keeping developers informedcooperpress.com/mediakit2018q1.pdfmanuel weiss we have been advertising...

cooperpress;Q1 2018 Media Kit

KEEPING DEVELOPERS INFORMED

January - March

This revision:November 2017

including JavaScript WeeklyServerless Status Frontend FocusNode WeeklyRuby WeeklyReact Status and more..

Media Kit Q1 2018cooperpress;

( These are some of our actual subscribers!)🚀

We help developers, and the companies they work for, stay up-to-date by informing them of the latest developments on the tools and technologies they use every day. If you want to reach a growing audience of developers who are keen to try new tools, services and technologies — we can help. Our primary focus is the publication of weekly email newsletters — with high levels of engagement and net open rates of 30%-60%, our sponsors typically see great levels of interaction from our readers.

Sponsors benefit not just from appearing within our publications, but things we share frequently get wider attention on social media and sites like Hacker News and Reddit. A variety of opportunities are available for companies interested in reaching software developers in a variety of niches, both in terms of sponsorships and content development. Due to high levels of interest, we maintain a waiting list and take reservations in advance, so reaching out early is advised.

Cooperpress publishes weekly email newsletters to an audience of over 385,000

developers and software engineers.

Many thanks to our recent sponsorsOur sponsors come from many areas of the technology industry including SaaS,

infrastructure, database, recruitment, and educational services.


Just wanted to drop a line and let you know how much I, and many of us here at Netflix, enjoy your JavaScript Weekly newsletter. Keep up the great curation!

Matt Marenghi

We’ve enjoyed the ability to get exposure in your niche publications, a big plus to companies like us targeting very specific types of customer. An added bonus isyour team, who are great funto work with!

Umair Shahid

Cooperpress continues to be a true partner to our business. Their team is ultra-friendly and incredibly responsive. They are a genuine pleasure to work with.

Cooperpress help us speak to a focused audience. Being able to write tailored messages for specifically targeted audiences and interests is a huge win.

Noah LevensonDavid Roesch

Partnering with Cooperpress has been a great investment. The process has been easy, seamless & we can be sure that our blogs, tutorials, and videos are reaching our core audience.

Peter Zawistowicz

We can target segments very cleanly[..]

The team are great to work with, providing help very pro-actively.

Manuel Weiss

We have been advertising in Ruby Weekly for a while, and it has proven to be the only paid-for advertising that has worked for us. Where AdWords or social ads fail, Ruby Weekly always delivers new customers.

Roy Tomeij

We’d love to hear from you!

If you have something to say about your experience with Cooperpress, let us know.

We get new customersAND key businessinsights on what a savvy audience of potential customers want tosee from us.

Marc Grabanski


Meet the cooperpress; team

Chris Brandrick Editorial Director

Fran Brindle Office Manager

Sam Baker Project Manager

Laura Cooper HR Manager

Za’e Johnson Editorial Associate

Peter Cooper Founder and Publisher-in-chief

Kristina Hicks President & Director of Sales

Olly Hanstock Data Analyst


here are the most commonspan 166 countries SUBSCRIBERS

OU

R 387,751

UnitedKingdom 3.97%

Canada 1.88%

USA 64.76%

China 3.08%

EU 14.3%Germany 2.97%

Developer

Engineer/Architect

Founder/Owner

Director/Manager

CTO

Freelancer/Consultant

CEO3%

2%

2%

2%

1%

1%

31%

21%

8%

8%

7%

5%

VP

Team Leader

Entrepreneur

Web Designer

Analyst

Other13%

Break down of current subscriber job roles:

Here are just some of the people you’ll be reaching with our newsletters:

