summer internship report jithin

“CUSTOMER AWARENESS ABOUT DATA RECOVERY SERVICES AND SOLUTIONS OFFERED BY STELLAR

INFORMATION TECHNOLOGY PRIVATE LIMITED IN KOCHI LOCATION”

ORGANIZATION STUDY & PROJECT REPORT

Submitted to

RAJAGIRI BUSINESS SCHOOLIn partial fulfilment of the requirements for the award

Of

POST GRADUATE DIPLOMA IN MANAGEMENT

(2013-2015)

By

Jithin J KumarP13185

RAJAGIRI BUSINESS SCHOOL

RAJAGIRI VALLEY

KAKKANAD, KOCHI

682039

DECLARATION

I, Jithin J Kumar, Student of Rajagiri Business School, hereby declare that this report

titled “CUSTOMER AWARENESS ABOUT DATA RECOVERY SERVICES AND

SOLUTIONS OFFERED BY STELLAR INFORMATION TECHNOLOGY PRIVATE

LIMITED IN KOCHI LOCATION” under the guidance of Prof. Harish B, faculty, Rajagiri

Business School is a bonafide record of the summer training done by me at Stellar

Information Technology Private Limited, as a part of partial fulfilment of the award of the

degree, Post graduate diploma management from Rajagiri Business School, Cochin.

I, also state that this report has not been submitted to any other university or

educational institution for the award of any degree or diploma.

PLACE : Kochi JITHIN J KUMAR

DATE :

ACKNOWLEDGEMENT

Rajagiri Business School

The gratification and elation of completing this project will be incomplete without

mentioning all the people who helped me. I am forever indebted to the Lord Almighty for

being with me throughout and in all my endeavours I am greatly indebted to Dr. Joseph I.

Injodey, the Principal, Rajagiri Business School for his encouragement, guidance and

assistance in availing this opportunity for doing the project. I express my sincere thanks to

Mr.Jiyo Paul, Branch Manager Kochi for taking enormous pain and spending his precious

time in guiding and providing me with valuable suggestions for the completion of this

project. I am grateful to my project guide Harish B, faculty, Rajagiri Business School for the

support and encouragement he has given me. I am thankful to all the respondents who

participated in my study and for sparing their time and effort without which I would never

have been able to complete this study successfully.

Jithin J Kumar


EXECUTIVE SUMMARY

This project titled “Customer awareness about data recovery services and solutions

offered by Stellar Information Technology Private Limited in Kochi Location” was

undertaken in Stellar Information Technology Private limited for 8 weeks for the partial

fulfilment of the course. My industry mentor Mr Jiyo Paul (Branch Manager- Kochi)

instructed me to cover Kochi Location to explore awareness about Stellar Information

technology Private limited.

This project provides insights about customer awareness about brand name of Stellar

Data Recovery. The customer awareness about data recovery and other services being offered

by Stellar were explored in detail The project was conducted in kochi location and 112

companies participated in the survey.

As per my research I found out that Stellar is the only company that provides both

data recovery services as well as software. There is a huge potential for the company because

of the quality of service being offered. The competition from local players are stiff but could

be overcome easily as there isn’t any branded international players from data recovery

industry in Kochi area.


TABLE OF CONTENTS

SECTION-I 7

PROFILE STUDY OF ORGANIZATION 7

INDUSTRY ANALYSIS 8

INTRODUCTION 8PRELIMINARY UNDERSTANDING OF THE INDUSTRY 9NATURE OF DEMAND AND SUPPLY 9

HISTORY 10

ORIGIN 10EXPANSION 10

CORPORATE AND REGIONAL OFFICES 12

ORGANIZATIONAL STRUCTURE 14

QUALITY POLICY 17

ABOUT STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 18

SERVICE MODEL 19DATA RECOVERY PROCESS 19CAPABILITIES 21INFRASTRUCTURE 22LIFE AND WORK CULTURE @ STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 23DATA RECOVERY SERVICES FROM FLOODED COMPUTER SYSTEMS BY STELLAR - 24RECOVERY CAPABIL IT IES 24

CLIENTS OF STELLAR DATA RECOVERY 26

AWARDS, REVIEWS AND RECOGNITION FOR STELLAR 27

LEARNINGS FROM INTERNSHIP 28

HARD DISK 28TYPES OF HARD DISK CRASH 31CAUSES OF DATA LOSS 32WHAT IS DATA RECOVERY? 37

SOFTWARE SERVICES OF STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 38

STELLAR SMART:- 39STELLAR PHOENIX CD ROM - DATA RECOVERY SOFTWARE 41STELLAR INSTABACK: 42STELLAR DATA CARE SUITE - A COMPLETE DATA SAFETY PACK 43STELLAR WIPE - SAFE FILE ERASER 44

SWOT ANALYSIS 45

STRENGTH 45WEAKNESS 46OPPORTUNITIES 47


THREATS 47COMPETITOR ANALYSIS 48

UNISTAL SYSTEMS PRIVATE LIMITED 48DISK DOCTORS LAB INCORPORATED 49CBL DATA RECOVERY TECHNOLOGIES 50CONCLUSION 50

PROSPECTS OF DATA RECOVERY INDUSTRIES IN INDIA: 51

RISE OF TECHNOLOGY: 52OUTLOOK 52POTENTIAL SEGMENTS: 53CONCLUSION: 53

SECTION-II 54

PROBLEM CENTERED STUDY OF THE ORGANIZATION 54

RESEARCH METHODOLOGY 54

INTRODUCTION 54RESEARCH AND IMPORTANCE OF MY WORK: - 55MY FIELD WORK:- 55DATA COLLECTION & SAMPLING 56TITLE 57OBJECTIVES 57SAMPLE COLLECTION 57

RESEARCH ANALYSIS 58

1) IMPORTANCE OF DATA 592) PREFERRED DATA STORAGE DEVICES 623) FAULTY DATA STORAGE DEVICES 644) CONSULTANT IN CASES OF DATA LOSS 665) AWARENESS ABOUT STELLAR DATA RECOVERY 686) FACTORS CONSIDERED IN CASES OF CHOOSING DATA RECOVERY VENDOR 717) DATA RECOVERY SERVICE PROVIDER CURRENT RATINGS 738) WILLINGNESS TO SWITCH TO NEW DATA RECOVERY PROVIDER 749) FACILITIES PROVIDED TO CUSTOMERS 7710) DISK SANITIZATION SERVICE 78

FINDINGS AND SUGGESTIONS 80

FINDINGS:- 80SUGGESTIONS:- 81

BIBLIOGRAPHY 82

ANNEXURE 83

COVER LETTER 83QUESTIONNAIRE 83


SECTION-I

PROFILE STUDY OF ORGANIZATION


INDUSTRY ANALYSIS

INTRODUCTION

Stellar Information Private Limited is into the business of Data Recovery. Data

Recovery means recovering the data that are stored in damaged data storage devices or

recovering data from files that gets corrupted due to natural disasters, virus attacks, user

errors or software errors, So that the data can be retrieved and used again. Data Recovery is a

professional service that is being provided by a very limited number of companies and Stellar

Data Recovery is the leader among them. Data can be stored in various methods; It can be

stored in printed paper which is grouped into files or folders as in old government offices. Or

it can be stored in digital format by means of excel, word, or PDF documents.

Advantage of storing data in digital format is that it requires very less shelf space,

very low cost when compared to paper and printing cost, it can be retrieved easily, It can be

easily send from one place to another. The only requirement is a digital data storage device

and a computer so as to work with the digital document. Nowadays companies that are stores

data in conventional printed documents and files have very much gone extinct as price of

Data storage device have drastically come down in past decade. The amount of data being

stored in the Data storage devices has gone up exponentially and so is the value of the data

being stored.

Data storage Devices are of various types they are: Hard disk (Internal/External),

CD/DVD, Pen Drives, Magnetic Tapes, Cloud servers. With Hard disk, CD/DVD, Pen Drives

being the most common type of digital data storage devices in use. These digital data storage

devices are delicate in nature and require very much care while working. People who work

with these devices are often ignorant about it and hence chances for these devices to get

damaged are very high. Once a Data storage device gets damaged retrieving the data which is

stored in it is a tiresome job and it requires specialized people along with desired tools and

controlled external environment depending on the type of damage that the device has.

Here is where Stellar Data Recovery or Stellar Information Technology Private

Limited is of great importance. Stellar Data Recovery has specialized workforce with a wide

range of desired tools, both software and hardware along with a world class laboratory to

provide the controlled environment.


PRELIMINARY UNDERSTANDING OF THE INDUSTRY

Data recovery solution provider is relatively a new business domain it comes under

Information Technology industry. The exponential growth of IT and IT enabled services has

led to the growth of Data recovery Services Industry. The industry mainly comprises of

vendors who provide data recovery services and software providers who develops software

which could recover corrupted files. Stellar Information technology private limited provides

both softwares as well as services to its clients. In Indian market there aren’t any such

companies that provide both softwares as well as services to its customers hence it could be

categorized as a monopoly. But there does exist a large number of small scale vendors who

provide data recovery services but they could never be categorized as a competitor to Stellar

Data Recovery because of their scale of operation is very less mostly confined to its locality.

NATURE OF DEMAND AND SUPPLY

The exponential growth of IT and IT enabled services had led to data explosion. Huge

amount of data is being generated by the automated IT systems and most of them being

essential for the day to day working of the company. The data thus generated needs to be

stored for later use or as a record. Data storage devices need to be used for this. As the usage

of data storage devices increases the probability of such devices to get damaged also

increases. The data stored in such damaged devices are important and hence they need to be

recovered. Hence nature of demand can only be expected to increase.

Stellar Data Recovery relies extensively on its Research and Development

department. The innovations happening in the data storage device manufacturing industries

need to be tracked. Research needs to be done on recovery of data from even those devices as

probability of failure of a new unproven device is high. Stellar data recovery has around 160

engineers who specialize in recovery of data from almost all types of data storage devices.

Stellar data recovery has 14 labs across India and a class 100 clean room at Gurgaon. The

labs at 14 major cities are equipped with skilled workforce along with desired tools to ensure

that data from logically crashed data storage devices are recovered. In case of physically

damaged devices the device is packed and sent to Gurgaon for examining the device in

controlled environment. A new class 100 clean room data recovery lab is being constructed in

Chennai to cater to the expected increase in demand in the future.


HISTORY

ORIGIN

Mr Sunil Chandna, Mr Manoj Dhingra, and Mr Kuljeet Singh are the founders of

Stellar Information Technology Private Limited They graduated with degrees in Computer

Science from University of Pune, Maharashtra, India in 1992. Their college project which

dealt with recovery of deleted data from hard disk paved way for Stellar Information

Technology Private Limited. On 3 August 1993, Stellar Information Systems Limited was

registered in New Delhi. They first started working on developing software that recovered

lost data from a floppy disk. The software was built for Windows Operating system platform.

The software helped to recover data from FAT based windows partitions.

Data recovery was at very nascent stage and people in the Indian market were not

aware of data recovery solutions. The Chernobyl virus attack that resulted in accidental

erasing of data from hard disk provided a boon for the company. Many individuals as well as

corporate turned towards Stellar to recover data from computers affected by the virus. The

major market places for Stellar were South –Asia, Middle-East asia and countires like

Singapore, Malaysia, South Korea, UAE and Saudi Arabia. Stellar had then began to

outsource its software development wing.

Company moved to a new base at Nehru place in New Delhi in 1995. Nehru place is

one of the largest IT Computer hardware and Electronics markets in Asia. Under the

leadership of Manoj Dhingra Stellar started data recovery services for logical-cum-physical

cases of data loss from computers in 1995 By the year 2000, Stellar had started lab-service-

data recovery operations in Bangalore and Mumbai.

EXPANSION

EXPANSION (DOMESTIC) In January 2004, Stellar shifted its base from New Delhi

to Gurgaon. Gurgaon became the major office of the company; the first CLASS 100 Clean

Room lab was established in Gurgaon to carry out all invasive data recovery operation on

hard disks, removable storage media, and servers. Stellar thus became the only data recovery

service provider in the entire South-East Asia to have the technology and infrastructure much


required to recover data from physically damaged storage hard disk, memory cards, USB

drives, CD/DVDs, RAID Servers. Within a few years Stellar expanded to 14 major cities in

India.

