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IT Business Brand Standards Manual | 1Version 2 | Released August 2011

IT BusinessBrand Standards ManualAddendum to the Schneider Electric Brand Standards Manual

Version 2Released August 2011


Schneider Electric™ has a commitment to its customers, investors, employees, and other key stakeholders

to become One Company. This transformation, known as One Schneider Electric, is crucial to delivering

the company’s brand promise: to help people and businesses make the most of their energy. By creating

a consistent brand experience, we can help our stakeholders realize and understand the unified brand

promise of Schneider Electric and its Associated Brands.

The IT Business Brand Standards Manual documents the standards and guidelines essential to a

successful transition to One Brand, in support of One Schneider Electric. This manual includes templates,

tools, and practical uses that will help employees represent our brand and Business accurately, consistently,

and competitively. It also aids employees’ understanding of the relationship between APC™, the IT Business,

and Schneider Electric, providing clarity on the day-to-day representation of the brands and the Business.

Please use this manual as a reference for internal and external communication. Your compliance

and ambassadorship is critical to achieving a clear and consistent identity and mission on behalf

of our company.

Please visit apcmedia.com for more information.

Introduction


Table of ContentsIntroduction 2Our Entity 4

External Branding 5Acquisition Branding 7Internal Branding 8Product and Channel Branding 10Retail /Consumer Branding 1 2 Solutions and Data Centre Branding 1 3 Services Branding 1 5 Advertising and Event Branding 18

Communication Tools 1 9PowerPoint® Templates 2 0Business Cards 21 Email Signature 23 Stationery 2 5 Logo Colours 26

GreetingsPhone 2 7 Facility Branding 28

Other Practical Uses Employee ID Badge 29 Public Relations 30 Legal References 31 Miscellaneous 32 Websites to Bookmark 3 4 Questions 3 5


What is our entity name?

We are the IT Business (Information Technology Business), one of six global Schneider Electric Businesses (the others are Power Business, Industry Business, Buildings Business, Energy Business, and Life Space Business).

Are we a Business Unit or a Business of Schneider Electric?

Previously we were a Business Unit; now we are a Business of Schneider Electric.

What is a Business?

A Business has a combined responsibility for key end-user segments and for line of business leadership. A Business takes ownership of customer intimacy and solution leadership for its end-user segments and for bringing technology and product leadership to the market. Each Business allows us to become one face for our solutions to our customers. The IT Business is one face for Data Centre & Network Solutions.

What is the significance of changing our entity name from Critical Power & Cooling Services Business Unit to the IT Business?

Each Business of Schneider Electric was renamed to be simple and relevant to the end users it serves. This Business’s name comes from our focus on the IT channel and the opportunity our Business has within it.

The IT Business serves the Data Centre, Finance (Banks/Insurance), and Telecommunication end-user segments and develops solutions for the Data Centre & Network market segment. Critical Power & Cooling remains our key product line.

Can we refer to the ‘IT Business’ as a company?

No. Schneider Electric is the company. The IT Business is a Business of Schneider Electric.

Is the term ‘IT Business’ for internal and external use?

The name IT Business is primarily for internal reference. You may see use of IT Business on some external communication tools, including business cards, PowerPoint presentations, and email signatures. The name IT Business is not used on marketing materials.

Is it acceptable to reference the IT Business as ITB?

ITB may be used as a short name for the IT Business for internal reference only.

What are the vision and mission of the IT Business?

The IT Business shares the vision of Schneider Electric: A world where we can all achieve more while using less of our common planet.

The mission of the IT Business is: To help you Make the Most of Your EnergySM by providing innovative and efficient solutions and services to protect, power, cool, and manage your critical systems.

Our Entity


What is a brand?

A brand is the total result of a customer experience with products (holistic), services, peers, promotions, and more. Everyone who offers anything to the market has a brand.

Brands vary in strength (preference), reach (awareness), and positioning (top of mind). A brand can be a key differentiator in the marketplace.

What Schneider Electric brands are represented in the IT Business?

The IT Business is represented by two proprietary brands: Schneider Electric and APC by Schneider Electric. Schneider Electric represents IT Business professional and maintenance services (Critical Power & Cooling Services) and is the brand for Data Centres of all sizes, our Data Centre Solutions Sales teams, Software, and all IT Business Solutions. APC by Schneider Electric will serve all other constituents of the IT Business. The brand identities are represented by the Schneider Electric and APC by Schneider Electric logos, respectively (shown below).

What is the relationship between the IT Business and our brands?

Internally, and when speaking about our Business in the context of Schneider Electric, we are the IT Business, one of six global Businesses within Schneider Electric. We go to market with our Schneider Electric and APC by Schneider Electric brands. We want our customers and our end users to have experiences with and awareness of our brands. For example, the IT Business manages the APC by Schneider Electric global brand to drive the right experiences and awareness.

What is the difference between the Schneider Electric brand and the APC by Schneider Electric brand?

The Schneider Electric brand represents us as a company and represents many of our products. The APC by Schneider Electric brand is a product brand only, representing a subset of the products in the IT Business portfolio. Only the Schneider Electric brand should be used when communicating on behalf of our company.

How does Schneider Electric Critical Power & Cooling Services fit into the other services of

Schneider Electric?

All services, including Schneider Electric Electrical Management, Automation, Building Management, MV Distribution & Energy Automation, and Critical Power & Cooling Services, are branded Schneider Electric and are represented by the Schneider Electric logo.