Architecture Engineer

Fellow for

Advisory Software Engineer at

Analyst at

Application Support Specialist at

Application Security Developer at

Experience Designer at

Associate Director of

Developer Advocate

Front End Engineer at Academic Program Manager at Architect at Chief Editor at


Serverless Status

3,019 subscribersFounded May 2017

FuturePublications

JavaScript Weekly

135,505 subscribersFounded Nov 2010

Golang Weekly

21,256 subscribersFounded Jan 2015

Ruby Weekly

42,023 subscribersFounded Aug 2010

Mobile Dev Weekly

12,493 subscribersFounded Apr 2014

Frontend Focus


Postgres Weekly

12,083 subscribersFounded Mar 2013

Node Weekly


Web Ops Weekly

12,887 subscribersFounded Feb 2015

DB Weekly

12,663 subscribersFounded Jan 2014

React Status


Our Email Newsletters


This is a condensed, generic overview of one of our newsletters, demonstrating the ways in which sponsor items can appear, although publications do vary.

All of our publications have slightly different visuals, approaches, quotas, and setups. Refer to cooperpress.com/specs for our most authoritative guide to insertion specifications.

PRIMARY SPONSORSHIPA single sponsor receives a high-placement slot, featuring a headline, link, image and description, along with your company name. This fits in with our typical featured content, and is marked as sponsored. It always attracts the highest engagement levels of all of our formats.

Image (133x100 or 266x200 for retina-usage), plus up to 60 character title, then 100-250 characters of descriptive text.

We resize images as appropriate for the space available.

JOB LISTINGSFor companies offering jobs (full-time, part-time, remote or freelance) or promoting job-related services of interest to developers.

SPONSORED LINKS

BRIEF LINKS

Multiple sponsors get a slot that sits along side other ‘In brief’ items in an issue, marked as sponsored. Some descriptive text can be included and a content “tag” may be applied, at our discretion.

A sponsor gets a single slot that sits along side other ‘In brief’ items in an issue, marked as sponsored. A Brief Link consists of a headline, with no description. A content “tag” may be applied at our discretion.

Up to 70 character title and up to 110 characters text description.

Up to 65 character title and up to 130 characters text description. Please view cooperpress.com/jobkit for more information.

Up to 70 character title.

Sponsorship Types


new subscribers

of subscribers opened one of our last 4 issues

Net Open Ratein August 2017

as of November 2017

Related titles

JavaScript Weekly

135,505 Subscribers

43%

+900 per week

59%

@JavaScriptDaily 287k followers

React Status Node Weekly

Our most popular newsletter, reaching over 135,000 JavaScript and web developers.

Launched in November 2010, JavaScript Weekly was our second newsletter, but quickly became our most heavily subscribed and best known in the rapidly evolving JavaScript community.

JavaScript Weekly is aimed at JavaScript developers and web developers with an interest in JavaScript, Angular, React, Node.js, and related technologies.


new subscribers



as of November 2017

Ruby Weekly

42,023 Subscribers

44%

~100 per week

62%

@RubyInside 41k followers

@ruprictGlenn Goodrich

Curated by:

Our first newsletter, and the most popular newsletter in the Ruby and Rails communities.

Ruby Weekly launched in August 2010 is the most read Ruby and Rails-oriented publication in the famously dispersed and diverse Ruby community, and our sponsors find a lot of value in reaching that audience in a single place.


new subscribers



as of November 2017

Related titles

Frontend Focus

82,228 Subscribers

39%

+300 per week

55%

@FrontendDaily 25.8k followers

JavaScript Weekly

WebOps Weekly

A newsletter for those in the web design, web development, and browser-based technology spaces.

Frontend Focus covers HTML5, CSS3, browsers and their related technologies, such as WebGL, the Web Audio API, WebSockets and the myriad of APIs that make up the modern web experience. Originally launched in August 2011, the newsletter targets web developers and designers, with a focus on web browser technology and the wider web platform.


new subscribers



as of November 2017

Related titles

Node Weekly

38,405 Subscribers

46%

+200 per week

63%

A Node.js-focused spin-off to our JavaScript Weekly publication.

