Social media!Real estate is social too!

covering

● why social media● how to in Twitter(briefly)● how to in facebook● ideas to get ahead of the game

Need to know stats● 88% buyers would use or refer their agent again (84%s

sellers)● 98% of buyers viewed agents as useful source of info● 49% use tech to competitive● 92% buyers used internet in some way to search for

homes● 56% seller use social media

http://blog.contactually.com/2015/02/real-estate-statistics-2015/

Why be on social media

● 1.2bil monthly active fb● 255 mil monthly active twitter● 200 mil monthly on instagram● 30 mil on snapchat● 1billion on youtube

sourced from http://www.adweek.com/socialtimes/social-media-statistics-2014/499230

64 %More likely to buy from the brand they follow on Twitter

51 %More likely to buy from the brand they follow on

Facebook

Trick to internet Marketing

1. Niche2. Giveaway3. Landing page4. Market it5. Say Thanks!

goals of Internet marketing

● First of mindo 67% of buyers interviewed one agent *o 33 touch

● referral business

*http://www.realtor.org/presentations/presentation-2014-profile-of-home-buyers-and-sellers

Twitter

● #hashtags● @replies● Lists

FacebookPersonal vs business pages

Personal● Personal profiles are for non-commercial

use and represent individual people. You can follow profiles to see public updates from people you're interested in but aren't friends witho 5,000 followerso It's against the Facebook Terms to use your

personal account to represent something other than yourself

o Convert your profile to a page

FacebookPersonal vs business pages

Business page● Pages look similar to personal profiles, but

they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. You can like a Page to see updates in News Feed.

● designed to market your brand/topic/product

Facebook Strategy

● Grow page likes to your page

● increase likes, comments, shares

● How?o Jab jab jab right hook(Gary Vaynerchuk)

ideas on what to share!

● Stats● tips● stories● know your audience!

Facebook Advertising

● BOOSTSo Pick amounto audienceo wheno what you want?

Landing Pages

● leadpages.net● postlets● google drive● eEdge website● eAgantc

o first time homebuyer

looking ahead

youtube● billion users● 50% growth year over

year● hundreds of millions of

hours watched

looking ahead

Instagram● 300 million monthly users(more than twitter)● 4.21%, Brand Engagement Rates Highest on Instagram● Location Results in 79% Higher Engagement

Tools● Canva● picmonkey● fiverr● algora plus

Thanks

Thanks for learning about getting most out of your pics!Now get creating!

www.eprofessorofrealestate.com

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