What is Schneider Electric doing regarding branding and how does that affect our decisions?

As part of One Schneider Electric and our transformation to One Company, we are undertaking the One Brand initiative, or a brand migration programme which leverages the Schneider Electric portfolio of companies, particularly those proprietary brands that will help us to achieve share in solutions and services. The objectives of the One Brand initiative are to ensure that Schneider Electric is perceived as a global solutions provider with high, unaided awareness in our key market segments, the top global brand, and (in our top countries) the ‘most trusted solutions provider for energy management’.

External Branding


External Branding (continued)

The result of the One Brand initiative will be a move from the 120 brands that are part of Schneider Electric today, to less than 10 brands by the end of 2011. Because of the strength of APC by Schneider Electric, this brand will continue to exist as an Associated Brand beyond 2011. To learn more about One Brand, visit: swebi.schneider-electric.com/

What is an Associated Brand?

Brands with a strong awareness in a region or channel are Associated Brands, or brands identified as ‘by Schneider Electric’. These brands invest in Schneider Electric awareness and follow the Schneider Electric common calls to action, programmes, and processes. Progressively, these brands will adopt the same look and feel as Schneider Electric.

Over time, will APC be branded Schneider Electric?

There are currently no operational plans to eliminate APC by Schneider Electric. Our goal is to leverage the Schneider Electric name to enhance awareness and brand image while maintaining equity in the APC by Schneider Electric brand.

What are other Schneider Electric Associated Brands?

Schneider Electric will retain the following Associated Brands: APC by Schneider Electric, Square D by Schneider Electric™, Pelco by Schneider Electric™, Merten by Schneider Electric™, Clipsal by Schneider Electric™, Lauritz Knutzen by Schneider Electric™, Ritto by Schneider Electric™, Juno by Schneider Electric™, and Feller by Schneider Electric™. These Associated Brands will remain through 2011 due to their strong awareness and image. Independent brands (with no reference to Schneider Electric) will also remain for strategic or commercial reasons.

What is the plan for the APC website (www.apc.com)?

The APC website will be undergoing changes including the adoption of the Schneider Electric ‘look and feel’ and an update to our solutions presence on the web. This phase of the update to www.apc.com is scheduled to be implemented by Q3 2011. Content will continue to be maintained by existing ITB systems for this update. As details about OneWeb and its implications for ITB Systems of Record become available, they will be communicated.

Eventually, technical Web integration will occur, but we will retain www.apc.com indefinitely.


Acquisition Branding

What is the status of the Microsol brand migration?

The Microsol brand has been migrated to a transitional brand of APC-Microsol™ on legacy UPS, legacy

mobile, and line voltage regulators/isolator modules. However, all new UPS units developed and

released for sale in Brazil will be branded APC by Schneider Electric. The APC-Microsol brand will be

phased out by the end of 2011 and the full offer will be branded APC by Schneider Electric at that time.

What is the status of the Uniflair brand migration?

The decision has been taken to migrate the Uniflair™ brand directly to Schneider Electric; however, the

timing of the migration will vary by region. The Americas, a new market for Uniflair products, will be the

first to migrate, with the other regions to follow taking into account existing brand equity and the desire

to create a smooth transition.

What about the brand status of other recent acquisitions such as APW President, Lee Technologies, and Luminous?

Decisions regarding the migration of these recent acquisitions are at various stages. For specific

questions relating to these brand migrations, please contact [email protected]

As we continue to acquire companies, how will branding decisions be made?

Our goal is to successfully migrate the acquired brands to APC by Schneider Electric or directly to

Schneider Electric at the right time and in the most favourable way. We will continue to maintain our

desire for fast adoption of our brands and swift intergration with the One Schneider Electric philosophy.


What is our internal brand?

Schneider Electric is our internal brand.

Why have we chosen Schneider Electric as our internal brand?

As we move toward One Schneider Electric, it is increasingly more important that we all begin to think, act,

and feel like One Company. Becoming One Company is more than just sharing a set of systems, processes,

and tools; it is about a shared understanding of our vision, strategy, and brand. We have clearly defined our

shared vision and strategy through our company programme, so now we must build a shared link through

our brand. With one common internal brand across the company, we will be more successful in building both

internal and external brand equity, enabling a faster transformation to One Schneider Electric.

This does not mean that we will discontinue the APC by Schneider Electric brand internally, or remove its

prominent display in our facilities.

What does it mean for employees to be IT Business brand ambassadors?

Becoming IT Business brand ambassadors means our employees understand what our brands represent;

they believe in our brands and they are proud of our brands. Brand ambassadors have a personal impact

on customer’s experience with our company and our brand, which directly impacts customer satisfaction

and loyalty.

How should I brand internal communications and internal events?

Internally, we are the Schneider Electric IT Business. If an internal communication or event warrants the

inclusion of a logo, the Schneider Electric logo should be used.

How should I refer to our entity and/or our company in internal communications?

In internal written communications, please reference our entity as the IT Business or (ITB), and our company

as Schneider Electric. Do not reference our company as APC by Schneider Electric, APC, MGE, or APC-MGE.

What PowerPoint template(s) should I use for internal meetings and presentations?

Please see the Communication Tools section of this document.

Internal Branding


Internal Branding (continued)

What is the plan for our intranet sites ( intranet.apcc.com and intranet.mgeups.com)?

