integration of merchandising management

EEEETTTT Elegant Team Development Ltd.

Prepared By.........Sheikh Md. Rasel

1

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Sheikh Md. RaselSheikh Md. RaselSheikh Md. RaselSheikh Md. Rasel BBA and MBABBA and MBABBA and MBABBA and MBA

Islamic University, KushtiaIslamic University, KushtiaIslamic University, KushtiaIslamic University, Kushtia BangladeshBangladeshBangladeshBangladesh....



1

TABLE OF CONTENTS

SL No Name of Contents Page No

Declaration

Certificate(Supervisor)

Certificate (Company)

Acknowledgement

Preface

CHAPTER ONE-BODY OF THE STUDY

1.1 Introduction

1.2 Background of the study

1.3 Objective of the study

1.4 Methodology of the study

1.5 Limitation of the study

CHAPTER TWO- OVER VIEW OF ELEGANT TEAM

DEVELOPMENT

2.1 Brief Descriptions of Elegant Team Development(ETD)

2.2 Address

2.3 Investment type

2.4 Export products categories

2.5 Company nature

2.6 Bank reference

2.7 Organizational chart

2.8 Quality control process

2.9 Main Buyer

2.10 Requirement policies

2.11 Training facilities

2.12 Description of the environment policy

2,13 Organization’s with whom the business is available

CHAPTER THREE- DIFFERENT FUNCTIONAL

DEPARTMENT OF THE COMPANY

3.1 Introduction

3.2 Different department

3.2(A) Quality control dept.

3.2(B) Accounts dept.

3.2(C) Commercial dept

3.2(D) Merchandising dept

3.2(E) IT infrastructure



2

CHAPTER FOUR- A SPECIFIC DEPARTMENT THAT I

CONCERNED FOR STUDY

Introduction

4.1 Merchandising is a data bus between buyer and seller

4.2 Chronological processes of merchandising

4.3 Sequences of sample

4.4 First pattern

4.5 Second pattern

4.6 Counter sample

4.7 Sales man sample

4.8 Photo sample

4.9 Approval sample

4.10 Size set

4.11 Mock up

4.12 Pre-Production sample

4.13 Production sample

4.4 Shipping sample

4.15 Swatch

4.16 Trims

4.17 Communication in International Business

4.18 The information normally get about an order

419 How a merchandiser meet buyers requirements

4.20 Methods of purchasing raw materials

4.21 Procedures of imported goods

4.22 How dose the accepted order is passed on the floor

4.23 How a merchandiser track his/her production.

4.24 Conclusions

CHAPTER FIVE- SUMMARY AND

RECOMENDATION

5.1 Some problems of Merchandising Dept.

5.2 Recommendation

5.3 Conclusion

BIBLIOGRAPHY



3

CHAPTER-ONE

1.1 INTRODUCTION:

In Bangladesh, the future of garment industries is brighter in the era of

globalization. Ultra modern technology are being used in the woven and knit

garment industries in the outside world other than Bangladesh. To survive in the

free market of the world, we have to use world standard latest technology in our

ready made garment sector.

The report will mainly focus on the appraisal of “Merchandising

department” at Elegant team Development Ltd. Dhaka. The proposed study will

cover the appraisal, practice, procedures and techniques followed by the

merchandising department in the preparation of order to shipment in Elegant

team Development Ltd

Bangladesh is an under developing country. The development and

progress of the country largely depends on Export performance. In case of

Bangladesh, among the Export Sectors, the ready-made garments (RMG) are

the main earning source of foreign currency. In the garment and Textile

industry, merchandisers have been playing a vital role for the execution of

export orders. There are large numbers of merchandising personnel who are

working in the garment and textile sector.

1.2 BACKGROUND OF THE STUDY:

In the without the practical knowledge , theoretical knowledge is valueless.

From this point of philosophy department of Management of Islamic



4

University, Kushtia has introduced an internship program with a view to

achieve practical knowledge associate with the different fields of business. So

after academic education this internship program was great opportunity for me

to see the real business world, acquire practical knowledge and to be a smarter

world business professional. For this reason to do my internship in Elegant

Team Development Limited (ETD) a Buying House I communicate with the

country manager with a forwarding letter that was issued by the department of

Management of Islamic University, Kushtia and with my curriculum vita. I am

very much grateful to the authority of ETD for giving me the opportunity of

doing my internship in this organization under the supervision of Mr. Mashkur

Alam Senior Merchandiser of Elegant Team Development Limited (ETD) of

Bangladesh.

1.3 OBJECTIVES OF THIS STUDY:

The main objectives of this study are scrutinize the Merchandising

Department of. Elegant Team Development Limited. Academic knowledge is

not perfect, practical knowledge is essential with it. The objectives of the study

are to gather knowledge through practical work. It will fulfill the experience

through theoretically as well as practically.

• To work in reputed company.

• To define and evaluate the Merchandising Dept.

• To observe the effectiveness of Merchandising Dept.

• To get the additional knowledge in different sectors about the organization.

• To identify the problems of the Merchandising dept.

• To interchange opinions of the officials regarding their organization

• To know the economic condition of Bangladesh through Elegant Team

Development Limited (ETD) of Bangladesh



5

• To know the condition of the exporting organizations (specially garments

related) of Bangladesh

• To know the operational procedures of Elegant Team Development as a

Buying House.

