KILLER KPIs: TURNINGDATA INTO Gs

@AnnieCushing annielytics.com

BOUNCE RATE

BOUNCE RATE DEFINED

EXCEPTION: BLOGS

GREAT POST TO CREATE MORE ENGAGEMENT EVENTS BY THIS DUDE (LINK)

SEGMENT EVERYTHING

SEGMENT BY MEDIUM

Get this report

TO SEE A COMPARISON

step 1: click the comparison icon above report

step 2: choose bounce rate from drop-down

QUICK ASIDE: LIE DETECTOR TEST FOR DIRECT

step 1: start to type “referral” in filter

step 2: filter referral report by “mail”

SEGMENT BY COUNTRY

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Check out tool

CONFIRMED BY GA

SEGMENT BY PLATFORM

MOBILE VS DESKTOP

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OUCH!!!

PAGE LOAD TIME

HELPS BOTH PPC AND ORGANIC

SEGMENT BY MEDIUM

TWO OF THEIR TOP MEDIUMS ARE MAD SLOW!

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SEGMENT BY COUNTRY

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SEGMENT BY PLATFORM

AVG PAGE LOAD TIME OF MOBILE IS > 2XS DESKTOP

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FIX YOUR PPC LANDING PAGES ON MOBILE

TOOLS TO MEASURE SPEED

GTMETRIX.COM (MY FAVE)

GTMETRIX.COM

PAGESPEED INSIGHTS

Check it out

PAGESPEED INSIGHTS

ALL THE MARKETING TOOLS!

Get them! Get them now!

VISITS WITH CONVERSIONS AND/OR TRANSACTIONS

BUILT-IN ADANVANCED SEGMENTS

OR JOIN THE TWO

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WHEN I APPLY THE “VISITS WITH CONVERSIONS OR TRANSACTIONS” SEGMENT TO MY MEDIUM REPORT…

(Brace yourself)

CONVERSION PATH

BROKEN LANDING PAGES

step 1: apply the custom Landing Pages by Medium report (get it here)

step 2: click on the medium you want to get landing pages for

step 3: choose the number of landing pages you want

step 4: export as csv

step 5: extra step if you have multiple subdomains in your profile

If you have multiple subdomains AND you don’t have a filter to include hostname (what dah??) I show you how to create reports like this in this Search Engine Land post

step 6: make uris full urls (e.g., start with http://)

step 7: get status codes

SCREAMING FROG: Find out how here (sans Step 4); status codes are in the Response Codes tab

SEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here

LEARN MORE

Summary blog post

bit.ly/killer-kpis-annie

E: ANNIE@ANNIELYTICS.COM

T: @ANNIECUSHING

L: LINKEDIN.COM/IN/ANNIECUSHING