There is a plan to migrate to One Intranet site at the start of 2012, creating One Intranet that will serve all

entities of Schneider Electric. In the meantime, no new intranet sites may be established nor may significant

investment be made into existing intranet sites.

All Internet browser home pages have been set to the Schneider Electric intranet. While this is NOT the

new intranet, it is the first step in progressing our internal communications to reflect our move toward

One Schneider Electric.

Do I have a Schneider Electric email address?

Yes. All IT Business employees have an @schneider-electric.com email address. Externally, your email is

received as [email protected]. While emails sent to @apcc.com, @apc.com,

and @mgeups.com will continue to be forwarded to your new address, it is important that you update

your email address on all communication assets.


How are our IT Business products branded?

We are currently undergoing a brand survey to understand the brand equity of APC by Schneider Electric in

the market. When and where Schneider Electric brand equity surpasses the APC by Schneider Electric brand

equity, and when it makes sense for our business and our customers, we will begin to migrate products in our

portfolio from APC by Schneider Electric to Schneider Electric.

Where am I most likely to see the APC by Schneider Electric brand?

The APC by Schneider Electric brand will be found on product tooling for a selection of our products, namely

products in the HBN line of business, on marketing collateral, advertisements for products branded APC by

Schneider Electric (e.g., our Currents™ publication), and on communication tools for the Channel teams.

What branding elements are included on our products?

All products will include the brand logo (either APC by Schneider Electric or Schneider Electric depending

on the product) as well as the range name.

I continue to see APC and Legendary Reliability™; is APC still a brand?

APC is no longer an official brand on its own. The APC logo, however, will continue to be used for product

tooling purposes accompanying the product range name ( i.e., Back-UPS, Smart-UPS, and AV ) in accordance

with design standards.

While the phrase ‘Legendary Reliability’ is no longer part of an official logo, it will continue to be used in

marketing communications. See the Retail / Consumer Branding section for more details.

See official APC logos below:

Old logos

Current logos

What will happen with the MGE UPS logo?

The MGE™ UPS logo will remain on a small selection of heritage MGE products (as part of the product

tooling) in the interim. Other than on product tooling, the MGE UPS logo is no longer an official logo

and must not be used.

Product and Channel Branding

TM


Where in the product hierarchy is a product ‘range name’?

As part of our simplification efforts in line with the Schneider Electric brand migration programme, we are

simplifying our product hierarchy. Over time, our product hierarchy will be simplified to reflect Figure 1 below.

Level one (top) of the hierarchy represents our brands, Schneider Electric or APC by Schneider Electric, with

Level two representing our range names, such as Back-UPS™, Smart-UPS™, NetBotz™, PowerChute™, etc.

Level three reflects our product designations (e.g., range name: Smart-UPS; product designation: VT 10kVA).

We will continue to utilize these range names in all product marketing material.

The range name optimization programme is intended to simplify our Schneider Electric portfolio by creating a

consistent naming strategy across the Businesses, making it easier for our customers to navigate the entire

Schneider Electric product portfolio. The goal for IT Business it to get to 26 range names and two orphans*

by the end of 2015. These targets do not account for acquisitions.

FIGURE 1

What logo should we use for marketing products sold through the channel?

Marketing for products sold through the channel should be in line with the branding of the product/solution

being sold. For example, if we are marketing a S/M data centre solution, the marketing should reflect the

Schneider Electric brand. If we are marketing a single-phase product, the marketing should reflect the

APC by Schneider Electric brand.

*An orphan is a range designation that is not trademarkable. Historically, IT Business has had many orphans for range designations. As we move forward, we will be incorporating some offers into existing range names and in some cases adding range extensions. An example of a range with mulitple extensions is NetShelter™ which uses the range extensions NetShelter SX, NetShelter VL, and NetShelter CX.

Product and Channel Branding (continued)

NEW MODEL

Range Name

ProductDesignation

or

OLD MODEL

Product Family

ModelNumber

or


Retail/Consumer Branding

Which logos will be used on retail/core consumer products?

Old logos are being replaced by the APC by Schneider Electric logo (shown below). The APC by

Schneider Electric logo will be found on packaging, product manuals, and marketing collateral as

cost and life cycle permit.

We will continue to see the APC URL logo on retail/core consumer products, but only as the retail team

transitions to the new branding strategy.

The APC ‘Legendary Reliability’ logo is discontinued, and may no longer be used. The phrase ‘Legendary

Reliability’ will continue to appear in marketing collateral, even though it will no longer be part of an official

company logo.

What about the APC AV brand?

APC AV™ will remain as a product range name (AV surge protectors, AV power filters, etc.). Consistent with the

Schneider Electric logo and branding guidelines, the range name will no longer be represented by a logo.

The APC AV logo is discontinued.


Solutions and Data Centre Branding

What is the brand for large and extra large data centres?

Large and extra large data centres are represented by the Schneider Electric brand to leverage transversal

offerings. All marketing collateral must reflect this strategy.

What is the brand for small and medium data centres?

Small and medium data centres are now represented by the Schneider Electric brand. All marketing collateral

must reflect this strategy.

How do we leverage the MGE name in data centres?

MGE remains a prominent range name (MGE Galaxy™, MGE EPS, etc.) and its MGE UPS logo will continue to

appear as part of product tooling. The use of the logo is strictly limited to product tooling.

How do we leverage the NetBotz name in data centres?

NetBotz remains a prominent range name, and will continue to appear on products, but will not be associated

with its own logo.