1.4 METHODOLOGY OF THE STUDY:

This is a descriptive type of research that has undertaken insights and

understanding about overall operation of Elegant Team Development Ltd. in

Bangladesh. This report is prepared on the basis of primary and secondary

sources. The relevant information was collected through direct interview of the

personnel engaged in various department of Elegant Team Development Ltd.

The secondary information was collected from different past files, which were

collected from personal visit of the company files.

a. Primary sources

Direct conversation Official records

Observation of various organizational procedure

Expert opinion

b. Secondary sources

Relevant papers and different books and publications.

Manual of different departments.

1.5 LIMITATIONS OF THE STUDY:

The main limitations of the study are as follows:

• Due to the shortage of time I could not get at depth knowledge of the

Merchandising operation and implementation practices in the company, as

the period for which I was assigned to work as a merchandiser was very

short.



6

• The merchandisers of the company are always busy, so they could not

provide every information timely.

• Sufficient records, facts and figures are not available. These constraints

narrowed the scope of the real analysis.

• There is no special training department for study.

• At lest six months required for completion of the final report but I have

given only three months. So to acquire a vast knowledge it is the most

important limitation to me.



7

CHAPTER-TWO

OVERVIEW OF ELEGANT TEAM DEVELOPMENT LIMITED

2.1 BRIEF DESCRIPTION OF ELEGANT TEAM DEVELOPMENT

LIMITED (ETD):

Elegant Team Development Limited is a name in the Buying House sector

of the country widely known to the exporters of readymade woven and

knight wear garments.

Bangladesh liaison office is located at, House no-16, Road no-32, Gulshan

Model Town, Gulshan -1, Dhaka-1212 Bangladesh in the VIP area of the

capital. The organization has emerged in the export market in early 2000,

since then it has been exported quality garments with entire satisfaction of

global market like U.S.A, Canada, Germany, France, Italy, Belgium,

Britain, Sweden, Denmark, Netherlands, Switzerland, Mexico, Austria and

many others country of Europe. To ensure high level of quality, the

organization is equipped with modern machineries and highly qualified

Local and Foreign employers and experts. A team of well groomed

technical and non technical personnel’s are working round the clock to

ensure the high level of quality, timeliness and cost effective export, thus

ensuring the best possible quality price. To keep up with the customer’s

ever changing choice of garments qualified technicians in the Research

and Development department, who are working meticulously to comply

with the choice of customers garment in time



8

2.2 ADDRESS:

Head Office

Elegant Team Development Limited

Unit 1-15, Block B, 9th

Floor, Hoplite Industrial Centre,

3-5 Wang Tai Road, Kowloon Bay, Hong Kong

Tel : (852) 2173 2288(Main)

Fax : (852) 2370 2079

Liaison Office of Bangladesh

Elegant Team Development Limited

House 16, Road 32, Gulshan Model Town

Gulshan-1, Dhaka-1212, Bangladesh

Tel: +880 2 8858857, 8811278

Fax: +880 2 9886607

E-mail: [email protected]

URL-http:// www.elegant-team.com

2.3 INVESTMENT TYPE:

100% Foreign Investment. Managing Director of the organization is the

only investor of it. He is a German.

2.4 EXPORT PRODUCT CATEGORIES:

A. Woven

i. Shirt

ii. Trouser

iii. Overall

iv. Jacket

B. KNIT

i. Knitted T-Shirt

ii. Knitted Polo Shirt, Polo Pique

iii. Knitted Legging

iv. Knitted Sweat Shirt

v. Nightwear

vi. Knitted Boy’s and Girls Under Pants



9

vii. Knitted Shock & Shock in

viii. Knitted Women Jacket, Blazer including sky suit

ix. Silk women’s Blouse’s pullover

x. Silk Unisex Blouse’s pullover

xi. Children Swim wear

2.5 COMPANY NATURE:

100% garments export oriented buying house. It receives the buyer

order and place it factory. From receiving the inquiry of the buyer and

contracting the factory to shipment the product to the buyer all activities

have done it.

2.6 BANK REFERNCE:

a. INLAND:

• NCC BANK LTD

• EXPORT IMPORT BANK LTD

• STANDARD CHARTERD BANK LTD

• ISLAMI BANK BD. LTD

b. FOREIGN:

• DEUTSCHE BANK (GERMANY)

• DZ BANK

• FRANKFURT AM MAIN

(STUTTGART, GERMANY)



10

2.7 ORGANIZATIONAL CHART:

2.8 Q. C. PROCESS:

a. PREPRODUCTION SAMPLE TEST

1. Yarn Evenness.

2. Measurement check on each size.

3. Weight.

4. Hand feel.

5. Shrinkage.

6. Color fastness test.

Managing

Director

General Manager

Merchandising

Merchandiser

Quality Assurance

Manager

Account & Admin

Manager

Q.C

Q.C

Q.C

Asst.

Mer.

Ass

Mer.

Asst.

Mer.



11

b. FROM PRODUCTION

1. Color matching of yarn.

2. Knitted fabric inspection on pieces.

3. Lamp inspection on every piece.

4. 3rd

inspection after Iron.

5. 4th

inspection for measurement before Polybag.

