kipling - a colorful array of handbags, backpacks, luggage, wallets

TOGETHER WE STAND STRONG

PARTNERSHIP STORE BROCHURE

KIPLING TODAY

EVERYDAY

YoungLogoFeminineCasualEverydayFunctionalColoursIconicQualityStylishRealSpontaneousMonkeyUniversalInside/OutsideActiveSportyGenerousUniqueSurprising

EvERY

dAY

FEM

ININ

EICONIC

Surprising

INSIdEOUTSIdE

StyLISh

young

CASUAL

SPORTY

COLOURS

UNIQUE

REAL

| Kipling...

attractscustomersinvariousways.Forexample,theycanbeconvincedofthequalityofyourproductthroughlogicalthinking,whichisveryimportant.Anotherapproach,whichisequallyifnotmoreimportantandguaranteeslong-termresults,iswinningpeople’shearts,fascinatingandenthusingthem.Adifficulttask?Notreally.Kiplingbagscapturetheattention:peoplestop,lookandcomeintotheshop.Thesecretofthissuccess?Kipling’sextensiverangeofdesignsandofcoursethebranditselfwhich,sinceitsinception,hasstoodforgreatbagsforallwomen,alleventsandalloccasions.Ourcustomersappreciatethequalityofourproducts,goodadviceandextensiveservice.TheylikeKipling’sstyle,designandcolourpalette.Theycan’twaittodiscoverthelatestproducts.Aboveall,theylovethemagicKiplingexudes,amagicwhichcomestolifeinthepartnershipstores.AvisittoaKiplingpartnershipstoreisatriptothemagicalworldofKipling,wherecustomersstepintoinalushenvironment,surroundedbyelegantbagsandaccessories.

20 years ago...

KiplingwasfoundedinBelgiumovertwentyyearsagoandwasprivatelyowneduntil2004.Eventwodecadesago,Kiplingdesignalready incorporatedalltheelementsthatmakethebrandsouniquetoday:distinctivenessthroughdesignandhighqualityataffordableprices.Atthetime,Kiplinghad23flagshipstoresand64partnershipstores.Today,thebrandhasmorethan200mono-brandstoresworldwide,helpingmillionsofcustomersfindalltypesofcasualbagsandaccessories,yearafteryear.Today’sKiplingbagsareevenmoreeye-catchingthankstoacombinationofdistinctiveKiplingstyleandourdesigners’futuristicfashionsense.

KiplingisnowownedbyVFCorporation,theworld’slargestclothingcompany,whichalsoownsbrandssuchasNapapijri,Lee,Wrangler,7forallMankind,Eastpak,TheNorthFace,VansandReef.ThistakeovershouldenableKiplingtoachieveitsgrowthplansatanevenfasterpaceandtoestablishitselfasapermanenticonintheworldofcasualandfashionbags.

STIRRING UP EMOTIONS VISION

310x310mm.indd 5 9/25/09 2:11:39 PM310x310mm.indd 4 9/25/09 2:10:09 PM

A success story, full speed ahead

PeopleallovertheworldassociateKiplingwithbags:fromhandbagsandaccessoriestofashionandtravelbags,aswellasrucksacks.Andwhereverbagsareconsideredessential,Kiplingfeelsathome.Ourstaffofover150employeesisfullydedicatedtothebrandandensuresthatourcustomersaresatisfiedandourturnoverisalwaysontherise:our2008turnoverwasdoublethatin2004!OursalesofficessupportflagshipandpartnershipstoressellingKiplingbagsandaccessoriesdirectlytoconsumersinmorethan40countriesworldwide.Anunrivalledcombinationofqualityanddesign,excellentproductqualityandthecommitmentofourpartnersallcontributetoourgreatsuccess.Inshort:ourpartnersandconsumersallovertheworldhavefaithinKipling.Notonlydotheyfeelthepowerandmagicofourproducts,theyalsoap-preciatethebrand’sreliability.Andthatgreatfeelingisofutmostimportanceforallourcustomers!

