ipg media lab_2010trends_slideshare
DESCRIPTION
2010 has been a transformative year for technology that will impact consumer platforms, advertising, and the way we interact with our mobile, PC, and content devices for years to come. From Xbox’s Project Natal to game-changing 4G networks, consumer technology has made some tremendous leaps this year. For marketers, the Lab explores the ways in which word of mouth can and will be harnessed in 2010, and how brands will need to redefine value in an increasingly sophisticated and complex retail environment. We also reveal how coming changes to the content and distribution delivery systems will change the game for broadcast permanently. Finally, the Lab has identified a key demographic that will be making their mark this year in the new media space.TRANSCRIPT
2010 Trends
2010 will be a transformative year for technology that will likely impact the consumer experience dramatically for the next decade.
We believe:
2010 Trends
•All Media is Social•Everything is Connected
The Plover and the Croc •Promise of Android•Email Evolves
•Catching up Fast •Not-so-Casual Gaming
Bring-it-on-Boomers•Social Boomerflies•By the Numbers
Engaging the Primal•Location, Location, Location•Context-Aware Computing
•Year of Kinetics•Augmented Reality
•Government Steps In•Data Rules the Universe
Party Like it’s 1999•Dawn of 4G •Connected TVs Hit
•Retail Revolution•Virtual Shortcuts
Retail 3.0•Social Shopping•Smarter InStore Messaging
Party Like it’s 19991999 was the year that changed everything for the Internet, and the future of media. 2010 will be the year that brings the offline world into the digital age.
4G′s
4G is to 3G as Cable Modems were to dial-up.
Dawn of a
New Era
Connected TV:Biggest changesince cable
Party Like its 1999
All Mediaare Social Media
Social is a behavior, not a medium.
Data Rules the Universe
Data Rules the Universe
Not separate media– everything is just
data, folks.
Engaging the PrimalHow we interact with technology is changing. 2010 will bring some of the biggest changes in technology to our fingertips, at a fraction of the cost.
Year of Kinetics
Motion Sensing Multi-Touch Gyroscopic
Engaging the Primal
RealityInfusedAugmented Reality
Microsoft’sLiving Room
Xbox will enable the sci-fi living room experience.
Revolution
Location, Location, Location
Reintroducing an online generation to their offline world.
The Plover & the CrocTransformative, open platforms are feeding innovative solutions
Strange Bedfellows
Sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites
The Web’s Social Heart
The Plover & the Croc
The Plover & the Croc
Everybody’s BestFriendMuch like hyper-syndicated content strategy, Netflix has mastered hyper-syndicated software.
New Life for
AndroidFinally coming into its own.
Bring-it-On BoomersThese trailblazing boomers fear nothing but being left behind. With the influence of their kids, and the arrival of platforms that suit their needs, they are embracing new technology and making it their own.
Source: Accenture
Catching Up FastWith Money
to Spend
Seeking Human
ConnectionsBoomers “get”
social media
Bring-It-On Boomers
Addictedto GamesBoomers and older are the most dedicated gamers in time spent per week.
Retail 3.0Consumers have more information than ever before, information is power; and the ability to communicate easily on global scales, gives them the power to call the shots
Supplier powerSupplier power
Distribution
Retailer powerRetailer power
Negotiation
Shopper powerShopper power
Information
Shopping transformation
Retail 1.0 Retail 2.0 Retail 3.0
Retail Evolution
Retail 3.0
Value is Being RedefinedPopular economic models – Freemium, Microtransactions, and subscription - shift market expectations
Awareness Consideration Preference Purchase
Real Purchase
VirtuallyGoodThe impulse factor of virtual goods that have real world product parallels can lower the barrier to purchase.
Retail 3.0
Consumers are getting comfortable with low cost impulse purchases.
Virtual Purchase
Social ShoppingTo be successful, brands must give consumers the tools to connect and share around content.
Retailers can bring online experiences to the shelf
SmarterIn-Store Messaging
Mobile can add a powerful layer to in-store shopping experiences and help close the sale
KingTut was one of the most powerful rulers of Egypt. And yet for the boy king, true power sat with his advisors.
The Informed Consumer & Ballad of
King Tut
IPG Media Lab
About the Lab:R&D Arm of IPG’s Mediabrands
Located in Los Angeles
7000 Sq ft dedicated to emerging media
Serving our network of agencies and clients with:
Consumer Insights ResearchEducation and New Media Innovation
Media Trials
For more information, or to schedule a Trends Presentation, please contact us at (323) 930-3500 or via email at [email protected]