6. Packing & Final audit

2.9 MAIN BUYER:

# Basewear Fashion GmbH

ABC STR-47,

20354, Hamburg,

Germany. Phone: 0049-040-808150

# Greystone Textilhandelsges GmbH

Aspelohe 27C,

22848, Norderstedt,

Germany. Phone: 0049-040-53431042

# Le-go Bekleidungswerke GmbH

Am Wiesengrund 20,

95032 Hof, Postfach 3240, 95004, Hof, Germany.

# Gebr. Huber & Co.

Austra Be 28,

72459, Albstadt, Germany.

Phone : 0049-7431-959761

# Brands Corporate Wear GmbH & Co.

Ohepark 1,

21224 Rosengarten

Germany. Phone : + 49(0) 4108-4177-11

# Hebestreit Garments International GmbH

Karlsbader Str.10,

D-90759 Langenzenn,

Germany. Phone : + 49 09101-608111



12

# Jack Wolfskin

Ausrustung Fur Draussen GmbH & Co KGaA

Limburger StraBe 38-40

65510 Idstein ,Phone + 49(0) 6126954-374 , Fax 49 (0) 6126 954 -179

# POINT ZERO

Canada

# AMBER ENDURABLE

Canada

# AMBER ENDURABLE

Canada

# ENIGMA

Spain

# ENIGMA

Spain

# EROSKI

Spain

2.10 REQUIREMENT POLICY OF THE EMPLOYEE:

• The company recruits new employee & executive by giving

advertisement on Daily Newspaper, Poster or any other system.

• Applicant must give his/her passport size photograph and Bio data.

• The company never shows any side policies behave.

• Child labors not permit for work (The workers must 18 above years old).

• The company always follows the Industrial Law for joining new

employee/worker.



13

2.11 TRAINNING FACILITIES:

There is no specific training department for employees and executive.

Recently the authority has taken an initiative step to introduce the training

department.

2.12 DESCRIPTION OF THE ENVIRONMENT:

• Here environment is very comfortable. In office, temperature is not more

than 25` C.

• The overall environmental conditions of this office are so fine.

• The safety condition of this office is a good enough.

• It provides medical service for employees and workers.

2.13 FACTORY WITH WHOM THE BUSINESS IS AVAILABLE:

Name Of The Factory &

Address

Type Telephone/Fax/E-Mail Contact

Person

Anika Apparels (Pvt.) Ltd.

367/1,Senpara Parbata (3rd

flr),

Mirpur-10,Dhaka-1216.

Woven

Tel: 8019510 /9130009 /9112224 /

Fax: 8022775


Mr.Salam

0189-228155

Amex Knitting & Dyeing Ltd.

Plot-19,Road-13,

RAJUK Shampur,

Kadamtali Industrial Area,

Dhaka-1204.

Knit

Tel: 7415135

Fax: 7415407

E-Mail: [email protected]

[email protected]

Mr.Mamun

0173-019086

Amena (pvt) Limited

Abdul Latif Market,Sector-5,

Ahalia,Uttara,Dhaka

Woven

Tel: 8914606/8916123

Fax: 8921943


Mr.Monsur (MD)

0171-698054

Mr.Billal

0187-051744

Antim Knitting

Rupshi, Rupgonj,

Narayangonj

Knit

Tel: 7419839/7419840

Fax: 72588362


Mr.Manjurul GM

01714041250

Mr. Khorshed

0152405844

Aziz Group

240 Tejgoan 1/A

Knit

Tel: 8829161 / 9898068

Fax: 9881481



14

Dhaka -1208

Bangladesh

E-Mail : [email protected]

B.H.I.S Apparels Ltd.

671,(1st & 2

nd floor),Datta Para,

Hossain Market,Tongi,Gazipur.

Woven

Tel: 9800758/9800907

Fax: 9801386


Tel: 8850713 / 9861944 (Head

Office)

Md. Shamim

0152442709

Mr.Hanif (Dir)

B. Brothers Group

67,Khilgaon Chowdhuripara

D.I.T.Road, ,Dhaka -1219.

Woven

Tel: 9352360/ 8352407/8356475

Fax: 8313568


Sumon Hamid

(Exc. Director)

0189241069

Mr. Jahid

CA Knitwear Ltd.

142, Senanibas Road,

Section-12,Mirpur,Dhaka-1221.

Knit

Tel: 8011865/9007096/9008752

Fax: 8015016


Mr.Jamal

(Director)

0171-548931

Classic Shirts Limited

Ka-76,Joar Shahara Bazar,

Dhaka Cantt. Dhaka-1229

Woven

Tel: 8816368/8816369/8817706

Fax: 8817707


Mr.Gautam(GM)

0171-182155

Mr.Bari

0172-178582

Mr. Ahasan :

0171153178

(Factory)

CN Knitwear’s Limited

123,New Kakrail Road

Kakrail ,Dhaka

Woven

Tel:9359528 / 935936

Fax: 9359707


Md. Shamim

0152442709

Crystal Wears Ltd.

Safura Khatun Market

(4th

& 5th

floor) Mirpur-12,

Dhaka-1216.

Knit

Tel: 9008533/9012979

Fax: 9008533


Mr.Sultan

Ahmed

(MD)

011-803095

Mr.Rafiq

Chowdhury Knitwear Ltd.

Basic Industrial Estate

Norosingdi

Knit

Tel : 062862205

Fax : 062862779


Mr. Tariq

0171-114346

Mr. Sujon

01711670493

Chowdhury Head Office

13/a West End street, Central

Road, Dhanmondi ,

Dhaka -1205

Knit

Tel: 9661120 / 9660441 /9665232

Fax : 9674059

Mr. Tariq

0171-114346

Mr. Sujon

01711670493

Fakir Knitwears Ltd.

