jr nationals complete_avr

PROGRAM OVERVIEW

The USA Jr. Nationals combines Simon’s powerful marketing reach and platform with this national grassroots event that will captivate participants, families and drive ROI for sponsors and retail partners. The combined initiative will result in direct and measurable consumer engagement for partners and a personal experiential moment for participants.

Combining all of the USA Jr. Nationals assets will engage pre-teens and families and therefore deliver sponsors with a multi-layered sponsorship and activation opportunity. Components of USA Jr. Nationals include:

* National Grassroots Multi-Sport Skills Competition in over 3,000 Communities

* Promotional and Media Impressions at Simon Malls in top markets

* USA Jr. Nationals Fitness Celebration Tour

* National Trials and Championships to be hosted at Disney World’s ESPN Wide World of Sports Complex

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PROGRAM COMPONENTS

National Grassroots Multi-Sport Skills Competition in Over 3,000 Communities

* USA Jr. Nationals is a free multi-sport competition for boys and girls ages 8-13

* Participants test their individual skills in local competitions to advance through 4 levels of competitions

* Over 1M participants via 3,000+ local recreational organizations in 4-6 sports

Promotional and Media Impressions at Simon Malls in top 100 markets

* Promotional displays on-mall in Simon’s Top 100 properties nationwide

* MM impressions via door clings, posters, food court displays and digital media

USA Jr. Nationals Fitness Celebration Tour (Back To School-Fall 2012)

* Top 10 Markets: New York Seattle Chicago Atlanta San Francisco

Philadelphia Boston Miami Charlotte Los Angeles

* Pre-teen and family interactive fitness stations

* Celebrity Athlete Appearances & Emcee/DJ Host

National Trials and Championships to be hosted at Disney World’s ESPN Wide World of Sports Complex

* USA Jr. Nationals to host 500+ families (minimum guaranteed) for National Trials

* Top scorers complete for crown of National Champion

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Simon Property Group

Background

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SIMON PROPERTY GROUP - LARGEST U.S. REAL ESTATE COMPANY

Simon Property Group, Inc. is an S&P 500 company and the largest

real estate company in the U.S.

The Company currently owns or has an interest in 390 retail real

estate properties comprising 262 million square feet of gross

leasable area in North America, Europe and Asia.

Owner in the U.S. of high quality, highly productive retail real estate

which generates annual retail sales in excess of $60 billion.

Simon Property Group is headquartered in Indianapolis, Indiana and

employs more than 5,000 people worldwide.

The Company's common stock is publicly traded on the NYSE

under the symbol SPG.

Rank in the top 75 of all U.S. public companies as measured by

equity market capitalization.

50 year history of successful retail real estate development,

management and leasing through multiple economic cycles.

Strongest balance sheet in the real estate industry with the highest

investment grade ratings among U.S. regional mall companies (A-

/A- /A3).

For further information, visit the Simon Property Group website at

www.simon.com.

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http://www.simon.com/

U.S. Portfolio 338 properties comprising 251 million square feet in 41 states plus Puerto Rico

Regional Malls

Community/Lifestyle Centers

The Mills

Premium Outlets

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KEY CONSUMER SEGMENTS

Who is the

Customer?

Over a third of America visits a Simon Mall annually

Median Age 35.2

Average Household Income over $70,750

59% are Female

Retail sales generated at US Properties: approaching $48B

Shoppers average 2-5 visits per month

Simon delivers significant reach across key demographic segments:

Women 18+

891+ million visits per year

Women 25 - 54


Men 18+


Men 25 - 54


Teens 13-17


Children <13


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THE SIMON ADVANTAGE – QUALITY, SCALE, & EFFICIENCY

Experiential Marketing and Promotions – Target Specific Proprietary Simon Platforms and Custom Brand Development Strategies including:

– Access to consumers for Experiential Marketing & Promotions

– Logistical Support for planning and execution – on site staff at every mall

– Flexible Scheduling – one day, weekend, month long single events or national tours

– Sponsorship Programs – Targeted demographic/ lifestyle programs and Signature Events

– Turnkey Opportunities for Brand and Product Integration

– Best in Class Programming

– Targeted Demographics & Lifestyles

Simon Media – Impactful, Effective, Unique & Scalable Media Solutions including:

– Turnkey production, shipping, installation and removal

– Large and Small format , Interior and Exterior Media

– Custom Domination Strategies

Simon Digital Innovation – Leading Developer of Digital Integration and Technology including:

– Social Media

• Facebook, Twitter & Foursquare at 179 Properties

- 3 Facebook Apps

• Simon.com Improved shopper site with more content

• Global with localization focus for “@ Your Mall Now!”

