jack mcwhinnie social media portfolio
TRANSCRIPT
+Jack McWhinnie
Digital Marketing & Social Media Portfolio
Video Content Website: https://jackmcwhinnie1.wixsite.com/jack-mcwhinnie
+Skills:
! I am proficient in:
! Photoshop
! Excel
! InDesign
! Premiere, Avid, Final Cut
! Photography
! Twitter, Facebook, Pinterest, Instagram, Youtube, Vimeo
! Facebook Insights, Hootsuite, Google AdWords
+Philosophy ! “You catch more flies with honey than you do with vinegar”
" No one likes to be sold something. If your content is useful
or entertaining users will share it themselves!
The best way to drive user engagement is to create/share Novel Content. When your brand is associated with a positive experience, users are more likely to choose you over a competitor.
+Press Release Writing Samples:
NSAPA Proposes Changes to Animal Protection Legislation Nantong, Jiangsu, October 3, 2015 - The Nanchang Small Animal Protection Association (NSAPA) has released a final revision of its canine protection policy adding protection to stray animals. If signed, this policy would update Nantong’s 1997 animal welfare legislation. “The new protections for dogs outlined in this policy aren’t just for the betterment of our city’s animal population,” said Lu Qing, policy administrator for Nantong’s animal protection committee, “The NSAPA’s proposed outlines represent a shift in how our city views it’s pets. Thanks to their tireless efforts to shift public perception of dogs from a commodity to something that should be protected, more and more dogs who would’ve otherwise been abandoned or eaten are being taken to shelters and adopted.” The updates offer new protections for stray animals in the Jiangsu province. Increased fines for animal abuse protect stray animals from harm. “Previously, there were no penalties for consuming stray animals” said Wu Chun, chairman of the South China Wildlife Center “People will finally have to register stray animals with the state before they are allowed to serve them. Hopefully, this will discourage people looking for a quick meal”. The proposed legislation would require that animals must be healthy to qualify for state approval. The NSAPA estimates that roughly 350,000 of the reported food poisoning cases reported in China each year come from the consumption of unhealthy stray animals. “While China still has a long way to go in terms of animal welfare legislation,” Qing said “These proposed changes show China is doing its best to distance itself from old traditions”.
### The Nanchang Small Animal Protection Association is an organization dedicated to protecting the lives of small stray and domestic animals. They are proposing legislation, creating animal sanctuaries and starting a new dialogue in the name of protecting humanities’ best friends. To learn more, visit http://blog.sina.com.cn/jxjiuzhu. Media Contact: Wun Li; liwonder@nsapa/cn.com
Background Under the Lacy Act, The U.S Fish and Wildlife Service (FWS) have limited ability to stop the importation of invasive species into the United States. This century old process of listing a species as invasive takes upwards of four years, giving many species ample time to breed and become established. H.R. 966 would allow the FWS to quickly assess the potential risks of a species proposed for import before deciding whether to allow or prohibit its trade into the country. Hundreds of millions of taxpayer dollars are spent annually controlling invasive species. This bill would significantly reduce future spending. Poorly Managed International Trade Results In:
• Large numbers of imported animals escape, many of which may flourish and cause serious health, economic, and environmental problems.
• The U.S spends less than $500,000 annually on preventing invasive species introductions, yet is forced to reactively spend an estimated $35 billion in control of invasive species and associated diseases.
• Exotic animals bring with them diseases such as Newcastle’s disease, Heartwater, and Monkeypox.
H.R. 966: The Invasive Fish and Wildlife Prevention Act.
H.R 966 would close the loophole that allowed invasive species to enter the country by
improving screening procedures, and shortening unnecessary delays.
Asian Carp were initially imported to clean ponds and waterways. These pests have cost the federal government over $120 million dollars in 2010-2011 alone to stop their spread into the Great Lakes.
Nutria were initially imported for their valuable fur. These destructive rodents are now overrunning wetlands and killing native animals. Nutria have cost Louisiana over $65 million dollars.
Burmese Pythons were imported as pets and illegally released into the wild. They are a threat to the Everglades and human safety alike.
+Website/Blog Writing Samples:
Full Articles: http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/michigan/placesweprotect/erie-marsh-preserve.xml
http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/indiana/howwework/two-stage-ditches.xml
+TNC Facebook Page:
Website: https: //www.facebook.com/TNCMichigan/?fref=ts
+TNC Facebook Nature posts:
+TNC Facebook Staff & User Engagement:
By photographing staff and encouraging them to submit photos, users were able to get an idea of who we are and the kind of work we did.
I made a weekly “Mystery Photo” where users would have to guess what critter the zoomed in portion of a photo belonged to. Games and photo competitions kept users returning to the site.
+Facebook Insights:
Using Facebook Insights, I was able to prove I had increased
organic traffic to the page by 86% from 10/05/13 to 12/09/14
+TNC Instagram Page:
https://www.instagram.com/nature_org/
+TNC Instagram page
! I encouraged users to submit their best nature pictures to Instagram using Facebook and Twitter.
+TNC Twitter
https://twitter.com/nature_MI?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
+TNC Twitter:
I started the TNC Twitter page in 2014. Using competitions, polls, and encouraging users to submit content, the site gained 1,300 followers. I used Hootsuite to track/report my progress
+Videography Portfolio
! I have made video content with Sprite, NBC and WKAR. I’m capable of filming, photographing and editing digital content for your websites. Check out my video portfolio here:
https://jackmcwhinnie1.wixsite.com/jack-mcwhinnie