Kayempur,Fatullah,Narayanganj

Knit

Tel: 7611379/7611380

Fax: 7634611


Mr.Hasan

0172-220505

0191-361747

Mr.Anis

Fakir Apparels Ltd. Tel: 7601300 /7601684 / 7601685 Mr. Debasish



15

142-145A,BASCIC I/A

Enayetpur ,Fatullah

Narayangonj

Knit

Fax : 7601301


[email protected]

(GM)

01713- 000865

Feroja Fashion Wear Ltd.

79,Commercial Bhaban

Chiriakhana Road

Block-A, Section -2

Mirpur, Dhaka -1216

Knit

Tel: 8022316 / 90122895

Fax: 9012895

E – Mail :

[email protected]

Mr. Mintu

Garib & Garib Sweater

Vogra,Gazipur Sadar,Gazipur

Woven

Tel: 9257048/9252746

Fax: 9257049


Mr.Biplob

0174-036805

IFS Texwear (Pvt.) Ltd.

Mujib Market,Mizmizee,

Shiddirgonj,Narayangonj,Dhaka

Knit

Tel: 7608687

Fax: 7608002


Mr.Shamim

(MD)

0171-568505

Impressive Apparels /Pacific

House -5,Road -3,Gulshan -1

Dhaka -121

Woven

Tel: 8812669/ 8817882 /8855523

Fax : 8817883

E- Mail: [email protected]

Tel: 8356051 / 8321577

Mr.Kajol

01714030747

Sumon

Kex International Co.Ltd.

Jorun, Konabari

Gazipur Sadar

Woven

Tel: 9297781

Fax: 9297782

Mr.Monjur

01714088169

Kex International Co.Ltd

House# 91,Road # 03, Block –

F,

Bonani, Dhaka 1213

Woven

Tel: 8825623 /8824539/8811872/

9881878-9

Fax: 8823983


Mr.Monjur

01714088169

Karnafuli Fabrics Limited

70,Green Road,Dhaka-1205.

Knit

Tel: 8620750/Pabx-

9663237/8614910/

8629259-Ex-115

Fax: 8615928


[email protected]

Mr.Rumi

(Director)

0189-260645

Mr. Sohel

0152966538

Lithe Apparels Ltd.

Apparels 21 Ltd.

Asian Highway,Shanarpar,

Shiddergonj,Narayangonj

Knit

Tel: 7161288 -9

Fax: 7608998


Mr.Munir

01713043117

Mr. Mohiuddin

01711563231

Mehadi Apparels Ltd.

27,Senpara Parbota,Mirpur,

Dhaka-1216

Woven

Tel: 8018467/9002840

Fax: 8012870


Mr.Reza (MD)

0189-218124

Mr. Nazibur

0152357493



16

M K Fashion Ltd.

Plot # 1-5/2, Road #7 ,

Section # 7,Pallabi , Mirpur

Dhaka -1216.

Knit

Tel: 8010814/8010495/8019592

Fax: 8018338


Mr. Zakir MD

01711593618

Mr. Jaglul

01716036983

Mim Sweater

Bashan Sarak Bazar

Bogra ,Gazipur,Bangladesh

Knit

Tel: 9554921/7169591

Fax: 7168650


Factory: 9256852-3

M.Habib

Director

01713014273

Mr .Green

0152449046

Muazuddin Textile Ltd

Head office #459 2nd

Flr

# New DOHS Mohakhali

Dhaka

Knit

Tel: 9891363 /8855173

Fax: 8815330

E- Mail :

[email protected]

Mr Wahab

Mr. Babul

01713030039

Mohamamadi Group

H/o 93 Motijhil C/A

Dhaka -1000

Woven

Tel: 9562681-2

Fax: 9562687

E-Mail: tutul@mohammadigroup-

hr.com

Factory: 9562687

Mr. Tutul

0187044589

Mr. Rahman

N.A.Z Bangladesh Ltd.

5,Bishu KuriBari,

Mirzapur,Gazipur

Knit

Tel: 9289054 – 6

Fax: 9289053


Mr.Rouf

0178-200516

Mr.Iftekhar

0173-013960

N.A.Z Head Office

House# 4,Road #6 Baridhara

Dhaka -1212

Woven

Tel: 9861831 / 9860445 / 8854101

Fax : 9889078


Mr. Sammi

01713-010285

Ocean & Design (BD) Ltd.

Zamgara,Savar,Dhaka.

Woven

Tel: 7701886 – 9

Fax: 7701890


Mr.Shourabh

Impressive Apparels

House-5,Road-3,Gulshan-1,

Dhaka-1212

Woven

Tel: 8812669/8817882

Fax: 8817883


Mr.Kajol

0174-030747

Prince High Design Ltd.

31,D.I.T. Road ,

Malibagh Chowdhury Para ,

(6th

Floor),Dhaka-1219

Woven Tel:

9356349(F)/8356240/8356638(HO)

Fax: 8319579


Mr.Latif

(Chairman)

0171-564894

Pioneer Casual Wear Ltd.

Tel: 8821593 /8810284

Fax: 8823980

Mr. Firoz

01711686146



17

Shamsuddin Mansion

41,Gulshan North C/A

Dhaka -1212

Woven E-Mail : [email protected] 0156340291

Mr.Raju

0189954041

Bright ways International

Ruma Garments Wear Ltd.