A strong connection…

ManypeoplearesoimpressedwithKiplingthattheywanttoforgeastrongbondwithourbrandbyregisteringasKiplingconsumersonourwebsite.Thisenablesthemtoreceiveregularupdatesonthelatestlaunchesandproducts,aswellasimportantnews.Obviouslywewantourpartnerstobenefitfullyfromtheseloyalconsumersthroughourspecialsystem,developedespeciallyforyou.Moreinformationwillfollowlaterinthisbrochure.

SUCCESS WITH A STRONG BRAND VISION

Wijnegemshop

Dresdenshop

Shop openings

WhenKiplinglauncheditsfirstbagsanditsfirstcollectionofbrandedtravelitemsinthe80s,itwasn’tlongbeforeexclusiveKiplingstoreswithspecificKiplingarchitectureopenedtheirdoors.Atfirst,Kiplingproductswereonlysoldinshopsofferingotherbrandsaswell.From1989on-wards,whenthefirstKiplingstorewaslaunchedinBelgium,ourcustomersgottheirfirsttasteofcompleteimmersionintheworldofthebrand.Bytheendof2008,Kiplingalreadyhadabout42storesinEuropeandover200worldwide.ApartfromourownKiplingstores,anothersaleschannelprovedverysuccessful:theKiplingpartnershipstore.Fromtheoutside,thisstoreisnodifferentfromaflagshipstore.Intermsofarchi-tecturaldesign,productrange,high-qualityadviceandservice,theoverallshoppingexperienceisexactlythesame.However,thepartner-shipstoreismanagedbyanindependentpartner.Andthatcouldbeyou!Yourcustomerswillundoubtedlyenjoyshoppingatyourpartner-shipstoreasmuchastheyenjoyvisitingaKiplingflagshipstore.Youwillbenefitfromthebrand’simageandpower,aswellasourexperienceandsupport.ThefirstKiplingpartnershipstoreopenedinSpaininlate2003.Therearecurrentlymorethan15ofthesestoresexclusivelysellingKiplingproductsthroughoutEurope.

Een indrukwekkend verloop

1987 3youngandenthusiasticentrepreneurssetupthecompany1988 GreatsuccessinBelgiumandinitialsuccessintheNetherlands1989 Kiplingopensitsfirstmono-brandstoreinBelgiumtogreatacclaim 1990 Kiplingbeginstomakeitsmarkinternationally,rapidlyandconvincinglyconqueringcountriessuchasFrance,ItalyandSpain 1993 Kiplingcomesundernewownershipbutremainsaprivatecompanyandcontinuestoexpanditsturnover 2003 ThefirstindependentKiplingpartnershipstoreopensinSpain,thuslaunchinganewsaleschannel 2004 ThemegaconcernVFCorporationacquiresa100%shareinKipling,afirststeptowardsdoublingthebrand’sturnover2006 Toreinforcethebrand’sconsumerimage,anintegratedmarketingconceptislaunched: advertising,communication,visualmerchandisingandproductdesignarecarefullycoordinatedunderthewatchfuleye ofKiplingVice-PresidentIsabelleCheron 2008 Themarketingconceptisfurtherdevelopedfortheentirebagcollectionandbecomesthebasisfornewmarketingcampaigns. ThreeambassadorsrepresentKipling’sthreecorevalues:quality,fashion/casualandtechnology. Theyarealsoasymbolforthecompany’sfuture

FROM 0 TO 200 IN FIVE YEARS VISION

AsaKiplingpartnerandownerofyourpartnershipstore,youwillbeindependent.Onlyyouwillberesponsibleforyourpartnershipstore,yourstockand–naturally–yourstaff.Butyourgreatadvantageisthatyouarestartingoffwithastrongbrandandcancountonourfullsupport.Kiplingregularlyinvitesallpartnershipstoreownerstoshareinformationandexperienceswitheachother.Duringthesegatherings,thelatestproductcollectionsarepresented,strategicdevelopmentsarediscussedandexplained,andvariousaspectsofday-to-daymanagementarehighlighted.Moreover,wewillhelpyouplananddecorateyourpartnershipstore.Wewillprovideadviceandsupportonyourday-to-dayac-tivities,marketing,communicationandbusinesseconomics.Kipling’sglobalcommunicationactivitiesandthecommunicationmaterialavail-ableinthelocalstores(whichKiplingreferstoaspointsofsaleorPOS)willbeperfectlycoordinated.Asaresult,youwillbenefitfromgreatsynergies.ThestrongerKiplingbecomes,thestrongeryourpartnershipstore,andviceversa.Yourpartnershipstorewillofferyouaperfectmixofindependenceandsecurity.

