporate 401K accounts with assets exceeding $20 million;Maintained and managed often difficult relationships with clients and business partners such as brokers, third party administrators and auditors;Acquired extensive knowledge of the U.S. pension and investment business; Performed reconciliation of client accounts and developed “win-win” solutions to complex problems often under tight deadlines; andTrained clients on how to utilize and interpret our financial/investment data and related materials.

November 2004 - February 2006Toronto, ON

Deloitte & Touche / Saba & CoAnalyst supporting external audit.

Assisted auditor in the planning of audits, audit testing, and internal control evaluation;Helped to prepare and draft audit reports;Prepared and compiled financial statements; andSet up analysis for a pre-merger integration.

Summer Intern, 2003Dubai, UAE

EXPERIENCE (CONT’D)Manulife FinancialSenior Client Account Representative

Managed corporate 401K accounts with assets exceeding $50 million;Completed 5 insurance charter exams, a business writing course, and numerous investment product and industry knowledge courses; Mentored those individuals new to the client account representative role through job shadowing and formal assessment; andActive volunteer of the Junior Achievement Program, instructed a class about the economics of staying in school, mentored grade 10 students on the “Dream Big” Program: A Life Lesson with Tiger Woods.

Same responsibilities as Client Account Representative (below) in addition to the following:

February 2006 - June 2007Toronto, ON