keynote appmarketing sept 2011

Efficient appvertising

Monday, September 12, 11

What is appsfire?


The ultimate discovery suite We help developers in getting their app

discovered, downloaded and used efficiently


international reach: US, Europe, Asia

What makes us unique?

powerful and engaging visual discovery

3 million user base social discovery: connect to your friends’ apps


Getting the first users is super easy

andFREE


• Make a GREAT app (design, icon, simplicity)

• Tease like a movie trailer

• Ping Bloggers

• Make it Free for a day - price shifting (not an android)

• Get featured by APPLE or GOOGLE

• reach rapidly 50k/100k users


But then....


SO YOU’RE START THINK APP MARKETING

MEANING APP DISCOVERY


• Barter / cross promotion

• App networks: openfeint, mgmoco, scoreloop

• Iterate often: a new release is a message to your users

• Work your metadata

• Localize: X downloads


FREE MARKETING IS NOT ENOUGH


COST OF NEW DOWNLOAD: $0.5/1

COST OF NEW PAID APP DL: $1.5/ 2+


BAD NEWS:

IT’S NOT ENOUGH!


RETAINING IS MORE DIFFICULT THAN ACQUIRING


• Consider users NOT downloads

• Listen and talk to users

• ask and answer feedback

• Animate

• inform and keep up to date

• tease / notify


[email protected]


mailto:[email protected]

mailto:[email protected]

keynote appmarketing sept 2011

Technology