Shimanta Plaza,

26/D,Main Road-3,

Section-11, Mirpur, Dhaka-

1221.

Woven

Tel :8129884 /8117302

Fax : 8117302

Tel: 9011814/8051788

Fax: 8015084


Mr. Milon

(Com)

Mr.Shahin

01711-930487

Habib

0187048450

Mr. Parvez

01716032569

Ring Shine Textiles Limited

Plot-224-260,Extension Area,

DEPZ,Ganakbari,Savar,Dhaka.

Sweater

Tel: 7701388

Fax: 7701151/7701336


Mr.Mizan

0171-401036

Mr. Probir

01713039569

Surma Apparels Ltd.

Shifa Apparels Ltd.

04,Darus Salam Road,

Misco Super Market,Mirpur-1,

Dhaka-1216.

Woven

Tel: 9007644/9002356

Fax: 9009860


Head Office : 7701896/7701907

Mr.Arup

0172-687169

Ms.Lira

Mr. Kaium

9884422

Sajib Fashion Wear Ltd.

Plot No-33/A/13/1,

Satish Sarker Road,Gandaria,

Dhaka-1204.

Woven

Tel: 7410736/7412139/7412498

Fax: 7410714


Tel : 8817360 (Head Office)

Mr.Fazlul Huq

(MD)

0171-563161

Mr. Masud

Mr. Rubel

01711-445857

Swan Garment Ltd.

Plot No- 258, 193

Mollartek , Ashkona,

Uttara Dhaka -1230

Woven

Tel : 8911962/8918649 /8919199

/8918732

Fax: 8911627 /8918838

E-Mail: Saleque@swan- g.com

Mr. Mizan

01715004534

Mr. Jahir

Sark Knitwear Ltd.

37-38 Green Road,Dhaka-1205

Woven

Tel:8618550/9676319

Fax:862103

E-Mail: Kashru [email protected]

Khashru

01711581889

Mr. Rana MD

01711531098

S.Suhi Industrial Park Ltd.

Zamgora ,Savar, Dhaka

Knit /

Sweater

Tel: 7701906-8

Fax :27701895-6

E-mail: Zaman_sweater

@shifassuhi.com

Mr. Delwar –A-

Chowdhury

(director)

Mr. Faruque

01713060317



18

Shamsul Alamin Fabrics Ltd.

Alamin Center,25/A

Dilkhusha C/A (13th

floor)

Dhaka-1000.

Knit Tel: 9567838/9567836-37/9567840

Fax: 9564512


Mr.Kajol (MD)

0171-525987

Mr. Nayar

Taj Knitting Industries Ltd.

Kunia,Joydevpur,Gazipur

Knit

Tel: 9293472-3

Fax: 9291371


Mr.Solaiman

0191-392658

Mr. Kader

01711116689

YK Sweater Ltd.

Jorun,Konabari,Gazipur-1701.

Sweater

Tel: 9289652

Fax: 8823983


Mr.Monjur

0176-652702

Voyager Group

Woven

Tel : 9332876 /9321537/9351524

Fax

E-Mail :

Mr. Pintu

0152346261

Mr. Mahabub

Windy Group / Tanaj

216 Shamim Complex

Satish Road

Gazipur, Tongi

Woven

Tel: 8816334 /9813768 /

9813769 /9814070

Fax : 9814069

E- Mail:

[email protected]

Mesbah Uddin

Khan (MD)

Dhaka Dying

( For bed sheet )

Home

Textile

Tel: 9558131-2 / 9551408 /

9800178 -9

Fax:

E-mail:

Mr. Anam

Appex

( For bed sheet )

Factory

East Chandura,Safipur

Gazipur

Home

Textile

Tel : 9555363 / 9562004 / 9557350

Fax: 9556487


Ph. 0682251162

Mr.Mahbub

Litun Fabrics Ltd.

( For bed sheet )

19, kamal ataturk Avenue,

Priyo Prangon, Suit # 6/12

Banani , Dhaka 1213

Home

Textile

Tel : 9889438

Fax : 9889438

E-Mail [email protected]

Mr. Liakot

01711548303

All Tex

( For bed sheet )

Home

Textile

Tel : 9569192 / 9566084

Fax : 9565569


Mr.Shibley

01711-530156

Zaber & Zuber

( For bed sheet )

Home

Textile

Tel : 9801109 / 9801146 Mr.Mustaq

0189-412422

Faria knit Mr.Munir

01713062605



19

CHAPTER -THREE

DIFFERENT FUNCTIONAL DEPARTMENT OF ELEGANT

TEAM DEVELOPMENT AND THEIR ACTIVITIES:

3.1 INTRODUCTION:

Elegant Team Development Limited is a 100% garment export oriented

Buying House It takes place an important role in earning foreign currency. To

fulfill the organizations mission the whole organization are classified in

different department. The specific department is responsible for their works that

are assigned to them.

3.2 DIFFERENT DEPARTMENT:

• Quality Control Department.

• Accounts Department.

• Commercial Department.

• Merchandising Department.

• Marketing Department.

3.2 (A) QUALITY CONTROL DEPARTMENT:

This department always cares on quality. This dept. control by the Q.C.

Managers. They verify the quality as the buyer indicates their order. They audit

all the process, pre-production to packing & final audit. Q.C. process is

indicated previous.