GLOBAL EXPANSION After India, Stellar looked at expanding globally. It established

Stellar Data Recovery Inc., its first offshore data recovery service branch in New Jersey,

USA. Stellar acquired a European major RSE Data Recovery B.V. in the Netherlands which

was a major breakthrough. Acquisition of RSE Data Recovery paved way for Stellar

information technology to transact with the entire European market.. The new company now

known as Stellar Data Recovery B.V. is catering data recovery services in the Netherlands,

England, Belgium, Germany, Switzerland, Austria, Spain, Hungary, Italy, and Luxembourg.

Stellar has developed and marketed more than 100 data recovery, email recovery,

database and file recovery, password recovery, data sanitization, and system optimization

tools for various platforms, such as Windows, Macintosh, Linux, and Novell, along with

providing with a strong service network,


CORPORATE AND REGIONAL OFFICES

USA48 Bridge Street Metuchen, NJ

08840

+1-877-778-

[email protected]

Ahmedabad

A-703, Premium House, Opp.

Gandhigram Railway Station,

Off. Ashram Road,

Ahmedabad-380006

(079) 3241 6069 [email protected]

Bangalore

1206, 12th Floor, B Wing,

Mittal Towers, Mg Road,

Bangalore – 560001

(080) 2532 7865, [email protected]

Chandigarh Sco 445-446, 2nd Floor, Cabin

No.6 Sector 35c, Chandigarh-

160022, Ut (India)


Chennai

No.476/H1, 7th Floor , Temple

Tower, 672, Anna Salai,

Nandanam, Chennai – 35.


Kochi

First Floor Of Mathewsons

Square, Edappally, Facing Nh

47 (Ernakulam- Alwaye), High

School Jn., Cochin – 24

(0484) – 4035980 [email protected]

Hyderabad 6-3-352/1, Osman Plaza, 4th

Floor, Road No.1, Banjara

Hills, Hyderabad – 500 034.


New Delhi Nehru Place Office

205, Skipper Corner, 88, Nehru

Place, New Delhi-19.



New Delhi

(C.P)

Connaught Place Office

502, 5th Floor, Mercantile

House-15, K.G. Marg,

Cannaught Place, New Delhi

(011) 43764471–75 [email protected]

Noida

TF-17, 10th Floor, Wave Silver

Tower Sector-18 Noida -

201301 Landmark: Beside

Mosaic Hotel


Gurgaon

(Corporate

Office)

D18, Sector-33, Infocity Phase

II, Gurgaon-122001.(0124) 432 6700 [email protected]

Kolkata

306, 3rd Floor, Matrix Towers

Plot No. 24, Block –DN, Salt

Lake City, Sector V, Kolkata –

700 091 (West – Bengal)


Mumbai

B-101, City Point, J. B. Nagar,

Andheri Kurla Road, Andheri

(East), Mumbai.


Pune

209 A, City Mall, Near Pune

University,Ganeshkhind Road,

Shivaji Nagar,Pune-411007


Vashi

Office No.305, Third floor,

Thacker Tower, Plot No.86,

Sector-17, 400703 Vashi, Navi

Mumbai,India



ORGANIZATIONAL STRUCTURE

Stellar Information Technology Private Limited is helmed by the three founders of the

company. Mr Sunil Chandana , the Director (International Business) looks after the

International and Overseas business of Stellar Information Technology Private Limited. Mr

Manoj Dhingra, Cofounder is the director who looks after the Domestic Business of Stellar .

Kochi Office of Stellar Data Recovery comes under supervision of Mr Manoj Dhingra. Mr

Kuljith Singh the third founder of the company is the Director in charge of Research and

Development and looks after the Software section of Stellar Data Recovery.


Mr Manoj DhingraDirector

(IDomestic Business)

Mr Sunil ChandnaDirector, CEO

(International Business)

Mr Kuljeet SinghDirector

(Software, R&D)

Director R&D + Software

Software Projects Head

Software Development

Team

Software Support Team

Research And Development

Research Engineers

class 100 clean Room Lab Assisitants

Finance Department

Accounts Department

Director International

Business (CEO)

Director Domestic Business

HR Manager

HR executives

National Manager

Zonal Manager

Branch Manager

Management Trainee

Branch coordinator Front Desk

Business Development

Executives

Sr Business Development

Executives

Technical /Lab in charge

ORGANISATIONAL HIERARCHY UNDER DIRECTOR SOFTWARE AND R&D

Mr Kuljeet Singh is the director of research and development. He also looks

additional departments like Software development and Finance Department. The Research

and Development department comprises of Research Engineers and Class 100 clean room lab

assistants. The accounts department comes under Finance Department. Finance Department

directly reports to Mr Kuljeet Singh.

ORGANISATIONAL HIERARCHY UNDER DIRECTOR DOMESTIC BUSINESS


Director (R&D)+ Software

Software Projects Head


Team

Software Support

Team

Research and Devlopment

Reserach Engineers

Lab Assistants

Finance Department

Accounts Department

Director Domestic Business

HR manager

HR Executives

National manager

Zonal Manager

Branch Manager

Management Trainee

Branch Co-ordinator Front Desk

Business Development

executives

Sr Business Development

executives

Technical / Lab in charge

Mr Manoj Dhingra manages the domestic Business of Stellar Information Technology

Private limited. The two main verticals that Mr Manoj Dhingra handles are Human Resources

and Administration. HR department looks after the welfare of employees of all the branches

of stellar in india. HR department functions from corporate office in Gurgaon. The HR

department comprises of HR manager and HR executives who take responsibility for each

zonal branch.

DIRECTOR INTERNATIONAL BUSINESS

Mr Sunil Chandna manages the international business of Stellar Data recovery. He

looks after the offshore office at New Jersey, USA .After acquiring RSE Data recovery B V

the international business of stellar increased exponentially this had been carefully looked

after under the leadership of Mr Sunil Chandna.


QUALITY POLICY

“Achieving total customer satisfaction by delivering data security and

safety through quality products, services, solutions and training.

Aiming for the continuous improvement in our services and products

through structured employee training programs and involvement of

our business partners.”

Stellar data recovery has acquired ISO certification for the quality of services it offers.

Certification is provided by BM TRADA certification which is a leading multi sector

certification body accredited by UKAS (United Kingdom Accreditation Services). Stellar

Data Recovery company is a customer centric organisation and ia an ISO 9001:2000 certified

data recovery company.

ISO 9001:2008 FOR STELLAR DATA RECOVERY

ISO 9001:2000 specifies for requirements for a quality management system . Stellar

Data Recovery demonstrated its ability to consistently provide product that meets customer

and applicable statutory and regulatory requirements and Stellar works towards enhancing

customer satisfaction through the effective application of the system, including processes for

continual improvement of the system and the assurance of conformity to customers and

applicable statutory and regulatory requirements.


ABOUT STELLAR INFORMATION TECHNOLOGY PRIVATE

LIMITED

Stellar Information Technology Private Ltd was

incorporated in 1993 by a group of Technocrat

Professionals. They are the pioneers and market

leaders in Data Safety & Recovery software and

services Stellar provides accurate, confidential & cost effective data safety & integrity

solutions to its customers. They are equipped with necessary infrastructure and trained

manpower. Stellar is the number one company in data recovery service industry as well as in

development of data recovery and data loss prevention software in the whole of South Asian

region where it commands a majority of market share.

Stellar Information Technology Private Limited is an ISO 9001-2000 certified

company specializing in data recovery and services and solutions. The company was

established in 1993 by a group of technocrats. Stellar is headquartered in Gurgaon. The

company today has 14 branch offices across the country. Stellar is the only data recovery

company that has a Class-100 Clean Room facility to ensure effective recovery even in cases

of media that is severely damaged. Stellar has established itself as a market leader with an

experience of over a decade.

Stellar has 1,00,000 satisfied customers across 150+ countries including USA, UK,

Germany, Spain, Italy, France, Australia, U.A.E, Japan. They have reinforced their faith in

stellar offerings. Stellar has a widespread partner network around the globe, which ensures

comprehensive pre-sales and post-sales support to its customers. Stellar Data Recovery

Solutions consists of a wide range of software for almost any data loss situation ranging from

accidental formats to virus attacks to software malfunctions. Its products support most major

operating systems like Windows, Macintosh, UNIX, and Novell. Digital Media Recovery,

and E-mail recovery are additional data recovery software that they provide. Apart from this

the company also provides data protection, data backup, and data eraser software.

• The brand Stellar denotes Success, Perfection and Trust. It transcends international

borders.

• ONLY Company in Indian Sub-continent having CLASS-100 Clean Room.

• Extensive Research & Development, Use of Proprietary Tools


FIGURE 1

• Presence In Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Gurgoan,

Hyderabad, Kolkata, Mumbai, Noida, Pune, Vashi, Kochi.

SERVICE MODEL

Stellar believes that data crash causes are different hence the service plans are also

needed to be different. Stellar has devised various service plans so that it suits the need of the

customers as per the crash scenario. Keeping up the tradition of achieving total customer

satisfaction, Stellar has indigenously developed tools & Processes which are Read-Only and

does not harm the data status on the crashed media irrespective of the outcome of the

recovery process.

DATA RECOVERY PROCESS

Stellar respects customers’ valuable time and has evolved a strict documented process

as per ISO 9001:2000 norms to ensure confidentiality, consistency & transparency each and

every time. Stellar uses Read-Only processes on your crashed media so that your media status

is not changed irrespective of the recovery process outcome. Customers are required to fill -

in a media assessment form and provide it along with the media at Stellar Data Recovery

labs.

Outstation customers need to follow the instructions on how to pack their media

& send it to nearest Stellar Data Recovery Lab. Once the media is received, the crashed

media is assigned a unique job reference id, which would be helpful for the customer in

future correspondence.

Evaluation of the Media at Stellar Data Recovery Labs: Once media for data

recovery along with necessary details reach lab, specialists will analyse the nature and

amount of corruption/damage, its probable cause, assessing and working out the fastest data

recovery process.

The Evaluation of media will be done free of cost by data recovery specialists.

In Post Evaluation stellar submits the following details:

1. An estimate of the percentage of data recovery possible.

2. The time involved in the data recovery process.

3. The Cost estimate for data recovery job.


The Evaluation report along with the quotation is sent across to the customer through-

email/telephone/fax

Recovery of data from the media : Based on the Evaluation report provided by the Data

Recovery specialists, customer can give his consent whether stellar should proceed with the

Data Recovery job or not. Once the customer agrees to the above, he/she needs to send across

a work order. Data Recovery specialists would start the recovery process and ensure that the

recovery of data is done as per customer satisfaction.

Handing over the data to the customer: Once the Data recovery process is complete, the

customer care executive/coordinator sends the Directory Listing in a text file on E-mail.

Alternatively he/she may also verify their Data at the Stellar Lab and register written

acceptance by E-mail/Fax. The Data is delivered on a Free DVD or on hard disk supplied by

customer.

Service Options: Stellar understand that circumstances and need for a recovery is different

each time. To suit customer needs Stellar has introduced a number of service options. The

service plans are categorized into Off-site (In-Lab) and On-site (Customer’s Premises) and

offer a wide range of service deliverables

Stellar offers Standard & Priority Service plans for both Off-site (In – Lab) and On-site

(Customer premises) data Recovery Services.

Standard Plan Evaluation Recovery Process

Logical Crashes 4 Business Hours 3-4 Business Days *

Physical Crashes 4 Business Hours 5-6 Business Days*

Priority Plan Evaluation Recovery Process

Logical Crashes With-in 4 Hours With – in 48 Hours

Physical Crashes With-in 4 Hours With – in 48 Hours

Stellar provides both On-Site & Off-Site data recovery solution


CAPABILITIES

Stellar Information Technology Private Limited is the first company in India to

introduce professional Data Recovery Services in the year 1993. Since then there is no

looking back. They have equipped themselves with the best in-class capabilities and

practices. Today Stellar is capable of recovering data from virtually any kind of data loss

situation, from logical media crashes that are caused primarily due to accidental formatting of

hard disk, Invalid drive & disk specification, Accidental deletion of data even from Recycle

bin / Sabotage, Data lost due to a virus attack, Missing File/Directory Or Accidental re-

partitioning to physical media crashes caused due to mal-function of Read/Write Head

assemblies and PCB/Logic Board failures. Stellar is equipped with country's only state of the

art CLASS 100 CLEAN ROOM, Stellar has indigenously developed technology of head

transplant that ensures maximum recovery success rate irrespective of the cause of failure.