What about InfraStruxure?

InfraStruxure™ is a solution reference and is represented by the logo below. The use of the InfraStruxure logo

is restricted to communications directly referring to this solution offer. Additionally, the Schneider Electric logo

must be present on all communications that include a solutions reference. InfraStruxure and other solution

references do not fall within the normal product hierarchy.

Is Gutor a brand that exists in the IT Business portfolio?

When the Secure Power team rejoined the IT Business, the Gutor by Schneider Electric™ Associated Brand

again became part of our portfolio. However, the Gutor by Schneider Electric brand is in the process of

migrating to Schneider Electric. This process is anticipated to be complete by the end of 2012.

What about the Stulz brand or other partner brands?

Stulz is a partner brand and should be used in conjunction with the APC by Schneider Electric logo.

What if anything is changing in terms of software branding?

All software solutions are in the process of transition to the Schneider Electric brand and will be either part of

the StruxureWare™ Data Centre Monitoring Suite or part of the Struxureware Data Centre Operations Suite.

Software branding will require the use of the Schneider Electric logo and the Struxureware logo. A full transition

is expected to be complete in Q3 2011.

TM


Solutions and Data Centre Branding (continued)

How does EcoStruxure align with our brand strategy?

EcoStruxure™ architecture is an approach that enables intelligent energy management solutions for Building,

Power, Process & Machine, White Space, and Security Management. Its proprietary definition is ‘Active

Energy Management Architecture from Power Plant to Plug™’. It is represented by the logo below. The use of

the EcoStruxure logo is restricted to communications directly referring to this solution offer. Additionally, the

Schneider Electric logo must be present on all communications that include a solutions reference.

Additionally, we use a set of sub-Struxures to promote the domain expertise in the market and specify our reference design. InfraStruxure and Struxureware are part of the IT Business portfolio.

They are used to promote the domain expertise in the market and specify our reference design.

InfraStruxure is a part of the IT Business portfolio.

TM

TM

Power Management

Process Management

Machine Management

IT Server Room Management

HVAC and Security Management

Intelligent Building Management SystemTM

TM

TM

TM


Services Branding

How will we brand services?

All services (i.e., Professional/Advanced Services and Maintenance Services) must be branded

Schneider Electric and must be represented by the Schneider Electric logo below.

How will we reference our Services teams, in the context of Schneider Electric?

In body copy, text, or verbal communications, our services should be referred to as Schneider Electric

Critical Power & Cooling Services to distinguish them from other Schneider Electric Services, such as

Building Management, Electrical Management, or Automation Services.

Must we rebrand Critical Power & Cooling Services material, apparel, etc., that is represented by both the Schneider Electric logo and the APC-MGE logo?

Yes, because the APC-MGE logo has been discontinued. Over time, all Services employees should switch

to material, apparel, etc. that reflects updated branding.

See the Communication Tools and Other Practical Uses sections for further details.


Services Branding (continued)

How should we brand our services vehicles?

All services vehicles should be branded Schneider Electric.

Vehicles may be lettered with brand identifiers, including the logo, Web address (www.schneider-electric.com),

and/or local phone number, according to the guidelines below.

Vehicle marking standards

Schneider Electric vehicles must display the company logo.

• Place the SE Spruce Green (Pantone 355) Schneider Electric logo on a white vehicle. Differently coloured

vehicles may be painted white or a white magnetic sign may be used as a background.

• Apply the logo to the driver and passenger sides.

• Base the size of the logo on the size of the vehicle.

Vehicle marking options

In addition to the logo, any combination of these brand identifiers may be requested for a vehicle.

• Tagline: ‘Make the most of your energySM’ may be lettered on a vehicle in SE Spruce Green

(Pantone 355) in the SE Optimist font.

• URL: ‘www.schneider-electric.com’ may be lettered on a white vehicle (or magnetic sign) in either

SE Dark Grey (Pantone Cool Grey 11) or SE Spruce Green (Pantone 355) in the Helvetica font.

• Phone number: A local phone number may be lettered on a white vehicle (or magnetic sign) in either

SE Dark Grey (Pantone Cool Grey 11) or SE Spruce Green (Pantone 355) in the Helvetica font.

Vehicle marking recommendations

These practices are recommended for effectiveness, but are not required.

• Apply the URL to the rear of a smaller vehicle and to the rear and sides of a larger vehicle.

• Apply either the URL or the logo to the rear of a vehicle.

• Letter the local Schneider Electric phone number on the rear of a vehicle, with either the URL or the logo.

Note: Affixing any text other than that which is named in these examples is prohibited.

GuidesA White vehicle with SE Spruce Green (Pantone 355) in Schneider Electric logotype only.

B Logo placed on front driver side and passenger side doors. Optional telephone number in SE Dark Grey (Cool Grey 11) or SE Spruce Green (Pantone 355) in the Helvetica font placed below the logo.

C On SUVs, minivans, and trucks, the logo may be placed on the back with either the phone number or the URL. Alternatively, place the tagline with the phone number and URL in Helvetica font in SE Spruce Green (Pantone 355) or SE Dark Grey (Cool Grey 11) on the rear of the vehicle.

orTel. 000-000-0000

Tel. 000-000-0000 www.schneider-electric.com

Make the most of your energySM

Tel. 000-000-0000

A B

C


Services Branding (continued)

Are Critical Power & Cooling Services employees still part of the IT Business?