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3.2 (B) ACCOUNTS DEPARTMENT:

All the accounts of the organization are controlled by the accounts &

Administration department. Accountant record all the accounts, calculate profits

or losses, prepared financial report.

3.2 (C) COMMERCIAL DEPARTMENT:

Total transportation activities, i.e. import- export, L/C open, or any other

Banking activities performed by Commercial department. Commercial

Managers cover all the activities.

3.2 (D) MERCHANDISING DEPARTMENT:

This department is very important for every garment industries and

garment related buying house. Merchandiser is a Data Bus between Buyer and

sellers. Merchandising department perform the activities from collecting order

to reaches the product on buyer. This department is responsible for providing all

the raw materials needed for all kinds of garments products.

3.2 (E) I .T INFRASTRUCTURE

Installed:

1 Pentium IV “Server” PC, running

- Windows XP Pro

- Winproxy

- Office XP SBE

- Norton Antivirus

- Adobe Acrobat Reader

- Windows ICS for sharing of the Internet connection



21

15 Brand hp personal computers

- Windows XP Pro

- Norton Antivirus

- Office XP SBE

- Adobe Acrobat Reader

HP DeskJet 9300, connected to the Server

HP ScanJet 5550c, connected to the Server

HP LaserJet 2300n, directly connected to the Network

The Server has a dedicated Internet Line, (DSL, 64k downstream, 32K

upstream). Access is provided by Grameen Internet. The settings are:

IP: 203.191.32.86

Subnet mask: 255.255.255.0

Def. gateway: 203.191.32.3

DNS 1: 203.191.33.5

DNS 2: 203.191.33.8

The internet access is by default fire walled with the standard Win XP firewall.

Phone access is provided by a “Panasonic 308 EASA Phone” appliance. Right

now, there are 9 phones attached, three more are needed. A problem is that

there are only three outside lines, which cannot be expanded easily.

IT support and maintenance is handled by Technics Computers.

General suggestions:

• All of the PC’s need to have the recent Windows and Office updates

installed.

• The network switch is a 8-port model, which should be switched to one

with 16, maybe even 24 ports to accommodate visitors and future

workstations



22

• The Internet Firewall (currently the one which is build-in with Windows

XP) is not very secure, nor configurable. I highly recommend buying a

hardware firewall and router that also provides a VPN connection to the

Germany office.

• Further the bandwidth should be upgraded to at least 128k downstream,

better would be 256k.

• The LAN port at the “visitor desk” (Currently with no desk. The port is at

the wall of one of the sample rooms) is inactive. It seems to be connected

to the switch but either the cable is faulty, or it is not connected properly.

• The internet connection via Grameen Internet is not reliable. I’ve been

assured by Mr. Sarkar of Technics Computers that we will regrettably

have to live with this, as Grameen is at the moment the most reliable

provider in Dhaka at all. Thus the bandwidth is not secure, and the

connection can fail at any moment. A solution would be to use a slightly

more stable dial-in access as backup. The suggested hardware router

should incorporate this functionality. Still I recommend to always

keeping in mind for future workflows that internet access may not work

at any given time.

• Email is currently handled by Grameen Internet too. Their email server is

not fire walled, and also a so-called “open relay” server, which means

that it will blocked by other email servers.

• More telephones can apparently be added easily. Technics Computer

should be asked if they can provide the service to connect them.

• Currently there is no backup implemented. There is a CD-writer in the

server, which could be used for this. As the documents folder alone

exceeds 1 GB of data, a tape backup would be more convenient.

Support and Maintenance: Currently handled by Technics Computers. They

should continue with this, but in the long run, hiring an employee who is



23

CHAPTER- FOUR

A SPECIFIC (MERCHANDISING MANAGEMEN) DEPARTMENT THAT

ASSIGNED TO ME FOR STUDY

INTRODUCTION:

The “Merchandising” is known to the persons specially involved in

garments trade. The term merchandising has been derived from the

‘merchandise”. Merchandise means buying and selling huge amounts of goods.

The term “MERCHANDISING” may be define as Person who

merchandises the goods, specifically for export purposes. Garments

merchandising means buying raw materials & accessories, producing garments,

maintaining required quality level and exporting the garments within scheduled

time.

I am working as a merchandiser in the organization. Here five

merchandisers working with different Buyer. At first the Buyer gives them a

inquiry sheet with measurement chart sketch of sample. Then they make a

development sample & send it to the Buyer. Buyer makes comments on it, it is

OK/ NOT. Then the question of price the merchandiser going to negotiate.

Sometimes they successful, sometimes they being fail. If they success they

order Yarn, Trims, & accessories. In front of their shipment time they are trying

to arrange everything as early as possible. When all items are in store then Yarn



24

is given for 2/3 pcs of garments sample send for make size set. When size set

made then they measure it. If it is OK the Yarn provide for 100% production. In

production process the merchandiser just follow up his order, what is the

condition of his order? During that total time merchandiser inform his Buyer

what is the condition of his product. In our 90 days working period I have also

follow up five whole worth order.

4.1 MERCHANDISER IS A DATA BUS BETWEEN BUYER & SELLER

Merchandiser is he/she who builds up relationship with the buyer and

acts as a Seller. He plays a vital role in an organization in a sense that he bears

more responsibility than other in regards to execution of an order. The

responsibilities which he bears on the job are as follows:

• He represents as a buyer to the Factory.

• He represents as a seller to the buyers.