Today Stellar is confident of giving its customers up-to 100% Recovery success rate. R&D

wing of Stellar has been working towards innovation in recovery technologies has been

successful in devising tools capable of recovering data from most of the reported service

area / Firmware problems. Stellar, today is country's first data recovery company to have

indigenously designed tools for Single/Multiple Platter transplantation required in case of

spindle motor problems. Stellar has inherent capabilities on Logic board repairs of hard disks

of different makes, models and sizes.

Head Transplant & Repair

PCB / Logic Board Repair

Platter Transplant

INFRASTRUCTURE

Since 1993 Stellar has been pioneer in developing its infrastructure in order to benefit

its clients. To match world standards Stellar has installed & commissioned India’s first

CLASS 100 Clean Room Lab in Gurgaon, It's a controlled recommended environment for all

Read/write Head assembly transplants. For efficient operations Stellar maintains a strong

inventory of more than 5000 Desktops & 2500 laptop hard disks forming a wide range

comprising of various makes, models & capacities. Stellar keeps on upgrading its inventory

on a regular basis. Stellar also has necessary infrastructure for repair capabilities of PCB /

Logic board of hard disks. At Stellar, all of their software and hardware tools are


indigenously developed & supported by our strong R&D wing thus providing an edge over

vendors engaged in un-organized data recovery by making use of various third-party

softwares without proper support mechanism rendering the critical data, which is highly

risky. All of the tools used in Stellar are backed-up by constant research and upgrades and are

Read-Only; guarantying status-quo of data at the time media was brought-in into our Lab.

Stellar understands that apart from the technical capabilities it is equally important to

make the service window available in customer's location. At present Stellar has offered its

services in 16 Strategic Locations (Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi,

Gurgaon, Hyderabad, Kolkata, Mumbai, Noida, Pune and Vashi). Stellar also offer its

services by allowing its customers to send media through courier.

The major capabilities of Stellar Data Recovery can be summarized as

Service location

Class-100 Clean Room

Proprietary Software

Drive Inventory (Spares)

Repair Equipment

LIFE AND WORK CULTURE @ STELLAR INFORMATION

TECHNOLOGY PRIVATE LIMITED

In Stellar Information Technology Private Limited, Human Resource policies facilitate each

individual to perform towards own and Company's growth and success

WORK CULTURE: Stellar has always endeavoured to create a work-culture which is open,

positive and rewarding; where there are exciting growth opportunities for every deserving

Employee of Stellar Family. Everyone is encouraged to learn new skills on the job as well as

through formal training programs. In Stellar Data Recovery success is not confined not only

in monetary profits but also covering quality of products, excellence of operations, growth,

customer goodwill and leadership in business. Such a success not only brings in a feeling of

belongingness but also gives self-satisfaction.

EMPLOYEE MOTIVATION: Stellar has invested heavily in progressive HR practices.

Stellar makes it a point to organise get together and Motivational events such as Outbound

Trip. These are an integral part of work culture in Stellar Data Recovery. Also Stellar does

provide Infrastructure Support for conducive work environment.


HEALTH: Employees and their dependants are covered under company paid health and

accident insurance schemes. These schemes also provide tie-ups with more than 200 hospitals

across the country, thus ensuring quicker accessibility, discounts and easy-pay option plans

with guaranteed admission.

TRAININGS: Several Training Programmes are being conducted in Stellar to ensure better

work performance and overall Personality Development. Structured workshops are conducted

once in a while,

Time Management

Communicating Effectively

Team Management

Customer Orientation

Project Management

Emotional Quotient

AUTONOMY & EMPOWERMENT: Stellar encourage people to work with

autonomy, to challenge old ideas, to develop themselves & their Job, to question old ways,

thus move beyond their job description. Stellar provides its employees with an atmosphere

where they can develop themselves & others to move towards jobs that requires greater

involvement. At the same time each individual is allowed to assume responsibility of their

personal growth.

TEAM WORK: Individual technical skills and competence are essential but people

also need to learn to work as a team in-groups. Stellar firmly believes that the primary job of

a leader is to facilitate rather than control. The team that produces the best result is the one

where the Leader actively supports its members in their performance. Stellar encourages

teamwork between the employees in the organization. Hence, great emphasis is given to the

various Team Building Programs and the employees are exposed to learn these skills through

modern professional help.

PLANNED CAREER PATH: Well-planned Career Charts for all the Employees in

each department which tells an employee where his/her career would reach in the

Organization.


DATA RECOVERY SERVICES FROM FLOODED

COMPUTER SYSTEMS BY STELLAR -

Cyclone Gonu (equivalent of Category 1 hurricane) had severely affected many

business organizations in Oman in 2007. The estimated damages are to the tune of US$3.9

billion. Thousands of computer systems were affected due water logging. Computer hard

drive containing business critical have been damaged causing severe data loss.

Stellar Information Systems Ltd provided specialized services in providing data

recovery from 'flood affected' hard drives and other storage media. Stellar had serviced many

companies in the past to recover data from similar disasters. Many large companies were

affected by Tsunami and floods in Mumbai during 2004 and caused major damages to many

organizations.

RECOVERY CAPABILITIES

Data Recovery from Logical Crashes provided in instances of Data Loss due to:

Accidental formatting of Hard disk

Invalid Drive / Disk Specifications

Accidental Deletion of Data even from Recycle bin

Data Lost due to virus attacks

Missing File/Directory

Stellar offers Data Recovery Services for all Operating Systems

Windows NT/2000/XP, UNIX, LINUX, MS-DOS, DR-DOS, Windows 95/98/ME,

OS –2, Mac, HP-UX, Sun Solaris and Novell.

Expert services provided to recover data from all major storage devices

Hard disk drives, Floppy disks, I-omega, CDROM, I-omega Jazz, DAT, DLT, USB

Drives and other storage media.

Hard drive recovery expertise on almost all imp File Systems

FAT12, FAT16, FAT32,NFS, NTFS, HPFS, UFS, Ext2, Ext3 and others.

Data Recovery from Physically Crashed Hard disk

Recovery of physically crashed hard disks often involves replacing failed or damaged

components using specialized hardware and software tools failed components typically


include electronics components, read/write heads, head assemblies, magnets & drive motors.

Stellar is equipped with the latest technology of Head transplantation, wherein if your Hard

disk is not getting detected by the BIOS we transplant or remove the faulty components

inside the media to recover the data.

Specialized Services Stellar offers

Raid Data Recovery Services for Enterprise Storage Systems (RAID, SAN, NAS Devices

& Plain Servers) Regardless of the size, configuration, operating system or platform of

Enterprise Storage System, whether it be a File Server, Database Server or Web Server

configured on different volumes which may be spanned, duplexed / mirrored or striped across

many drives, Data recovery services offered by Stellar can restore data from such complex

storage configurations. Apart from Data Recovery Services, Stellar deals in Data Recovery

software as well. Since Stellar has its own R&D, so it develops its Proprietary Software,

which helps in Data Recovery & Data safety.


CLIENTS OF STELLAR DATA RECOVERY

AIIMS.

AICTE.

Apollo Hospital.

Apollo Tyres.

Aqua Cross.

Army HQ.

Bangladesh High Commission.

Bank Of America.

BHEL.

BLB.

Bharat Sanchar Nigam Limited.

Birla Home Finance.

Bharti telenet.

Bharti Celluar.

Bank of India.

Bharat Petroleum.

Bajaj Electricals ltd.

Cadbury's

Castrol India Ltd.

Central Bank Of India.

Central Bureau of Investigation.

Central Excise (India)

Cisco Systems Ltd.

Container Corporation Of India.

Cosmo Ferrite's Ltd.

Cottage Industries Exposition.

Cyber Media.

Coca Cola India.

Cabinet Secretariat.

Corporation Bank.

Citibank.

Delhi University.

DLF Cement.

Dominos Pizza (I) Ltd.

Dr. Williamson Magor

Environmental

Causes Organisation.

Eureka Forbes.

Electorlux Kelvinator Limited.

Escorts Limited.

Essar Cell phone.

Eicher Goodearth.

Ericsson.

Ford Foundation Ganga

Contract & Project Ltd.

General Motors Pvt. Ltd.

GE capital.

HDFC.

Hero Cycles.

Hero Honda

Hindustan Lever Ltd.

Hindustan Sanitary Ware &

Inds. Ltd.

Hindustan Coca –Cola

Beverages.

Hyundai Motors.

Honda Express Co Ltd.

Hughes Software Systems.

Honda Siels Cars India Ltd.

HSBC.

ICICI

Income Tax Dept.

Indian Road Congress.

Indo Rama.

IPP.

Indian Oil Corporation Limited.

IGNOU.

Jawaharlal Nehru University.

KPMG.

LML Ltd.

Larsen and Tubro.

Maruti Udyog.

McDonalds.

Mckinsey & Company.

Mexx.

Minda Huf Ltd.

Modi Care.

Modi Xerox.

Mccann Ericsson.

Motorola.

.

National Feritilizers Ltd.

National SC/ST Fin. & Dev.

Corporation.

National Hydro Power

Corporation.

National Thermal Power

Corporation.

NASSCOM.

NCRB.

PAAM Pharmaceuticals.

Pepsi Foods Ltd.

Punjab National Bank.

Press Information Bureau.

Punjab Police .

Red Cross.

Reserve Bank Of India.

RPG Satellite Communication.

Reliance.

Ranbaxy.

Ray Ban.

SamTel.

Schwabe.

State Bank Of India.

Sony India Pvt.Ltd.

Steel Authority of India Ltd.

Samsung India.

TalbrosTelco Ltd.

Tata Home Finance Ltd.

Thomson Press.

TATA Infotech.

Times Of India.

The Bank Of Nova Scotia.

The Karnataka Bank Ltd.

Unicorp.

Unit Trust of India.

Vai.

Vigyan Prasar.

Videsh Sanchar Nigam Ltd.

Wipro .


AWARDS, REVIEWS AND RECOGNITION FOR STELLAR

Stellar data recovery has received wide acclaims for its wide range of softwares that it

has developed. The various software offerings have also got good reviews in various

magazine polls.

Feed backs and ratings received by Stellar Windows recovery

Feedbacks, Awards and ratings for Stellar Mac Recovery.


LEARNINGS FROM INTERNSHIP

HARD DISK

The hard disk drive is the "data centre" of the

PC. All of the programs and data are stored in a hard

disk between the occasions that we use the computer. A

hard disk (or disks) are the most important of the

various types of permanent storage used in PCs (the

others are CD-ROMs, tapes, removable drives, floppy

disks etc.) It or the hard disk differs from the others

primarily in three ways: size (usually larger), speed

(usually faster) and permanence (usually fixed in the PC

and not removable).

The hard disk plays a very important role in overall system performance. Most people

don’t recognize the importance of hard disk. This is now changing. hard drives are now

getting more attention than they deserve. The speed at which the PC boots up or a program

loads is directly proportional to hard disk speed.

The hard disk, also called the hard drive or fixed disk, Hard disk is the primary

storage unit of the computer. A hard disk consists of a stack of disk platters that are made up

of aluminium alloy or glass substrate coated with a magnetic material & protective layers.

They are tightly sealed to prevent any foreign matter from getting inside. If any particle gets

inside, it may causes head crash. Hard disks come in removable and fixed varieties. Their

memory capacity may also differ from several hundreds of megabytes to several gigabytes.

The capacity or amount of information that a drive can store is measured in bytes and higher

units at megabytes or gigabytes and even terabytes.

A hard disk uses round, flat disks called platters. Platters are coated on both sides with

a special media material. This material is designed to store information in the form of

magnetic patterns. The platters are mounted by cutting a hole in the center. Platters are

stacked in through them onto a spindle. The platters are made to rotate at high speed, driven

by a special spindle motor which is connected to the spindle. Special electromagnetic


FIGURE 2

source:

img.bhs4.com/2e/5/2e5a38e0118a70ec0a

0b821d3f24c9585a09a5ec_large.jpg

read/write devices called heads are mounted onto sliders. These heads are used to either

record information onto the disk or read information from it. The sliders are mounted onto

arms, that are mechanically connected into a single assembly. The system is positioned over

the surface of the disk by a device called an actuator. A logic board controls the activity of

the other components and communicates with the rest of the PC.

