+ Results videos that reach all of your stakeholders from £3,370

Filmed at the London Stock Exchange in advance of your results

announcements and published online to broadcast your message

2

For all of your stakeholders

Your preliminary and interim results

announcements are an opportunity to engage

with a broad base of current and prospective

stakeholders. A video interview allows you to

reach all of these stakeholders in a timely way

with a single, consistent and unmediated

message directly from senior management.

Your stakeholders might include analysts,

institutional investors, retail investors, the

financial media, employees and prospective

investors who may also be international. A

results interview is made available to

stakeholders within minutes of the release of

your results announcement so that you can set

your agenda at the very start of announcement

day.

We work with you and your advisers to

construct an interview Q&A that reflects the

aspects of the announcement that you want

your stakeholders to focus upon and what

financial analysts are most interested in.

The style of our results interviews means that

they are also accessible and interesting for a

non-technical audience such as employees.

Filmed in just one hour at the London Stock

Exchange with a professional presenter, and

published as themed clips, stakeholder can

use your interview to gain insight, hear

directly from senior management, and to

inform decision-making.

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Results videos

3

Making

digital

media work

for you Set your agenda with planned

video content

Combining digital video with your ‘traditional’

results reporting activities will add a new

dimension to your stakeholder

communications. A partnership with IR

Squared is the intelligent choice:

Why use video for results reporting?

• The trend toward using video and other

online digital media as a communications

medium is well established

• A results video is unmediated by analysts

or by the financial media

• Published immediately after your press

release, results videos allow you to set

and control the announcement agenda

from the very start of the day

• Our approach enables a user to select,

prioritize and access the most interesting

information in your video

• It is an opportunity to add colour and

depth to the regulatory press release

• Viewers can ‘see’ and hear directly from

the reporting CEO and/or CFO

• Video can be structured in advance to

enable the best possible answers to the

tough questions in a controlled filming

session with opportunity for re-takes

• Reach all of your stakeholders in a single

medium with a consistent message

• Easily engage with prospective and

international investors

• Meet full fair and timely disclosure

requirements

• Filming takes very little time and the cost

is low relative to the potential benefits

• Save money with by switching to online

• Save time with an on-record response to

the questions that all stakeholders will

want to ask

Why IR Squared?

• Our video content is more decisive and

structured than the journalistic style of

business broadcasters

• Unlike larger firms we don’t charge a

premium for our advice and expertise

• Founded in 2009, our small firm brings

together the youth and dynamism of the

YouTube generation with experienced

news and broadcast professionals.

• The production techniques of the desktop

editing revolution enable us to produce

high quality video for intelligent

audiences at attractively low fees.

• We are passionate about working with

great companies

• We are fully compliant with all regulatory

requirements.

Video: www.irsquared.co.uk/whyir2.htm

+

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+

360o engagement Video content for all of your stakeholders

Institutional Audience

We structure our interviews to provide decision-making

insight to existing and prospective institutional investors

and analysts.

Employee Audience

Our interviews have the familiar and accessible style of

a full television broadcast that employees can easily

engage with.

Media Audience

We produce video that is relevant to the financial and

mainstream media, including print journalists, news

broadcasters, business television channels, online

broadcasters and content aggregators.

Retail investor Audience

Our approach gives retail investors and financial

advisers a full, fair and timely level of access to the

direct insight of senior management.

International Audience

By using a globally recognized video platform, we

ensure that your video is easily accessible to any

international audience.

Target Audience

We provide email tracking and video analytics so that

you can target your known audiences and measure

their participation rates.

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5

Planning to publication: a simple process

Planning

We liaise with you and your advisers and research your

analyst coverage to compile a draft Q&A that aims to ask

the questions that facilitate your key messages that are

material to the content of your announcement. After

some collaboration, we provide you with the Q&A a few

days in advance of your announcement.

Technical

We liaise with your technical contact weeks in advance

to arrange publication of the video. We host a video

page that is linked-through from your website and

publish a ‘coming soon’ clip.

Filming

Filming takes one hour at the London Stock Exchange.

We use a three-camera cold lit studio and a production

gallery complete with producer, gallery director, sound

operator and technicians.

Editing

We live vision mix your video as we film. We then

finesse it in the edit for approximately two hours.

Signoff

You or your advisers can sign off your interview

based on the live vision mix, or we can bring the

final edit to you to sign off later on filming day.

Publication

As soon as your RNS goes live on announcement

day, we published the videos.

Feedback

One week after filming, we provide a detailed

feedback report including viewing number, viewer

behaviours and origination, click through rates and

qualitative feedback directly from your analysts.

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6

Our fees £3,370 to £4,200

Included: planning

• Two days of research, planning and

consultation by a producer to

collaborate on a draft of questions

that facilitates your key messages

• Provision of questions in advance of

filming.

• Liaison with third party advisers such

as financial PR agencies

• Technical liaison to arrange website

publication using YouTube

• Use of private quiet room and

relaxing Green Room at London

Stock Exchange for pre-filming

preparation

+

Included: filming

• One hour of filming at the London

Stock Exchange in a fully equipped

studio

• An adviser, producer, studio

director, sound operator, studio

technicians and camera operators

• Use of eight-cube video wall

spanning 10 square meters

• Viewing from the gallery for your

advisers

• Autocue if required

• Live vision mixing

• Signoff immediately after filming

Included: publication

• Publication of your video

immediately upon release of your

announcement

• London Stock Exchange branding in

all videos

• An additional interview including a

separate introduction and conclusion

for your employees

• Email alerts to key contacts

• Detailed feedback report

+

We make

it happen

Contact us

IR Squared is part of NewMedium:

NewMedium, 3 More London Riverside, London, SE1 2RE, United Kingdom

020 3283 4415

hello@irsquared.co.uk

www.irsquared.co.uk

IR Squared People

Our small team is here when you need us most and we bring with us a huge amount of experience in print and broadcast

journalism; video production, investor relations and corporate communications. You can read individual profiles of each

member of our team on our website at www.irsquared.co.uk as well as videos about our other ways that we can help you

to make the most of using video for your investor relations and other stakeholder communications.