ORGANISATIONAL STUDY @

BRAHMINS PRODUCTS

PRESENTED BYJITHIN R

REG NO: 60734

INTRODUCTION OF THE STUDY

• An organization study implies a comprehensive and systematic approach adopted by a trainee in order to get him familiar with the working of an organization as a whole.

• An organizational study is the systematic study about how people - as individuals and as groups - act within organizations.

• It involves the study of the structure and functioning of its departments. The study of people in organization is important for future managers.

OBJECTIVE OF THE STUDY

1. The main objective of the study is to be getting an industrial

exposure and to know the functioning of an organization

2. To familiarize with the different departments in the

organization, the structure and their functioning.

3. To study about the working conditions provided by the

company.

4. To analyze the production capacity of the

company.

5. To analyze promotional activities followed by the

company.

6. To analyze the financial position of the company

METHODOLOGY

• The data were collected through various methods. The methods adopted mainly are:

o Observationo Data collection

i) Primary data ii) Secondary data

LIMITATIONS OF THE STUDY

The study had its own limitations too. Following are some of

the limitations of the study . Even though the workers

rendered their helping hand in assisting the data collection, it

demanded to be cautious in seeing that their work was not

affected for the sake of the study.

This limitation has affected elaborate study.

• Since permission was required for entering the production

department, it was not able to enter there always. It was allowed

only when guide would be free.

• Even though employees were co-operative because of their

busy time schedule they were not able to contribute more.

• Absence of enough journals and publications about the industry.

Industry Profile

• India is the world's second largest producer of food next to China,

and has the potential of being the biggest with the food and

agricultural sector. Fruits & Vegetables, Fisheries, Milk & Milk

Products, Meat & Poultry, Packaged/Convenience Foods,

Alcoholic Beverages & Soft Drinks and Grains are important sub-

sectors of the food processing industry.

• Health food and health food supplements is another rapidly

rising segment of this industry which is gaining vast

popularity amongst the health conscious. • Vision To the make the world healthy by promoting

vegetarianism and by providing pure and tasty food to all.

• Mission

To be the best quality food brand by involving

from cultivation to consumption of food items, by

maintaining high quality practices in every process we

do and by setting up the best supply chain management

system.

Company profile• Brahmins Group has very humble beginning set up in 1987 by Sri V

Vishnu Namboothiri, a promising entrepreneur at Manakkad, Thodupuzha, Idukki District of Kerala State for manufacture of pickles and a flour mill.

• By the hard work and dedication of the promoter and with the Patronage from Syndicate Bank, Thodupuzha and well wishers, the unit began to grow slowly.

• With the growth of the unit, diversification of the activities was an undertaken and new product like rice powder, aerated water; Jams etc were introduced in the market.

• On account of the goodwill and wide acceptance of the product, the unit was able to perform well. Meanwhile, different units were floated by the promoter as Proprietorship and partnership concerns to meet the growing demands of the market.

Corporate Office

ORGANISATION CHART

FUNCTIONAL DEPARTMENTS

• Sales and marketing Department• Finance Department• Human resource Department• Purchase Department• Export Department• I T Department• R&D Department• Logistics Department• Production Department

DIFFERENT PRODUCTS

STRUCTURE OF MARKETING DEPARTMENT

Managing Director

Manager-Sales & Marketing

Zonal Managers

Sales Officers

Officer-Sales

Office Assistant-Sales

STRUCTURE OF PURCHASE

DIRECTOR -PURCHASE

PURCHASE MANAGER SENIOR EXECUTIVES JUNIOR EXECUTIVES EXECUTIVES

ORGANISATIONAL STRUCTURE OF FINANCE

DIRECTOR - FINANCE

MANAGER - FINANCE

SENIOR ACCOUNTANT

JUNIOR ACCONTANT

ACCOUNTANT

ORGANISATIONAL STRUCTURE OF EXPORT

DIRECTOR- EXPORTS

MANAGER-EXPORTS

EXECUTIVES

ORGANISATIONAL STRUCTURE OF I T

DIRECTOR-I T

MANAGER-I T

SWOT Analysis

STRENGTHS• Company is using the top quality machines this will

ensure top quality standard of their product• Good customer relationship• Talented work force• Good employee-employer relation ship• Brand loyalty among customers• Traditional and conventional proportion in products• Using Most modern technology• Best quality at affordable price

• Responsive to changes in market condition and product profitability

• Eco friendly products• Sound financial position• Good public image• Good infrastructure facility• Good brand name.• Well established quality control system check raw

material at all level.• The whole organizations have a computerized network.