• Ongoing registration promotions for name capture

Simon Retailer Engagement - Impressive Retailer Engagement and Management including:

– Retailer Coverage

– Executive Marketing and Leasing Relationships

– Turnkey On-Line Simon Retailer Participation and Infrastructure

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LEJ Sports Group

Background

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LEJ SPORTS GROUP – THE INDUSTRY LEADER

* Full Service marketing and management agency

* Specializes in creating, implementing and executing national grassroots initiatives

* Focuses on creating “experiential” events driving youth and family engagement

* National youth skills competition initiatives have included:

Major League Baseball Pitch, Hit & Run

NBA Dribble, Dish & Swish

Jr. NBA/Jr. WNBA Skills Challenge

iHoops Skills Challenge

Jr. Olympic Skills Competition

NBA All-Star Gatorade Jam Session Invitational

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National Grassroots

Multi-Sport Skills Competition

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GRASSROOTS PROGRAM - OVERVIEW

* USA Jr. Nationals is a free multi-sport competition for

boys and girls ages 8-13

* Over 1.5M participants will compete at 3,000+ local

recreational organizations across the country

* Participants test their individual skills in local competitions

* Top scorers advance through 4 levels of competition,

including the National Trials culminating in the

Championships which will be hosted at Disney World’s

ESPN Wide World of Sports Complex

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GRASSROOTS PROGRAM –

PROJECTED SPORTS (4-7):

* Basketball

* Soccer

* Tennis

* Track and Field

* Field Hockey

* Volleyball

* Lacrosse

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• The USA Jr. Nationals will host the National trials

at Disney World’s ESPN Wide World of Sports

Complex

• Top Scorers from the Trials will advance to

participate in the National Championships

• Over 500 pre-teens and families (guaranteed)

• 3-Days of National Trials and Championship

Experience

GRASSROOTS PROGRAM – NATIONAL TRIALS & CHAMPIONSHIPS

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GRASSROOTS PROGRAM - TIMELINE

Local Competitions February – June

Qualifiers March – July

USA Jr. Nationals by Simon Malls

Fitness Celebration Tour August - September

National Trials/Championships September

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• Local Competition hosts are selected from

LEJ Sports Groups’ vast “Network of more

than 10,000 youth recreation organizations.

LEJ Sports Group is the administrative

agency of record.

• Each local host receives administrative &

promotional materials and sports

equipment to implement, manage and

execute the sport competitions.

GRASSROOTS PROGRAM - ADMINISTRATION

• Local Competitions are hosted by organizations

such as: Parks & Recreation Departments,

YMCA’s, YWCA’s, Jaycee Chapters, Boys &

Girls Clubs, Schools, Jewish Community

Centers and Independent Organizations.

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GRASSROOTS PROGRAM – PROJECTED PARTICIPATION

• Local Host Communities/Organizations – 3,000

• Total Participants – 1.5M (boys and girls ages 8-13)

• Local Competition Events – 10,000

• Qualifier Participants – 225,000

• National Trials Participants – 3,600 eligible (500 guaranteed)

• National Championship Participants – 30 per sport

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GRASSROOTS PROGRAM –

PROMOTIONAL KIT MATERIAL

• Registration Forms – 1.5M

• Participation Cards – 1.5M

• Promotional Posters – 100,000

• Counter Cards – 10,000

• Handbooks – 5,000

• Award Certificates – 225,000

• Sport Specific Equipment – 3,000

sets

Items will be provided to each local host and displayed

in respective youth recreation facility.

Basketball Shooting Spots

Promotional Posters

Registration Forms

Administrative Handbooks

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Promotional and Media

at Simon Malls

“Expand Your Reach”

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Posters Standardized 22” x 28” print locations are fixed

around the shopping center in strategic

locations and offer an affordable option to

advertise at Stanford Shopping Center.

22” x 28” Signage – 12 Posters

(24) faces

Locations are available in high

traffic areas

Door Clings High resolution door clings allow you to place

advertising in the direct view of your target

demographic.

Dimensions: 12” x 12” single sided

Opportunity to create custom die cut

versions

*Includes production and installation

EXAMPLES OF ON-MALL MEDIA

IN PARTICIPATING MALLS

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Digital Marketing Food Court Media High resolution table tents allow you to place

advertising in the direct view of your target

demographic in high traffic food courts.