All Maintenance Service teams (Concurrent and Non-concurrent Services) will remain part of the IT Business.

The Professional Services teams are now part of Schneider Electric.

Is the Professional Services website still part of www.apc.com?

Our website, www.apc.com, continues to host Professional/Advanced Services content. The

Schneider Electric Services home page also links to www.apc.com as well as the home pages of

the other Schneider Electric Service offerings.

Does the Schneider Electric website host content about Critical Power & Cooling Services (CPCS)?

Yes. CPCS information is hosted on the APC and Schneider Electric websites to ensure ease

of customer access to information. We will continue to update and develop content for both sites.

If I am in Service Sales, which brand should I represent externally?

Schneider Electric. You will carry the standard Schneider Electric business card, which includes the

Schneider Electric logo. For more details on business card guidelines, please reference Communication Tools.

What should a quote to a customer look like when it includes APC products and services?

All quotes should include the Schneider Electric logo. Please note that this branding guidance is independent

from the guidelines on legal entity use. Please refer to the guidance from your local legal team to determine the

appropriate legal entity.


Advertising and Event Branding

How should I brand external events?

The branding depends on several characteristics of the external event: the number of Associated Brands

represented, the type of the event, the audience on the event, and the level of Schneider Electric brand

awareness among the audience. For example, APC by Schneider Electric will be the leading brand for

events featuring only one Associated Brand, and primarily targeting IT customers.

Specifications regarding event branding are detailed in the 3D Event Graphic Design Guidelines document

(in development). For specific event branding guidance, please contact your local event manager.

What about partner events?

Partner event branding should be consistent with the 3D Event Graphic Design Guidelines (document in

development). For specific event branding guidance, please contact your local events manager.

How should I brand an internal event?

All internal events should be branded Schneider Electric.

Should I reprint my inventory of event signage if it is not consistent with these guidelines?

No. Update event signage on a rolling basis as marketing content and messaging becomes obsolete.

How are logos defined and created to support our branding?

Logos are used only for brands, Schneider Electric Solutions, and partner programmes. Logos for other

purposes will not and should not be created.


Page head

• Page text/bullet copy

Schneider Electric - Name - Date

Schneider Electric PPT template

Subtitle here


Communication Tools

Where do I find the tools to represent our brands?

See apcmedia.com for all IT Business branding tools, including icons, logos, PowerPoint templates, and more.

Schneider Electric branding tools can be found on hotlinet.schneider-electric.com

Press Release

APC by Schneider Electric

Address Line 1 Address Line 2 Phone: 000-000-0000 Fax: 000-000-0000 www.apc.com

Press Contact: APC by Schneider Electric First Last

Phone: 000-000-0000 [email protected]

PR Headline Style PR Headline Style PR Headline Style PR Headline Style PR Headline Style

PR Subhead style PR Subhead style PR Subhead style

City/State, Month XX, 20XX — PR Body copy style. Modiam, quisl utpatio nulput adit, con veniatum ero er augait

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Press Release

Schneider Electric

Address Line 1 Address Line 2 Phone: 000-000-0000 Fax: 000-000-0000 www.schneider-electric.com

Press Contact: Schneider Electric First Last

Phone: 000-000-0000 [email protected]

PR Headline Style PR Headline Style PR Headline Style PR Headline Style PR Headline Style

PR Subhead style PR Subhead style PR Subhead style

City/State, Month XX, 20XX — PR Body copy style. Modiam, quisl utpatio nulput adit, con veniatum ero er augait

ercilit dolorpe raestincing exero dolobore et adiamco mmolore feummolor sim nummy nonsed tatuerilla faci bla

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nullamc orperaese etue ex esto odiatisi.

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Front Front

press release

Cover Master Slide

PowerPoint slides

sample icons

sample symbols


What PowerPoint template should I use for an internal presentation?

Use the Schneider Electric PowerPoint template for all internal presentations. The Schneider Electric

PowerPoint template can be found on hotlinet.schneider-electric.com and on www.apcmedia.com

The master slide should be updated based on the following example:

Schneider Electric – IT Business – John Smith – 1 January, 2010

What template do I use to give a customer presentation to an external audience?

The Schneider Electric template is the only approved PPT template for use externally and internally. Our power

point template is a company asset and should be used consistently across all Schneider Electric Businesses.

PowerPoint Templates

GuidesAHeadlineFont: 48 pt, Arial Regular Alignment: LeftColour: K/O to white

BCover background colourColour: SE Lady Fern Green

CFooter informationFont: 8 pt, Arial Regular Alignment: LeftColour: K/O to white

DSchneider Electric logoColour: K/O to white

EPage headlineFont: 36 pt, Arial Alignment: LeftColour: SE Spruce Green

FCopyFont: 20 pt, ArialAlignment: LeftColour: SE Spruce Green

BulletFont: 20 pt, ArialAlignment: LeftColour: SE Spruce Green

GFooter informationFont: 8 pt, Arial Regular Alignment: Left Colour: SE Light Grey

Click to add title

• click to add text


Schneider Electric PPT template


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Options:

1. For use by all IT Business employees. All IT Business employees should carry a Schneider Electric business

card. Select members of our regional sales team may need to carry both a Schneider Electric and APC by

Schneider Electric business card: however, they should be considered an exception. Note: Services employees should include reference to ‘Critical Power & Cooling Services’ below the title and function. When ordering your business

cards through the business card database, this is an option for Services employees to ensure consistency.