INDEPENDENT WITH SOLID SUPPORT VISION

| Our contribution/your contribution

Naturally,oneofthemostimportantcontributionstocomefrombothpartiesisgoodcollaboration,tobebuiltonvariousfactors.Abreak-downofresponsibilitiesisgivenbelow.Wewillalsogivefurtherdetailsofcertainaspectsofeachparty’sfinancialcontribution.

Our contribution

• DecorationofthepartnershipstoreaccordingtotheKiplingconceptforfixtures,lightingandKiplingsign(interiorandexterior)• Trainingofsalesstaffandshopmanagers,min.fourtimesayear• Marketingsupport.Kiplingwillinvestinsalesmaterials,visualmerchandising,incentivesandCRM.KiplingwillalsoberesponsibleforefficientPRandcommunication.• Forthefirsttwoyears,Kiplingwillberesponsibleformarketinginvestments (uptoamaximumof6%oftheplannedpurchasingvalueoftheturnover).• Wewillsignapartnershipstorecontractwithyou,outliningourcollaborationandofferingsupportifyouwishto obtainservicesfromthirdparties.

Your contribution

• Premises,rentand,ifnecessary,keymoney.• Decorationofthestore:flooring,ceiling,façadeetc.• Investinginanefficientcashregister/backofficeprogramme.• AppointingashopmanagerexclusivelyresponsiblefortheKiplingpartnershipstore.• Appointingsufficientstaffmembersinlinewiththesalesplan.• Purchasinggoods,twiceayearaccordingtothemerchandisingplan.• StaffrecruitmentandselectionaccordingtotheprofilessuppliedbyKipling.• Staffcosts.• Fullcooperationinallmarketingandsales-boostingprojectsinitiatedbyKipling.• Fromthethirdyearafterthestore’sopening,anequalshareinmarketinginvestments(3%ofthepurchasingvalue).

HAND IN HAND TOWARDS SUCCESS CONCEPT

| You as a partner(experiencedentrepreneur)

Kipling’sidealpartneris

• Anentrepreneurwithseveralyears’experienceinretail,particularlyfashion(shoes/clothing/accessories)• Aself-employedentrepreneurwhoknowsthelocalmarketandiswillingtoworkaccordingtoKipling’sguidelines • Anentrepreneurwhoisproactive,responsibleandprofessionalandforeseesnoproblemsincollaboratingaccordingto theguidelinesofamono-brandlikeKipling.• AnentrepreneurwithsufficientfundsortheabilitytoobtainthenecessaryfundstoopenaKiplingpartnershipstore.

| Your Partnership Store

• Locatierequirements

• A1location(high-trafficlocation)–minimumtwotothreemillionpassers-byperyear • Salessurfaceareaof60to80m2 • Surroundedbyfashionstores,bothmono-brandandmulti-brandstores

• Generalpresentationofthestore,decoratedaccordingtoKiplingguidelines

• Windows • Collections • Presentationsrelatingtoallactions

• Staffpresentation

• Dresscode • Competence • Productknowledge • Goodcommunicationskillsandappearance • Salesmanship


| Customer satisfaction

• Sales

• Salesaccordingtothefive-stepsalesplan

1. Firstimpressionandwelcomingthecustomer 2. Discoverthecustomer’sneedsandenticehimorherwiththeoffer 3. PresenttheworldofKiplingproducts 4. Elegantlyclosethesale 5. Leavealastingimpression

• Discount/Sales

Kiplingadoptstwosalesperiodsayearforitsownshops(generallyJanuaryandJuly).Thebrandalsohasaproactivemarketingplan toapproachconsumersinacorrectandcommerciallyinterestingmanner.Asapartner,weaskyoutofollowourapproach.