Tri-Sided Table Tents – 5”x7” per side

EXAMPLES OF ON-MALL MEDIA

IN PARTICIPATING MALLS

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EXPANDED EXPOSURE IN UP TO 100

MALLS IN TOP MARKETS

Posters Standardized 22” x 28” print locations are fixed

around the shopping center in strategic

locations and offer an affordable option to

advertise at Shopping Centers.

Digital Marketing 3rd Party Distribution, In Mall Networks,

Social Communications, Web, Shopper

Connections & Mobile.

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Mobile • Mobile Shopper Club℠ (TXT) • Optimized Web • Native App • Shopkick (partnership)

Web (simon.com) • B2C & B2B • Retailer Showcase • Gift Card Sales (Consumer & Volume) • Simon Central & Web Tools

Social | Communications • Facebook + Facebook Places • Twitter • Foursquare • Google Places • YouTube • Email

In Mall Networks • OnSpot / Mallvision 360 • Wi-Fi

3rd Party Distribution • Akoo, enVu & Found • Nintendo 3DS • Point Inside & Fast Mall

Shopper Connections • Email Addresses • Mobile Phone #’s • Facebook Likes • Twitter Followers • Foursquare & Google Places Check-In’s • Shopkick Check-In’s, Walk-In’s & Scans • Google Places & Yelp Reviews

Beta Trials • Yelp • SCVNGR • Photosynth

SIMON’S DIGITAL MARKETING

CAPABILITIES

* Capabilities include 10 participating malls and a selection of up

to 100 malls in Simon’s top markets

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EXPANDED EXPOSURE IN UP TO 100 MALLS IN TOP MARKETS Great Mall San Francisco-Oakland-San Jose-Santa Rosa