FRONT

BACK (blank, unless dual language is required)

Business Cards

What should my business card look like?

First name Last name Title, Function Entity, Region (if relevant)

Address Address 2Postal code City - CountryTel. 000-000-0000 ext. xxxMobile 000-000-0000 Fax 000-000-0000 firstname.lastname@schneider-electric.comwww.schneider-electric.com

GuidesA 1. Name: SE Optimist Regular, 11 pt, SE Spruce Green (Pantone 355 C).2. Function: SE Optimist, 10 pt, Black

B Contact information: Helvetica Medium, 6.5 pt/7 pt, Black

C Logo: ‘h’ of logo rests against the 61.625 mm (2.43”) mark

Best PracticeThe Schneider Electric business card may be adapted to include an employee’s mobile phone number, alternative email address, and Web address.

A1

B

C

SiteAddressPostal code City -CountryTel. +00(0)0 00 00 00 00Fax +00(0)0 00 00 00 [email protected]

First Name Last NameFunctionA2


2. For use by select members of our regional sales teams.

FRONT

If I work for the IT Business in a delegated country, which business card should I carry?

All employees should carry a Schneider Electric business card. Some customer facing employees may need

to carry both a Schneider Electric and an APC by Schneider Electric business card.

How should my personal information (title, function, etc.) be presented on my business card?

Example:

Title (e.g., VP, Director, Manager)

Function (e.g., Field Sales, Marketing, Finance Team, Data Centre Solutions, Data Centre Services,

Critical Power & Cooling Services, etc.)

If your entity can be inferred by your function, you are not required to put an entity name.

Example:

VP. Data Centre Solutions Asia Pacific & Japan

If you are in a global role, there is no need to refer to a geographic location.

Which website should I use on my business card?

The Schneider Electric website (www.schneider-electric.com) should be used on all Schneider Electric business

cards. The APC website (www.apc.com) should be used on all APC by Schneider Electric business cards.

What email address should I use on my business card?

All employees currently use a single, standardized email address:

[email protected]. This email address should be used

on all business cards, including an APC by Schneider Electric business card.

Business Cards (continued)

First name Last name Title, Function**

Address Address 2Postal code City - CountryTel. 000-000-0000 ext. xxxMobile 000-000-0000 Fax 000-000-0000 [email protected]

VisionA world where we can all achieve more while using less of our common planet

MissionTo help you Make the Most of Your EnergySM by providing innovative

and efficient solutions and services to protect, power, cool, and manage

your critical systems

Note: IT Business does not go on a business card with the APC by SE logo.

BACK ( if not dual language )


Email Signature

What should I use for my email signature?

All IT Business employees should use the following email signature:

Jane Doe | Schneider Electric | IT Business | Director, Product Marketing

Phone: +401 789 5735 ext. 0000 | Mobile: +401 777 8000

Email: [email protected] | Site: www.schneider-electric.com | Address: 132 Fairgrounds Road

West Kingston, RI 02892 USA

*** Please consider the environment before printing this email

Note: There is an option to select your country. If your scope is country specific, please select a country designation, otherwise the

country field should be left blank.

How can I download the email signature tool?

The Schneider Electric email signature can be accessed via the Schneider Electric International Directory.

When completing my email signature, which ‘company name’ should I choose?

The company name must be chosen from a drop-down list. You must choose either Schneider Electric or one

of the Associated Brands. Only select members of our regional sales teams should select APC by Schneider

Electric. There are no additional options.

How should I reflect a country or regional role in my email signature?

Update using what is the defined email signature.

1. Example for a role with a single-country scope:

Jane Doe | Schneider Electric | IT Business | Vice President, Inside Sales | United States

Phone: +401 789 5735 ext. 0000 | Mobile: +401 777 8000




2. Example for a role with a regional scope:

Jane Doe | Schneider Electric | IT Business | Marketing Director, Middle East

Phone: +401 789 5735 ext. 0000 | Mobile: +401 777 8000




3. Example for a role with a global scope:

Jane Doe | Schneider Electric | IT Business | Vice President, Marketing

Phone: +401 789 5735 ext. 0000 | Mobile: +401 777 8000





Email Signature (continued)

May I continue to use my @apc.com, @apcc.com, or @mgeups.com email address on my email signature?

No. The official email address of all IT Business employees is @schneider-electric.com, regardless of which

‘company name’ you select. All external email will be received from IT Business employees as firstname.

[email protected]

Which website should I use in my email signature?

Your website selection should align with your ‘company name’ selection.

Can external (Internet) recipients see my email signature?

Yes. Both internal and external recipients can see your email signature.


Stationery

Where can I find approved IT Business stationery templates?

The approved stationery templates can be found at apcmedia.com

When should I use the Schneider Electric stationery template?

The Schneider Electric stationery template should be your default stationery template, used for the

majority of your correspondence. In some instances, you may use the APC by Schneider Electric

stationery template.

LetterheadA Schneider Electric

A

May 27, 2011

Dear Sir or Madam:

Type your letter here.

Sincerely,

[Click here and type your name]

[Click here and type job title]

Schneider Electric132 Fairgrounds RoadWest Kingston, RI 02910Tel. 1-800-788-2208 Fax 1-401-789-3710www.schneider-electric.com


Where can I find the standard PMS colours for our logos and other materials?