Each surface of both the platters on the disk can hold tens of billions of individual

bits of data. These are organized into larger "chunks" for convenience. These chunks are then

allowed for easier and faster access to information. Each platter has two heads, one on the top

of the platter and one on the bottom, so a hard disk with three platters (normally) has six

surfaces and six total heads. Each platter has information recorded in the form of concentric

circles called tracks. Each tracks are further broken down into smaller pieces called sectors,

each of those sectors holds 512 bytes of information.

FIGURE 3

Source: Original image © Western Digital Corporation

TRACKS AND SECTORS


The Platters are organized into specific structure,

so as to enable organized storage and retrieval of data.

Each platter is broken into tracks which are tightly-

packed in concentric circles. This may number upto tens

of thousands of them in each hard disk. -- These are

similar in structure to the annual rings of a tree Unlike

the grooves in a vinyl record album, here the concentric

circles do not form any connected spiral and not

concentric rings

A track which holds too much information to be

suitable as the smallest unit of storage on a disk, so each one

can be further broken down into sectors. A sector is the

smallest individually-addressable unit of information that can

be stored on a hard disk, and holds up to 512 bytes of

information. The first PC hard disks had 17 sectors per track.

Today's hard disks have thousands of sectors in a single track.

They make use of zoned recording so that it allows more

sectors on the larger outer tracks of the disk.

FIGURE 6 source : ORIGINAL IMAGE © seagate technology

TYPES OF HARD DISK CRASH


figure 4source:

http://www.pcguide.com/ref/hdd/geo

m/tracks.htm

FIGURE 5

http://www.pcguide.com/ref/

hdd/geom/tracks.htm

http://www.seagate.com/

Physical Crash:- When drive is making a ticking or a scratching noise due to age or bad

parts, the aperture arm in the hard drive can fail, failed motors or the platters can become

damaged and lose the data that they hold. Physical damage could also be due to mishandling

of the drive or circuit failure of the PCB board which is attached to the hard drive. Physical

damage always causes at least some data loss, and in many cases due to physical damage the

logical structures of the file system also may get damaged, all such damages constitute

physical crashes of hard drive. Another physical issue that sometimes rears up is an electronic

failure. If we look at a hard drive we will notice a circuit board on the bottom. This board is

basically the brains of the drive, and it is where the computer interfaces to the hard drive. An

electrical failure can occur unexpectedly at any time. Even brand new hard drives are not

totally immune to having electrical failures. Sometimes it's just a faulty component;

sometimes it's improper installation (i.e. electro-static discharge, grounding out the board,

damaging circuitry during installation).

Logical Crash:- Far more common than physical damage is logical damage to a file system.

Logical damage is primarily caused by human error which includes accidental deletion of

files, accidentally formatting drive and power outages may cause file system structures

getting damaged, causing a variety of problems, system crashes, or an actual loss of data.

Logical failures are usually a result of file-system corruption. This can occur due to a virus,

accidental deletion of key files or registry components, and in some cases even electro-static

discharge. In most cases where a logical failure has occurred, the drive is still recognized by

the system BIOS, but it will not boot. In most cases, the data should still be intact on the

drive, even though it may appear to be inaccessible.

CAUSES OF DATA LOSS


FIGURE 7

Human error

Software Corruption

Virus attack

Hardware error

Sabotage

Natural disasters

32%

25%

22%

13%

06%

02%

Human Error is the single largest contributor to incidents of data loss. Common human

errors include

Accidental drive format

Erroneous file/folder deletion

MIS/Administrator errors,

Mishandling

Trauma caused by drop or fall

Software Corruption

Popular desktop operating systems have reported to have hung and caused severe damage to

disk systems area resulting in data loss. Incidents when popular applications like word-

processor, spread sheet, database, and email have caused corruption resulting in data loss are

widespread.

Computer Viruses

Wide spread instances of severe data loss have been reported when anti-virus software could

not stop a virus from causing severe damage or when an anti-virus was not updated.

Sabotage

Cases of sabotage are being reported regularly and are increasing at alarming rate. A majority

of organizations still do not have a security policy. Unauthorized intrusions and damages

caused by disgruntled employees and business competitors have resulted in Major Data Loss.

STATISTICS ABOUT LEADING CAUSES OF DATA LOSS


Despite technological advances in the reliability of

magnetic storage media, data loss continues to rise,

making data recovery more important than ever.

Engineers have identified three trends that are

leading to this increase in lost data.

More data is being stored in smaller spaces. Today's

hard drives store 500 times the data stored on the

drives of a decade ago. Increasing storage capacities

amplify the impact of data loss, making mechanical precision more critical.

1. Data has become more mission-critical. Hospital patient records. A graduate school

thesis. Personal finance and tax information. Payroll records. Users today are storing

more information electronically than ever. The loss of mission critical data can have

staggering financial, legal and productivity ramifications on businesses and home

users alike.

2. Backup tools and techniques are not 100% reliable. Most computer users rely on

backups as their safety net in the event of data loss (a recommended practice).

Secondary researches indicates that 80% of data loss customers regularly back up

their data, only to find them less than adequate at the critical moment they need to

restore them. Backups assume that hardware and storage media are in working order;

that the data is not corrupted, and that your backup is recent enough to provide full

recovery. In reality, hardware and software do fail and backups don't always contain

current enough data.

LEADING CAUSES OF DATA LOSS

Hardware or System Malfunctions (44% of all data loss)

Possible Symptoms Error message stating the device is not recognized

Previously accessible data suddenly gone

Scraping or rattling sound

Hard drive not spinning

Computer hard drive doesn't function


FIGURE 8

source:www.besecurenetworks.com

/images/data_loss.png

Examples Electrical failure

Head/media crash

Controller failure

Preventive Measures Protect electrical components by using computers in a dry,

shaded, dust-free area

Protect against power surges with an uninterruptible power

supply (UPS)

Do not shake or remove the covers on hard drives or tapes.

Human Error (32% of all data loss)

Possible Symptoms Previously accessible data suddenly gone

Message similar to "File Not Found"

Examples Accidental deletion or drive format

Trauma caused by drop or fall

Preventive Measures Never attempt any operation, like installations or repairs, with

which you don't have experience

Avoid moving your computer, especially when it's in operation

Software Corruption (14% of all data loss)

Possible Symptoms System messages relating to memory errors

Software application won't load

Error message stating data is corrupted or inaccessible

Examples Corruption caused by diagnostic or repair tools

Failed backups

Configuration complexity


Preventive Measures Back up data regularly

Use diagnostic utilities with caution

Computer Viruses (7% of all data loss)

Possible Symptoms Blank screen

Strange and unpredictable behavior

Error message stating

"File Not Found" Message announcing virus appears on screen

Examples Boot sector viruses

File infecting viruses

Polymorphic viruses

Preventive Measures Use a good anti-virus package

Obtain software from reputable sources

Scan all incoming data, including packaged software, for

viruses

Do not install cracked softwares or pirated versions

Natural Disasters (3% of all data loss)

Possible Symptoms While floods and earthquakes have obvious symptoms,

brownouts and lightning strikes often leave no clues

Examples Fires

Floods

Brownouts

Preventive Measures Store tested backups in an off-site location

Install a UPS


Don't store critical data in a flood plain

WHAT IS DATA RECOVERY?

When put simply, data recovery is the process of retrieving computer data that, for any

number of reasons, has become inaccessible using normal methods. Many prominent data

recovery facilities have a large array of hardware, software and tools for recovering data.

Generally speaking when a hard drive is received by a data recovery firm, the first thing they

do is evaluate it, and determine what recovery solution will be necessary. If the drive failure

is a logical issue as mentioned earlier, then a scan of the drive will be performed to try and

repair the file system corruption. Sometimes a partition can be repaired and the drive restored

to the status that it was before the failure. If this is not possible, then a very low-level scan

will be performed that essentially searches every sector of the hard drive for files. Once the

files are located, they can then be copied to the media of choice, i.e. a CD-ROM, DVD-ROM

or another hard drive. Logical recoveries can take up an enormous amount of time, especially

if the drive is on the verge of physical failure. It's not uncommon to allow for one day of

scanning and a day for recovering the found files.

If the drive has suffered a physical failure, then the recovery procedure is quite a bit more

challenging. As mentioned above, there are really two sub-categories of physical failure;

mechanical and electronic. An important element in recovering data from a physical failure is

having the necessary parts to get the drive functioning again. Unfortunately with hard drives

if is 20GB Samsung Hard Drive for example, then we will need another identical 20GB

Samsung Hard Drive for salvaging parts. In cases where the electronic circuit board has

failed on the hard drive, then we need to have the exact same circuit board on hand in order

to retrieve the necessary circuit components for replacement. Many times we cannot even

exchange circuit board for circuit board. These repairs generally require soldering skills and a

thorough knowledge of electronics to be successfully completed. We will most likely hear

"Class100 Clean Room" thrown around a lot when talking to data recovery professionals.

Simply stated, a Class100 Clean Room maintains exceptional air purity, and contains less

than 100 airborne particles larger than 0.5 microns in each cubic foot of air. This is vital in

protecting sensitive internal components of hard drives. Anytime a hard drive is having an

invasive procedure performed on it, a Class100 clean room or better is needed


The availability of companies offering recovery services and software spans a wide range

from large firms to small shops and from totally dedicated shops to firms offering a broad

array of computer-related products and services. One good thing to remember — many of

these companies will only charge if they are successful in recovering some data. If they can't

help you with your data problem, you usually don't have to pay.

How does the process often work? First, you contact a service. Usually they advise you how

to send them your media. Once they receive it, they evaluate it as to how much data can be

recovered. They will then give you a price quote and an idea of the data that is recoverable.

Some companies have fixed prices per type of media or size of job; other companies cost out

each job individually. You then both approve of the work order and have the work done, or

you politely decline their offer and have the media returned to you.

SOFTWARE SERVICES OF STELLAR INFORMATION

TECHNOLOGY PRIVATE LIMITED

(a)Data Recovery:

Windows data Recovery

Novell

Linux

CD-ROM


Macintosh(HFS &HFS+)

Photo

Unix

(b)File Recovery:

Windows file recovery

Deleted file recovery

Word recovery

Excel recovery

Access recovery

Zip

(c) Email recovery:

Mailbox Standard

Outlook PST repair

Exchange Desktop

(d)Prevent Data loss:

Stellar Data Care Suite

Stellar Shield

Stellar InstaBackup

Stellar SMART

(e) Safe Data Eraser

STELLAR SMART:-

Monitor Hard Drive Performance

Stellar Smart is a utility that acts as an "early warning system" for pending hard disk

problems. The system is based on Self-Monitoring Analysis and Reporting Technology

(S.M.A.R.T). The hard disk's integrated controller works with various sensors to monitor

various aspects of the drive's / disk's performance and determines from this information if the

disk is behaving normally or not. File system data structures of a drive have suffered serious

corruption or overwriting and data recovery software cannot scan such drives.

This drive monitoring software gives the current values of various hard disk parameters such

as Temperature, Head Flying Height, Spin-Up Time etc and compares these values to a


Threshold value below / above which the hard disk is likely to fail. The moment any one of

the current values equals or exceeds the threshold value, the utility displays a warning of

impending problems.

The fundamental principle behind S.M.A.R.T is that many problems with hard disks don't

occur suddenly. They result from a slow degradation of various mechanical or electronic

components. The hard disks parameters usually exhibit a gradual, detectable decline in

performance and it is when a parameter value approaches its safety limit that the Stellar

Smart issues a warning.

KEY FEATURES:

Runs constantly in the background, thereby providing real-time information about the

condition of the hard drive / disk(s).

Provides standard hard disk information such as Serial/Model Number, Number of

cylinders, and so on.

Provides information on various hard disks attributes and also displays their fitness

level.

Able to scan and display bad sectors on hard disk(s).

Scheduler to configure software parameters such as Temperature Warning,

Temperature Update, and Log Scheduling.

Maintains log reports of disk scans, disk status and so on.

Can clone hard disks (that is, it can paste the contents of a potentially fatal disk

onto a healthy disk).

Provides graphical comparison of temperature fluctuations in relation to warning /

shutdown levels.

