1. 1. David Ames Director of Partnerships Klarna David.Ames@klarna.com
2. 2. The U.S. has 196 Million Digital shoppers And over 100 million mobile buyers 63% of people expect to buy more on mobile over the next few years 60% have used a mobile device in store, and 53% use a mobile device on the way to a store B2C M-commerce Sales are over $80 Billion in 2014 Online commerce is booming...
3. 3. According to a recent UPS-Pulse of the Shopper survey, non-mobile shoppers seem happier on-line 51% say it is easier to use a keyboard and mouse then a touch screen 32% worry about giving their credit card information on a mobile device 21% say it takes too long to buy on a mobile device 20% find it difficult to check out on a mobile device But
4. 4. People will buy with mobile. If we let them!
5. 5. Mcommerce will account for over 27% of Ecommerce sales, and 2.4% of ALL retail sales by 2018 Source: Emarketer 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30% $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00 2013 2014 2015 2016 2017 2018 2019 U.S. Retail Mcommerce sales 2013 - 2019 Retail M Commerce Sales ( Billions) % of Ecommerce Sales
6. 6. Growth ecommerce 20% 10% 5% 0% -5% Q1 11/12 15% Year on year growth: Total e-retail and e-retail excluding mobile Total e-retail Total e-retail excluding mobile Q2 11/12 Q3 11/12 Q4 11/12 Q1 12/13 Q2 12/13 Q3 12/13 Q4 12/13 Q1 13/14 Q2 13/14 Q3 13/14 Total e-retail Total e-retail excluding mobile
7. 7. But this could be so much more...
8. 8. 100 people put an item in their carts
9. 9. 65% abandon their carts on desktop Source: Monetate EQ42014. Conversion rate per device, divided by add to cart rate per device. Average for Q1-Q4 2014.
10. 10. 71% drop out on tablets Source: Monetate EQ42014. Conversion rate per device, divided by add to cart rate per device. Average for Q1-Q4 2014.
11. 11. 81% drop out on mobile Source: Monetate EQ42014. Conversion rate per device, divided by add to cart rate per device. Average for Q1-Q4 2014.
12. 12. Why do consumers drop out? Cant find their card information Unnecessary registration Cant find their preferred payment method
13. 13. People will buy with mobile if we let them Shopping via mobile has to be, and can be, even easier than on desktop Separate buying from paying Eliminate unnecessary registration entirely One-click buying Personalize the buying experience
14. 14. 1. Start page Example mobile commerce
15. 15. 1. Start page 2. Add a product to cartExample mobile commerce
16. 16. 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now Example mobile commerce
17. 17. 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Go to Guest Checkout Example mobile commerce
18. 18. 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name 2. Address 3. City 4. State 7. Continue Example mobile commerce
19. 19. 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name 2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name 2. Address 3. City 4. State Example mobile commerce
20. 20. 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name 2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name 2. Address 3. City 4. State 5. Email 6. Telephone 9. Name on card 10. Credit card type 11. Security Code 12. Credit Card Number 13. Expiration Date 14. Continue Example mobile commerce
21. 21. 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name 2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name 2. Address 3. City 4. State 5. Email 6. Telephone 9. Name on card 10. Credit card type 11. Security Code 12. Credit Card Number 13. Expiration Date 14. Continue 15. Review 16. Submit Example mobile commerce
22. 22. Simplifying mobile commerce 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now
23. 23. . 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Email 6. Zip 7. Continue Simplifying mobile commerce
24. 24. . 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Email 6. Zip 7. Continue 8. Place Order Simplifying mobile commerce
25. 25. Current steps Alternative method: 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Go to Guest Checkout 6. Shipping Address 1. Name 2. Address 3. City 4. State 7. Continue 8. Billing Address 1. Name 2. Address 3. City 4. State 5. Email 6. Telephone 9. Name on card 10. Credit card type 11. Security Code 12. Credit Card Number 13. Expiration Date 14. Continue 15. Review 16. Submit 1. Start page 2. Add a product to cart 3. Go to cart 4. Check out now 5. Email 6. Zip 7. Continue 8. Place Order
26. 26. People will buy with mobile if we let them Merchants spend a large % of their budget driving traffic to their site and even more money optimizing the site Other costs before the checkout that dont necessarily guarantee a consumer to convert: SEO, SEM, Retargeting, Site Search, Displaying product, Product catalogs, Product images, Web design, Digital agency creative, SSL, Consumer confidence solutions, Platform fees, Hosting fees, PPC, Analytics, Live Chat, Fraud Protection, Site performance, etc.
27. 27. David Ames Director of Partnerships Klarna David.Ames@klarna.com
28. 28. Interested in Learning More? Contact Rand Internet Marketing for Further Information! Call us today at 1(888) 707- RAND Email us at info@ranfmarketing.com