Schneider Electric colour information can be found in the Schneider Electric Brand Platform

at hotlinet.schneider-electric.com

Logo Colours

CMYK Logos Pantone Solid Logos

0 / 100 / 81 / 04

90 / 0 / 100 / 0

0 / 2 / 0 / 68

0 / 0 / 0 / 100Pantone 186 C

Pantone 355 C

Pantone Cool Gray 11 C

0 / 100 / 81 / 04 Pantone 186 C

Filename: APC_by_Schneider_Electric_CMYK.eps

Filename: APC_by_SE_whitetag_CMYK.eps

Filename: APC_by_Schneider_Electric_3C.eps

Filename: APC_by_SE_whitetag_PMS186.eps

0 / 0 / 0 / 100

Filename: APC_by_Schneider_Electric_K.eps

0 / 100 / 81 / 04 Pantone 186 C

Filename: APC_by_SE_blacktag_CMYK.eps Filename: APC_by_SE_blacktag_PMS186.eps

100% black0 / 0 / 0 / 100

0 / 0 / 0 / 0

Filename: APC_by_SE_white.eps

TM

TM

TM

TM

TM

TM

TM

TM


Greetings: Phone

How should I answer the phone at my facility?

The way you answer the phone should align with all branding guidance.

For example:

Services, services-related technical support, and escalation:

‘Schneider Electric, Critical Power & Cooling Services’

Customer Care Centre:

‘Thank you for calling Schneider Electric, you have reached the APC Customer Care Centre’.

All other IT Business employees:

‘Schneider Electric’

All on-hold messages should reflect the Schneider Electric brand. The on-hold message will vary by facility.

See the below guidance on automated voice prompts.

How should the receptionist and/or the automated voice prompt answer the phone in my facility?

Receptionists and/or automated voice prompts should answer the phone: ‘Schneider Electric’.

What should my voice mail message say?

Your personal voice message may vary:

‘Schneider Electric’, or ‘Schneider Electric, Critical Power & Cooling Services’, depending on your function.

Your voice mail should not reference APC by Schneider Electric, American Power Conversion, MGE, APC-

MGE, or APC only.


Facility Branding

How should our buildings and facilities be branded?

All buildings should be branded Schneider Electric. This includes branding on both the inside and outside

of the facility. The APC by Schneider Electric brand may also be used inside a facility, but it should not

contradict the Schneider Electric branding and should be used in the context of promoting our products

and not our company.

The logo and guidelines for building signage provided to the local supplier should be in line with the Schneider

Electric Brand Standards Manual. Detailed specifications on branding your facility as Schneider Electric can be

found in the Schneider Electric Brand Platform at hotlinet.schneider-electric.com

If our building signage does not align with these guidelines, should it be replaced?

Yes, provided funding for signage replacement is approved by the facility leader.

For logo usage guidance on specific technical questions about new sites or special needs,

please email: [email protected]

What budget should be used for building signage expenses?

There is no central budget for building signage. This is a local cost as part of the facilities’ material and

labour expenses.

If we have flags on the outside of our building, what logo should we use?

Flags on the outside of your building should reflect the facility branding guidance above. For flag

specifications for Schneider Electric and Associated Brands, please reference the Schneider Electric

Brand Platform at hotlinet.schneider-electric.com

Where can I find approved Creative assets to brand my facility/building (e.g., posters, icons, etc.)?

Approved Schneider Electric creative assets for facility branding can be obtained by creating

a request through the Global Marketing Request Support (GMARS) system.

Visit cmo.schneider-electric.com to submit your GMARS request.


Other Practical Uses: Employee ID Badge

Will we update our employee ID badges?

Yes. All employees should carry a Schneider Electric badge.

To download the files to update your facility badges, please visit apcmedia.com

Schneider Electric Employee ID Badge

FRONT BACK

All Services employees should carry a Schneider Electric badge when visiting customer sites. The company division on this badge should read Critical Power & Cooling Services.

Schneider Electric Company Division

Address Line 1Address Line 2Address Line 3

Phone #INFO: #XXXXX

This badge is the property of Schneider Electric and must be returned upon termination of employment.

If found, please return badge to address above.

First name Last name


Public Relations

How is the company name expressed in press releases?

In a corporate press release:

Headline: Schneider Electric

First reference in body copy: Schneider Electric

or Schneider Electric, The Global Specialist in Energy Management™

Subsequent references: Schneider Electric

In a product press release branded APC by Schneider Electric:

Headline: APC

First reference in body copy: APC by Schneider Electric, a global leader in integrated Critical Power &

Cooling Services

Subsequent references: APC

Product first reference: Range name with model

In a Services press release:

First reference: Schneider Electric, Critical Power & Cooling Services

Subsequent references: Schneider Electric

How is the company name expressed in the press when speaking locally?

When speaking locally, the rules above apply. The local element of the press release should only be denoted by

the issue location, see example below:

Bangalore, India – 12 August, 2009 – Schneider Electric, The Global Specialist in Energy Management™

‘Schneider Electric India’ and ‘Schneider Electric Brazil’, etc. are NOT appropriate local references.

Where is the current boilerplate for press releases?

The current PR boilerplate for Schneider Electric can be found at comagency.schneider-electric.com

The current PR boilerplate for APC by Schneider Electric can be found at apcmedia.com


Legal References

What is our legal company name?

The legal reference for the IT Business is American Power Conversion Corporation.

How do we write the company name in text?

A. Legal form for contracts and invoicing: The legal team in each region can assist with questions regarding the

proper legal names to use in contracts and invoicing.