• After-salesservice

1. Exchangesandrefunds Exchangeswithin8daysafterpurchase,ifitemsareunused. Weprefertooffervouchersinsteadofrefunds. 2. Guaranteeandrepairguidelines Allproductscarryatwo-yearguaranteeonstitching,seams,discolourationandotherpossiblemanufacturingerrors. 3. Kiplingalsohasaninternationalpolicycovering: •Guarantees •guaranteeprocedures •Repairs •Repairsprocedures

Wewilldiscussthesewithyoupersonallyinduecourse.


| Stock management

• Products,stylesandpresentation Productsarelaunchedaminimumoffourtimesayear. Theyaresubdividedintotwoseasons(spring/summer&autumn/winter).

• Orderingprocedure Aminimumoftwiceayear,acollectionisspotlightedintheshowroom.70%oftheordersneedtobeplacedimmediatelyforthiscollection. Theotherordersaremadethrougharepeatorder.Allordersareplacedthroughourcustomerservicedepartment.

• Deliveries Regularproductscanbekeptonbackorder.Seasonalitems,ontheotherhand,canonlybeonbackorderfortheduration oftheseasoninquestion.

• Leveringen Pre-salesordersaredeliveredaccordingtothemerchandisingplan.Innormalcircumstances,repeatordersaredeliveredwithinfivedays, ifinstockandincaseofordersexceeding€400.

• Stock,storage Closetotheshopfloorthereneedstobeanareaforstockandshopmaterialstorage, whichmustbeeasilyaccessiblebothforstaffandgoodsdeliveries

• Inventoryofstock,balance Aninventorymustbetakenatleastonceayear

• Kiplinggiftvoucher Kiplingwillsupplytheshopwithgiftvoucherswhichcanbesoldin-store.Theycanbeusedonlyintheshopwheretheywerepurchased. Thesegiftvouchersarenotvalidinotherpartnershipand/orflagshipstores

• Orderinggoodswhicharenotpartofthein-storecollection Productsand/orgoodswhicharenotpartofthecollectionpurchasedbythestore,butwhichdocarrytheKiplinglogo, canonlybepurchasedafterdiscussionwithKipling.TheseitemscanonlybepurchasedbythestorewithwrittenapprovalfromKipling.


| Staff policy

Thepartnerwillatalltimesberesponsibleforstaffrecruitmentandallrelatedtasksandactivities.Kiplingwillprovidethepartnerwithinputandfeedbackontherecruitedstaff.

• Houserules

• Monthlytimesheetsshouldbedrawnupwiththenamesandworkinghoursofallstaffmembers. Theycanbedrawnupbythepartnerorbytheshopmanagerappointedbythepartner. • Allrosteredstaffmembersshouldbeintheshop10minutesbeforetheshopopens • Thecashregistershouldbebalancedonlyaftertheshophasclosed. • Asfaraspossible,allstaffmembersshouldbegiventwo15-minutebreaksanda30-minutelunchbreakduring aworkingdayofaminimumof8hours. • Theftand/orfraudshallresultinautomaticdismissal.Apolicereportmustbefiled. • Allstaffmembersshallbepersonallyresponsiblefortheirgoodappearanceontheshopfloorandforgoodpersonalhygiene. • Theuseofmobilephones,laptopsorotherpersonalbelongingsisstrictlyforbiddenontheshopfloor. Moreover,computers,laptops,telephonesandotherbusiness-relateddevicesarestrictlyforbusinessuse. • Smokingontheshopfloorisstrictlyprohibited.Thesameappliestoalcoholanddrugs. • Eating and drinkingontheshopfloorisnotpermittedunlessstaffmembersarealoneintheshop. Refreshmentsshouldalwaysbetakenwhentheshopisnotbusy. • Inthecaseoftheftinthestore,apolicereportmustalwaysbefiled.Thepartnerissolelyresponsibleforfilingthisreport


