All About Mobile 2.0Panel Discussion

July 21, 2011

Speakers

• Vince Vaughan - @bankyManaging director at The Vaughan Practice

• Dustin Jacobsen - @dustinjVP, Social Media & Technology at Barkley

• Mike Craig - @ruxtermobi• Founder and VP of Marketing of Ruxter

•Terry Pulliam - @terrylpulliam

• Director, Communications at Sprint

Today’s Agenda

• Mobile Ecosystem– Relevance and Value of Mobile– Shift from Web to Mobile– Mobile for Small Businesses– Mobile in Employee Communications

• Open Panel Q&A

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The Relevance of Mobile• Mobile Web More Popular Than Reading

• A recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.

• Daily time spent in mobile apps surpasses desktop and mobile web consumption• 81 Mins per day vs. 74 mins per day - June 2011

• Mobile apps industry to hit $17.5B by 2012 with 50B in downloads• An independent study has found that the market for mobile

applications will increase from $6 billion today to $17.5 billion in 2012.

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The Value of Mobile• Banking

• 300% return on mobile bill paying -- Accenture/Tower Group

• Text Marketing• When you need business now. Highest redemption rate.

For restaurants, seeing $1.00 for every person on your list. • Opt-in. Customers carry their phones everywhere.

• Pharmaceuticals• 60 percent of physicians in the United States use a

PDA/Smartphone to reference important clinical information. Companies use mobility to reach really busy physicians.

Extension of Mobile into Social

• Digital Customer Experience Strategy– Prioritize channels to deliver on customer goals

• Web based networks extended to mobile– Facebook, Yelp

• Location-based– Foursquare

source

Shift from Web to Mobile

• Web-centric features such as product information, ratings and reviews, store locator info, sales alerts and coupons are moving to mobile

The Mobile ‘Channel’?

Small Business

• More than a channel, mobile is the 7th mass media*– Personal– Permanent– Always on– Inherently social

*The others being print, recording, cinema, radio, television & internet.

The Mobile Channel

Challenge for Small Business

• Understanding the unique properties of mobile.

• Reaching out to the consumer of mobile information - wherever they may be.

• Providing unique and relevant content to an on-the-go populous.

• Leveraging tools to make a mobile connection.

Mobile’s Unique Properties…

• Permission

• Pocket

• Privilege

Leverage Mobile Tools

• Social

• Text

• Web

• Email

Building Sprint’s Reputation Employee Communications

• Foster highly empowered employee advocates who actively influence Sprint’s brand reputation and results– i-Connect news and info, i-Lead, Sprint Space, Social

Media Ninjas and Product Ambassadors

• Convey our brand with high quality creative media– Video, web design, webcasting and event support

• Boost efficiency and reinforce our brand with a simple, social and mobile intranet– i-Connect usability, design, client support, governance,

roadmap – Social media and collaboration – Employee mobile content roadmap

Employee mobile experience defined by device browser capabilities and security approach

i-Connect access via smart phone, tablet or laptop

Sprint ID available on select devices

i-Connect content via Sprint Zone and/or

WAP page

Employee Mobile Content Evolution

Sprint ID Employee Pack video

Sprint ID Employee Pack

Weather widget Sprint stock Sprint News E-mail Contacts Messages Voicemail

Employee Events Promo widget Sprint Imperatives Elevator Speeches Campus Map HR Tools Folder Fidelity 401K Benefits site Corporate Perks

Sprint on Facebook

Sprint on YouTube

Sprint on Twitter Buzz About

Wireless

Sprint TV Sprint Navigation Football Live NASCAR Live Family Locator

Promo widget Coverage Maps Employee Phone

Plan Newsletter Employees

Helping Customers Application

Store Locator

Questions?

You can text KCIABC to 63636 to opt-in or scan the QR for a direct link..