WEAKNESS• The company is not utilize it full plant

capacity• Relatively less product diversification• Large number of competitors.• Lack of research in marketing level

OPPORTUNITY• Through quality advertisement the sales of product can be

improved• Growth opportunity in spice industry• Company need more focus of foreign market. The

unexploited foreign market helps to increase its revenue in export.

• Extend the product line• Brahmins can concentrate more on market from outside

Kerala.• Implement new technology

THREAT• High competion in the local national and export market

• Each year hundreds of pickle manufacturing company are rising the whole market

• Change in consumer attitude and preference

• Lack of research and development activities is another limiting factor of Brahmins

• Unexpected climate change• As the row material are seasonal the company

cannot utilize its plant capacity to the full potential

• Rising costs of materials, labour etc.

SUGGESTIONS

As a result of the study, the researcher gives some suggestions for the success of organization.

HR Department• Group activities like brain storming etc can be

implemented for improving standard of employees in the organization.

• Recreation club activities can be made more dynamic to motivate the employees

• Identify the employees who have the potential for growth and advancement.

• Participation and decision making should be taken well versed to make the employees satisfied.

• Improve interpersonal relationship between employers and employees.

Research & Development• Undertake further in-depth R & D activities• Find new products every months

Production Department• The company needs more production facilities

in order to manage the demand and supply

Export Department• Foreign markets-Extend the market to other countries also.• Sales & Marketing• Shift focus to untapped areas of the market like the north-

eastern part of the country.• Increase the promotional activities for generating awareness

about the benefit of the products.• Company has to give more thrust on sales promotional

activities like, advertisement campaigns, seasonal offers, trade shows. It will be better to focus on TV and news paper advertisements.

• Come up with unique and attractive schemes and promotions.

• Company can sponsor ‘recipe-shows’. In which they can demonstrate how to make various variety dishes.

• Company should give thrust on trade promotion also. The most suitable sales promotion tools for trades are compliments, and discounts.

Findings• Brahmins Foods India Pvt. Ltd is well established and

large opportunity for growing up. • The presence of well equipped, efficient and

experienced Board of Director has helped to improve its endeavors

• There are more than nine departments; Human Resources, Finance, Administration & Export, Purchase, Production, Research & Development, Logistics, Sales & Marketing, Information Technology

• The organization functions are very systematic; inspection is done to ensure the quality of the product as well as raw material.

• The company produced quality products at normal rate. Company produce good superiority product with the help of most modem technology for production

• Recommendations• As a result of retrospection through the study,

the researcher gives some recommendations for the success of organization.

• HR Department• Group activities like brain storming etc can be

implemented for improving standard of employees in the organization.

• Recreation club activities can be made more dynamic to motivate the employees

• Identify the employees who have the potential for growth and advancement.

• Participation and decision making should be taken well versed to make the employees satisfied.

• Improve interpersonal relationship between employers and employees.

• Research & Development• Undertake further in-depth R & D activities• Find new products every months• Production Department• The company needs more production facilities in

order to manage the demand and supply• Export Department• Foreign markets-Extend the market to other

countries also.

• Sales & Marketing• Shift focus to untapped areas of the market like the

north-eastern part of the country.• Increase the promotional activities for generating

awareness about the benefit of the products.• Company has to give more thrust on sales

promotional activities like, advertisement campaigns, seasonal offers, trade shows. It will be better to focus on TV and news paper advertisements.

• Come up with unique and attractive schemes and promotions.• Company can sponsor ‘recipe-shows’. In which they can

demonstrate how to make various variety dishes.• Company should give thrust on trade promotion also. The

most suitable sales promotion tools for trades are compliments, and discounts.

Conclusion• Brahmins is one of the fast growing companies in the

food industry. This can be counted as a result of team work by experienced and satisfied employees. There is better working condition and good employee-employer relationship.

• This is an organization that grows in a slow and steady manner. It makes greater contribution to the society and economy through different ways.

• Now a day the organization is slowly moving to the product diversification and plant modernization, for making better performance in the coming days.

• So through the efficient management and dedicated direction the company cans achieve greater things to capture the horizons of success with a shot span of time.