jll detroit full circle report 2017
TRANSCRIPT
© JLL 2017 1
Full circle: DetroitAn in-depth look at how residential demand, corporate
growth, and development activity sparked the
resurgence of downtown Detroit
© JLL 2017 2
Detroit’s comeback continuesDetroit has recovered from bankruptcy to a state of economic
stability under the guidance of local civic leadership. The city’s
downtown core is thriving once again, and thousands of multifamily
units are either under construction or in the planning stages. Detroit
is rebranding itself as a hub of innovation and entrepreneurialism.
Startups are flocking here, attracted not only by lower rents and
costs, but also by a sense of freedom and individuality not present in
other large metropolitan areas. As businesses and residents return to
the downtown core, the community’s excitement is tangible.
Detroit is forging a new path into the future and is positioned to
experience sustainable, long-term
economic growth.
Downtown Detroit
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Downtown Detroit by the numbers
32%Percent Millennials
140,300Total employment
27 Office tenants
2016 Business attraction and retention
116# of investment projects (2012-planned)
$6.6BTotal investment
77%Private investment
7.2Square miles
37,700Residential population
3.1%Population growth since 2000
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Downtown Detroit
0
2,500,000
5,000,000
-
20,000
40,000
60,000
2000 2010 2017
Population growth
The downtown population is expected to increase
rapidly in the coming years as new residential
inventory comes online.
4.5M4.3M 4.3M
36.6K32.9K
37.7K
Demographics
16%
32%
19%
25%
Millennials make up nearly a third of the
downtown population, a significant factor
driving business attraction and retention.
Generation Z (0-19)
Millennials (20-36)
Generation X (37-52)
Baby Boomers (53-71)
The Silent Generation (72+)
2017 downtown population by age 19,000
22,000
25,000
28,000
2000 2010 2017
Residential developmentDowntown Detroit is seeing a boom in
multifamily construction, with an estimated
8,000 new units either under construction
or planned.
22.7K
24.1K
27.3K
People
Downtown population Metro population Downtown housing units
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Largest employers
The largest private employers in downtown
Detroit span a broad range of industries,
illustrating the diversification of the region’s
economy.
14,000
9,100
8,700
7,600
7,400
Wayne State University
BCBSM
DTE Energy
MGM Grand Detroit
Ally Financial
5,800
5,700
3,900
2,400
1,100
Rock Ventures
Detroit Medical Center
Henry Ford Health
Ilitch Companies
General Motors
Business attraction and retention
Downtown Detroit continues to attract new
businesses and retain those already with a
presence. Below are the companies that made
the largest office commitments since the
beginning of 2016.
Ally Financial
Bamboo Detroit
Huron Capital Partners
LoVasco Consulting
Adient
Amazon
ASTI Environmental
Detroit Pistons
Fifth Third Bank
Gail & Rice
Healthy Living Medical Supply
International Bancard
Lear Corporation
MarxModa
Microsoft
Nolan Transport
Rocket Fiber
WeWork
Attraction
Retention or expansion
Employment by industry
Downtown Detroit has an evolving 21st
century economy with significant employment
in education, healthcare, business, and
technology.
28%
20%17%
13%
12%
4% 6%
Government
Construction, manufacturing and transportation
Downtown employment by industry
Information
Other
Education and healthcare
Professional and business services
Hospitality, leisure and retail
Business
McKinsey & Co
Miller Canfield
Plante Moran
Downtown Detroit
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19%
37%
44%
Investment by project status
With a healthy amount of activity seen in the
past five years, many projects are currently
underway, and a there is a robust pipeline
moving forward.
Completed (2012-16)
Under construction
Planned
$1.2B
$2.5B
$2.9B
43
40
33
Status Investment
# of
projects
Investment by funding type
Tax credits and incentives have been
instrumental in activating downtown
developments, however private investment
still outweighs public projects.
77%
23%
Private investment dollars
Public investment dollars
$0.0
$0.7
$1.4
$2.1
$2.8
Education,infrastructure,
public use
Entertainment,retail
Hotel Office Residential
Investment by property type
Residential development has received the largest
share of investment, driven by strong residential
demand and a tight apartment market.
11
projects
70
projects
28
projects
8
projects
8
projects
($B)
Investment
Downtown Detroit
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14 Little Caesars Headquarters
15 QLine
16 Orleans Landing
17 The Corner
18 The Elliott Building
19 The Griswold
20 The Plaza
21 The Selden
22 Third and Grand
23 Vinton Building
24 Mike Ilitch School of Business
25 Wurlitzer Building
1 28 Grand
2 Baltimore Station
3 Book Tower
4 Capitol Park Building
5 City Modern
6 David Stott Building
7 DuCharme Place
8 Element Detroit
9 Farwell Building
10 Fisher Building
11 Foundation Hotel
12 Kahn Building
13 Little Caesars Arena
1 Bedrock Riverfront
2 Brewster Douglass
3 Broadway Street
4 Cass & York
5 Elton Park
6 Hudson’s Site
7 Marquette Building
8 Monroe Block
9 Paradise Valley
10 Proposed MLS Stadium
11 Russell Flats
12 Shinola Hotel
13 Statler City Apartments
14 The Free Press Building
15 The Vernor
16 The Woodward @ Midtown
6 The Ashley
7 The Scott at Brush Park
8 The Strathmore
9 Woodward Willis
1 Cobo Center Renovation
2 David Whitney Building
3 Detroit Savings Bank Building
4 G.A.R. Building
5 Globe Tobacco Building
Investment map
Significant projects under construction
Significant projects completed in 2015-16
Notable proposed projects
Completed in 2015-16 Under construction Proposed
Downtown Detroit
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www.jll.com/detroit
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Harrison West
Research Analyst
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