2020 IABC Asia-Pacific

Regional Conference25-27 March

SPONSORSHIP PROSPECTUS

Reach the region’s top communication executives, leaders and decision-makers. Wellington is hosting the International Association of Business Communicators - Asia Pacifc (IABC APAC) regional conference, Fusion20: Future is now - Communicating in the Dynamic Asia-Pacific 25-27 March 2020.

Fusion20 is a conference for business communicators in the Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. Our goal is to connect communicators across APAC and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.

IABC is grounded in creating connections around knowledge, experiences, ideas and people. These connections drive innovation and enable the communication profession, to rise and be recognised for the contributions made to organisations.

Fusion20 will feature a wide range of presentations, panels and breakout sessions that cover the full range of communication focus areas and topics; from reputation and brand, to crisis, employee engagement, digital and emerging technologies, and ethical considerations.

The mix of thought leadership presentations and practical sessions will build delegate knowledge and skills in a professional environment geared towards creating connection and fostering network building.

THE CONFERENCE

Fusion20 follows successful conferences held in Singapore (2017) and Melbourne (2018) which drew CEOs, Heads of Communication, Corporate Affairs leaders and Senior Communication Professionals from across the Asia-Pacific region. Fusion20 is well-positioned to build on the success of previous conferences with the projection it will attract:• 150+ delegates• Representatives from multinationals, private, public sector, Not-for-Profit, agency and consulting• Attendees from Asia-Pacific and beyond

Not one size fits all – Tailor Made PackagesWe recognize that not one size fits all and the following packages are suggestions only. If your organisation would like to participate and has defined marketing objectives or budget, please contact our team to discuss other potential packages to ensure your priorities as a supporter are achieved.

CONFERENCE ATTENDEES

Fusion20 | SPONSORSHIP PROSPECTUS 2

SPONSORSHIP OPPORTUNITIESChoose from these opportunities or talk to us about a customised package.

SPONSORSHIP BENEFITSThe Platinum Sponsor package positions your organisation as the top tier supporter of IABC APAC Fusion20. This is your opportunity to demonstrate your organisation as a leader in industry with significant entitlements and the highest level of recognition:

Branding: Your logo will be placed prominently on all pre-event, onsite and post event conference digital and printed materials, including:• Website and social media• Conference program/brochure• Conference EDMs• Onsite digital signage• Table top displays• Banner at stage• Exhibition opportunity at registration/breakout area

Acknowledgment: You will be referenced in the conference opening and closing addresses and remarks, and at the conference dinner welcome.

Participate: Opportunities to moderate in a contextually relevant panel will be explored.

Host a dinner table: Engage a table of delegates at the Fusion Conference and Conference Dinner.

Bring a colleague: You will be given two complimentary tickets to the conference and official dinner (valued at $3,000).

CATEGORY EXCLUSIVEPLATINUM SPONSORSHIP NZD$12,000 | AUD$11,000

Sponsorship benefits

Branding: Your logo will be placed prominently on all pre-event, onsite and post event conference digital and printed materials, including:• Website and social media• Conference program/brochure• Conference EDMs• Onsite digital signage (conference and conference dinner)• Table top displays• Exhibition opportunity at registration/breakout area

Acknowledgment: You will be referenced in conference opening and closing addresses and remarks as a major sponsor of the conference.

Participate: You will be given the opportunity to introduce a conference breakout session. Bring a colleague: You will be given two complimentary tickets to the conference and official dinner (valued at $3,000).

GOLD SPONSORSHIP NZD$5,000 | AUD$4,500

Sponsorship benefits

Branding: Your logo will be placed prominently on all pre-event, onsite and post-event conference digital and printed materials, including:• Website and social media• Conference program/brochure• Conference EDMs

Participate: You will have the opportunity to promote your company and services and network with delegates with a exhibition booth in the conference breakout area for the duration of the conference. Lead generation activities are also available.

Engage: You will have the opportunity to attend the conference, participate and network with senior communication professionals. One complimentary ticket is included (valued at $1,250).

SILVER SPONSORSHIP NZD$3,000 | AUD$2,500

Fusion20 | SPONSORSHIP PROSPECTUS 4

Sponsorship benefits

Branding: Your logo will be placed prominently on onsite digital signage and table top displays.