Displays real time 'Benchmark' graph showing the Hard Disk data transfer rate

and CPU usage.

Can test any IDE/SATA disk.

Simple and easy to use, with no loss in system performance.

STELLAR PHOENIX CD ROM - DATA RECOVERY

SOFTWARE


Stellar Phoenix - CD Data Recovery Software is a powerful, easy to use cd file recovery tool

which provides data recovery from damaged or defective CDROM, CD-R, and CD-RW.

Provides recovery of data and file, lost due to unreadable, scratched, corrupt or defective CD

media. Phoenix CD Data Recovery Software supports ISO9660 and Joliet file system.

Phoenix CD file Recovery software, having an easy and intuitive GUI interfaces rescues your

data and writes it to a different location

KEY FEATURES:

File recovery from damaged CDROM, CD-R and CD-RW.

Data recovery when TOC (Table of Contents) is bad or damaged.

Fully automatic CD Data Recovery software provides data recovery even after

primary volume descriptor and secondary volume descriptor are corrupt or physically

damaged.

Data recovery when data cannot be accessed and disk indicates that it is full.

Provides file recovery when disk has physical damages: scratch, bubbles, cracks and

warping.

Provides CD data recovery when computer freezes when trying to read the disk.

Provides CD file recovery when disk has data but appears blank or displays as audio

disk.

FILE SYSTEM SUPPORTED:

Provides Data recovery from CD with ISO9660 and Joliet file system created on all major

operating systems including Windows, Linux, Unix distributions.

SYSTEMS REQUIREMENT:

OS: Windows NT/2000/XP.

64MB RAM (Recommended 128 MB)

5MB Free Hard Disk Space

SOFTWARE LICENSE OPTIONS:

Single User License


Administrator License

Technician License

SOFTWARE INTERFACE LANGUAGES:

English, French, Italian, German, Spanish

STELLAR INSTABACK:

InstaBackup is very useful software for backing up and protecting valuable data. This

software simplifies the process of data backup and is a powerful solution for both business

and personal needs. It can also be used both in a networking environment and on a single

machine. Although the software is easy to use, a number of advanced options such as Full /

Incremental backups, strong File Encryption, and Zip Compression are also available.

The software has a simple graphical user interface, requires no prior knowledge of data

backup, and is a comprehensive data protection solution for all Windows File Systems.

KEY FEATURES:

Built in Scheduler to automate the data backup process (It is possible for a user to

‘schedule’ the frequency of automatically creating backups – daily, weekly,

monthly, and so on)

Various storage media for backups such as Hard Drive's / Disk’s, LAN’s, Remote

FTP Servers (remote / online backup), DVD / CD-RW devices and Pen Drives.

Two different modes of backing up – Full (in which all data / files are backed up

afresh during the rerun of a particular Backup Task) and Incremental (in which

only modified files are backed up during the rerun of a particular Backup Task).

Strong File Encryption (to make backups secure) and Zip Compression (to make

backups compact and less space-consuming).

Facility to create and save unique ‘Backup Tasks’ in which specific sets of files

can be grouped together and get backed up periodically,

Backup Utilities such as File Filter (to include/exclude specific files in a data

backup process), Confirmation e-mails after backup jobs, Pre/Post Backup Task

Programs (to automatically run any program before and/or after a backup

process), and so on.


STELLAR DATA CARE SUITE - A COMPLETE DATA

SAFETY PACK

Stellar Data Care Suite is a comprehensive data protection software suite designed to

safeguard your data from almost any form of data loss. The suite consists of three

applications which together take care of all your data safety & protection needs.

Stellar InstaBackup: InstaBackup is software for backing up and protecting your most

valuable data. It is a simple yet powerful backup solution for business / personal

needs in a networking environment or on a single machine. Using this software, it is

possible for a user to select anything from one file to an entire drive to be backed up.

Stellar Smart: Even if data is backed up, it is possible that the safety of the backup

itself is compromised if the hard disk suffers a mechanical and/or electrical fault.

Stellar Smart is software that provides advance warnings of impending hard disk

problems. It does this by continuously monitoring various hard disk parameters (such

as Temperature, Spin Up Time, Raw Read Error Rate, and so on), and then comparing

these values to a threshold value above/below which the hard disk is likely to fail.

Stellar Shield: This is pre-crash data protection software that provides data restoration

after any form of logical data loss. Once installed, Shield takes a snapshot of critical

system attributes and information and stores it in your hard disk. In the event of any

data loss, Shield searches the backup Image and helps recover/restore all the data

immediately.

KEY FEATURES:

Pre-crash data protection.

Covers maximum risk of data loss.

Automated regular data backup.

Restores data after any form of logical data loss.

Constantly monitors the health of hard disk.

SYSTEMS REQUIREMENT:

Operating System: Win 95/98/ME/NT/2000/XP


http://www.stellarinfo.com/hard-drive-protection.htm

http://www.stellarinfo.com/hard-drive-monitor.htm

http://www.stellarinfo.com/backup.htm

Minimum32Mb RAM (recommended 64Mb)

Hard Drive: IDE/EIDE/ATA/SATA Type

• Stellar InstaBackup – 2Mb Free space (minimum)

• Stellar Smart – 5Mb Free space (minimum), Requires ADMINISTRATIVE

RIGHTS

• Stellar Shield – 150Mb Free space (minimum), Requires

ADMINISTRATIVE RIGHT

• All Products – 200Mb of Free Space

SOFTWARE LICENSE OPTIONS:

Single User License

SOFTWARE INTERFACE LANGUAGES

English

STELLAR WIPE - SAFE FILE ERASER

Wipe, Erase, Overwrite, Destroy, Eliminate Data and Files

Stellar Wipe is an extremely powerful and effective data cleansing software.

Stellar Wipe erases selected files and folders, wipes entire drive, cleans unused space on

your hard disk and also removes Internet activities (History, Cookies, Favourites,

Temporary Internet Files etc), System traces and Application traces (MS applications,

Email & News, Chat messengers, NetMeeting etc) from your computer.

Software ensures complete data destruction by removing previously deleted files /

folders. The file eraser utility also wipes free space (unused space) on the hard drive

ensuring complete Data Destruction. Any wipe task can be done manually or according

to the schedule set in the Wipe Scheduler. Wipe list option maintains the list of files and

folders to be wiped in one go.

Extremely secure algorithms which conform to the various standards are used to

ensure permanent data deletion. It is thus a complete solution for computer privacy. The

Data once erased using Stellar Wipe is beyond the recovery limit of any Data Recovery

Software.


SWOT ANALYSIS

STRENGTH

Stellar Information Technology Private Limited has a worldwide presence. And has

more than 1 million satisfied clients. It is the only private company that has class 100 clean

room in india. The other class 100 clean room available is in IIT Bombay, powai which is

specifically used for research purpose that too only under strict norms and regulations. The


company guarantees 100% result in data recovery as per the assessment report which is

generated within 24 hours of submission of faulty media.

The company has its own proprietary tools and techniques for data recovery unlike

others who use 3rd party softwares for data recovery. The company provides employment for

over 150 engineers, who are specialized in data recovery. Stellar data recovery has a spare

hard disk inventory with more than 12,000 hard disk of almost all known specification and

configuration available in the country. Stellar ensures that every hard disk being available in

the market are being stocked into its hard disk inventory so that in specific cases of damages,

the spare device of exact same configuration is available in its inventory.

More than 100 R&D specialists are being employed by Stellar Data Recovery. The

software development and support team of stellar are known for the efficient softwares they

have made. Stellar has a dedicated technical support team and 24*5 helpdesk. Stellar

Information Technology Private limited has more than 30 Indigenous data recovery softwares

under its name. Hence the brand name of Stellar can be considered to be strong when

compared to its competitors.

Stellar Data recovery is the only Data recovery company that has a pan-India presence

which includes all 4 metropolitan cities and most of other major cities in india. The pan India

presence helps in speedy recovery of data and improves collection and delivery timing of

media devices.

WEAKNESS

The major weakness of the company is its pricing policy which is 2-3 times higher

than the market rates at which 3rd party vendor does recovery services. Stellar has a priority

service plan which enables users to have their devices to have a higher priority. In cases of

mass damage of data storage devices as in cases of a natural calamity or a virus attack, strict

adherence to priority service could backfire as customers may go for other service providers

who may offer flexible priority plans.


Local data recovery service providers and 3rd party data recovery service providers

have shown little interest in consulting stellar even in cases of severely damaged devices. The

brand perception that stellar has created is that Stellar is an international brand that caters to

high end corporates and multinational companies.

Stellar Data recovery is yet to start an aggressive marketing campaign, which could

increase the brand awareness about stellar among the potential customers. Lack of man power

in the sales force could also be considered to be a weakness of the company.

OPPORTUNITIES

The potential of the company to grow is huge. There is a large untapped market in the

data recovery segment which is still being occupied by 3rd party vendors and local data

recovery vendors. These local data recovery vendors include freelancers as well as small

shops that solely uses the software solutions provided by Stellar Data Recovery. Signing up

or entering into a tie up with these 3rd party vendors could greatly boost the sales figures of

the company. These vendors could be carefully moulded into partners rather than

categorizing them as competittors by means of contracts or commission for sending clients

etc.

The digitalization of governance and administration has improved the number of

digital data storage devices.. Large number of schools and colleges has moved into digital

platform for keeping records. The Big Data or large chunks of data are being generated by

automated systems they need to be stored for later use. As the number of digital data storage

devices increases, chances of encountering faulty data storage device also increased.

THREATS

Easy availability of open source softwares like recuva, advancement of open source

operating systems like Linux provides options for easy recovery of data from logical crashes

is a threat to Stellar Data Recovery. Online piracy and easy availability of cracked versions of

Software solutions offered by Stellar does possess an instant threat to the company.


The entry barrier to get into data recovery industry is low. With the help of desired

toolkits and instruments any player can get into this nascent industry. This could easily

intensify the competition and thus hamper the profit margins of the company

Customers are often inclined towards low priced products instead of quality. Often

customers trade off confidentiality and quality of service to lower service charges.

COMPETITOR ANALYSIS

UNISTAL SYSTEMS PRIVATE LIMITED


Unistal Systems Pvt. Ltd. New Delhi, India is the data

recovery industry’s largest, most experienced and

technologically advanced provider of data recovery

products and services. In case of any kind of data loss on

any type of computer storage media, Unistal has a solution

with fast, advanced and cost-effective products and

services – ranging from do-it-yourself software products,

data loss prevention solutions to 24/7/365 services

network. . In case of any kind of data loss on any type of

computer storage media, Unistal has a solution with fast,

advanced and cost-effective products and services –

ranging from do-it-yourself software products, data loss prevention solutions to 24/7/365

services network. With nearly 10 years’ experience performing successful data recoveries,

Unistal has served customers across the globe including Secret services, government

agencies, corporate houses, and numerous computer users. Unistal has developed the

industry's widest range of data recovery products and services, providing desktop, laptop,

server, email, database and tape recoveries for all media types and operating systems –

anywhere, anytime. Unistal India is headquartered in New Delhi. With regional offices at

Mumbai, Bengluru, Kolkatta

DISK DOCTORS LAB INCORPORATED

Disk Doctor Labs Inc. has been serving the US and worldwide since 1991 and

speedily becoming the leader in data recovery from storage devices. Disk Doctors operates

worldwide from labs in United States, UK, Australia & India. Today Disk Doctors offers the

most comprehensive services available in this specialised field. Disk Doctor Labs Inc. invests

huge chunk of their profits toward research and development of data recovery techniques for

ever-changing challenges and cost effective solutions for our customers.

Disk Doctor Labs Inc. has been performing data

recovery for individuals, multinational corporations,

educational institutions and government agencies

since 1991. Disk Doctor Labs Inc. is one of the most

trusted and respected data recovery company in


FIGURE 9

FIGURE 10

United States and around the world. Goal of Disk Doctors is to bring our clients halted

operations back into working conditions with quickest, cost effective and quality data

recovery. Disk Doctors India is specialists in data recovery and recovers all or most of the

data that can possibly be salvaged from the situation at hand. Data recovery- specialists

work diligently with our software department to come up with proprietary methods and

software utilities, to keep up with the ever changing hardware and software solutions for

different kind of storage devices. Disk Doctor India Operates from Bengaluru.

