Success Story

successfully established

Challenges

n Replacement of the previously used CRM solution

due to increased sales requirements

n Data transfer from the old system

n Establishment of preconfigured best practice

processes in the context of SAP Sales Cloud

Benefits

n Customer-relevant data at a glance

n Minimization of administrative workload

n Simple lead generation via new interface

n Improved control capability via KPIs

n Tracking of sales activities by using extensive

reporting functions

n Flexible use via mobile devices such as

tablet and smartphone

n Improved usability

Solutions

n Integration of SAP Sales Cloud through

SAP Cloud Platform Integration

n Establishment of a web-to-lead interface

between the website and SAP Sales Cloud

Why itelligence?

n Requirements are understood and implemented

n Trust-based collaboration at eye level

n Holistic approach from initial consultation to

implementation

Spa for IT – Hot Sales Leads Thanks to the Integration of SAP Sales Cloud

KLAFS GmbH & Co. KG, Schwäbisch Hall, Germany

The introduction of SAP Sales Cloud by itelligence has made our sales process much more efficient, future-proof and

innovative. With the upgrade to the Enterprise Edition, we are ready for optimum performance for our customers.Stefan Echterbecker, Sales Manager Germany, KLAFS GmbH & Co. KG

web-to-lead

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Headquarters: itelligence AG Königsbreede 1 33605 Bielefeld Germany info@itelligence.de www.itelligencegroup.com 06/2020

Wide Range of Products – From High-End

Saunas to Exclusive Pool Landscapes

With first-class design and innovative solutions,

KLAFS helps its customers to achieve the perfect

feel-good experience. In doing so, the family-run

company fulfills the dreams of numerous customers

with a vast array of products from saunas and steam

baths to further spa equipment. A small idea of

taking a compact sauna straight into customers’

homes has turned into something big: In addition

to private customers, professionals are now also

benefiting from the soothing relaxation solutions.

To make customers’ hearts beat faster – all over the

world – KLAFS provides professional advice through

trained consultants as well as on-site support from

experienced service teams. The company firmly

believes that each product is only as good as the

advice and service support before, during and

after purchase. In this context, KLAFS relies on

state-of-the-art sales resources. Integration of SAP

Sales Cloud through SAP Cloud Platform

Integration is now making competitors sweat.

Regeneration for IT – A New System

Landscape for Outstanding Sales

Just as the stove is the beating heart of every sauna,

IT systems are the core of the companies processes.

To support valuable customer relationships, KLAFS

combines traditional sales processes with future-

proof cloud technology. The sauna manufacturer

is tapping into itelligence’s 30-plus years of SAP

expertise. In close cooperation with the IT service

provider, the previously used CRM solution was

replaced and a new system landscape was created,

exceeding all requirements for a future-oriented

solution.

A new sales cycle was established through data

transfer from the old system and on the basis

of best-practice processes. As a result of the fast

implementation, KLAFS now benefits from

preconfigured sales processes that deliver much

greater efficiency. A 360° view of customers is just

one of many advantages. With regard to key sales

activities such as generation of leads and recording

of opportunities and customer orders, the manual

workload has been reduced to a minimum. In

addition, cloud technology ensures automatic

incorporation of the latest features.

Finger on the Pulse – Making Customers’

Hearts Beat Faster Now and in the Future

The cloud-based application not only enables

collaborative teamwork, but also ensures efficient

processes in Sales & Marketing. Now, sales projects

are worked on jointly and maximum transparency is

created. This is a clear win-win for Sales and custo-

mers alike. Customer relationships are strengthened,

sales opportunities are identified at an early stage

and revenue is increased on a lasting basis.

With SAP Sales Cloud, KLAFS has its finger on the

pulse. The solution has been successfully introduced

in Germany in conjunction with itelligence. Using

the prepared template, the sauna manufacturer can

now conduct the global rollout of the processes

independently and successively. The locations in

Austria and Switzerland are the main beneficiaries

of the new functions. The future upgrade from the

Professional to the Enterprise Edition will make the

sales process even smarter. AI-based functions

beyond the front office will then support the field

staff’s sales activities. That’s how sales works these

days.

SAP Cloud Platform

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Company: KLAFS GmbH & Co. KG

Industry: Capital goods

Products: Saunas, steam baths, pools and further spa equipment

Employees: About. 700 (2020)

Turnover: MEUR 106 (2019)

Headquarters: Schwäbisch Hall, Germany

Website: www.klafs.com

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