• Recruitmentandselection

• ThepartnershallberesponsibleforrecruitingandselectingstaffmembersaccordingtotheprofileprovidedbyKipling. • Jobinterviewsshallalwaysconsistoftwointerviews,thelatterbeingthefinalinterviewwhichisalwaysattendedbyaKiplingstaff member.Afterthesecondinterview,thepartnerandKiplingwilljointlydiscusstheiropinions.Onceadecisionhasbeenreached, theshopmanagerorpartnerwillinformtheapplicantoftheoutcome.Thefinaldecisionalwayslieswiththepartner. • Thepartnerdrawsupacontractofemployment. • Preferably,temporaryworkerswillnotbeusedunlesstherearenootheroptions.Temporaryworkersareemployedonly onone–monthcontracts. • Theshopmanagershallberesponsibleforthestore’sgeneralmanagement;heorshewillmanagethestaffand,ifnecessary, drawupthetimesheets.Theshopmanagerisalsoexpectedtomotivateandencouragethestaffandtodealwithalladministrative matters.TheshopmanagershouldalsobeatopsalespersonandisalwaysresponsibleforKPIs. • Asalespersonshallbeappointedforalldailyactivitiesinthestore,notonlysales,butalsoallothermatters. Thesalespersonmustalwaysfollowtheinstructionsgivenbytheshopmanager,partnerorKiplingstaffmembers. • Assalespersons,temporaryworkersshallalsoberesponsibleforalldailyactivitiesintheshop.Temporaryworkersmustalways reporttothepartner. • Aftertheopeninghourshavebeendetermined,theworkinghoursshallbedecided.Basedontheseworkinghours, thepartnerwilldrawupthetimesheets. • Thepartnershalldecidehowtodealwithstaffovertime.Kipling’spreferredapproachiscompensation. • Thepartnershallberesponsibleforpayrollprocessing,aswellasdrawingupandcompletingthetimesheets. • Everystaffmembercanrequestleave.Theshopmanagerand/orpartnerwilldecidewhethertoapprovethisleaveaccordingto theavailabledaysandtheplanning.


• Everystaffmembershallbepersonallyresponsibleforinformingthepartnerand/orshopmanageringoodtimeintheeventof pregnancy.Thisrequirementenablesthepartnerand/orshopmanagertorecruitanotherstaffmemberforthedurationofthe maternityleave,temporarilyandforafixedtimeframe.Thepartnerwillalwaysconsultwithallstaffmemberstofindpossible solutionsforthesituationathand. • Intheeventofillness,everystaffmember,shopmanagerortemporaryworkermustreportinsicktothepartnerassoonaspossible andbefore9am.Duringthestaffmember’sabsence,thesickstaffmember,hisorher(in)directrelativesand/orpartner,shallkeep thepartnerand/orshopmanagerinformedofdevelopments.Theshopmanagerand/orpartneristhenresponsibleforreplacing thesickstaffmember. • Onceayear,theshopmanagerandsalesstaffshallhaveaperformanceinterviewwiththepartner.Duringthisinterview, allpartieswillbeallowedtovoicetheirconcerns.Agreementsandtargetsmaybeset.Moreover,onceayear(inmid-June) appraisalinterviewsshallbeheldandonceayear(inmid-Jan/Feb)targetinterviews,duringwhichtargetsshallbefixedaccordingto theSMARTmethod.Thepartnershalldoeverythinginhispowertohonourallagreementsmadeduringtheseinterviews. Thesamegoesforthesalespersonsand/orshopmanager. • Thepartnershallberesponsibleforkeymanagement. • Thepartnershallalsoberesponsibleforthealarmprotocol. • Thepartnershallbesolelyresponsibleforthepurchaseofgoodsbyhisorherstaff,theconditionsforsuchpurchases, aswellasfiscallegislationandotherissuesrelatedtopurchasesmadebystaffmembers. • Dependingonthenumberofemployeesworkinginthepartnershipstore,thelawrequiresthatthereshouldbeatleastoneperson in-housewhopossessesasafetysupervisordiploma.Thepartnerissolelyresponsiblefortheappointmentofsuchastaffmember. • Thepartnershallatalltimesberesponsibleforthehealthandsafetyofhisorherstaff.Thisincludesphysicalstress,hold-ups, fires,sexualharassment,aggressionandviolence