Node Weekly was originally launched in August 2013 to be an ancillary newsletter to JavaScript Weekly, picking up all of the Node related articles and links that were beginning to take over JavaScript Weekly’s issues at the time.

It grew quicker than expected and has become one of our largest and most important titles in its own right.

JavaScript Weekly

React Status


new subscribers



as of November 2017

Related titles

Net Open Rate

React Status

15,737 Subscribers

60%

+200 per week

75%

@ReactStatus 4.6k followers

JavaScript Weekly

Node Weekly

A publication focused on the increasingly popular open-source JavaScript library, React.

React Status launched during August 2016, following a growing demand for a newsletter concentrated solely on React and React Native content. It joins our JavaScript Weekly and Node Weekly newsletters in serving the diverse JavaScript community. Since launch the newsletter has grown quickly — React Status now reaches over 14,000 subscribers every week.


new subscribers



as of November 2017

Related titles

DB Weekly

12,663 Subscribers

43%

~100 per week

57%

@DatabaseDaily 2.3k followers

Serverless Status

Postgres Weekly

A database technology oriented weekly newsletter reaching over 12,000 subscribers.

DB Weekly is a newsletter that centers around a wide range of database topics from SQL to NoSQL, relational databases like MySQL, Postgres and SQL Server through to MongoDB, Redis, and experimental databases.

DB Weekly is read mostly by developers and managers looking at what’s happening in the database world to make better decisions and try new tools and services.


new subscribers



as of November 2017

Serverless Status

3,019 Subscribers

61%

+300 per week

@ServerlessDaily 700+ followers

77%

@raymondcamdenRaymond Camden

Curated by:

A new publication focusing on serverless architecture and function-as-a-service technology.

Our latest publication, launched during May of 2017, covers the growing and increasingly popular serverless space.

Curated by Raymond Camden, Developer Advocate for IBM, the newsletter features a mix of news, demos and interesting projects, highlighting what Serverless can offer developers.


new subscribers



as of November 2017

Related titles

WebOps Weekly

12,887 Subscribers

44%

~100 per week

60%

@WebOpsDaily 3.5k followers

Serverless Status

WebOps Weekly launched in early 2015, and quickly became one of our most successful newsletters.

The publication exists because a large share of web developers have a significant interest in the way their pages are deployed and served up to users, and they care about the services that help this happen and that help them optimize their sites for faster delivery.

If it’s involved in getting web pages from servers to users quickly and reliably; it’s WebOps.


new subscribers



as of November 2017

Golang Weekly

21,256 Subscribers

50%

+100 per week

67%

@golangweekly 25k followers

@ruprictGlenn Goodrich

Curated by:

The most popular newsletter amongst the rapidly growing Go community.

Golang Weekly is the leading email publication for developers using Google’s server-side programming language. Go has rapidly grown in popularity in recent years, with the newsletter now reaching over 20,000 subscribers each week.


new subscribers



as of November 2017

Mobile Dev Weekly

12,493 Subscribers

33%

~100 per week

46%

@MobileWebDaily 1.3k followers

@devgirlFL

@remotesynth

Holly Schinsky

Brian Rinaldi

Curated by:

A weekly newsletter for mobile web, hybrid and

native app developers.

Mobile Dev Weekly focuses on the needs of those developing specifically in the mobile space. Originally known as Mobile Web Weekly — the newsletter changed its name in September 2017 to better reflect its evolving topic mix. Curated by Holly Schinsky of Adobe and Brian Rinaldi of Progress, the newsletter delivers a digest of helpful links to over 12,000 subscribers, covering all things mobile web, hybrid and native app development. Topics covered include things such as Ionic, Swift, NativeScript, React Native, Cordova, PhoneGap and more.


new subscribers



as of November 2017

Postgres Weekly

12,083 Subscribers

46%

~100 per week

62%

@PostgresWeekly 2k followers

@craigkerstiensCraig Kerstiens

Curated by:

The newsletter for one of the most popular open source relational database systems in the world.