• He inspects Quality as a buyer (from the Buyer’s point of view).

• He negotiates a price for the sellers.

• He looks at the deal from seller’s point of view.

• He looks into the business to flourish more in the future.

• He tries to offer the deal more competitive without compromising the

Quality.

• His object is to satisfy the buyers to progress more of the future

business.

• His aim is to impress the buyers by means of:

1. Right products

2. Right Quality

3. Right Quantities

4. Right Time

5. Undamaged condition



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4.2 MERCHANDISING CHRONOLOGICAL PROCESSES:

A. Salesman Samples, Counter Samples, Approval Samples, Photo

Samples, Preproduction Samples, Production Samples, Shipping

Samples.

B. Swatch and Trims, Trim’s related Affairs, Communication in

international Business.

Sample: Reference garment corresponds to

•••• The ARTWORK(styling) done by designer and/ or developer

•••• Particular PURCHASE ORDER

•••• Any REVISION to the style work

•••• CONFORM with any specific requirement etc.

4.3 SEQUENCE OF SAMPLING:

Serial No. Name of Sampling

1 1st Pattern

2 2nd Pattern

3 Counter Sample

4 Sales Man Sample

5 PHOTO Sample

6 Approval Sample (Size Set, Mock-up)

7 Pre-production

8 Production Sample

9 Shipping Sample



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4.4 FIRST PATTERN

Def.: The first physical version of any garment as per the artwork done by

designer and/or developer.

HUMAN MIND > SKETCH > PAPER PATTERN > SAMPLE

Purpose : See the DESIGN work & test the FITTING

Status : Nothing specific

Material : Available

Price : Not conformed

Quantity : 1 (for customer) + 1 (for Merchandiser)

Delivery : As per URENGECY

4.5 SECOND PATTERN:

Usually designer/ developer always ask for some CHANGES to the first

pattern.

Second pattern is made as per comments.

4.6 COUNTER SAMPLE:

Where first pattern is made on designers artwork, Counter sample is to

make not on designer’s artwork, has to follow another sample given by the

merchandiser.

Purpose : See the WORKMANSHIP &Test the FACTORY

SKILL

Status : Nothing specific

Material : Available

Price : Not conformed

Quantity : 1 (for customer) + 1 (for self keeping)

Delivery : As per request



27

4.7 SALESMAN SAMPLE:

Sample is made when PRICE is confirmed and orders are on

speculation, usually in L size in all color combinations of expected order.

Buyer arrange a meeting with its customer and record their response on

order quantity per COLOR, SIZE etc. and finally place order to their

vendor.

Purpose : Sales Meeting by Retailers, Market Appraisal,

Demand / Order

Forecast

Status : Final stage of the order confirmation

Material : Actual

Price : Confirmed

Quantity : There is MINIMUM quantity per color

combination

Delivery : Very important to MEET the delivery date.

4.8 PHOTO SAMPLE: Samples are made with actual color and material to be worn by the models

on the event of SHOOTING for catalog.

4.9 APPROVAL SAMPLE:

In any discrete period of time, whenever it required any revision in the

sample, a new sample is made (some times mock-up is workable too) as

per new specification. It is sent to buyer for his APPROVAL of the

conformity that- the revision is done correctly.

4.10 SIZE SET: Consists of 1 pc from Each Size for Each Color combination.



28

4.11 MOCK UP: Any part of the garment to make for particular purpose, not complete garment.

Sometimes it is necessary to send to the buyer any part of the garments, such as

sleeve, collar, neck etc and some accessories.

4.12 PRE-PRODUCTION SAMPLE

When material for bulk production arrived, factory makes a sample with the

actual material and sends to buyer.

4.13 PRODUCTION SAMPLE

It is a reference to the buyer that the bulk is being produced as per specification.

Buyer wants to be assured that correct material is sourced and line

workmanship confirm to the quality.

4.14 SHIPPING SAMPLE

A sample is kept from every Pre Shipping inspection to be referred, if required,

after the order has been delivered. Usually for any disputes (e.g. Claim)

shipping sample is important.

4.15 SWATCH:

Swatch is a presentation of all the materials is (Fabric & Accessories) used for

any specific style/order. Usually small piece of fabric and each piece of

accessories are attached in board paper in a systematic manner. Swatch is very

important for production line to make the correct construction of a garment and

QC department ensures it. Concerned merchandiser should confirm/approve the

swatch.



29

4.16 TRIMS:

Trims cover all the items used in the garment except the basic fabric. There are

hundreds of items used to manufacture the garments, proper selection of trims

and its quality are very important for styling, otherwise the garment may be

rejected or returned by the customers.

Following is a part of list that covers some names of the trims:

• Zipper/Fastener

• Sewing Thread

• Main Label

• Flag Label

• Button

• Elastic

• Eyelet

• Tags

• Tag pin

• Plastic clip

• Sticker

• Hanger

• Poly bag

• Scotch tape

• Gum tape

• Photo Board

• Back Board

• Tissue

• Carton. Etc.

4.17 COMMUNICATION IN INTERNATIONAL BUSINESS:

• Telephone Conversation.