| Your potential turnover

Whatisthepotentialturnoverofapartnershipstore?Asanentrepreneur,thisisundoubtedlyoneofyourmainconcerns.Itisalsoveryimportanttous,asbrandowners,becauseourgoalisyoursuccessasmanagerofapartnershipstore!HundredsofpartnershavealreadyprovedthattheinnovativeKiplingproductsgeneratean attractiveturnoverpotential.Aspotentialturnoverdependsstronglyonlocationandsalessurfacearea,wecannotprovideyouwithgeneralfigures.However,beforeyoumakeafinaldecisiononwhetherornottorunyourpartnershipstore,wewillgiveyouaturnoverestimatebasedonourexperiencesintheareaandinsimilarlocations.Youcanalsocountonusforsupportandadviceonallothermattersrelatedto financialplanning.Naturally,however,wecannotgiveanyguarantees.

| Your investments

Whenopeningyourpartnershipstore,youwillberequiredtomakeanumberofinvestmentsentailingacertainrisk.Therequiredinvestmentsdependonthesizeanddecorationofthestore.Moreover,fundsarerequiredforpurchaseoftheinitialstockandasaguaranteeof sufficientoperatingcapital.Thesizeoftheinvestmentdependsonthepotentialturnoverofyourpartnershipstore.Theexactfigurecanonlybedeterminedonceaspecificprojectisonthetable,butexperiencehasshownthatyourinvestmentshouldbebetween100,000 and200,000euros.Soundfinancingandsufficientpersonalfundsarethereforethekeytoasuccessfulstart.

| Your profits

Yourpurchasemargindependsonyourannualturnoverandyourfulfilmentoftheagreedpaymentterms.Thehigheryourturnover,themoreattractivetheconditionswecanofferyou.Moreover,wegiveyoutheoptionofincreasingyourfuturegrossprofitsfurtherthroughvariable,result-dependentbonuses.Throughthismarginandpaymentschemewewanttoencourageandrewardyouforyourentrepreneurialskills.Andlastly,particulareffortsdeserveparticularrewards,whichwewillgladlyexplaintoyoupersonallyatourfirstmeeting.

| Collection

Ourcollectioncurrentlycomprisesbagsandaccessories.AllotherlicensedKiplingproductsarenotsoldintheKiplingstores.Moreover, everyseasonthecollectionisgearedtothemerchandisingplan.Thisincludesthepermanentbasiccollection,aswellasseasonalcollections,whichalwaysendattheendoftheseason.

MEASURABLE SUCCESS CONCEPT

LOYALTY CARD

att itude included

Loyalty_card_.indd 1 10/21/08 9:56:46 AM

Wil je genieten van talrijke voordelen? Wens je op de hoogte gebracht te worden van alle nieuwe Kipling collecties? Ontvang je graag Kipling nieuws en informatie? En word je wel eens graag verrast?

Vul dan snel deze gegevens in en geef af aan de kassa van je Kipling Store. De Loyalty Card is alvast voor jou!

Breng je Loyalty Card zeker mee bij elk bezoek aan je Kipling Store.

hier

is je

per

soon

lijke

kiplin

g lo

yalty

car

d

SCHRIJF JE NU IN!

J

A,

I

k w

il e-

mai

ls op

maa

t ont

vang

en o

ver K

iplin

g co

llect

ies,

pr

omot

ies e

n an

dere

com

mer

ciël

e ac

ties.

I

k on

tvan

g ee

n w

elko

mst

mai

l met

een

kort

ingb

on v

an 10

%

op

mijn

vol

gend

e aa

nkoo

p.

Acht

erna

amVo

orna

amE-

mai

lSt

raat

Hui

snr.