Postgres Weekly is dedicated to the open source PostgreSQL (a.k.a. Postgres) relational database management system.

Postgres Weekly is curated by one of the world’s foremost Postgres experts, Craig Kerstiens of Citus Data (and formerly Heroku), a company that helps companies manage some of the world’s largest Postgres deployments.


Rate Card

JavaScript Weekly 135,505 44.8% $2480 $675 $475

Subscribers(November 2017)

Open Rate(August 2017)

Sponsored Links(per issue)

Brief Links(per issue)

Primary listing(per issue)

Ruby Weekly 42,023 44.8% $875 $340 $250

Frontend Focus 82,228 40.2% $1450 $400

Node Weekly 38,405 45.8% $860 $260

React Status 15,737 59.8% $460

Database Weekly 12,663 44.3% $350

WebOps Weekly

Serverless Status

12,887

3,019

46.8%

68.6%

$360

$150

$120

n/a

Golang Weekly 21,256 52.9% $540 $260

Mobile Dev Weekly 12,493 37.4% $180 n/a

$80

$190

Postgres Weekly 12,083 47.7% $340

n/a

n/a

n/a

n/a

n/a

$140

$300

$100

$150

$160


MaterialDocument

Order Confirmed

Advertising Material

Listingconfirmed & Runs

Listing preview

?

Request Sent

Report

We will send over our material documentation, outlining character

count, how your listing should be formatted, along with some helpful

advice and pointers.

You’ll add your desired listing copy, links and associated imagery to the document we share with you.

If you’re reading this Media Kit then the quarter is open for orders! You can now

request listings with our Sales team.

We’ll send over a visual confirmation of your ad, showing

how it will look in-situ. Note: All material is subject to change.

Once your campaign has concluded you’ll receive a detailed report, detailing clickthrough data and performance. Once you’ve confirmed and signed-off on

your listing it will be delivered to our email subscribers and listed on our site.

Depending on availability, we will confirm and invoice for your requested dates/listings. We’ll also work with you and offer advice to ensure your listing is seen by the most suitable audience.

Material Insertion Process


2 3 4

5 6 9 10 11

12 13 16 17 18

19 20 23

26

2524

27 30

8

15

22

29

7

14

21

28 31

1

Frontend

Postgres

WebOps Go

JavaScript

Serverless

Database

ReactNode

RubyMobile

WedMon Tues Thurs Fri Sat Sun

1 2 3

6 7 8 9 10

13 14 15 16 17

22 23 2420 21

27

5

12

19

26

4

11

18

25

28

Frontend

Postgres

WebOps Go

JavaScript

Database

ReactNode

RubyMobile


Serverless

8 9 10 13 14

15 16 17 20 21

22 23 24 27

12

19

26

11

18

25 28

29 30 31

2 3 6 7541

Frontend

Postgres

WebOps


Go

JavaScript

Database

ReactNode

RubyMobile

Serverless

January February March

Our newsletters are published weekly on Wednesdays, Thursdays, and Fridays. When requesting a proposal, let us know which dates work best for you — we can be flexible if you’re able to provide a general outline of your needs.

Material must be received the Friday before publication, so that it can be reviewed for format and tone. We will send reminders, and a visual proof of your advertisement ahead of your campaign. We’re always happy to advise on what content will work best with our different audiences, as results can vary.

If material is not supplied in time for publication, but we have existing material from you that we deem suitable, we reserve the right to use it. Q1 2018 is 13 working weeks in length, and is outlined below. Note: Only JavaScript Weekly will be sent during the first week of 2018.

Publication Calendar


“Very detailed and useful report” Artem Govorov - Wallaby.js

Sponsorship Reports

Olly HanstockData Analyst

Reports will be sent following the end of each quarter by our in-house data analyst, Olly Hanstock. Alternatively, reports are made available on request.

