introduction to digital marketing
TRANSCRIPT
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Welcome
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What Is Marketing?
• Marketing is the activity and process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large –American marketing association.
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Good Marketing is no accident, but a result of careful planning and execution using
state-of-the-Art tools and Techniques. – Marketing Management (Kotlar Keller)
Marketing: Art or Science?
In 21st Century, It becomes both art and science as marketers strive to find creative new solutions to Indentify their client’s needs and meet them in profitable manner
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Two Ways of Marketing
• Traditional Marketing • Digital Marketing / Internet Marketing
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Traditional Marketing
• Print Advertising– Pamphlets– Brochures– Product Catalogues
• TV / Radio Advertising
• Banners / Hoardings
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Disadvantages of Traditional Marketing
• Time Consuming• Geographical constraints • Expensive• Disturbing Nature
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Digital Marketing
• Website / Webpage / Blog
• Social Media
• SEO / SMM
• Googla Adwords / Affiliate Programs
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Advantages of Digital marketing
• Cost Effective
• Real Time Impact
• Global Reach
• Prospect Engagement
• 24 x 7 up
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Why Digital Marketing? (predictions by FORBS: a leading business Magazine)
• Prediction 1: Content Will Be More Important Than Ever.– Educating the people will be crucial
• Prediction 2: Marketing Channels Will Be Even More Connected.– being able to track exactly how we earn each customer
• Prediction 3: Mobile Will Take Over.– world is still transitioning to a more mobile world.
• Prediction 4: Marketing Campaigns Will Be More Data-Driven & More Hyper-Targeted.– track your purchases, location and everything else about you
• Prediction 5: The Laggards Will Finally Adopt.– Digital Marketing is no longer a new phenomena.
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VR Webtek Solutions
Mr. Ignatius Dias9730090117 / 7757970117
