A REPORTON

ORGANISATION STUDY

BySharath K MuraliReg No: 60755

WILLINGDON ISLAND,KOCHI

INTRODUCTION•Hotel is a place where a bonafide traveler gets shelter, food & and other facilities for a pay, provided he is fit in a condition to be received by the hotel. Basically hotel is a place home away from home, where it caters & also provides shelter & various other facilities

•Vivanta by Taj – Malabar situated on Willingdon Island with a magnificent view of Cochin Harbor

OBJECTIVES OF THE STUDY•To know the organizational aspects of a five star hotel.

•To study about the organization structure and it’s functioning.

•To familiarize with different departments and responsibilities of various departments and department heads respectively.

•To analyze the strength, weakness, opportunities and threats of the organization

LIMITATIONS•Financial position of the firm is not mentioned.

•Due to busy schedule of Managers, it prevented lengthy discussions.

•Time was a limiting factor.

•They were not willing to disclose some of the major information

INDUSTRY PROFILE•The hotel industry is by nature and structure is international, a multidimensional and worldwide in its operation and versatile in its objectives of its earnings is almost indefinite

•It constitutes an important sector of tourist infrastructure of the economy

•Categorized on the basis of :1. Star2. Size of hotel3. Location 4. Segment

COMPANY PROFILE•The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia's largest and finest hotel company

•The Company was started in 1902 by Jamshetji. N. Tata, its first property, The Taj Mahal Palace Hotel, Bombay

• In 1970s, the Company began a long term programme of geographic expansion and development of new tourist destinations in India which led to its emergence as a leading hotel chain in India

•Hotels operated by the Taj Group internationally are located in US, Australia, Dubai, Maldives, Malaysia, Sri Lanka, the United Kingdom, Yemen and Zambia.

PRODUCT PROFILE•Vivanta by Taj Malabar situated on Willingdon Island with a magnificent view of Cochin Harbor. Vivanta by Taj Malabar is a fine balance between yesterday and tomorrow

•Each Vivanta has its own Motifs1. Fishing and Rice Boat2. Romance on Gundu Island3. High Tea at Sea4. Breakfast Cruise5. Backwaters Cruise

Retreats•SUPERIOR CHARM•SUPERIOR CHARM - Sea View•PREMIUM INDULGENCE - Sunset View•SUPERIOR CHARM HERITAGE•SUPERIOR CHARM HERITAGE - Sea View•DELUXE ALLURE SUITE•PREMIUM TEMPTATION SUITE

SUPERIOR CHARM SUPERIOR CHARM - Sea View

PREMIUM INDULGENCE- Sunset View SUPERIOR CHARM HERITAGE

SUPERIOR CHARM HERITAGE - Sea View DELUXE ALLURE SUITE

PREMIUM TEMPTATION SUITE

Feast•THE PEPPER•THE RICE BOAT•THE THAI PAVILION•DOLPHINS POINT•MATTANCHERY BAR

THE PEPPER THE RICE BOAT

THE THAI PAVILION DOLPHINS POINT

MATTANCHERY BAR

FRONT OFFICE

MANAGER

SECURITY MANAGER

EXECUTIVE HOUSE KEEPER

EXECUTIVE CHEF

FOOD& BEVERAGE

FINANCIAL CONTROLLER

MATERIAL MANAGER

CHIEF ENGINEER

SALES MANAGER

HR MANAGER

L&D MANAGER

ASST.SPA MANAGER

Bqt.sales managerConf. coordinator

GENERAL MANAGER

DUTY MANAGER

FRONT OFFICE ASST

BELL BOY

SECURITY GUARDS OUTSOURCED

HK ATTENDENTS

SOUS CHEF

JR.SOUS CHEF

COOK

RM

ARM

Sr. waiters

Waiters

Accounts officer

Credits manager

F&B controller

Asst.store officer

Credits AsstAccounts Asst

Store attendant Sr.purchase

Asst

Engineer

Shift in charge

Plant operators

Reservation Asst

HR Assistant

L&DAsst

Beautician Hair dresserYoga trainer Therapists

Pool attendantAttendant

HK SUPERVISOR

APPRENTICE

ORGANIZATIONAL STRUCTURE

FUNCTIONAL DEPARTMENTS1. Front Office2. Security Department3. House Keeping Department4. Food & Beverage Department: a) Production b)

Services5. Finance Department6. Materials Department7. Engineering Department8. Sales & Marketing Department9. Human Resource Department10. Learning & Development Department

1) Front Office

2) Security Department

3) House Keeping

4) Food & Beverage Department

Kitchen

5) Finance Department

6) Materials Department

7) Engineering Department

8) Sales & Marketing Department

9) Human Resource Department

10) Learning & Development Department

SWOT ANALYSIS

STRENGTH•Better quality of service•Location advantage•One of their Top 10 favorite hotel spas in Asia• Frequent customers.•The Rice Boats restaurant has one of the most outstanding wine lists in the world.

•High Brand image.

WEAKNESS• They need a lot of investment.• It’s very costly for the Indians to afford the

tariffs and service charges set by Taj hotels. • Adaption to technological changes takes time.• Operations bound by Government regulations• Environmental Hazard from waste

OPPORTUNITY• Spa clinic is opened to outsiders• Untapped potential• Rapid expansion in both International and

Domestic destinations• Meeting growing demand in the budget and mid-

market segments.• Extending the product portfolio• Increase in Tourist

THREAT•Growing presence of international hospitality chains competing in the Luxury and Business segments, to meet excess demand situation.

•Slowdown of international demand resulting in reduction of revenue

•As Taj hotels is a popular group, it is always in the eyes of the terrorists, as TAJ has already faced such an incident.

•Its huge competitors like Oberoi, Leela, Marriot, Crowne Plaza etc are also providing same facilities

FINDINGS• High qualified, skilled and hardworking labor force• Vivanta by Taj Malabar is having a very good reputation among the people.

• Even though the Hotel is providing good quality service, the expenses charged are high.

• Vivanta by Taj Malabar is equipped with adequate number of staffs to meet the service needs of the customers

• The Hotel is having good quality and hygiene environment.

FINDINGS Cont.• The various departments of the Hotel are interlinked through computerization. This integrates the functions of the Hotel and facilitates smooth functioning. TCS cloud computing is being used.

•The Hotel takes systematic measures for the safe disposal of waste materials.

• Maintaining a good relationship between management and employees.

•Campus connect program to recruit students from various colleges

SUGGESTIONS•Taj should implement an automatic check-in system to cater to business travelers’ demand for efficient and fast service. Check in using phone, where the customers receive room number.

•Annual medical checkup for all workmen and employees can be done free from organization side.

•Implementing a refer-a-friend program will continue to drive demand for TAJ Hotels. People who are referred by friends are 3 times likely to buy in than others. Give loyalty points to the Referrer and Referee.

SUGGESTIONS Cont.•Since the technologies are changing day by day, the hotel should ensure that they are getting updated with the changing technologies, like changing the ordinary bulbs to LED, changing LCD Televisions to LED.

•Tour packages which includes packages to Kumarakom, Munnar, Alappuzha etc

THANK YOU