Typically a report will contain the following:

• Tracking statistics for your listings

• Engagement demographics

• General statistics on all our newsletters

• Tips to improve future performance

• Summary of overall performance

Our advertisers receive sponsorship reports detailing the performance of listings booked.


Social Media

We operate several accounts on various social media platforms, all covering a number of programming niches. These include frontend development, JavaScript, Ruby, Golang, mobile devlopment and more.

Sharing highly relevant news, tips and articles from trusted sources, our accounts see consistently high levels of audience engagement.

Arrange a call or email our Sales team to discuss opportunities for getting your message seen on social.

Cooperpress reach over 550,000 software and web developers via social channels.


Newsletter Services

Now sending over a million emails every month – we understand what works and what doesn’t.

Beyond curating our own weekly emails, we also help businesses send their newsletters — including the likes of Atlassian, Codenvy, and Telerik reach their email objectives.

Cooperpress offer a range of newsletter services. These include: consultation, curation, production and delivery.

Whether you’re looking for us to manage the entire process or tackle one part, we’re ready to help.

Talk to our sales team.

At Cooperpress we’ve been publishing email newsletters for several years.


Job Listings & Recruitment Services

Cooperpress offer job listing positions across several of our email newsletters. These listings typically receive great levels of engagement along with numerous applications from our highly relevant readership.

We’ve helped the likes of Amazon, Apple, LinkedIn, Twitch, The New York Times, Pluralsight and others, get their open positions in front of the right people.

Find out more about posting a job listing at: cooperpress.com/jobkit.

If you’re recruiting, we can help you reach the right candidate.


Have questions?Want a proposal?

Want to talk? ..or ready to request dates?

Contact us

Kristina HicksPresident and Sales [email protected]

Sam BakerProject Manager

[email protected]

Olly HanstockData Analyst

[email protected]


