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AbstractA marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; also known as a distribution channel.A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers and supporting sales to customers through financing and other servicesAnother less known form of the marketing channel is the Dual Distribution channel. This channel is a less tradition form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, example, a store. An example of this type of channel would be franchising.

Key words: marketing channels, distribution, products, consumers.

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1. Figure 1. Functions of marketing channels

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