Acknowledgment: You will be referenced during the invitation to attend welcome drinks.

Engage: You will have the opportunity to attend the conference, participate and network. One complimentary ticket is included (valued at $1,250).

WELCOME DRINK SPONSOR NZD$3,250 | AUD$3,000

Sponsorship benefits

Branding: Your logo will be placed prominently on onsite digital signage and table top displays.

Acknowledgment: You will be referenced during the invtation to attend lunch over the two days. Engage: You will have the opportunity to attend the conference, participate and network. One complimentary ticket is included (valued at $1,250).

FOOD AND BEVERAGE SPONSOR NZD$3,250 | AUD$3,000

Sponsorship benefits

Branding: Your logo will be placed prominently on conference program/brochure and EDMs.

Acknowledgment: You will be referenced throughout when speaker gifts are presented.

Engage: You will have the opportunity to attend the conference, participate and network. One complimentary ticket is included (valued at $1,250).

SPEAKER GIFT SPONSOR NZD$3,250 | AUD$3,000

Sponsorship benefits

Branding: Onsite signage.

Engage: You will have the opportunity to attend the conference, participate and network. One complimentary ticket is included (valued at $1,250).

COFFEE BREAK SPONSOR NZD$2,000 | AUD$1,800

Fusion20 | SPONSORSHIP PROSPECTUS 5

We are looking for partners to provide a range of in-kind services in exchange for promotion and conference attendance (1 complimentary ticket valued at $1,250). These services include:• Media and network partners to promote the conference through third party channels• Graphic design for conference collateral• Event photography and videography (during the conference and conference dinner)• Graphic

IN-KIND SPONSORSHIPS & PARTNERSHIPS

Branding: Your logo will be placed prominently on all pre-event, onsite and post event conference digital and printed materials, including:• Website• Social media• Conference program/brochure• Conference EDMs• Onsite digital signage• Table top displays

Acknowledgment: You will be referenced in the Conference Dinner welcome speech.

Participate: Opportunities to provide a short speech during the dinner will be explored. If not possible, you will be invited to participate in the IABC Silver Quill Awards presentation.

Host a table: Engage a table of delegates at the Conference Dinner.

Bring a guest: You will be given two complimentary tickets to the conference and official dinner (valued at $3,000).

CONFERENCE GALA DINNER SPONSORSHIP NZD$8,000 | AUD$7,500 ONLY 1 PLACE AVAILABLE

Branding: Your logo will be placed prominently on all pre-event, onsite and post event conference digital and printed materials, including:• Website• Conference EDMs• Onsite digital signageOne complimentary ticket is included (valued at $1,250) as part of the lanyard sponsorship.

LUNCH SPONSOR NZD$3,250 | AUD$3,000ONLY 1 AVAILABLE

Fusion20 | SPONSORSHIP PROSPECTUS 6

Gain exposure among IABC leaders from across the Asia-Pacific region as part of the exclusive leader-only event held separately to the conference.

Branding: Exclusive signage and promotion to IABC APAC leaders in separate leadership event.Recognition in conference digital and printed materials, including:• Website• Conference EDMs• Onsite digital signageOne complimentary ticket to attend the Leadership Institute is included (valued at $500).

REGIONAL LEADERSHIP INSTITUTE SPONSORSHIP NZD$2,500 | AUD$2,250ONLY 1 AVAILABLE

THE INDUSTRY ASSOCIATION OF CHOICE

Fusion20 | SPONSORSHIP PROSPECTUS 7

Laura Kerr MelvinPartnerships Director, IABC APAC laurakerrmelvin@icloud.com+61434107949

Mark Woodrow woodrowmark@gmail.com+61 412 599 164

To become a sponsor, or talk to us about a customised package, contact a member of the 2020 IABC APAC Fusion Conference Sponsorship team.

Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with thousands of members from around the world, representing many of the Global Fortune 500 companies.

IABC connects business communication professionals, bringing together practitioners from many communication disciplines. IABC Asia-Pacific (IABC APAC) region is one of the association’s largest and most diverse, with 14 chapters in 8 countries and close to 1,000 members.

ABOUT IABC