CBL DATA RECOVERY TECHNOLOGIES

FIGURE 11

CBL Data Recovery Technologies. is a leading provider of expert data recovery

services throughout Australia and Internationally. CBL's only business is to recover data -

quickly and cost effectively. Whether the data loss is the result of mechanical or electrical

failure, virus activity, system malfunctions, human error, water, fire or smoke damage, or file

corruption, CBL has the uniquely talented people and the resources in-house to solve the

problem. Through innovation and creativity, values that all CBL staff share, they strive to

offer comprehensive and efficient data recovery services to all of the clientele. CBL Data

Recovery Technologies operates from Mumbai

CONCLUSION

Significant growth in data recovery industries has caught the eyes of many .Now there

is so many companies into Data Recovery .They recover data through software if there is

logical crash and if there is physical crash or physical cum logical crash then media is being

brought into lab, where data recovery process is being done. Now many companies use their


proprietary software to recover data. In case of physical crash, they recover data by opening

media in their lab. Important point to be noted is that Stellar is the only company, which has

class 100 clean room.

Class 100 clean room is manufacturer referred standard environment, where in a

media should be opened. In Class 100 clean room size of dust particle is less than 100

micron. Considering rarest of rare cases wherein dust particle would settle on the platter then

also it would not create any crash on platter. So data is not loss.

Taking of Data Recovery Services in India, Stellar does not as such have any

competitors, because Stellar Information Technology is the only company in India, which has

class 100 clean rooms, R&D and the required infrastructure, So Stellar can be considered as

the best capable data recovery company in India.

Many other companies also say, they have clean room lab, where they recover data

from crashed media in case of physical crash and logical cum physical crash. But their clean

room lab is not meeting the condition of manufacturer referred environment for opening of

media. Hence, they are not as capable as stellar in recovering data from crashed media.

PROSPECTS OF DATA RECOVERY INDUSTRIES IN INDIA:

In the present scenario, computers run our lives, our homes and our businesses. Most

of us use computers every single day. So data recovery becomes even more important in

cases of computer crashes and valuable data becoming inaccessible. Data recovery means


retrieving data from damaged, failed, corrupted or inaccessible primary storage media when it

cannot be accessed normally.

RISE OF TECHNOLOGY:

The growth of technology has sparked off the increase in number of commercial

organizations across the economy. Big corporations, partnerships, sole proprietorships,

multinationals and small manufacturing enterprises have been flooding the market. This

vertical and horizontal rise of technology can be attributed to growing consumer demand.

Consumers want more today. Hence this has led to inter- and intra-dependency of

firms and industries in the economy. No firm can exist without the presence of the other.

Everything has shrunk and contributed to the growth and importance of data. Data has grown

over the years by leaps and bounds. Everybody, right from commercial ventures, government

enterprises to personal users saves data. The importance of data has increased greatly.

The loss of this data can paralyze economic functions and signal a downward

economy spiral. Organizations and users need data for healthy economic operation. Data such

as financial records, employee information and patient details in hospitals are stored on data

storage devices. These machines are not perfect and are liable to corruption.

When this happens data is lost. All work, growth and progress come to a grinding

halt. This is where data recovery comes in. The data recovery industry functions on the fear

that precious data can be lost any time.

Globalisation: The world today has shrunk figuratively. Outsourcing employment has

become the new age mantra. Globalisation has taken over. A direct consequence of this has

been the ever-increasing importance of data. Today, businesses all over the world need data

to survive in the global market. Reliance and dependency on data has risen sharply since

1990s.

Different commercial enterprises trading and dealing in different economic sectors

need and want common data. Interdependence has increased. This has directly impacted the

data recovery industry in a positive way. Data recovery business has grown and is still

growing.

OUTLOOK


Storage has definitely become a major component of IT infrastructure. Our economy

is improving and hence we can expect Storage to become a key area of the IT budget. The

implementation of data-intensive applications like CRM, and business expansion are driving

growth in storage requirement. Data security and data recovery are now the most significant

focus areas within the storage space. Although a majority of storage investments will come

from the SME segment, one should also keep an eye on the large enterprises.

POTENTIAL SEGMENTS:

Indian businesses have come to realize the seriousness of this issue and, hence,

banking and financial sector, the software and ITES companies and lately manufacturing and

retail segments are driving the growth of the Data Recovery market in the country.

Significantly, companies have realized that disaster management and recovery are more than

incidental IT expenses. Large enterprises have started building the data loss prevention factor

as an integral element in their annual maintenance contracts or service level agreements with

IT service providers and local channel partners.

CONCLUSION:

Lately, in India, an increase in the level of competition and market demands, together

with increased dependence on technology for core business processes has necessitated the

need for data recovery by companies. Another sector which has grown tremendously is the

software and ITES sector. The latter particularly depends on the volume of calls and the

access to records on a 24X7 basis. Any downtime could be detrimental to their business.

As corporate networks get complex and data capture and storage becomes challenging, the

industry is bound to see a shift towards replication of critical resources, business applications

and processes. Data recovery as a networking solution, although new at this point of time,

will become routine for corporates in near future.


SECTION-II

PROBLEM CENTERED STUDY OF THE ORGANIZATION

RESEARCH METHODOLOGY

INTRODUCTION

Research is an organized inquiry carried out to provide information for solving

problems. Management in any organization need information about the potential market and

to design plans as per the changing Market scenario. Marketing research includes all the


activities that enable an organization to obtain the vital information. This research is very

important in strategy formation and Promotion of the company.

There are many type of research these can be categorized as reporting, descriptive,

explanatory or predictive. Each research type is being used for various purposes. In this

research I have used explorative research methodology; I tried to figure out opportunities and

future threats lying in the market for Stellar Information Technology Private Limited. and

tried to promote the company and enhance its awareness in the market.

Research design is the plan, structure and strategy of investigation conceived so as to

obtain to research problem. It is the specification of methods and procedures for acquiring the

required information.

RESEARCH AND IMPORTANCE OF MY WORK: -

In this project, I used exploratory research. The basic aim of my project was to find

the problems faced by stellar information technology private limited with regards to the sale,

brand awareness, service quality. The competition provided by the local vendors is stiff and

serious. Brand value of stellar wasn’t fully transforming into sales. The 3 rd party dealers and

AMC providers, who is generally the first point of contact with the customers, play a vital

role in positioning the brand name of stellar in the minds of customers. They are the basic

marketers of stellar. They help in creating a brand image in the costumers mind about the

products and services offered by Stellar Data Recovery. Thruough this research I tried to

figure out the factors they take into account while a data recovery solution provides is

required, How a data recovery solution provider is assessed by customers, The satisfaction

level of customers with respect to the current service provider, The importance of

Advertisements, customer reviews etc. I also tried to figure out the awareness level of

customers about Stellar Data Recovery.

MY FIELD WORK:-

To meet with clients (3rd parties as well as Corporate)

Identifying Potential clients.

Not a sales job with targets but needs to promote the company products and services.

The main products of the company are related to data recovery services.


To improve awareness about software offerings of stellar that comes in different

suites like (Enterprise suite, Business+ suite, Business suite, Standard suite & PST

suite)

DATA COLLECTION & SAMPLING

To achieve the objectives, the primary as well as secondary sources of data are used.

PRIMARY DATA

SECONDARY DATA

PRIMARY DATA:

Primary data is that kind of data which was collected by me for the purpose of my

specific study. I interviewed without any structured set of questions just to know the brand

awareness of the company. The valuable feedbacks, knowledge about company, perception

towards its products are some primary data for my research work.

SECONDARY DATA:

The data that has been already collected by others but which in turn became useful for

my report can be categorized as secondary data. The secondary data was collected from

various digital sources including websites and blogs of companies and individuals who works

in areas related to hardware industry. The company past reports, various websites, books, and

assistance from company employees are my secondary data used in this research.

INTERVIEW METHOD:

Interview method helps in getting an insight into the prospective clients mind. I

adopted this method as I needed to promote my company in the market as well as try building

an image among them. This helped me in gathering personal and professional information

regarding data recovery as well the image of stellar in the market. For this purpose, various

questions were asked randomly to the customers and their vital feedbacks were collected.

With this method I was also able to clear the doubts of the customers regarding data recovery

issues such as data leakage and data revival possibility in case of physical data damage.

OBSERVATION METHOD:


During the project work, I contacted the 3rd parties and Corporate to find their

opinion about the Stellar Information Technology Private Limited. In the observation method

the researcher himself collects the necessary information by observing the response of the

customers. Observation may be conducted on in the natural field or in the form of

experiment. I used uncontrolled observation that takes place in the natural setting. Agents and

customer are free to express their felling about the product and services offered by the

company. The observation method gave me an idea about the satisfaction level of customer

and agents and gained the precious knowledge about the market situation which made me

understand the need of data recovery in different form of business (manufacturing companies,

service companies, 3rd parties etc.) .

TITLE

“Customer Awareness About Data Recovery Services And Solutions Offered By Stellar

Information Technology Private Limited In Kochi Location”

OBJECTIVES

PRIMARY OBJECTIVE:

To create awareness about data recovery services offered by Stellar Information

Technology Private Limited among the customers in Kochi area.

SECONDARY OBJECTIVES:

To understand how data recovery services are being availed by customers in Kochi

location

To know the customer perception about solutions offered by Stellar Information

Technology Private limited.

To understand data recovery services offered by 3rd parties or local vendors.

To understand the future prospects of Stellar Information Technology private limited

in Kochi location

SAMPLE COLLECTION


Data has been collected from various areas and agencies (3 rd Parties as well as

Corporate).

Sample size of agents covered: 112

Priority has been given to companies that may require services and softwares offered

by Stellar Information Technology Private Limited.

Random Sampling has been taken as no predefined database of companies had been

used. Made it a point to have companies from all sort of industries viz: Information

technology, Banks, Manufacturing industries, Tours and travels, Laboratories,

Advertising agencies etc.

RESEARCH ANALYSIS

DISTRIBUTION OF SAMPLE POPULATION

Chart 1


Software industry35%

Hardware sales & Service stations

30%

manufac-turing and other in-dustries

35%

Distribution of Sample Population

TABLE 1

Software development Industry

Hardware sales & Service stations

Manufacturing and other industries

39 34 39

EXPLANATION:

30% of the companies were from Hard ware sales and Service centres. 35% of the

companies were from Software development industry. And rest 35% of the companies

belonged to manufacturing and other industries.

I made it a point to visit those companies who have higher chances of requiring

services offered by stellar data recovery. The sample population consisted of companies

based in kakkanad, kadavanthara, kaloor, kalamassery, edayar, binanipuram etc

1) IMPORTANCE OF DATA

Do you consider data essential for day to day working of your company?

TABLE 2

Not a priority Low Priority Medium Priority High Priority Essential

1 2 11 55 43


CHART 2

1%2%

10%

49%38%

Importance of Data

Not a priorityLow PriorityMedium PriorityHigh PriorityEssential

Importance Level 80.58%

EXPLANATION:

38% of the companies said that data is essential for the day to day working of the

company to add to this 49% the companies said data is of high priority for them. Hence it can

be easily said that 77% of the companies consider data of great importance. And only 3% of

the companies said data is of least priority.

INFERENCE:

Data is of great importance for a company. Its importance is only getting increased

year after year. The improved operational systems have been ensuring that importance of data

will only increase in spite of automated reports being generated by various ERPs and other

softwares. The numbers obtained here will give a short glimpse of how important data is for a

company. More than 3/4th of the correspondent companies acknowledged that fact that data is

of at most importance. And only 3% regarded data as a non-essential part of a business.

FINDINGS

Data is important ! Loss of data disrupts the functioning of the company.

INDUSTRY WISE ANALYSIS OF IMPORTANCE OF DATACHART 3


TABLE 3

Not a

Priority

Low

Priority

Medium

Priority

High

PriorityEssential

Software development

industry0 0 4 22 13

Hardware sales and service

industry0 2 2 15 15

manufacturing and other

industries1 0 5 18 15

EXPLANATION

Data is considered to be essential or high priority by almost all of the companies

belonging to software development industry. When it comes hard-ware sector the importance

of data is not that much as there are 2 companies that said data is of low priority. When we

consider the manufacturing and other industries importance of data is fairly the same as that

of software industry except for one company which said data is of no importance for them.

