Introduction 

to 

Digital Marketing

Companies createvalue for customersand build strongcustomerrelationships tocapture value fromcustomers in return

Marketing

Brands

Marketing using electronic media such as the web,email, Mobile, Interactive TV etc

Digital Marketing

Can you remember any digital marketing content?

Traditional Vs Digital

Consumers are changing

They Don't want to listen to you anymore

Demographics (India)

More than 50% of the population is below 25years of Age65% below 35market is mobile driven

Consumers are changing

The real world social being is moving to thevirtual world

Share KnowledgeEntertain Promote

What do they gain?

Rich informationEfficiency- fast, free andubiquitousThe reachPrice reductionsense of powerProduct diversity

Know your customer

Advantages of DM

Dialogue and Engagement

Optimize and target

Experiment and learn

The rise of social commerce

Trust complete strangers

Reviews

Blogs

Forums

Goals

Remain the same

Just the strategies aredifferent

Brand: Heart and Mind,Thoughts and feelingsCustomer: Conversion-From awareness, trial,purchase and repeat

brand

Website

Blogs

Social media

SEO

E BooksVideos

Inbound Marketing anyone?

Why Inbound Marketing?

Inbound marketing- Pull, Organic, Earn their way in,permission marketing

Outbound marketing: cold-calling, direct paper mail,radio, TV advertisements, sales flyers, spam,telemarketing

Make Marketing interesting

RightContent

RightPlace

RightTime

If you want your customers to love you

Zomato Vs AmazonIf You had missed this

Zomato Vs AmazonIf You had missed this

Zomato Vs Amazon

Do You remember this?

Branding that backfired

Why do you need a website?

Why do you need a website?

Communicates with prospects andcustomers 24/7/365

Gathers feedback

Your competitors. The sooner thebetter

Your customers are there on theweb

Is that enough?

You need to get yourself found

You need to be visible and performbetter than your competitos

You need organic and inorganicmarketing for the job

Website

Blogs

Social media

SEO

E BooksVideos

That's Why you need this

Assignment

Write down 2 of your most favorite brands

Go through the digital channels and put them

on a tabular column side by side

Examine each channel and find who is the

best. Write down the reasons for the same

Pick one piece of content that interests you.

Examine why?

You will share your views in the next class

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