B. In marketing copy for products, systems, and existing software: Use APC by Schneider Electric on first

reference, then APC in subsequent references.

C. In marketing copy for Services: Use Schneider Electric, Critical Power & Cooling Services on first reference,

then Schneider Electric in subsequent references.

D. In marketing copy for Solutions and new Software: Use Schneider Electric.

Why does our copyright reference APC, MGE, NetBotz, Microsol, etc.?

All our publications must reference a trademark attribution statement which lists all of the trademarks

used in a publication.

©2011 Schneider Electric Industries SAS, All Rights Reserved. Schneider Electric, APC, MGE, Square D, Pelco, Merten, Clipsal, Lauritz Knutzen, Ritto, Juno, Feller, Gutor, InfraStruxure, Back-UPS, Smart-UPS, NetBotz, PowerChute, Active Energy Management, Power Plant to Plug, Make the most of your energy, Legendary Reliability, Microsol, Stulz, and SE Optimist are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. All other trademarks are property of their respective owners.

How do I reference proprietary words, phrases, and slogans in text (e.g., InfraStruxure, Legendary Reliability, and Make the most of your energy)?

The use of all proprietary terms must follow the current Intellectual Property Guidelines available at

semedia.schneider-electric.com

Is there a relationship between the logo we use on a document and the legal company name?

No. Logo usage should reflect the branding guidance in this document, while the legal company name should

reflect the guidance given by your local legal team.

What is the format for copyright and trademark information?

Legal asks that all trademark information be kept to one copyright statement. Contact information can be

included, as long as it is on a separate line.

There are exceptions to trademark usage. For questions regarding intellectual property, please contact

Stephen M. Geissler, associate general counsel, Chief IP Counsel Americas.

What is the correct logo to use on our price sheets?

All price sheets should migrate to reflect the corporate sign-off of Schneider Electric. Services price sheets

must reflect Schneider Electric, Critical Power & Cooling Services.


I have noticed the use of both American English and UK English in our internal and external communications. What is our standard?

American English is the standard for all ITB internal and external communication. UK English is the standard for

all other Schneider Electric entities.

I have seen three Schneider Electric logos; which one is correct?

The current logo is below. All other Schneider Electric logos have been discontinued.

Is there a new corporate overview that reflects our updated image?

The most recent Schneider Electric company overview presentation can be found

at swebi.schneider-electric.com See screenshot below.

The current APC by Schneider Electric /IT Business overview can be found on the Sales Tools Portal.

Can I use American Power Conversion or MGE UPS in communications?

No. American Power Conversion may be used only in legal copyright.

We have a large stock of letterhead. Should we throw it away?

No. Deplete your existing inventory and then print new materials with the correct brand identification.

What logo should I use on HR recruiting materials?

The Schneider Electric logo should be used on all recruiting material.

Which logo should be used on shipping paperwork?

Logo usage should follow the overall branding guidance on when to use the Schneider Electric logo and when

to use the APC by Schneider Electric logo.

Regarding packing slips, bills of lading, shipping labels, and invoices ( including commercial invoices): The legal

team in each region can assist with questions regarding the proper legal names to use in both contracts

and invoicing.

Miscellaneous


Miscellaneous (continued)

I am giving a customer presentation, how should I identify myself?

When representing our business externally, the following are all acceptable ways to present yourself, depending

on the context of the presentation:

‘VP, Business Development, Schneider Electric IT Business’

(for use by all ITB employees)

‘VP, Business Development, APC by Schneider Electric’

( for use only when presenting to a customer, partner, etc.; in a situation where the APC by Schneider Electric

brand will bring greater brand awareness and recognition)

‘VP, EMEA Services, Schneider Electric CPCS’

(for use by ITB Services employees )

Note: It is acceptable and advised to include the geographic scope of your role.

How will white papers be branded?

White papers are in the process of migrating to the Schneider Electric identity.

How should our company vehicles be branded?

All IT Business vehicles must be branded Schneider Electric. Full guidance on vehicle branding can be found in

the Schneider Electric Brand Platform at hotlinet.schneider-electric.com

Making Permanent Savings Through Active Energy Efficiency Month Year / White paper#

by Author Name

Make the most of your energy™Revision #


Websites to Bookmark

APC: www.apc.com

APC Media: apcmedia.com

APC Sales Tools: salestools.apcc.com

Schneider Electric: www.schneider-electric.com

Global Marketing Request Support: cmo.schneider-electric.com

Schneider Electric Services: www.schneider-electric.com/sites/corporate/en/products-services/services/services.page

Schneider Electric Intranet: swebi.schneider-electric.com

Schneider Electric Branding Tools: hotlinet.schneider-electric.com

Schneider Electric ComAgency: comagency.schneider-electric.com

Schneider Electric International Directory: directory.schneider-electric.com/global/corp/ecd.nsf/


Questions

Who should I contact if I have additional questions on logo usage?

For questions on logo usage, please email: [email protected]

Who should I contact if I have additional questions about brand identity?

For questions on branding guidance, please email: [email protected]

When do these brand guidelines take effect?

These brand standards for the IT Business are effective immediately.

Schneider Electric

Global Communications 132 Fairgrounds Road, West Kingston, RI 02892 Phone: 00 + 1 + (800) 788-1704Fax: 00 + 1 + (401) 788-2782www.schneider-electric.com

998-2816A

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Make the most of your energy SM

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