• Fax/ E-Mail

• Formal Meeting

• Lunch & Dinner



30

4.17 THE INFORMATION NORMALLY GET ABOUT AN ORDER:

1. Factory Loading

2. Factory Capacity

3. Factory History

4. Factory Setup Details

5. Market Reputation

6. Type of Buyers Dealing

4.18 HOW A MERCHANDISER MEET BUYERS REQUIREMENTS:

1. Merchandiser detail to buyer about factory profile.

2. Merchandiser Understand the Order sheet.

3. Arrange the all component for order execution.

4. Production Tracking.

5. Timely Shipment.

4.19 METHOD OF PUERCHASING RAW MATERIALS:

Here fabric and some related accessories are the main raw materials. They are:

1. Lab-Dip

2. Approval the Lab-Dip

3. Collect price Quotation

4. Negotiation

5. P.I. Received

6. Back to Back L/C transfer

7. Delivery Chelan received

4.20 PROCEDURE OF IMPORTED GOODS:

• Procure of IRC

• Price Inquiry (Quotation )

• P.I. Received and Placing Order

• L/C Opening

• Received Shipping Advice

• Facing Customs

• Closing Transaction



31

4.21 HOW DOES THE ACCEPTED ORDER IS PASSED ON

THE FLOOR:

1. Merchandiser searches the scope of knitting machine according

to required Gauge.

2. Make production schedule

3. Trim & Accessories Card Prepare

4. Make well finishing according to buyer requirement in case of -

• Labeling

• Zippering

• Buttoning

• Ironing

• Packaging

• Cartooning

4.22 HOW A MERCHANDISER TRACK HIS PRODUCTION IN

THE FACTORY :

1. Follow-up yarn supply in factory

2. Knitting follow-up

3. Linking follow-up

4. Accessories supply

5. Finishing follow-up

6. Ready for export

4.23 CONCLUSION:

In conclusion we can say that, the MERCHANDISING Department of

Elegant Team Development Limited give me a pleasure to learn the

Merchandising activities properly. From this department, I have learned

practical knowledge about merchandiser. A merchandiser has to perform the

activities from preliminary to end of the order.



32

CHAPTER- FIVE

Summary and Recommendation

5.1 SOME PROBLEMS OF MERCHANDISING DEPARTMENT OF

ELEGANT TEAM DEVELOPMENT LIMITED:

It appears that merchandising management is one of the key areas of garment

sectors. But unfortunately, in Bangladesh merchandising management planning

and controlling is reported to be unsound I indicates that merchandising

management planning and controlling is extremely poor in the entire garments

buying house sectors in Bangladesh, which in turns, has adversely affected the

getting order from abroad.. In practice, I see some problems when I investigate

merchandising management system at Elegant Team development limited.

A. Lack of proper communication of different level of department

B. Failed to follow merchandising management technique like buyer attention

techniques, sampling techniques, order delivery techniques etc. For that

reason it failed sometime to determine target order quantity.

C. All the people are very helpful at Elegant team. Again some people use find

they are agree to help me but did not agree to teach. . But company

honorable Country Manager orders every one to help me. He is really

helpful to me

D. There is no specific Training and Research department in Elegant Team

development limited for internally develop employees and workers.

E. So it is very much necessary to control the discipline.



33

5.2 RECOMMENDATION:

Though the garments sector plays a very important role to earn foreign

exchange to our country, so buying house importance is very high. A large

amount of foreign money comes from the exporting of garments product.

Elegant Team development limited is very established garments exporting

buying house. Though a large number of workers maintain their live on this

sector. So, government should take special nursing in garments sector. Some

points are given to overcome the problems of inventory management of this

sector:

A. The authority should improve their knowledge about merchandising

management.

B. They should follow appropriate merchandising management technique.

C. Most of the officer has to motive to teach every employee and researcher of

their own inspiration

.

D. Every department will communicate their problem with other department of

the company.

E. A specific department for training and research, which will provide adequate

training and research facilities for personnel for development.

F. Elegant Team development limited should follow a specific inventory

costing method, in the context of rising trend in raw materials price.



34

5.3 CONCLUSION:

Today’s organization demands that the Merchandising management function

deliver a valuable side of earning foreign currency and take part a vital role to

communicate international business. The experienced merchandiser always

demandable in every country. It may an honorable professional for educated

persons. For developing garment sector merchandising management system will

have to focuses on modern system.

Management of merchandising is a big job and is a complex one. The result of

the study showing that there is lot of step for Elegant Team development

limited to improve their merchandising management have certain implications

for the business community as well as national merchandising planners. The

study “Merchandising Management of Elegant Team development limited

revealed that Merchandiser is most valuable human resources for the progress

of the organization. For the development of these valuable resources there are

many factors involved. To increase the productivity of an organization

effectively, efficient merchandiser will have to develop. Preparation of future

business managers should provide for the development of managerial skills

relating to merchandiser function. Colleges and universities offering business

administration curriculum would do well to evaluate their courses as they relate

to the findings of this study.

This direct study indicates the potential utility that could be derived from

undertaking more comprehensive investigations covering only merchandising

management of Elegant Team development limited. There are consequent

developments of newer knowledge can definitely contribute to increase the

efficiency of business management and this, in turn, will increase the

satisfaction of all interested buyer parties, which will be the ultimate goal of

business.



35

BIBLIOGRAPHY

1. HOW TO BE A SMARTER GARMENT

MERCHANDISER

Conway Liu

2. WAY OF GOOD MERCHANDISER

Md. Zahidul Islam (Aoyn)

3. RESEARCH REPORT OF BGME INSTITUTE OF

"FASHIONS AND TECHNOLOGY (BIFT).

integration of merchandising management

Documents