Hilltop Mall San Francisco-Oakland-San Jose-Santa Rosa

Santa Rosa Plaza San Francisco-Oakland-San Jose-Santa Rosa

Stoneridge Mall San Francisco-Oakland-San Jose-Santa Rosa

Arsenal Mall Boston

Atrium Mall Boston

Auburn Mall Boston

Burlington Mall Boston

Cape Cod Mall Boston-Barnstable-Yarmouth

Copley Place Boston

Greendale Mall Boston

Liberty Tree Mall Boston

Mall @ Chestnut Hill, The Boston

Mall @ Rockingham Park Boston

Mall of New Hampshire Boston-Manchester

Northshore Mall Boston

Pheasant Lane Mall Boston-Nashua

Solomon Pond Mall Boston

South Shore Plaza Boston

Square One Mall Boston

Discover Mills Atlanta

Gwinnett Place Atlanta

Lenox Square Atlanta

Northlake Mall Atlanta

Phipps Plaza Atlanta

Town Center @ Cobb Atlanta

Apple Blossom Mall Washington, DC

Fashion Center @ Pentagon Washington, DC

Lakeforest Mall Washington, DC

Potomac Mills Washington, DC

St. Charles Towne Center Washington, DC

Galleria, The Houston Houston

Katy Mills Houston

Briarwood Mall Detroit

Arizona Mills Phoenix

Crystal River Mall Tampa-St. Petersburg-Sarasota

DeSoto Square Tampa-St. Petersburg-Sarasota-Bradenton

Gulf View Square Tampa-St. Petersburg

Center Name Market

Brunswick Square New York-Middlesex-Somerset

Galleria at White Plains New York-Westchester

Jefferson Valley Mall New York-Westchester

Livingston Mall New York-Newark

Menlo Park Mall New York-Middlesex-Somerset

Nanuet Mall New York-Westchester

Newport Centre New York-Jersey City

Ocean County Mall New York-Monmouth-Ocean

Rockaway Townsquare New York-Newark

Roosevelt Field New York-Nassau-Suffolk

Source, The New York-Nassau-Suffolk

The Shops at Riverside New York

Walt Whitman Mall New York-Nassau-Suffolk

Westchester, The New York-Westchester

Brea Mall Los Angeles-Orange County

Laguna Hills Mall Los Angeles-Orange County

Ontario Mills Los Angeles

Shops @ Mission Viejo Los Angeles-Orange County

Westminster Mall Los Angeles-Orange County

Gurnee Mills Chicago

Lincolnwood Towne Center Chicago

Northfield Square Chicago-Kankakee

Orland Square Chicago

River Oaks Center Chicago

Dover Mall Philadelphia

Franklin Mills Philadelphia

Granite Run Mall Philadelphia

Hamilton Mall Philadelphia

King of Prussia Mall (Court and Plaza) Philadelphia

Lehigh Valley Mall Philadelphia

Montgomery Mall Philadelphia

Oxford Valley Mall Philadelphia

Quaker Bridge Mall Philadelphia

Galleria Dallas Dallas

Grapevine Mills Dallas-Ft. Worth

Irving Mall Dallas-Ft. Worth

North East Mall Dallas-Ft. Worth-Arlington

Coddingtown Mall San Francisco-Oakland-San Jose-Santa Rosa

* Media and digital capabilities in these

malls is not guaranteed and is based on

availability

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USA Jr. Nationals

Fitness Celebration Tour

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An Intimate Live and Energetic Fitness and USA Jr. Nationals Celebration/Recognition Program Built

to Engage with pre-teens, families and sponsors to deliver:

• A Captive Audience

- 4-Hour Event hosted in 10 National Malls and Markets

- Access to an Estimated 500k pre-teens/families

• Live Interactive Fitness Zones – Professional Athlete/Top Amateur Appearances Sport Demonstrations

- Intimate footprint (30’ x 30’) with multiple family fitness stations

- Marquee Pavilion in the round

- Hosted by Professional Emcee/DJ

• Custom Sponsor Event Activation

- Custom Branded Product Showcases

- Product Demonstrations

- Sponsor Driven Contests and Activities

• Other Premium Opportunities

- High Impact On-Mall Solutions

- Digital and Social Networking

USA Jr. Nationals


HIGHLIGHTS

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CORE ELEMENTS

•Modular and flexible “Fitness Field of Play” (30’x30’)

•Interactive Fitness Zones

•Sponsor and Retail Activation Areas

•Marquee Pavilion Stage

•Professional Athlete/Top Amateur Appearances and Sport Demonstrations

•Emcee/DJ Entertainment

•Family Fitness Sports Clinics

•Celebration of USA Jr. Nationals participants and organizations

USA Jr. Nationals


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SAMPLE EVENT ITINERARY

Noon – 4:00 pm Interactive Fitness Zones with ongoing

Emcee/DJ Entertainment

Noon - 1:00 pm Athlete Appearance and Sport Demonstration

and Autograph Signing

1:00 pm – 2:00 pm Two 20-Minute Family Fitness Sport Clinics

2:40 pm – 3:00 pm Sponsor Contests

3:00 pm – 3:20 pm Celebration and Recognition of

USA Jr. Nationals participants

and organizations

3:20 pm – 4:00 pm Two 20 Minute Family Fitness Sports Clinics

USA Jr. Nationals Fitness

Celebration Tour

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NEW YORK Smith Haven Mall

LOS ANGELES Ontario Mills

CHICAGO Orland Square Mall

PHILADELPHIA Oxford Valley Mall

BOSTON Pheasant Lane Mall

SAN FRANCISCO Stoneridge Mall

SEATTLE Tacoma Mall

MIAMI Miami International Mall

ATLANTA Mall of Georgia

CHARLOTTE Concord Mills

MARKETS/LOCATIONS

USA Jr. Nationals


* Expanded exposure for a selection of up to

100 malls in Simon’s top markets

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Sponsorships Opportunities

USA Jr. Nationals

The platform to engage millions of pre-teens, families and consumers

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WHAT THIS MEANS FOR SPONSORS?

• Sampling/couponing/messaging opportunity to 3,000+ youth sports organizations

• Opportunity for on-site presence at all events provides for face to face interaction with all participants

and their families including signage, sampling, and speaking/educational messaging

• Visibility to 1.5M kids and families through logo placement/insertions/samples in promotional and

event materials delivered to all participants

• At Point of Retail Execution

• Guaranteed Consumer Interaction with Your Brand or Product

• Tailor Made Activation Solutions to Fit Client Requirements

• Positive Brand Association with a Healthy Lifestyle

• Multiple Tactics that Target Tweens and Teens Before, During and After Event

• The Power of a Positive Message and Sports Celebrities to Crowd Draw

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SUPPORTING SPONSOR - $100,000 Package Summary

