iscom intro to social media

7/29/2019 ISCOM Intro to Social Media

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Introduction to Social MediaInstructor - Mr. Jeremy Washer

mercredi 13 mars 2013
http://www.iscom.fr/en/iscomhttp://www.iscom.fr/en/iscom


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@tjwasher

https://twitter.com/tjwasherhttps://twitter.com/tjwasherhttp://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/https://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasher


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Some of our references

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Introduction to Social Media

bjectives

What are the new technologies incommunications being used by institutionsand corporations?

How are social media managed and what t ols are being used today?

What are the strategies that drive social me ia campaigns?

What is eReputation and eInfluence, and wy is it important?



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opicsSocial Media Mash-upAn overview of media, concepts and tools

Linkedin

FacebookTwitterBusiness bloggingMobile Media

Digital VideoOnline PRSocial Media TribesStrategy



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ethodology1) Create your profile on LinkedIn using your ISCOMaddress.

2) Join the LinkedIn Group for this class:ISCOM Montpellier Intro to Social Media.

mail

3) You sEnglish-lISCOM

ould also join three otheranguage groups, plus theroup (French).

http://www.linkedin.com/groups/ISCOM-Montpellier-Intro-Social-Media-4896820/abouthttp://www.linkedin.com/groups/ISCOM-Montpellier-Intro-Social-Media-4896820/abouthttp://www.linkedin.com/http://www.linkedin.com/


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ethodology

4) Start connecting to classmates, colleagues, companies,etc... in order to begin growing your professional network.

5) You will be required to post an update in English of atleast 2 sentences to the class group twice a week(Monday and Friday). Each post should state an opinion,give an analysis, or add value in some way. You shouldshare content (links to articles, blog posts, videos, etc.)that you find on your other groups or in your usual onlineactivity or create your own. You will also need to add atleast two comments a week to at least two of yourclassmates' posts, again with a focus on adding value.(For example, one-word comments stating Cool are notacceptable.)



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ethodology

6) You should take a screen

capture of every one of your posts and comments, adding ta PowerPoint or other kind of presentation document. Keeworking document on the ISCOM Campus group for the cl

be due the last day of class and will be used to calculate yo

em in chronological order toa current version of this

ass. The final document will

ur project grade.

http://www.clubic.com/telecharger-fiche65388-screenhunter-free.htmlhttp://www.clubic.com/telecharger-fiche65388-screenhunter-free.html


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ethodology

7) On the last day of class, you will present your profession(five minutes).

You will prepare a one-slide infographic summarizing yourscreen shots/graphics, including a list of: the groups you haconnections you formed, the content you added and the valcommenting and interacting with your classmates. Your reyou were at the beginning, how your network evolved andprofile has enhanced your online image? This slide shouldbefore the final day of class.

8) The project will serve as your contrle continu. Activity arequirements above will be considered in the assignment o

al brand in front of everyone

ctivities, with appropriateve joined, the number ofue you gained fromarks should focus on wherehy. How do you think youre uploaded as a PDF the day

bove and beyond thebonus points.



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ive TweetingWhat is live-tweeting?

Live-tweet (v.): to engage on Twitteminutes to a few hourswith a seq

During class, live-tweeting is permit

Here are the guidelines :

Respect your classmates, your i

Stay on topic and remain profes

Send out tweets that add value

REMEMBER that Twitter is a public

who connects onto the internet, wh

for a continuous period ouence of focused Tweets.

ted but must be on topic.

nstructors and ISCOM

sional

o the class

platform. What you tweet

ther or not they have a T

f timeanywhere from 20

can be seen by anyone

itter account.

#ISCOM#IntroSM


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