introduction of instagram inc. (power point presentation)
TRANSCRIPT
Group No. 5
Meenu prasad , saikrushna guntapelliwar ,sulbha dherange ,apeksha bhoge ,swapnaja rachalwar
INTRODUCTION Instagram running on iOS
Original author(s) :Kevin Systrom, Mike Krieger (Burbn, Inc.)
Developer(s) :Facebook
Initial release: October 6, 2010
Development status: Active
Operating system :iOS 7.0 or later;Android 2.2 or later;Windows Phone 8
Size :9.93 MB
Available in: 25 languages
Type :Photo and video
License :Freeware
BRIEF DESCRIPTION Instagram is an online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
Users can also apply digital filters to their images. The maximum duration for Instagram videos is 15 seconds.
The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014.
Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store.
Support for the app is available for iPhone,iPad, iPod Touch, and Android handsets, while third-party Instagram apps are available for Blackberry 10 and Nokia-SymbianDevices.
The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.
HISTORY
Instagram began development in San Francisco, United States, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography. The name "Instagram" is a portmanteau of "instant camera" and "telegram.“
On March 5, 2010, Systrom closed a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh Riedel then joined the company as Community Manager. Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011.
In January 2011, Instagram added hashtags to help users discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo," to make photographs stand out and to attract like-minded Instagram users.
Facebook made an offer to purchase Instagram, along with its 13 employees, for approximately US$1 billion in cash and stock in April 2012, with a plan to keep the company independently managed.
Since the app's launch it had used the Foursquare API to provide named location tagging. In early 2014, after being purchased by Facebook, the company was switched to usingFacebook Places.
USERS By December 2010, Instagram had 1 million registered users. In June 2011
Instagram announced it had 5 million users and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million accounts were set up on Instagram.
In December 2014, Instagram co-founder Kevin Systrom announced that Instagram has 300 million users accessing the site per month.
Instagram announced that 100 million photographs had been uploaded to its service as of July 2011. This total reached 150 million in August 2011.
By May 2012, 58 photographs were being uploaded and a new user was being gained each second. The total number of photographs uploaded had exceeded one billion.
DEMOGRAPHICS
Instagram's users are divided equally with 50% iPhone owners and 50% Android owners.
While instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male.
Instagram's geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use instagram while only 11% of adults in suburban and rural areas do so.
TRENDS
Weekend Hashtag Project
Throwback Thursday
Selfies
FEATURES AND TOOLS
16 different Instagram filters available
users can connect their Instagram accounts to Facebook, Twitter, Tumblr and Flickr.
Instagram created web profiles which allows users to use their Instagram account like a social media site.
Explore Tab
AWARDS
the runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies
at number 66 in the "The 100 Most Creative People in Business in 2011".
In June 2011, Inc. included co-founders Systrom and Krieger in its 2011 "30 Under 30" list.
In December 2011, Apple Inc. named Instagram "App of the Year" for 2011.
Instagram won "Best Locally Made App" in the SF Weekly Web Awards in September 2011.
THANK YOU