To

evoe

ging

La

ndPo

stcod

e

Woo

npla

ats

Ges

lach

t

Man

Vro

uw

Geb

oort e

datu

mTa

al

N

L

FR

Han

dtek

enin

g

Da

tum

en

plaa

ts

GET THE

KIPLINGATTITUDE 1

2 3

4 5

6 7

8 9

10

Loyaltycard_leaflet_DEF.indd 1 10/27/08 3:08:47 PM

| Een sterk merk | CRM Loyaltycard | GWP promos | Press clippings

Beste <perso>,

Jij en je tas: een onafscheidelijk duo. Als geen ander accessoire, verraadt hij jouw persoonlijkheid. Trendy, praktisch en ongedwongen. Je Kiplingtas weerspiegelt jou, voor 100%.

We sturen je hierbij jouw gloednieuwe Loyalty Card...De Kipling-Loyalty Card is meer dan een getrouwheidskaart alleen. Wie wil er niet genieten van talrijke voordelen? Of op de hoogte gebracht worden van alle nieuwe Kipling collecties? Natuurlijk ontvang ook jij graag Kipling nieuws en informatie. En misschien word je wel eens graag verrast? Deze Loyalty Card is alvast voor jou! Vergeet ze niet mee te nemen en te tonen bij elk bezoek aan je Kipling Store. Tal van verrassingen wachten op jou!

Maar er is meer...We willen van de gelegenheid gebruik maken om jou beter te leren kennen én te zien of de informatie die we over je hebben, klopt. En daarvoor willen we je belonen: ga voor 31/12/2008 naar je favoriete Kipling Store en breng dit ingevulde en gecontroleerde documentje mee. In ruil ontvang je een leuk cadeautje!

Met vriendelijke groeten,

Anja DesmedtRelationship Manager Kipling

CORRIGEER, VUL AAN...

EN ONTVANG EEN TOF

CADEAUTJE

att itude included

GET THE KIPLINGATTITUDE

ja, ik wil communicatie op maat ontvangen over Kipling collecties, promoties en andere commerciële acties.Achternaam <perso>Voornaam <perso>E-mail <perso>Straat <perso>Woonplaats <perso> Land <perso>

Geboort edatum / / man vrouw Taal NL FR

Ik koop Kipling vooral: om te reizen om uit te gaan om te gaan werken voor mijn dagdagelijks leven om te shoppen

Handtekening Datum en plaats

basic/if hip city g*rilla girlz

vintage vintage leather thrill

hier is je perso

onlijke kip

ling loyalty

card

Mijn lievelingscollecties zijn:

1 2

3 4

5 6

7 8

9 10

Loyaltycard_mailing_DEF.indd 1 10/27/08 2:59:08 PM

| A strong brand

Kiplingattachesgreatimportancetoacarefulapproachtowardsthebrand.Wethereforeofferyoucomprehensivesupportandensure thatallactivitiesareperfectlycoordinated:marketingandPR,aswellasvisualmerchandisingandPOSactivities.

Twiceayear,foreverynewcollection,Kiplingdevelopsasuitableglobalmarketing/communicationprogramme.Inlinewiththisprogramme,wethendevelopthenationalmarketingcampaignsandPOSactivitiesforyourpartnershipstore.Ourretailcalendarisaguidelineforallcampaignstobelaunchedduringtheyearaccordingtoafixedtimeframe.Additionallocalmarketingactivitiesarepossiblebutmustfirst beapprovedbyKipling.

• CustomerRelationshipManagement DirectcommunicationwithcustomersisvitaltoKiplingandappearstobeaverymeasurableandsuccessfulapproach.Everycustomer enteringaKiplingorapartnershipstoreshouldbegiventheopportunitytoregisterfortheloyaltyprogramme,whichbenefitsboththe customerandusasacompany.Customersarerewardedwitha5%discountontheirpurchasesandreceiveregularupdatesonKipling collections,promotions,competitionsandloyaltyactions.Kiplinghassetupacustomerlifelinetocontactcustomersatimportantmomentsintheirlives,givingusgreatervisibility.Atthestartofeveryseasonyouwillreceiveanoverviewofthecommunicationandthethemestobe addressedwithduringthatparticularseason.