INFERENCE


Software development indus-try

Hardware sales and service industry

manufacturing and other industries

0 01

02

0

42

5

22

15

18

1315 15

Importance of data Industry wiseNot a priority Low priority Medium priority High Priority Essential

Importance level-80.76% Importance level-71.15% Importancelevel-79.48%

Importance of data is an unquestionable factor almost 95% of the companies agreed to

the factor that data is of some kind of importance to them, either of high priority or essential

to the day to day working of the company.

FINDINGS

Data is unarguably an important factor across all the three sectors that I have

taken into consideration which are Software Development Industry, Hardware

Sales and service industry, manufacturing and other industries

2) PREFERRED DATA STORAGE DEVICES

Where do you store data of your company?

CHART 4

Laptop harddisk PC harddisk PenDrives Server Harddisk CD DVD Roms Memmory Cards

7

26

31 3234

7 7

36

21

43

49

21

14

51

13

2624

27

39

1513

42

50 50

4

34

73

Preferred Data Storage Devices Never Rarely Sometimes Often Always

73.66% 78.57% 44.41% 49.55% 30.13% 25.66% Preference level


TABLE 4

Never Rarely Sometimes Often Always

Laptop hard disk 7 7 21 27 50

PC hard disk 2 7 14 39 50

Pen Drives 6 36 51 15 4

Server Hard disk 31 21 13 13 34

CD DVD Roms 32 43 26 4 7

Memory Cards 34 49 24 2 3

EXPLANATION:

Most preferred data storage device continues to be the Hard disk of Personal

Computer with 50 correspondents stating that they always store data in the Company Desktop

and another 39 correspondents claiming that they often store data in the company desktop.

The second most preferred data storage device is the laptop hard disk. 50 correspondents said

they use laptop hard disk to store data of the company. The third most preferred choice of

data storage device is Server hard disk with 34 correspondents proclaiming that they store

data in server hard disk. CD DVD ROMS and Memory cards are used very rarely to store

data. While pen drives are being used by 51 correspondents to occasionally store important

data.

INFERENCE:

It can be easily inferred from the graph that Hard disk is the main data storage device

used by various companies to store data. Desktop or PC hard disk still continues to be the

data storage device being used by companies. Laptop hard disk is getting more and more

prominence as the secondary data storage device. Server hard disks are seemingly useful as

the desirable data storage device especially in the IT companies and more advanced

companies with efficient systems in place. Pen drives though they enjoy popularity are never

considered a reliable data storage device. It may be due to the frequent misplacing of pen

drives or may be because of the lower capacity. The same problem can be applicable to

Memory cards. Memory cards are not being used as a reliable data storage device apart from

photographers or digital studios. CD DVD roms have become obsolete as number of

companies that use CD DVD Roms are very rare.


FINDINGS

Laptop hard disk and PC hard disk are the most reliable and frequently used

source of Data Storage.

Server hard disk is getting to be a popular source of data storage especially

across IT Sector.

Memory cards, CD/DVD ROMS are not gaining much popularity as a source

of data storage device.

3) FAULTY DATA STORAGE DEVICES

How often do you come across faulty Data storage devices (Pen drives, Hard disk)?

CHART 5

Laptop Harddisk

PC harddisk Pendrives Server Harddisk

CD DVD roms Memmory cards

1512

19

63

29 30

5659

27

40 3943

2631

49

9

3832

11 915

05 64

1 2 0 1 1

Faulty Data Storage DevicesNever Rarely Sometimes Often Always

35.04% 33.92% 39.73% 12.96% 29.91% 28.79% Occurence level


TABLE 5

Never Rarely Sometimes Often Always

Laptop Hard disk 15 56 26 11 4

PC hard disk 12 59 31 9 1

Pen Drives 19 27 49 15 2

Server Hard disk 63 40 9 0 0

CD DVD roms 29 39 38 5 1

Memory cards 30 43 32 6 1

EXPLANATION:

As the graph shows rarely do companies comes across damaged data storage devices

ie yearly once or twice. The hard disks of laptop, desktop rarely gets damaged more than 55

companies agreed to this fact. Server Hard disks are an exception because almost 63

companies agreed to the fact that they have never come across a situation where their server

hard disk gets damaged. Pen drives are the least reliable data storage device with 49

companies agreeing to the fact they come across faulty pen drives at a monthly basis.

INFERENCE:

The sample population does comes across faulty data storage devices. The hard disks

are not perfectly reliable source of data storage. The Server hard disk but are known for their

reliability the number of companies that reported a damage to their server on a hard disk on a

regular basis was virtually none. The Pen drives are considered to be unreliable data storage

devices when compared to the hard disks. CD DVDs are devices that get easily damaged as it

gets old. Memory cards, though are reliable they are prone to errors because of the rough

usage of the device.

FINDINGS

Pendrives are the data storage device that gets damaged most frequently and

hence they are considered to be an unreliable source of data storage.

Though hard disks are the most used data storage device. They do get damage

often.

Server hard disk are gaining popularity as they rarely mal functions and can

store huge volume of data and are secure.


4) CONSULTANT IN CASES OF DATA LOSS

Whom did you consult when data storage device gets damaged?

TABLE 6

AMC provider Stellar Data Recovery 3rd Party Vendors Others

36 8 35 33

CHART 6

32%

7%31%

29%

Consultant in cases of Data LossAMC provider Stellar Data Recovery 3rd Party Vendors Others

EXPLANTION:

32% of companies consult their AMC provider when they come across damage to

data storage devices. 31% of companies consult 3rd party vendors to recover data from

damaged data storage device. 7% of the companies said they would consult Stellar data

recovery when they get into data loss problem.

INFERENCE:

Only 7% of the companies consult stellar data recovery while 31% of the companies

consult 3rd party vendors to recover data from damaged data storage devices. This is an

opportunity for the company to explore. A tie up with the AMC Provider or the 3 rd party

vendors in cases of Physical crashes can be of great advantage to the company.

FINDINGS


AMC providers are the first point of contact for most of the companies in cases of

data recovery.

3rd party vendors enjoy a sizeable market share which is 2- 3 times greater than the

market share of Stellar in kochi area.

CONSULTANTS IN CASES OF DATA RECOVERY: INDUSTRY WISE.CHART 7

Software development indus-try

Hardware sales and service industry

manufacturing and other industries

15

2

19

5

17

13

5

3

0

13

17

3

Consultant in cases if data recovery : industry wise

AMC Provider 3rd party vendor Stellar data Recovery Others

TABLE 7

AMC Provider 3rd party vendor Stellar data Recovery

Others

Software Development Industry

15 5 5 13

Hardware sales and service Industry

2 17 3 17

Manufacturing and Other Industries

19 13 0 3

EXPLANATION

When it comes to software development industry, 15 correspondents agreed to it that

they consult their AMC provider. 13 correspondents said that they consider others (self-

checking of the device, using the help of internet and other sources of information) if any

data recovery issue comes up. Only 5 correspondents said they would visit 3rd party vendors


or stellar data recovery. When it comes to hardware sales and service industry, 17

correspondents said they have specialist who can look into data recovery cases if anything

comes up. While 17 respondents said they would consult a 3rd party vendor if any comes up.

Only 3 companies said they would consult Stellar data recovery in cases of any data recovery

issues. When it comes to manufacturing and other industries 19 respondent said that they

consult with the AMC provider if any data recovery issue comes up. 13 respondents said that

they consult the 3rd party vendors if any data recovery issue comes up.

INFERENCE

Brand name of Stellar has much more acceptance in software companies than the

other sectors. Software companies are much more willing to consult with stellar than other

industries. This can be attributed to the highly important data which they work the hardware

service sector consult more with 3rd party vendors rather than Stellar data recovery. AMC

providers are the first point of contact when any issues arise to their system. This is same as

in cases of data recovery

FINDINGS

Brand name Stellar has much more acceptance in Software development

industry

3rd party vendors are more trusted consultants in cases of data recovery for the

IT hardware- sales and service industry.

AMC providers are first point of contact for any system related issue,

including data recovery.

5) AWARENESS ABOUT STELLAR DATA RECOVERY

How aware are you about Stellar Data Recovery Solutions?

TABLE 8

Not at all

aware

Slightly

AwareModerately Aware Very Aware Extremely Aware

25 25 37 17 8


CHART 8

22%

22%

33%

15% 7%

Awareness about Stellar Data Recovery

Not at all AwareSlighlty AwareModerately AwareVery AwareExtremely Aware

Awareness level-40.62%

EXPLANATION

23% of the responders said they were not at all aware of Stellar Data Recovery. 22%

said they were slightly aware of Stellar Data Recovery. 33% said they were moderately aware

about the company while only 15% were very aware about the company. Only just 7% were

extremely aware of Stellar Data Recovery.

INFERENCE

Only 22% of the population are aware of Stellar data Recovery. Rest 72% are largely

unaware about the company Stellar Data Recovery. This provides further scope for marketing

of brand Stellar. The potential for brand Stellar to grow is huge. Effective marketing

techniques could be utilized to improve the brand awareness of Stellar Data Recovery.

FINDINGS

Awareness about Stellar Data recovery is low.

INDUSTRY WISE AWARENESS ABOUT STELLAR DATA RECOVERY


CHART 9

10

4

1112

67

1110

16

4

11

22

5

1

Industry wise awareness about Stellar Data Recovery

Not at all aware Slightly aware moderately aware very aware extremely aware

34.61% 50.64% 31.41%Awareness level

TABLE 9

Not at all

aware

Slightly

aware

moderately

awarevery aware

extremely

aware

Software development

industry

10 12 11 4 2

Hardware sales and

service industry

4 6 10 11 5

Manufacturing and other

industries

11 7 16 2 1

EXPLANATION

In software industry the general awareness about Stellar Data Recovery is on the

lower side only 6 respondents were aware about the company prior to me mentioning about

the company. This number is even worse when it comes to manufacturing industries only 3

respondent was aware of Stellar. When it comes to Hardware sales and service industry about

26 of the respondents were aware of the company Stellar data recovery.


INFERENCE

Awareness levels about Stellar data recovery is on the higher side in the hardware

sales and service companies when compared to other industries. About 2/3rd of the

respondents from hardware sector have come to know about Stellar prior to me mentioning

about the company. But this is not the same when compared to other sectors especially in

software industry, where data is much more valuable and required. The awareness level is

very much on the lower side.

FINDINGS

Awareness about Stellar is on higher side in IT hardware sales and service

industry.Awareness about Stellar is on lower side across all other industries.

6) FACTORS CONSIDERED IN CASES OF CHOOSING

DATA RECOVERY VENDOR

On a scale of 1-10 with 10 being the strongest influence please rate the following factors

that you take into consideration while you consult a data Recovery vendor.

CHART 10

Expertise Confiden-tiality

Service Rates

Location Experience Customer Reviews

Advertise-ments

Series1 8.67857142857143

8.74107142857143

8.58928571428571

7.86607142857143

8.54464285714286

7.60714285714286

6.26785714285714

0.5

1.5

2.5

3.5

4.5

5.5

6.5

7.5

8.5

9.5

Factors Considered in cases of choosing data recovery vendor

Ratin

g Po

ints


TABLE 10

Factors / Points 1 2 3 4 5 6 7 8 9 10

Expertise 1 1 0 1 5 1 8 16 40 39

Confidentiality 1 0 1 2 1 1 12 15 38 41

Service Rates 1 1 0 2 3 2 8 24 34 37

Location 1 0 1 1 4 10 12 48 25 10

Experience 1 0 2 0 0 10 11 20 27 41

Customer Reviews 1 1 0 1 5 16 30 22 22 14

Advertisements 2 1 5 7 19 30 20 17 6 5

EXPLANATION:

Factors taken into account while consulting a data recovery vendor were classified

into expertise, confidentiality, service rates, location, experience, customer reviews and

advertisements. Among them the most important factor taken into consideration by most was

confidentiality of the data with an average rating of 8.741 out of 10 second came expertise

with 8.678 out of 10 which was followed by Service rates with 8.589 out of 10, followed by

the experience with 8.544. Location was given an average rating of 7.866 while customer

reviews obtained an average rating of 7.607 and advertisements obtained an average of 6.26

which was the least important factor.