Cooper Press Ltd. (the Publisher) is a publisher of digital publications, including JavaScript Weekly, Frontend Focus, Node Weekly, React Status, Ruby Weekly, DB Weekly, Postgres Weekly, Mobile Dev Weekly, Golang Weekly, Serverless Status and Webops Weekly. The Cooper Press Ltd. Terms and Conditions for these publications are incorporated herein, and Advertiser agrees to comply with such terms. ACCEPTANCE OF ADVERTISING All materials supplied for use in advertising or sponsorship insertions are subject to the review and approval of the Publisher. The Publisher may, in its discretion, suggest and require edits or reject material submitted by the Advertiser with rationale. The Publisher will endeavor to publish advertisements promptly and accurately. The Advertiser shall notify the Publisher of any errors immediately. Upon notification, errors will be corrected in Publisher’s archives, as well as in the next available comparable insertion within the same order, as determined by the Publisher. From time to time and in exceptional situations, the Publisher may choose to publish an issue late or on a different day to its typical publication, in which case insertions by the Advertiser may be published on a different date to that ordered. In such cases, the Advertiser will be notified in advance. If an issue is cancelled entirely, remedies as outlined in ‘Cancellation’ will apply. MATERIAL SPECIFICATIONS Specifcations for the material included in any insertion are provided by the Publisher in communications associated with all orders but may also be referenced at https://cooperpress.com/specs. All submissions to the Publisher hereunder will comply with all such applicable elements. The Advertiser acknowledges that time is of the essence in providing the foregoing to the Publisher, and the Advertiser’s failure to meet the time requirements or any applicable specifications may delay or prevent delivery of the insertions hereunder. Unless otherwise specified, all materials for a specific insertion must be supplied 2 full-days prior to the publication date for that specific insertion. In the case of late or non-supply of material, previously used material may be reused by the Publisher, or in the case of a total non-supply, the Publisher may produce material it considers suitable for publication on behalf of the Advertiser. CANCELLATION Prior to the publication of any scheduled insertion in a single order, either party may cancel the order (or any part thereof) and/or this Agreement at any time on ____ days’ written notice to the other party (if the foregoing blank is not filled in, the parties agree the stated time limit shall be thirty (30) days). If the Advertiser has already paid the Publisher for the order and no scheduled insertion has been published or is due to be published in the following 7 days, the Publisher will refund to the Advertiser the full fees presently paid unless other arrangements have been made. If the Publisher fails to run an insertion (even if late) or ceases to publish a publication, the Advertiser may demand that the Publisher refund any fees applicable to that insertion, and in the case of ceasing a publication, may demand a refund of all fees applicable to that publication. IF EITHER PARTY CANCELS, ADVERTISER’S SOLE REMEDY WILL BE A REFUND OF ANY PRE-PAID FEES IN EXCESS OF THE FEES OWED TO COOPER PRESS LTD. FOR THE INSERTIONS DELIVERED PRIOR TO CANCELLATION OR TO BE DELIVERED IN THE FOLLOWING 7 DAYS. RESPONSIBILITY FOR MATERIAL The Advertiser represents and warrants to the Publisher that it is authorized to publish the contents and subject matter supplied in all materials (including, without limitation, all text and graphics), and that all materials comply with applicable laws and regulations. The Advertiser represents it has the corporate rights, power and authority to enter into this Agreement and to perform the acts required of it hereunder, and its execution of this Agreement does not and will not violate any agreement to which it is a party or by which it is otherwise bound, or any applicable law, rule or regulation. In consideration of the publication of advertisements, the Advertiser agrees unconditionally to indemnify and hold harmless Cooper Press Ltd. and its affiliates from and against any and all loss, liability and expense suffered or incurred by reason of any claims, proceedings or suits based on or arising out the contents or subject matter of such advertising material, including without limitation claims for defamation, violation of rights of publicity and/or privacy, copyright infringement, and trademark infringement and/or a breach by Advertiser of any representation, warranty or obligation to be performed by Advertiser hereunder. COMMITMENT AND PAYMENT TERMS By submitting an order (not merely a request for proposal or quote) for advertising to the Publisher, the Advertiser agrees to be liable for the cost of such order. Unless otherwise agreed, Advertiser will pay the Publisher the total fee due for all insertions on a single insertion order in a single payment within 30 days. In addition to all other rights and remedies, the Publisher may cancel and remove any insertions that are not paid for in the above time period. NO REPRESENTATIONS, WARRANTIES OR DAMAGES ALL SERVICES PROVIDED TO THE ADVERTISER THAT ARE THE SUBJECT OF THESE TERMS AND CONDITIONS ARE PROVIDED WITHOUT WARRANTIES OF ANY NATURE, AND COOPER PRESS LTD. DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL COOPER PRESS LTD. BE LIABLE TO ADVERTISER FOR AN AMOUNT IN EXCESS OF THE TOTAL DOLLAR AMOUNT ACTUALLY RECEIVED BY COOPER PRESS LTD. FROM ADVERTISER FOR THE INSERTIONS AT ISSUE. GENERAL PROVISIONS Unless otherwise agreed, these terms and conditions are governed by the laws of the United Kingdom of Great Britain and Northern Ireland. No joint venture, partnership, employment, or agency relationship exists between Advertiser and Publisher. If any provision of these standard terms and conditions is found invalid or unenforceable pursuant to judicial decree or decision, the remaining provisions shall remain valid and enforceable, and the unenforceable provisions shall be deemed modified to the extent necessary to make them enforceable. All notices to Cooper Press Ltd. relating to any legal claims or matters should be made in writing to: COOPER PRESS LTD., MERIDIAN LEISURE CENTRE, WOOD LANE, LOUTH, UNITED KINGDOM, LN11 8RS - alternatively, email communications may be used to [email protected] but such notices may only be considered delivered upon response and confirmation of acceptance by an official representative of Cooper Press Ltd.

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