Inclusion into specific program promotional materials

GRASSROOTS ASSETS: - 1.5M Registration Forms

- 1.5M Participation Cards

- 225K Award Certificates

- 100K Promotional Posters

- 10K Counter Cards

- 5K Handbooks

- 3K Sets of Sport Specific Materials

- Event Signage

FITNESS TOUR/ON-MALL ASSETS:

Program Media - Simon 22 x 28 Posters

- Simon On-Spot Digital Network (Select Venues)

- Simon Email Blast

- Video on Simon You Tube - Extended to Facebook

- Simon Facebook Posts and Tweets

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PARTICIPATING SPONSOR - $250,000 Package Summary

Inclusion into majority of program messaging and promotional materials





- 10K Counter Cards

- 5K Handbooks


- Event Signage

- Couponing via participation cards

- On-site presence available at all events:

- 3,000 local events

- Qualifiers

- National Trials (Disney)

- National Championships (Disney)




- Simon Email Blast

- Video on Simon You Tube-Extended to Facebook


- Simon Table Tents

Event Presence - Logo Event Appearance or Placement

- Open Event Footprint (Up to 10’x10’)

- Emcee Mentions

- Post Program E-Mail Blast (Incremental)

- Incremental Promotional Staff

** Activation costs are incremental and the responsibility of the sponsor

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* Expanded exposure applies for a selection of up to 100 malls in Simon’s top markets

* Media and digital capabilities in these malls is not guaranteed and is based on availability





- 10K Counter Cards

- 5K Handbooks


- Event Signage

- Couponing via participation cards

- On-site presence available at all events:

- 3,000 local events

- Qualifiers

- National Trials (Disney)

- National Championships (Disney)

- Speaking/Direct Messaging

PRESENTING SPONSOR - $400,000 Package Summary Presented by status

Headline billing with logo incorporation into existing USA Jr. Nationals logo

Inclusion into all program messaging and promotional materials

Individual Panel for Sponsor Messaging on 1.5M Participation Cards

Individual Sponsor Messaging on 1.5M Registration Forms

Individual Sponsor Messaging on Inside and Back Cover of 5K Handbooks




- Video on Simon You Tube-Extended to Facebook


- Simon Table Tents (3-sided enables brand message of one side)

- Simon Door Clings

- Simon Custom E-Mail Blast (from our database)

- Simon SMS Text

Event Presence - Logo Event Appearance or Placement

- Open Event Footprint

- Emcee Mentions

- Incremental Promotional Staff

- Field Promotion Manager – Staff

- Post Program E-Mail Blast

- Category Exclusive

** Activation costs are incremental and the responsibility of the sponsor

* Expanded exposure applies for a selection of up to 100 malls in Simon’s top markets

* Media and digital capabilities in these malls is not guaranteed and is based on availability

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SPONSORSHIP COMPARISION CHART:

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PROGRAM ASSETS: SUPPORT PARTICIPATING PRESENTING

Presented by status

Headline billing with logo incorporation into existing USA Jr. Nationals logo

Inclusion into all program messaging and promotional materials

Individual Panel for Sponsor Messaging on 1.5M Participation Cards

Individual Sponsor Messaging on 1.5M Registration Forms

Individual Sponsor Messaging on Inside and Back Cover of 5K Handbooks

Inclusion into majority of program messaging and promotional materials

Inclusion into specific program promotional materials

PROGRAM MEDIA - FITNESS TOUR/ON-MALL ASSETS:

Simon 22 x 28 Posters

Simon On-Spot Digital Network (Select Venues)

Video on Simon You Tube-Extended to Facebook

Simon Facebook Posts and Tweets

Simon Table Tents (3-sided enables brand message of one side)

Simon Door Clings

Simon Custom E-Mail Blast (from our database)

Simon SMS Text

EVENT PRESENCE - FITNESS TOUR/ON-MALL ASSETS:

Logo Event Appearance or Placement

Open Event Footprint

Emcee Mentions

Incremental Promotional Staff

Field Promotion Manager – Staff

Post Program E-Mail Blast

Category Exclusive

GRASSROOTS ASSETS:

1.5M Registration Forms

1.5M Participation Cards

225K Award Certificates

100K Promotional Posters

10K Counter Cards

5K Handbooks

3K Sets of Sport Specific Materials

Event Signage

Couponing via participation cards

On-site presence available at all events - Locals, Qualifiers, National Trials/Championships

Speaking/Direct Messaging

Adam VanRees

[email protected]

Direct: 813.264-8811

Mobile: 330.565-5373

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