INFERENCE:

The 4 important factors that were considered by companies while consulting a data

recovery vendor are Expertise, Confidentiality, Service Rates and Experience. Stellar Data

recovery has been known for the expertise they have acquired with the class 100 clean room

and wide set of software as well as hardware tools that they have. Stellar data recovery does

maintain confidentiality of data by means of contract of obligation. Stellar data recovery has

an experience close to 18 years in data recovery field which makes it one of the earliest

players in the field. The Service rates of stellar data recovery are also to be given same

importance as that of other 3 factors. Stellar gives equal importance to Location factor and

because of this they have opened branches in almost all of the major cities in India

FINDINGS

Most important factors taken into consideration by the customers are

o Confidentiality


o Expertise

o Experience

o Service Rates

Lesser important factors are Customer Reviews and Advertisements.

7) DATA RECOVERY SERVICE PROVIDER CURRENT

RATINGS

How would you rate the performance of your current data recovery service provider?

CHART 11

Time for Servicing Cost of Servicing Reusability of Data Confidentiality of Data

Overall Service

1 1 0 0 1

16 1614 13

11

45 46 4547

49

36 3639

3640

14 13 1416

11

Ratings of Current Data Recovery Service Provider

Very Poor Poor Fair Good Excellent

60.26% 59.82% 61.83% 62.27% 60.93% Satisfaction Level

Table 11

Factors Very Poor Poor Fair GoodExcellen

t

Time for Servicing 1 16 45 36 14

Cost of Servicing 1 16 46 36 13

Reusability of Data 0 14 45 39 14


Confidentiality of Data 0 13 47 36 16

Overall Service 1 11 49 40 11

EXPLANATION

The companies are generally neither satisfied nor dissatisfied with the current service

data recovery service providers. The number of responders who choose fair as the option is

around 45+ among the sample size of 112 across all the major factors of consideration.

around 40% or 35+ responders said they are being offered good services by the service

providers. While only 10% or 13 responded that the service they get is of excellent quality.

INFERENCE

There is a great bit of competition when it comes to kochi area. The customers in

kochi are not generally dissatisfied with their existing service providers. But still they are

expecting more from the service provider in terms of time for servicing, Cost of servicing,

confidentiality of data and Service rates. This can be considered as an opportunity for Stellar.

If Stellar data recovery could utilize their expertise in data recovery field and provide

excellent service to the customers they could easily gain a lot of customers who are just being

provided satisfactory services by the 3rd paty vendors.

FINDINGS

The customers are not dissatisfied with their current service provider.

The customer does expect more from the service provider in terms of quality

of service being offered.

8) WILLINGNESS TO SWITCH TO NEW DATA

RECOVERY PROVIDER

Are you willing to switch to a new data recovery solution provider?

TABLE 12

Not at all likely Slightly likely Moderately Likely Very Likely Extremely likely

12 16 26 42 16


CHART 12

11%14%

23%38%

14%

Willingness to Switch to New Data Recovery Provider

Not at all likelySlightly likelyModerately LikelyVery LikelyExtremely likely

Willingness level : 57.58%

EXPLANATION

38% of the responders were very likely to switch to a new data recovery vendor.23%

of the responders said they were moderately likely to switch to a new data recovery vendor.

And 14% of the data recovery vendor said they are extremely likely to switch to a new data

recovery vendor. Only 11% said they are not at all likely to switch to a new data recovery

vendor. And 14% said they are just slightly likely to switch to a new data recovery vendor.

INFERENCE

This provides an opportunity for new players in data recovery industry. About 75% of

the population are willing to switch to a new data recovery vendor. With effective marketing

techniques this could be converted to effective customers of data recovery services. Only

25% of the customers are fully satisfied with the current data recovery solution provider.

FINDINGS

Customers are willing to switch to a new data recovery vendor

WILLINGNESS TO SWITCH TO A NEW DATA RECOVERY VENDOR: INDUSTRY SPECIFIC ANALYSIS


CHART 13

6

1

57

54

6

13

7

1112

19

9

34

WIllingness to switch to a new data recovery vendor : Industry specific analysis

not at all likely slighlty likely moderately likely very likely extremely likely

56.41% 50.64% 58.33% Willingness level

TABLE 13

not at all

likely

slighlty

likely

moderately

likelyvery likely

extremely

likely


industry6 7 6 11 9

Hardware sales and

service industry1 5 13 12 3

Manufacturing and

other industries5 4 7 19 4

EXPLANATION

9 respondents from software development industry said that they are willing to move

to a new data recovery vendor if any cases arises. 11 responded that they are very likely.

When it comes to Hardware sales and service industry only 3 said that they are extremely

likely to move to a new data recovery vendor. Majority but agreed that they are very likely to

move to new data recovery vendor. 23 respondents agreed that they are very much likely to

switch to a new data recovery vendor if any cases arise.


INFERENCE

The high per cent of respondent opting for moderately likely and very likely option

from the hardware service and sales industry states that they are willing to try a new data

recovery vendor but yet they are sceptical since they didn’t opt for extremely likely option.

Given the higher level of awareness about Stellar it should have been the other way. This

means that the hardware sales and service industry doesn’t consider trustful partner.

FINDINGS

In the present scenario, The Hardware sales and service industry likes to get into new

partnership with data recovery service providers as the number of cases are in a

constant increase.

Across other industries when proper awareness was given regarding data recovery

they were willing to switch to a new data recovery partner rather than entrusting it

with the AMC provider who may not know the importance of data stored in the

device.

9) FACILITIES PROVIDED TO CUSTOMERS

Mark the facilities provided by your data recovery vendor.

CHART 14

Confidentiality Free Consultation Free Pick Up And Drop

Media Analysis0

10

20

30

40

50

60

70

80

90

Facilities Provided to Customers

Axis Title


TABLE 14

Confidentiality Free Consultation Free Pick Up And Drop Media Analysis

59 77 19 9

EXPLANATION

Free consultation remains the most important additional facility offered by data

recovery service providers. Over 80% of responders said they receive free consultations from

their service providers. Confidentiality of data is guaranteed to less than 60% of the

customers. While free pick up and drop services are offered to less than 20% of the

customers.

INFERENCE

Stellar might be the only company to provide all four of these additional facilities to

the customer. Hence if stellar could reach to the customers highlighting these additional

services which are being offered, they could easily gain popularity among the target

audience.

FINDINGS

Wide range of add-on services are being provided by stellar.

There aren’t many data recovery vendors that provide such wide range of additional

services.

10) DISK SANITIZATION SERVICE

Have you availed any professional service to destroy confidential data? (Disk

Sanitization Service)

TABLE 15

Yes No

14 98


CHART 15

13%

88%

Disk Sanitization Service

Yes No

EXPLANATION

88% of the responders said they weren’t aware of disk sanitization services. While

only 12% of the responders were aware of the disk sanitization services.

INFERENCE:

This is relatively an untapped market. Responders don’t know the importance of

permanently deleting data from data storage devices. They usually format the device to erase

data from devices. Only 12% of the people knew that data still exist in the device even after

the device is formatted and could easily be recovered from them. Proper awareness about this

factor to the general population could be an easy way to market the brand Stellar.

FINDINGS

Awareness about disk sanitization is very low.


FINDINGS AND SUGGESTIONS

FINDINGS:-

Based on the data acquired from the one to one interaction with people at 3 rd parties’ agency

and corporate, the following are the findings of my research

Pricing of the services and software’s provided by Stellar is much more than the local

vendors.

Corporates are satisfied by the high quality performance delivered by Stellar.

Marketing techniques applied by Stellar Data Recovery are not adequate.

Laptop and PC hard disk are the most trusted sources of data Storage.

Server hard disks are gaining popularity in IT industry as reliable source of data

storage. While CD-DVD Roms are no longer desired data storage device.

3rd Parties are sceptical about sending the hard disk to stellar as they find their

customers unwilling to pay high price.

Consumers are willing to switch to a new data recovery vendor.

Wide range of add-on services are being provided by stellar.

General level of awareness about data recovery and other allied services like disk

sanitization are poor among the customers

Brand awareness about stellar is low

The important factors considered by a customer are confidentiality of data, expertise

in data recovery, Experience in industry and service rates.


SUGGESTIONS:-

Improving the efficiency of marketing department could easily transform into sales

Competitive pricing with respect to local vendors could easily gain a lot of customers.

Priority plans could be made flexible so that existing satisfied clients of stellar are

tempted to get into priority plan.

3rd party data recovery providers could be made potential clients. Most of them don’t

have a decent lab wherein data recovery can be done.

Attractive incentives and rewards could be given to 3rd parties to attract them to

divert their customers to stellar data recovery.

Major business for WIPE software lies with the CAs and law firms and hence special

attractive packages could be designed.

Aggressive marketing could be done for disk sanitization and disk degaussing

services which could help Stellar to improve its brand image.


BIBLIOGRAPHY

http://www.stellarinfo.com/

http://www.stellarinfo.com/company/about/stellar-overview.htm

Company Brochure Stellar data recovery

Software catalogues - Stellar Data recovery

http://en.wikipedia.org/wiki/Stellar_Information_Technology_Pvt._Ltd .

Knowledge shared by Mentor

http://www.linkedin.com/company/stellar-information-systems-ltd

http://www.crunchbase.com/organization/stellar-information-system-ltd

http://www.pcguide.com/ref/hdd/op/over.htm


http://www.pcguide.com/ref/hdd/op/over.htm

http://www.crunchbase.com/organization/stellar-information-system-ltd

http://www.linkedin.com/company/stellar-information-systems-ltd

http://en.wikipedia.org/wiki/Stellar_Information_Technology_Pvt._Ltd

http://www.stellarinfo.com/company/about/stellar-overview.htm

http://www.stellarinfo.com/

ANNEXURE

COVER LETTER

From

Jithin J Kumar

Management Trainee (Summer Intern)

Stellar Information Technology Private Limited.

Kochi Location.

To

Manager

Systems/IT Department

SUBJECT:- Questionnaire For Research Purpose

Sir/Madam

I am conducting a survey as a part of my summer internship in Stellar Information

Private Limited on the topic “Customer awareness about Data Recovery Services and

Solutions offered by Stellar Information Technology Private Limited in Kochi

Location“ . Kindly cooperate by answering the survey questions.

I assure you that data collected through this survey will be used strictly for research

purposes only. Thank you for considering my request.

Faithfully,

Jithin J Kumar

QUESTIONNAIRE


QUESTIONNAIRE

Name : _________________________________________________Email-id : _________________________________________________Designation : _________________________________________________Company : _________________________________________________

1) Do you consider data essential for day to day working of your company?

2) Where do you store data of your company?

Device Never Rarely Sometimes Often AlwaysLaptop Hard diskPC Hard diskPen DrivesServer Hard diskCD/DVD ROMSMemory Cards

3) How often do you come across faulty Data storage devices (Pen drives, Hard disk)

Device NeverRarely

(Yearly 1 or 2)Sometimes

(Monthly 1 or 2)Often

(Weekly 1 or 2)Always

(Daily basis)

Laptop Hard diskPC Hard diskPen DrivesServer hard diskCD/DVD ROMSMemory Cards

4) Whom did you consult when data storage device gets damaged?

AMC provider Stellar Data Recovery

3rd Party Vendors Others

5) How aware are you about Stellar Data Recovery Solutions?

Not at all aware Slightly Aware Moderately Aware Very aware Extremely aware

6) On a scale of 1-10 with 10 being the strongest influence please rate the following factors that you take into consideration while you consult a data Recovery vendor


Not a priority Low Priority Medium Priority High Priority Essential

Factors 1 2 3 4 5 6 7 8 9 10

Expertise

Confidentiality

Service Rates

Location

Experience

Customer Reviews

Advertisements

7. How would you rate the performance of your current data recovery service provider?

Factors Very poor Poor Fair Good ExcellentTime For ServicingCost of ServicingReusability of DataConfidentiality of DataOVERALL SERVICE

8. Are you willing to switch to a new data recovery solution provider ?

Not at all likely Slightly likely Moderately likely Very likely Extremely likely

9. Mark the facilities provided by your data recovery vendor?

Confidentiality Free Consultation

Free Pick up & Drop Media Analysis

10. Have you availed any professional service to destroy confidential data? (Disk Sanitization Service)

Yes No

If yes, Name of service provider : __________________________________________________________

11. Do you have branches in other parts of Kerala Yes No

Thiruvananthapuram Kottayam Thrissur Palakkad Kozhikode

***** Thank you *****1


summer internship report jithin

Education