• PRandAdvertising

Ourcorecommunicationactivitiessupportoptimalbrandmanagement:thisincludesthewidefieldofcorporatecommunication,globalPRactivitiesandimage-buildingcampaigns,aswellastargetedadvertisingcampaignsforspecificproducts.Allgeneralcommunicationandadvertisingmaterialalwaysincludestheaddressesofthepartnershipstoresbesidethoseoftheflagshipstores.

• Visualmerchandisinginyourpartnershipstore

Intherun-uptotheopeningofyourpartnershipstore,ourvisualmerchandiserswillhelpyoudecorateyourshopandshopwindows. Youwillalsoreceivecomprehensiveintroductorytraining.Aftertheopening,youwillberesponsibleforensuringthattheexteriorofyour partnershipstorecontinuestomeettheKiplingcriteria.Shouldyourequireanyhelpindoingso,youcancountonourvisualmerchandisers’supportduringtheexecutionofthevariouscampaigns.Moreover,wewillalwaysprovideyouwithup-to-datecommunicationandPOS materialsgearedtotheongoingKiplingmarketingcampaigns,suchasawindowcalendarandvisualmerchandisingguidelinesforeach decoratedwindow.

YOU CAN COUNT ON US CONCEPT

| Individual assistance

Asapartner,youcancountontheadviceandsupportofexperiencedKiplingstaff.

• Bedrijfseconomischadvies

Wewilladviseyouonallbusinesseconomicsquestionsandissues,fromfinancialplanningtothedrawingupofabusinessplanor yourprofitsandinvestmentplanning.

• Yourtrainingprogramme

Anexperiencedandwell-informedteamisessentialtothesuccessofyourpartnershipstoreandwillhelpyoumeetyourcustomers’ highexpectationsintermsofbothserviceandadvice.Tomeetthisaim,weregularlyofferindividualtrainingprogrammesforbothyourselfandyouremployees.

• Ourmysteryshoppingforyou

Theaimofmysteryshoppingistooptimiseandimprovethequalityofyourserviceandsalesonanongoingbasis.Italsoensuresthattheflagshipandpartnershipstoresarepresentedinthesamemanner.Fromtimetotime,mysteryshopperswillvisityourpartnershipstoreand ourflagshipstorestoanalysethemainaspectsasdefinedbyKipling,suchasthesalestalk,windowdecorationandfurnishings.

YOU CAN COUNT ON US CONCEPT

| Your reporting

Reportingandexchangeofinformationarekeyelementsofourconcept.Yourturnoveristhebasisforoptimalsupportonthecomposition ofyourcollection,aswellasyourmarketingandvisualmerchandisingmaterial.Wecangiveyoutimelyfeedbackandexploretheoptionswithyouifthingsdon’tgoaccordingtoplanoryouarenotfullyachievingyourpotentialturnover.Wewouldbegladtodiscussthisfurther inperson.

| Your software

Inordertoestablishafruitfulcollaboration,wewillrecommendsuitablestandardsoftwaretoallowforsmoothbusinessoperationsandsimpleanalysisofyourindicators.Moreover,thissoftwarewillallowforeasierdataprocessingandtransfer,e.g.forreportingpurposes.Itwillalsogiveyoueasyaccesstodataonnewcollections,suchasarticlenumbers,photosandprices.

INFORMATION AS THE KEY TO SUCCESS CONCEPT

CONTACT US Curious to find out more?

Ifyouarethinkingaboutopeningyourveryownpartnershipstore,don’thesitatetocontactus!Wewouldlovetogetaroundthetabletodiscusstheoptions.

KIPLING VF EUROPE bvbaC.VANKERCKHOVENSTRAAT1102880BORNEM-BELGIuMEmail:partner@kipling.comFormoreinformationaboutKiplinggotowww.kipling.com

ThE ART OF BEING OUTSTANdING WIThOUT STANdING OUT

kipling - a colorful array of handbags, backpacks, luggage, wallets

Documents