digital marketing introduction
DESCRIPTION
Вступительная лекция о цифровом маркетинге для студентов факультета маркетинга КНЭУ в 2014.TRANSCRIPT
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Digital marketing
![Page 2: Digital marketing Introduction](https://reader033.vdocuments.mx/reader033/viewer/2022051817/5482e51bb07959240c8b48f9/html5/thumbnails/2.jpg)
KNEU 2014
как меняется мир
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KNEU 2014
чем живут люди
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1 меняются привычки, интересы, образ жизни
KNEU 2014
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https://www.youtube.com/watch?v=615_p9y-6ek
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2 появляются новые проблемы, инсайты
KNEU 2014
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https://www.youtube.com/watch?v=OINa46HeWg8
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как реагируют бренды
KNEU 2014
меняются
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1 создают новые продукты для цифровой среды
KNEU 2014
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https://www.youtube.com/watch?v=dG0vLFFtZDs
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https://www.youtube.com/watch?v=4EvNxWhskf8
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2 формируют новые ситуации потребления
KNEU 2014
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https://www.youtube.com/watch?v=H6NWTJyWHqc
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https://www.youtube.com/watch?v=72fRuE8vmo0
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3 определяют новые каналы продаж
KNEU 2014
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https://www.youtube.com/watch?v=QweNsLesMrMhttps://www.youtube.com/watch?v=QweNsLesMrM
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https://www.youtube.com/watch?v=GDdPN6mVLPM
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https://www.youtube.com/watch?v=qmHwXf8JUOw#t=51
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4
KNEU 2014
меняют традиционные формы коммуникации
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https://www.youtube.com/watch?v=A3PDXmYoF5U&list=TLiRJsxcpWrSU0RBVkUYhM7bfJq8fMjotnhttps://www.youtube.com/watch?v=A3PDXmYoF5U&list=TLiRJsxcpWrSU0RBVkUYhM7bfJq8fMjotn
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https://www.youtube.com/watch?v=E5LPz5UmzC8
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https://www.youtube.com/watch?v=_u3BRY2RF5I
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5
KNEU 2014
отслеживают, измеряют и используют результаты своей работы
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https://www.youtube.com/watch?v=LrNlZ7-SMPk
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комплексная среда, обьединяющая процессы планирования, производства, продажи, коммуникации и сервиса
KNEU 2014
диджитал в системе маркетинга {
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СПАСИБО! ВЫ ПРОСТО ЧУДО