keo marketing - 2017 b2b marketing budget guide

All contents copyright © 2016 KEO Marketing Inc.


FUTURE-FOCUS: THE 2017 B2B MARKETING BUDGET GUIDE


The first half of 2016 is over and it is time to begin planning your marketing budget for 2017.

This presentation will discuss how to put together a marketing budget that acknowledges and addresses trends in marketing spending and aligns marketing plans with company goals.


START WITH YOURMARKETING STRATEGY 1


Align your marketing goals with your company’s strategic goals and vision for growth. Develop a written marketing strategy that your executive team, sales team and marketing team can buy into. You need everyone to be driving their activities in the same direction.


UPCOMING IMPACTS TO ONLINE MARKETING 2


2017 has some unique trends coming that will have a large impact on marketing plans.

Video will dominate. 74% of all internet traffic in 2017 will be video (Syndacast.com).

App indexing on search engines. App indexing lets Google search for and rank mobile apps just like websites.

Mobile access will increase dramatically. In 2018, 61.2 percent of the global mobile phone population will access the internet from their mobile phone (Statista.com).

Digital assistants are changing search.Digital assistants like Apple’s Siri will require significant changes in optimization and marketing strategies.


CURRENT MARKETING SPENDING ANALYSIS 3


Future marketing budget allocations can be projected based on 2016 marketing spends.

Marketing Strategy Percentage of Marketing Budget

Content Marketing 9.3%

Search Engine Optimization 8.8%

Influencer Marketing 7.1%

Community Marketing 6.5%

Social Marketing 6.4%

Online Reputation Management 6.2%


PLAN YOUR MARKETING BUDGET

4


● Examine last year’s plan and metrics

● Analyze trends in marketing and changes by marketing channel.

● Put your strategies and tactics into a framework.


COMMIT TO TAKING ACTION 5


Prepare to implement the plan, track it and analyze the results. Any variations from the target goals should be analyzed carefully and then appropriate changes can be made.

By keeping the budget in mind when you make marketing decisions, you will prevent overspending and you will have the opportunity to explore different strategies to find the best solutions for your business goals.


For an in-depth discussion of creating a forward-looking marketing budget for 2017, please visit:

http://keomarketing.com/inbound-marketing-resources/b2b-marketers-guides/2017-marketing-budget

DOWNLOAD OUR GUIDE TO LEARN MORE!

5 CRITICAL STEPS FOR PLANNING YOUR 2017 MARKETING BUDGET

http://keomarketing.com/inbound-marketing-resources/b2b-marketers-guides/2017-marketing-budget

All contents copyright © 2016 KEO Marketing Inc.All contents copyright © 2016 by KEO Marketing, Inc.

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ABOUT KEO MARKETING

KEO Marketing Inc., a leading business-to-business marketing agency in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales.

Solutions include marketing strategy, brand positioning and messaging, SEO, SEM, website development, social media, advertising, local and mobile marketing, and more.

For more information, visit keomarketing.com

http://keomarketing.com